Your Biggest SEO Challenge For 2022

SEO isn’t new, it has been round for some time.

Just consider it this fashion… Google was based in 1998 and SEO existed earlier than Google because it wasn’t the primary search engine.

At this level, we all know the intention of search engines like google and yahoo, wherein they wish to present the most effective outcomes for individuals on the prime.

So, with all of their algorithm modifications, what do you suppose goes to be the most important problem in 2022?

Take a guess… perhaps hyperlinks, on-page SEO, social media… significantly, take a guess…

Well, right here is the most important problem and how one can resolve it.


That’s proper, content material goes to be the most important problem in 2022.

Let me clarify that as a result of it’s not that tough to write down content material today.

See, you may rent writers from the Problogger Job Board, which might be among the finest locations to search out writers by the way in which…

But even then, hiring a author and telling them to write down content material round a key phrase that generates a ton of search quantity, simply doesn’t work too properly even in case you have a excessive authority web site.

Let me offer you a random instance…

Let’s say you wish to rank for the time period “auto insurance”.

It will get searched roughly 165,000 instances a month within the United States.

Now guess what number of outcomes there are competing for that time period?

Maybe 1 million? Or even 50 million? Or 100 million?

Think once more, over 8.7 billion.

Now granted, not all of these 8.7 billion outcomes are most likely aggressively going after that time period, however you may certain wager that many, many, many greater than 165,000 outcomes are going after that time period.

To put it in perspective, for each one searcher looking for that time period, 52,727 items of content material exist for them to select from.

As this keepings taking place (which it’s going to) it makes it tougher and tougher to rank.

And it’s simply as dangerous for long-tail phrases. Just have a look at “credit score repair”

It will get searched roughly 1,000 instances a month. It’s not a foul key phrase… even has a price per click on at $18.61 for the paid advertisements which implies it most likely converts at a good price.

But guess what number of outcomes are attempting to go after that time period?

A whopping 75 million. Again, not all of these outcomes are aggressively going after that time period, however nonetheless, far more persons are writing content material round it than individuals looking.

And to place it in perspective, for each 1 searcher on the lookout for “credit score repair” there are 75,000 choices for them to select from.

Content is getting tougher

Did there are over 1 billion blogs?

And do you know there are over 1.7 billion websites?

To put that in perspective, there are roughly 7.9 billion people in this world.

That means there’s roughly 1 weblog for each 7.9 individuals. And there’s 1 web site for each 4.6 individuals.

And when you consider it from a content material perspective, roughly 7.5 million articles get published every day. Which comes out to 2.7 billion articles being printed per 12 months.

Just consider it this fashion, apart from writing on the information, or new issues that simply come out, the vast majority of the content material being written is on regurgitated concepts and matters.

In different phrases, individuals maintain writing on the identical factor time and again. Which means for Google they’ve much more choices to select from in relation to selecting which net web page to rank for any given time period.

So, what must you do?

As I discussed above, the large subject for SEO in 2022 goes to be content material as a result of for almost all of key phrases there’s extra content material than individuals looking.

Which offers Google it’s prime pickings for which web page to rank #1 and so forth.

And the pattern is getting worse.

So, does this imply SEO is lifeless?

Of course not. It nonetheless works. If it didn’t individuals wouldn’t be creating as many blogs or websites and even writing as a lot content material.

But this does imply SEO is extra aggressive than it ever has been, and it’s going to get tougher over time.

So, what must you do?

Focus on writing superb content material!

What I imply by that’s creating one thing that’s completely different. Going in-depth isn’t sufficient.

Adding movies or photos and even audio to your content material isn’t actually going to distinguish you.

Heck, including even stats doesn’t actually differentiate you.

But what does? Adding a singular perspective.

How are you able to have a look at a subject differently than everybody else? How are you able to add your individual experience and even higher life experiences into no matter you’re writing?

That’s what makes content material extra distinctive. That’s what makes content material stand out a bit extra.

This is why I write solely on advertising and entrepreneurship (and actually primarily simply advertising). After doing it for 20 plus years I can add a unique perspective than most individuals. Which makes the content material extra distinctive.

That’s what offers me the sting with Google and getting SEO site visitors.

And should you can’t write or don’t wish to, that’s fantastic. You can nonetheless rent writers. But the author simply can’t be a “good writer”. That’s not sufficient.

The author must have first-hand expertise inside your trade. It’s the one option to create content material that’s distinctive and stands out.

Hiring writers which might be nice at analysis gained’t minimize it anymore. Because after they do analysis all they’re actually doing is looking Google and taking issues from different articles, which doesn’t actually make issues distinctive.


If you wish to do properly in 2022, give attention to writing distinctive content material that comes with your experience and experiences. This will make it stand out and get shares and backlinks.

Don’t get me flawed, you’ll nonetheless want to write down content material on phrases that persons are looking for (simply plug in key phrases into Ubersuggest to see what’s in style), however you must add your individual distinctive spin.

Just don’t overlook that half or else you’ll find yourself writing content material that doesn’t rank in addition to you’ll need.

What do you suppose the most important problem in SEO can be in 2022?

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