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Blogging

What is a Blog? How a Website is Different (Blogging Basics) in 2022

With out losing any extra time, let’s leap straight in.

What is a weblog?

A weblog is a often up to date web site the place new content material is regularly printed, sometimes written in an off-the-cuff or conversational fashion—typically with the aim of attracting readers and reaching some type of blogging goal, whether community-building or growing a business.

There’s one big point in the definition of a blog here that I’d like to point out—a blog is regularly updated. We’ll get to why that’s so important in a minute.

You most likely read blogs every day without even realizing it. You’re actually on my blog right now. Major websites like Forbes, BuzzFeed and CNN are all blogs too.

While I’m sure you’ve heard of the term blog before, do you actually know what the difference between a blog and a website is?

Unless you’ve already started a blog—or have held some other type of web-based job, you may not realize there’s a real difference between a blog and a website.

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All blogs are websites, but not all websites are blogs.

What is a Blog? How a Blog is Different than a Website (Blog Definition) in 2022

  • What is a Blog?
  • A brief history of blogging
  • How is a blog different than a website?
  • Is it better to have a blog or a website?
  • Key pages every blog and website should have
  • Why every website should have a blog
  • Disclosure: Please be aware that a number of the hyperlinks under are affiliate hyperlinks and at no further price to you, I’ll earn a fee. Know that I solely suggest services I’ve personally used and stand behind. If you use considered one of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and preserve all of my in-depth content material freed from cost for readers (such as you).

    Now, I wish to lower by means of a number of the confusion and actually nail down on what a weblog really is and the way it’s completely different from making a web site. The true weblog definition you’re on the lookout for 🙂

    However first, in the event you haven’t but gotten your weblog off the bottom but, then open up my final information to beginning a weblog and bookmark it for coming again to (quickly) after we speak by means of a few of at the moment’s running a blog fundamentals.

    Able to Begin Your Weblog In the present day?

    Try my final information How to Begin a Weblog (on the Aspect).

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    Now, let’s go over a little historical past of how running a blog bought began and the place it is at the moment.

    A quick historical past of running a blog

    Running a blog has been around since 1993—that’s now over two and a half decades.

    While there is some debate over who the first blogger was, one man makes a compelling case.

    In 1993 Rob Palmer began working for a company in London where he wrote a quarterly publication for the company and posted it on their website. Considering the World Wide Web was going open supply, the corporate determined to proceed this quarterly publication as a free on-line journal—or what’s now referred to as a weblog.

    Whereas Palmer was running a blog for this early on-line firm, lower than a 12 months later, private running a blog was born by 19-year-old Justin Corridor. His weblog actually solely consisted of ramblings and hyperlinks, however folks (and firms) shortly took discover of the potential of this new sharing platform.

    Whereas the time period “on-line journal” and “on-line diaries” can actually be a mouthful, in 1997 Jorn Barger, an American blogger, coined the time period “weblog,” which was shortly shortened to “weblog.”

    What is a Blog? Definition of a Blog and Weblog Dictionary

    Internet builders shortly started to note that individuals have been turning into in running a blog—and got here up with a resolution.

    In 1998, Open Diary was born. This platform offered folks a place to share their ideas and concepts whereas additionally permitting others to remark. Extra running a blog platforms like LiveJournal, Blogger, Tumblr and Xanga quickly emerged.

    Then in 2003, running a blog modified endlessly when two school youngsters developed WordPress, a content material administration system (CRM) that now powers over two-thirds of the Web.

    In 2007, micro-blogging emerged with the emergence of Twitter and the perfect weblog submit size on the time was round 300-400 phrases.

    In 2016, WordPress opened up the .weblog area extension, solidifying the recognition of running a blog in a main means.

    So right here we’re heading into 2022, with roughly 70 million new posts being printed each month on WordPress. And though the typical blogger spends about three and a half hours writing a 1,500-word submit, their viewers reportedly solely spends about 37 seconds studying it.

    Whereas a seemingly unhappy statistic, there are actually ways in which bloggers can improve that 37 second learn time.

    However that’s not the main target of our matter at the moment…

    How is a weblog completely different than a web site?

    The primary distinction between a weblog and a web site, is that a weblog is energetic (dynamically altering as new content material is printed) and a web site is extra static with out common updates.

    As we coated already, all blogs are web sites by definition—however not all web sites are blogs.

    Difference Between a Blog and a Website on ryrob

    One of many primary variations, is that a web site is comprised primarily of pages—equivalent to the house web page, a providers web page and make contact with web page. An internet site may even be only one single web page.

    A weblog, alternatively, is comprised of each pages and posts (of which there are normally extra posts than pages).

    Every submit is its personal distinct article, most frequently hosted on the blog page of the greater website.

    Put simply, a blog is designed around the principle of releasing regular new content and your typical blog layouts reflect that focus—while websites are more static and don’t usually change with regularity.

    With a website, they’re generally built, published and more or less just sit there. Unless the business needs to update the website in order to do something like add new services or change their address, these static websites that aren’t as central to driving a significant amount of business remain relatively the same for long periods of time.

    Blogs are very fluid web properties (which means you need to choose one of the best web hosting plans to get your blog online). Blogs are updated and changed on a regular basis with new and relevant content.

    When you publish a new blog post, that most recent article often shows up in reverse chronological order, like here on my blog:

    What is a Blog Ryan Robinson Example Screenshot

    This way, your readers get your most recent content first.

    That being said, there are many ways to organize your blog in order to guide your audience toward what you want them to read.

    Is it better to have a blog or a website?

    Is a Blog or Website Better?

    Disclaimer: I’m a little biased when it comes to blogging. I feel that blogging is better than having a static website—in most situations. Plus, if you’re considering how much does it cost to blog as opposed to running a static website, the costs are essentially the exact same.

    However, it really comes down to the business goals you have, and what your priorities will be with your digital property.

    Remember when I said that websites are made up primarily of pages?

    A website that only has pages is usually there to convey very specific (limited) information. That includes things like:

    • Your business hours, address or menu
    • A freelancer’s portfolio of work
    • Your physical (or digital) products that are for sale
    • Service offerings you provide and sample projects

    Even with one-page websites that have a more marketing-focus, that one page should have a very specific intention too.

    Often these are called “squeeze” pages that give something (like a free download) in exchange for the visitor’s email address—to later market a related product or service to them.

    What are your business goals?

    In order to determine whether a blog or website is better for you, start by determining what your blogging goals are.

    • Are you trying to collect email addresses to build your online community? A website with a blog will be a powerful combination.
    • Do you have a small local restaurant with the goal of letting people know your menu and hours? A website with a few pages should suffice.

    If you have a lot of information to communicate, then a blog is your best option.

    Blogging is a great way to not only interact with your existing community, but to attract new potential customers to your website (and physical location).

    What’s the difference between posts and pages?

    This is another common question I usually get after someone asks me… what is a blog?

    And this question is natural, as blog posts and website pages can be quite similar-looking.

    There are however, several differences between blog posts and the pages of your website.

    Posts:

    • Can be added to an RSS feed
    • Are active and regularly updated
    • Have several headings and subheadings
    • Are archived based on month and year
    • Organized based on tags and categories
    • More likely to be shared on social media
    • Encourage conversation through comments
    • Get the author and date published on a post
    • Are generally formatted the same based on your website template
    • You can have an unlimited number of posts

    Pages:

    • Contain information that doesn’t change often
    • They are not tied to specific dates
    • Are not (usually) written with the intent to be shared on social
    • Don’t include comments
    • Hierarchical by nature (you can add sub-pages)
    • Each page is often formatted somewhat differently
    • Don’t include an RSS feed
    • Do not have an author or publish date
    • The number of pages should be relatively limited

    When writing a blog post for your site, you’ll have a more in-depth process that begins with crafting a blog post outline, strategizing on a blog headline that’ll attract readers and determining the narrative arc of your content all before you even get to putting any content down. Pages are a little different.

    Now, let’s talk about the key pages every blog and website should have—regardless of your goals.

    Key pages every blog and website should have

    Even if you are “just blogging,” there are still several core pages that you should include on your website.

    1. About pageKey Pages on a Blog About Page

    The About Me page tells your visitors what or who your website is about.

    Every company with a website—or blog—should include an about page (like mine). This helps your audience not only learn more about you and your brand, but to also make the decision of whether or not you’ll be a good fit for each other.

    As a business, you can use your about page to showcase your mission and vision statements.

    If you are a blogger, you can use the about page to link to your social media profiles, encourage people to follow you, tell your personal story and provide popular content suggestions.

    2. Contact page

    A contact page can be as simple as a contact form plugin like Gravity Forms or WP Forms, where people can reach you for business opportunities, or to simply say hi.

    Or, your contact page can be used to sell your products or services (like I do).

    What is a Blog? Contact Page

    As a business, this is a great place to provide your address, email address and phone number.

    Whether you’re a business or blogger though, you should make it easy for people to reach out to you.

    3. Privacy policy page

    You also need to let your website visitors know that you’re collecting their data (even if that data collection is anonymous through a tool like Google Analytics).

    If you’re collecting email addresses or have analytics on your site, you need to make sure that you have a privacy policy page that spells that all out.

    4. Terms of Service

    This page is vital if you sell products, services or promote affiliate offers on your website.

    This should be treated as a legal document. A Terms of Service page helps to limit your liability in the case that services or information from your site is misused.

    These are the four main pages that every website should include, no matter what.

    And of course, in addition to these key pages—I’m a big advocate of everyone also blogging.

    Why every website should have a blog

    If your website is built on WordPress (or even another of the best website builders) then you have the ability to add a blog to your site—and you should!

    Here’s why: Blogging gives your website a better chance to attract more visitors.

    How to Write a Blog Post with Good Design ryrob OptimizePress

    Let’s do some simple math to illustrate why having more people on your website is a win…

    More (of the right) visitors = more potential customers = more revenue.

    You can get more people to visit your website when you increase your traffic through tactics like search engine optimization and blogging.

    1. It’s all about traffic and search engine optimization (SEO)

    When you first start a blog or launch your website, people don’t just magically flock to read all of your amazing content.

    One of the biggest things that new bloggers and website owners get hung up on, is how to get traffic to their sites.

    When you first start out, getting traffic to your blog can seem like a really overwhelming task. But believe me, it’s not as difficult as it sounds.

    I’ve already broken down 32 ways of how to get traffic to your blog (based on my experience growing this blog to 400,000+ monthly readers).

    How to Drive Traffic to Your Blog and Increase Website Traffic

    So, it’s safe to say that I know a thing or two about growing a blog. And these aren’t just surface-deep “tips” you’ve read about on major publications…

    • “Share your latest and greatest post on your personal Facebook page!”
    • “Tweet your new blog post every 10 minutes for the next hour.”
    • “Comment on other people’s blogs and link to your own content.”

    All lame.

    While these quick “tips” might get you some growth to start with (or unfriended by your cousin on Facebook), they’re not long-term, sustainable strategies.

    Your SEO (Search Engine Optimization) strategy is what is going to keep bringing you more traffic month after month. One of the best ways to build a stellar SEO strategy is to have a blog that publishes regular high-quality content for search engines to index and surface to their users.

    If you’re new to blogging, SEO can sound like this mystical thing that only the Jedi masters know about.

    While there is a bit of a learning curve, I can promise you, anyone can learn SEO. And in fact, doing so is core to putting together a smart blogging strategy that’ll stand the test of time.

    One of the best tips that I can give you here, without going into too much detail on blog SEO strategies, is to focus on keyword research and user-intent.

    Think about this for a minute… How did you find this article you’re reading right now?

    I’d be willing to bet you typed into Google, something like “what is a blog?” or “what’s the difference between a blog and a website?”

    It’s no accident that you landed on this page. You’re here because I did my keyword research, focused on user-intent to create a comprehensive answer to these two main questions and then worked hard to nail my blog SEO strategies.

    User-intent, simply put, means that the posts that you write are meant to answer a question or solve a problem that the user has.

    You can no longer just write a blog post that contains a bunch of filler content with a string of keywords at the end.

    People don’t learn anything from that and major search engines like Google know you’re trying to game the system, so they won’t show that content to their users.

    2. The benefits of blogging

    I love blogging, and I’ve built an entire business around it.

    What is the Difference Between a Blog and a Website Blogging Benefits

    But there are many benefits to blogging, beyond just getting your ideas out into the world.

    You don’t need a product or service to get started

    Unlike a website that’s centered around an already established business, you can start a blog without an existing product or service today.

    While you can certainly add products and services over time (as you build up an audience), you don’t need anything other than your blog in order to get started on audience-building.

    People often choose a blog name and just start writing content about their passions at first. Then after they’ve truly found their audience, they can work to develop products or services that resonate with them. Things their readers will actually want to buy.

    You can also start making money from a blog without your own products or services, but more on that in a minute.

    Why people start blogs (instead of websites)

    Websites are great for an already established business.

    They are not as great for someone just starting out that doesn’t already have a product or service to offer (let alone an audience to market to).

    If you’re a wedding photographer, you can certainly start out with a static website, rather than a blog. But the fact is, that you already have an established business. You can create pages that outline your hours and services—and eventually use your website to attract new clients.

    However, if you don’t have a product or service, it’s much better to start with blogging.

    Perhaps you want to share your love of French cooking with the world. You don’t have a cookbook, you haven’t created a cooking course (yet), so you start sharing all of your favorite recipes, photos and recommendations on your blog.

    My girlfriend Anjelica is taking this approach with her blog, Vegan Anj, the place she’s sharing content material like her journey by means of a complete vegan cooking course, metropolis guides like her vegan Chicago roundup and lists of the best vegan restaurants in Los Angeles. She’s increase her base of content material and the enterprise mannequin will unfold in time as site visitors flows in and creates extra alternatives. I’ll quickly be taking a related method with my very own meals weblog, VeganTable.

    You may draw in an viewers by means of social networks like Pinterest and start to gather e-mail subscribers and generate repeat readers to be taught from. I speak a lot extra about discovering your audience and getting readers to your web site in my information about the best way to promote your weblog and all through my numerous running a blog books.

    The fundamentals of creating wealth running a blog (vs by means of a web site)

    Now to the nuts and bolts—how web sites earn cash versus how blogs earn cash.

    How to Make Money Blogging in 12 Proven Ways

    In case you have simply a web site (with out a weblog) there are a few methods which you can generate revenue out of your web site.

    Mostly—from promoting the bodily or digital services you have already got (to your current buyer base) and hoping extra folks uncover your web site from both natural searches or paid promoting campaigns with search engines like google and yahoo and social networks.

    A weblog, alternatively, can earn cash in a lot of how—together with the above strategies… whereas additionally constructing you that viewers of potential clients alongside the way in which.

    Whereas there are numerous methods to earn cash running a blog, listed here are 5 of essentially the most simple:

    • Ads
    • Sponsored alternatives
    • Promoting providers
    • Affiliate packages
    • Bodily and digital merchandise

    Ads

    Adverts are one of the vital frequent methods bloggers begin creating wealth comparatively early on.

    There is a very low barrier to entry and also you don’t want a ton of site visitors to generate some revenue (although you’ll nonetheless be accountable to pay revenue tax in your weblog revenue, so take a look at my information about taxes for bloggers)—albeit very small till you’re driving a tons of of 1000’s of month-to-month readers.

    That being mentioned, in the event you get a lot of site visitors and are a part of a robust advert community, you can also make good cash doing little else however publishing new content material.

    Sponsorships are when a blogger collaborates with one other firm (for a charge) to advertise their services or products.

    This may be a one-off sponsored weblog submit like this sponsored weblog submit (or my compilation of Bluehost critiques)—or a continued working relationship with common promotions over a length of time. Though it may possibly take a while to get sponsored alternatives, as sponsors need an ROI from their funding, in order that they wish to see cheap site visitors and engagement stats of your readers earlier than diving in.

    How Blogs Operate and Generate Income vs Websites

    Promoting providers

    Providers might be labeled as something from promoting your work as a freelancer (by means of these running a blog jobs websites) all the way in which to teaching folks by means of the identical profession path you’ve constructed for your self.

    Put merely although, this is the place you’re buying and selling hours for {dollars}—so it’s not essentially the most sustainable option to construct a massive enterprise out of your weblog in the long term.

    Nevertheless, it can be very profitable, particularly in the event you construct up a raving fan base and individuals are banging down your door to work with you. That may justify charging a premium.

    Affiliate packages

    One other very simple to get began with creating wealth in your weblog, is by means of affiliate packages. There are affiliate packages for actually each weblog area of interest on the market that you can imagine—from WordPress plugins to obscure tenting gear that’s bought on Amazon.

    The fundamental precept of online marketing, is that you just place a hyperlink in your weblog posts referencing a product and when folks buy by means of your hyperlink, you earn a fee (at no further price to them).

    Most affiliate packages have a low barrier to entry, and also you typically don’t want a ton of site visitors in order to get began both.

    However typically talking, the extra site visitors you must your weblog posts, the extra affiliate gross sales you’ll be prone to generate. Listed here are a few examples of articles I’ve used to earn substantial affiliate commissions from:

    Bodily and digital merchandise

    Merchandise, each bodily and digital, are additionally good choices to earn cash with by means of your new weblog.

    Digital merchandise are a lot simpler to get began with as you can also make them your self (equivalent to a web based running a blog course or writing an eBook) and promote it to the readers in your weblog.

    Bodily merchandise take a little extra money and time to create model new.

    Nevertheless, you may start with dropshipping, which is the place you launch a web based retailer (from a new web page in your weblog) and also you don’t must preserve any precise stock your self.

    It’s also possible to work with a wholesaler to develop your personal model utilizing white label merchandise the place you simply put your branding on their product.

    What’ll or not it’s?

    Do you wish to begin a weblog or make a web site?

    Do you have already got a enterprise that wants extra publicity… or do you wish to construct a new enterprise by sharing your ideas with the world?

    Both means, running a blog can considerably assist additional your objectives—take a look at my roundup of essentially the most impactful running a blog suggestions earlier than you get began.

    Able to Begin Your Weblog?

    Try my final information How to Begin a Weblog (on the Aspect).

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