Wix Review – How Does Wix Stack Up?

Wix is one of the best web site builder with simplicity at its core. The convenience of utilizing its drag-and-drop editor is second to none. It lets anybody create a web site with out writing a single line of code.

It’s an excellent all-rounder, so you may whip up a personalised web site whether or not you’re a small enterprise or an artist with a portfolio to point out. It will not be appropriate for extra complicated websites, but it surely has all the essential instruments you want proper out of the field.

With Wix, you may focus extra on constructing a web-based presence and fewer on determining technical jargon.

Learn on for my full assessment of this easy-to-use web site constructing software.

Wix Execs and Cons


  • Free plan accessible
  • Scalable pricing
  • Newbie-friendly interface
  • Drag-and-drop editor
  • Arms-off safety and upkeep
  • Computerized web site backups
  • In depth app market
  • Widest choice of prebuilt templates
  • Complete data base
  • Constructed-in site visitors analytics
  • Revolutionary AI assistant


  • Can’t change templates as soon as a web site is reside
  • No reside chat assist
  • Tough emigrate away to a different platform

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How Wix Compares to Prime Web site Builders

Wix is the IKEA of the net world.

It has every little thing you want so you may assemble a web site in minutes.  No coding expertise are required, as utilizing the drag-and-drop editor is so simple as making a Powerpoint presentation.

Whereas Wix has simplified the method of making web sites, it does this on the expense of flexibility. You possibly can’t change to a different template as soon as your web site goes reside and also you’re locked into the Wix server from the get-go.

You are able to do solely a lot with a Wix website, and skilled web site creators will discover WordPress a greater canvas to construct a web site on.


Whereas it requires a steeper studying curve, WordPress has a broader choice of themes and plugins to construct a better-performing website. To not point out its open-source nature permits builders to mildew it precisely the best way they need.

Design-wise, Wix has one thing for everybody, but it surely’s not essentially your best option for everybody. When you’re on the lookout for designs with extra depth and substance, look no additional than Squarespace.

Specializing in high quality moderately than amount in relation to templates, Squarespace is the web site builder of alternative for customers who put a excessive value on aesthetics.

Wix – Ease of Use

All the pieces about Wix screams “beginner-friendly.” When you’re a novice in making web sites, you’ll really feel proper at residence.

Creating an account alone is a chunk of cake. All you want is a sound e-mail handle, and also you’re good to go. Alternatively, you should use your present Fb or Google account to register, so that you gained’t should fill out something.

Since Wix does all of the heavy lifting, you don’t want to purchase a separate internet hosting plan or set up any software program. Against this, WordPress is a content material administration system, so you need to deal with all of the technical stuff to launch a web site.

There are two fast methods to construct your personal Wix website: by the Wix Editor or Wix ADI.

Wix Editor is why Wix is forward of the pack. It options an intuitive drag-and-drop web page editor that makes the method of constructing a web site as simple as making a Powerpoint slide.

Wix operates by a considerably unstructured editor, so you may simply click on any aspect, maintain it in place, and drop it wherever you need. This provides you the liberty to create a web site precisely as you’ve gotten envisioned it. Squarespace additionally lets you transfer the web page parts round however solely into columns and rows, so its editor is extra restrictive than Wix’s.

In case you need to know the way a specific aspect or function works, all it’s worthwhile to do is click on on the query mark image supplied. This opens up a field containing the reply you’re on the lookout for.

The system will get the reply or clarification straight from the Assist Middle so that you just don’t should waste time on the lookout for one.

Modifying every aspect on the web page is a breeze. To vary the dummy textual content, simply click on on it and kind the textual content you need. It’s also possible to change its font fashion and animate it with only a few clicks.

With every little thing you want already supplied in your display screen, you may rapidly launch an honest web site even for those who by no means created one earlier than.

Wix Editor additionally comes with built-in options like “Repeater,” which you gained’t discover in different web site builders.

Repeater is principally a set of ready-made templates that includes a listing of things. This generally is a listing of merchandise, options, properties, workers members, or something you need to spotlight in your web page. The templates have already got the design and format, so you’ll solely present the content material.

When you’re quick on time to construct a Wix website from scratch, you may go for the Wix Synthetic Design Intelligence (ADI). This modern software is accessible upon registration and is designed that can assist you churn out a web site the best and quickest means.

You solely must reply just a few questions, and this good assistant will mechanically choose an appropriate design, generate a type, and join your social media.

With Wix ADI, you will not be in full management however configuring your web site is as handy as ordering meals from a drive-thru. When you don’t like how the location seems, you may simply change it with the basic Wix drag-and-drop editor.

Having stated that, certainly one of my pet peeves when utilizing Wix is the dearth of synchronicity between the desktop and cellular variations. For instance, for those who’re utilizing the desktop model to maneuver a photograph to the underside of the web page, the identical change gained’t mirror within the cellular model. Due to this fact, you need to make the identical change twice to have a web site that appears the identical on each units.

Regardless of this minor flaw, nevertheless, Wix stays the best web site builder to keep up. In contrast to WordPress, Wix is a closed ecosystem, so all safety and upkeep are completely hands-off. This implies you gained’t should replace apps, create backups, or arrange safety measures by yourself, as Wix’s technical workforce will deal with every little thing.

For the backups, Wix comes with an autosave function that retains a number of copies of your web site. In case the unthinkable occurs, you’ve gotten the choice to revive a particular copy of your web site in just a few clicks.

Furthermore, Wix websites have built-in SSL safety certificates so your guests can try your web site with out worry of getting their delicate private data getting stolen.

A method of guaranteeing a website has this certificates is by on the lookout for the small padlock icon beside the web site URL. If the web site has this lock image (which all Wix websites have), relaxation assured it has the essential safety towards cyberthreats.

Wix High quality of the Web site Created

There are over 500 free prebuilt templates to select from, so whether or not you’re a small meals enterprise or a freelancer who wants a portfolio website, Wix has bought you coated.

Nonetheless, a wide array of templates means it may be hit-or-miss. Artists who’ve a watch for higher designs might discover most Wix templates underwhelming and formulaic. When you put a excessive worth on aesthetics, then Squarespace could also be a greater choice to construct your portfolio website.

Having stated that, there are a number of gems in Wix’s template gallery for those who take the time to search for one. These templates are mobile-responsive, so your web site is sort of a fluid that may match the display screen completely it doesn’t matter what machine you’re utilizing.

Though there are points in synchronicity, as I beforehand talked about, Wix makes up for it by giving customers the liberty to customise the pages to their coronary heart’s content material.

All of Wix templates are on a WYSIWYG (what you see is what you get) paradigm, which means no matter you’re engaged on the display screen is precisely the way it will seem as soon as the location goes reside. This protects you quite a lot of time as you not have to maneuver backwards and forwards between the backend and the reside website.

It’s simple to customise the template as Wix has most likely one one of the best, if not one of the best, drag-and-drop editor. You possibly can maintain any of the built-in web page parts by this function, transfer them round seamlessly, and drop them wherever you please. WordPress has come a great distance with its Gutenberg editor, but it surely’s neither WYSIWYG nor the identical drag-and-drop editor that Wix has turn out to be identified for.

The web page parts may also be personalised individually. You possibly can select the font fashion for every textual content and even add your personal fonts to the Wix Editor. Customers also can breathe life into the web page parts like heading, menu, or picture by animating them.

Select from totally different animation types like bounce-in, fade-in, or glide-in. Watch out to not overdo it, although, lest your web site finally ends up trying amateurish.

Wix Editor additionally lets you change the background picture right into a video or one other picture. Choose from any of the royalty-free information from the gallery or add one out of your machine.

It’s also possible to choose the principle colour theme and modify its shades. Nonetheless, I discover the location colours tough to configure because it’s not clear the place precisely every colour is for. And when it’s not evident the place the colours will present up, it’s simple to mess up with the shades and switch your website into a colourful eyesore.

To reinforce the location’s performance, you too can set up any of Wix’s over 250 apps which is its reply to the extra numerous WordPress plugins.

Whereas their WordPress counterparts clearly outnumber the apps, every app has already been examined, so you recognize they’re appropriate with Wix proper off the bat. In distinction, WordPress plugins might or might not break your web site. It depends upon whether or not the plugin is up to date or how appropriate it’s with the newest WordPress iteration, as many are generated by exterior builders.

Wix has created greater than 80 in-house apps, so that you gained’t should look elsewhere to enhance your website’s performance. A few of Wix’s built-in instruments embody:

  • Wix Music – an app you may set up to promote and promote music. It additionally presents customized audio analytics.
  • Wix Bookings – permits your clients to schedule and pay for appointments, consultations, courses, or workshops out of your web site.
  • Wix Occasions – lets you promote tickets, hook up with a fee supplier, and ship e-mail invitations.
  • Wix Boards – a straightforward approach to construct a neighborhood the place your followers can go away feedback and work together with one another.
  • Wix Eating places – certainly one of Wix’s hospitality widgets that includes restaurant menu parts, a reservation app, and on-line supply options.

A few of Wix’s in-house apps are free, whereas others include a month-to-month subscription charge. If not one of the in-house apps has the function you’re on the lookout for, you too can set up one of many third-party apps accessible within the Wix App Market.

If running a blog is a part of your technique to drive site visitors to your web site, you may add a weblog straight from the editor. This makes Wix totally different from WordPress, the place the weblog is able to use proper out of the field. Nonetheless, the necessity to set up a weblog is nowhere close to a problem as how the Wix weblog itself works.

Wix’s weblog is sufficient for small enterprise web sites that don’t want bells and whistles. It might probably do issues that WordPress can, like including tags or classes, scheduling posts, saving drafts, including authors, and altering weblog layouts. Wix additionally lets you add paywalls to chose posts so you may earn out of your weblog by a subscription-based mannequin.

Nonetheless, Wix doesn’t assist AMP (Accelerated Cell Pages), so it’s not the platform of alternative for those who’re planning to publish faster-loading pages on this format. Wix solely makes use of a local commenting system, so your customers want to join an account first earlier than they will go away a remark. Wix doesn’t assist Fb Remark or Disqus as of this writing.

When you desire a web site that may show AMP variations of your pages or one which makes use of a third-party commenting system, then select WordPress or Squarespace as a substitute.

After all, a weblog is a waste of time for those who can’t rank any of your content material on search outcomes. Fortuitously, Wix has dramatically improved within the website positioning division after leaving its Flash-based model prior to now.

With Wix, now you can optimize your weblog posts to allow them to rank excessive on Google. You possibly can edit the meta titles and descriptions, edit the header code, or customise the URLs.

Nonetheless, Wix depends on Javascript when displaying URLs. Not solely does Javascript make the URLs tough to crawl, but it surely additionally results in code bloat. The latter leads to slower pages, which may put your website on the shedding finish as web page velocity is certainly one of Google’s rating elements.

Earlier than you even contemplate leaping ship, it’s value noting that Wix has designed one thing to deal with this situation. Wix Turbo is a expertise designed to optimize your website for the quickest Javascript execution time. It would assist your photographs and movies load quicker. It additionally makes use of superior CSS to offer your web site a quicker format.

Wix now additionally presents a multilingual function so your web site can cater to extra readers. And extra readers imply extra site visitors visiting your weblog or on-line retailer. With Wix Multilingual, you may translate your content material and each part of your web site into a number of languages with out the necessity to rent a developer.

There are quite a lot of issues you are able to do with Wix, however there’s a caveat.

Be sure to spend time selecting a template. As soon as your website goes reside, you may not change to a different template with out shedding every little thing you’ve created.

If you need the flexibleness to alter the template anytime you need, construct a web site on WordPress or different web site builders like Squarespace.

Wix Buyer Help

Even for those who’re on the free plan, Wix gained’t allow you to fend for your self.

Each aspect within the Wix Editor has a corresponding query mark icon. As soon as clicked, this query mark will show a snippet of what the software or aspect is all about. Some even present a video tutorial. This fashion, you will get solutions rapidly with out leaping backwards and forwards between the editor and the Assist Middle.

For premium customers who want extra particular options, Wix presents e-mail or cellphone assist (name again) from Monday to Thursday, 5 AM to five PM EST. In contrast to Squarespace and different web site builders, Wix doesn’t have reside chat assist.

Wix Pricing

Wix presents a free-forever plan, not like different web site builders which might be much less beneficiant.

The tradeoff is the free web site is ad-supported, and you’ll have to use a Wix subdomain like Not solely is it horrible for branding, but it surely additionally has a 500 MB bandwidth restrict, so there’s not an excessive amount of you are able to do with a free plan.

Nonetheless, a free plan is all it’s worthwhile to create a fundamental website for a one-off occasion like a marriage, storage sale, or birthday celebration, or a easy website like a portfolio.

If you wish to go professional and eliminate all the restrictions of a free Wix web site, then you may improve to any of the premium plans.

The paid plans begin with essentially the most fundamental one the place you may join your personal area identify. Nonetheless, the Wix-sponsored advertisements live on at this level except you progress to increased plans.

Advert-free premium plans are divided into two classes: Web site plans and Enterprise & Ecommerce plans.

The Web site plans are for normal web sites that don’t promote something. When you’re undecided what bandwidth to decide on, you may all the time begin with essentially the most fundamental plan. As soon as your website’s site visitors stage surpasses the brink, Wix will ship a notification to let you recognize it’s time to improve.

Enterprise & Ecommerce plans are good for on-line companies that settle for funds by their web sites. These embody Enterprise Primary, Enterprise Limitless, and Enterprise VIP, all of which include limitless bandwidth to make sure seamless enterprise operation.

All the premium plans provide a 14-day money-back assure so you may check the waters first earlier than taking the plunge. The draw back is when you get previous the free trial interval, the plan is mechanically set to auto-renew. When you get the plan at a reduced value, you’ll more than likely expertise sticker shock as soon as it’s time to resume your plan.

Do you have to resolve to cancel the auto-renewal, make certain to take action greater than 14 days earlier than your plan’s first anniversary. It’s possible you’ll need to set a reminder in your calendar.

For giant companies, Wix additionally presents an all-in-one answer referred to as Wix Enterprise, however Wix solely reveals the pricing over the cellphone after you request a callback.

Wix’s pricing web page solely exhibits the month-to-month charge for all premium plans if billed yearly. There’s no toggle button to point out how a lot you’ll pay for those who go for a month-to-month billing cycle as a substitute. Whereas I agree that an annual subscription will prevent extra money in the long term, it’s nonetheless a bit deceptive solely to show the discounted annual charges.

Wix Web site Builder

Wix is now virtually synonymous with “web site builder.”

It’s not that stunning contemplating the massive promoting finances poured into Karlie Kloss, Jason Statham, and “Surprise Girl” star Gal Gadot.

However hype doesn’t final lengthy. Within the case of Wix, its drag-and-drop editor is what cemented its place because the main web site builder on this planet. With its easy-to-use instruments, anyone can now create an reasonably priced {and professional} web site with out touching a line of code.

Wix will help you launch your web site in two methods. The basic Wix Editor is the place you may choose one of many lots of of prebuilt templates after which customise its content material to your liking. When you don’t need to do it your self or don’t know the way, you too can go for the Wix Synthetic Design Intelligence (ADI) which mechanically builds a web site for you primarily based in your solutions to a couple questions.

Both means, Wix will maintain your hand in each step of the best way so you may create a web site in a matter of minutes. That is why newcomers who want a fundamental web site are higher off beginning their journey with Wix than tinkering with the extra difficult WordPress.

Nonetheless, it doesn’t imply Wix is closing its doorways to builders. Do you have to desire the next stage of customization, there’s the coding platform referred to as Wix Velo that offers the elbow room it’s worthwhile to add codes and enhance the location’s performance.

Wix Ecommerce Platform

Shopify is normally on prime of individuals’s minds when considering of an ecommerce web site builder.

However Wix just isn’t one to be outmatched.

To construct a Wix ecommerce web site, you can begin with a Enterprise Limitless plan for $25 monthly (billed yearly) or have entry to the total suite of ecommerce options by the Enterprise VIP plan for $35 monthly (billed yearly).

Beginning a web-based retailer with Wix is as easy as making a fundamental Wix web site. You start by selecting a template and customizing every little thing out of your storefront to product pages. With Wix’s drag-and-drop editor, you are able to do this by yourself with none technical know-how.

Wix presents free instruments just like the Wix Enterprise Identify Generator and Wix Emblem Maker to solidify your retailer’s on-line presence. It’s also possible to use your personal area identify, so individuals know you’re in critical enterprise.

If you have already got your merchandise, Wix will aid you handle your stock, automate gross sales tax, and arrange customized transport guidelines.

Do you don’t have any time to interrupt a sweat managing an advanced stock? No drawback. Wix additionally presents instruments so you may run a dropshipping or print-on-demand enterprise. This fashion, you may have the provider fulfill the orders and ship them to the consumers with out you lifting a finger.

To just accept funds, you may both use the built-in Wix Funds answer or select from quite a lot of third-party fee suppliers.

General, Wix covers all of the fundamentals you want as a first-time on-line vendor or a retail enterprise making the change to ecommerce. It might probably aid you promote an infinite variety of merchandise, together with digital and service-based. There are not any transaction charges, not like in Squarespace, and you may create promotional codes so your consumers can avail of reductions, free transport, and limited-time presents.

Nonetheless, Wix as an ecommerce platform nonetheless has an extended street forward to beat the trade’s large gamers. On-line shops with large, fast-selling stock can profit from a extra scalable ecommerce platform like WooCommerce, which is available in case your website is on WordPress.

Wix can also be not able to multi-channel promoting but.

Wix Enterprise

Wix Enterprise is the all-in-one enterprise answer to assist your organization develop and scale.

It’s dearer than the opposite two merchandise because it caters to larger firms who want a unified platform for all their enterprise wants. Wix Enterprise presents options for every important firm division–from HR and advertising to executives and buyer assist.

On the core of those enterprise options is Ascend, a full suite of instruments essential to handle initiatives and allow hassle-free collaboration between workforce members. Ascend contains workflows, duties, automation, value quotes, chat, and website membership, amongst others.

Pricing for Wix Enterprise is just accessible upon request.

Evaluate The Greatest Web site Builders

We reviewed dozens of web site builders and narrowed them all the way down to one of the best choices.

See Prime Picks


Wix gives essentially the most simple pathway to creating a web site. With loads of stunning and free templates to select from, you may churn out beautiful {and professional} web sites with out spending a dime. And with its drag-and-drop interface, you may customise your website with out having to know a line of code.

Wix is easy to a fault you could’t do a number of customizations you may freely do on the extra versatile WordPress. For that reason, I like to recommend Wix for newcomers who’re taking a stab at creating a web site. It’s additionally good for professionals who need to showcase their expertise or portfolio. Lastly, Wix ecommerce is one of the best place to start out for those who’re a small enterprise promoting merchandise or selling your model on-line.


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