West Ham United celebrate European qualification with HEINEKEN renewal

The UK’s main pub, cider and beer firm, HEINEKEN turned the Official Beer Partner of West Ham United firstly of the 2016/17 season.

The new multi-year partnership will see HEINEKEN proceed to supply an intensive vary of the UK’s most beloved beer and cider manufacturers at West Ham United matchdays. These manufacturers embrace, however aren’t restricted to, Heineken, Amstel, Birra Moretti and Strongbow.

Over the final 5 years, West Ham United and HEINEKEN have labored collectively to boost the match day expertise for supporters, introducing common fan areas resembling The Boleyn Bar, The HEINEKEN Bar below the North Scoreboard, and the Fan Zone Bar in the back of the Billy Bonds Stand. With thrilling European nights on the horizon, HEINEKEN will proceed to assist our followers create recollections that can final a lifetime.

The multi-year extension will enable each events to proceed this work, with further bespoke bar installations, plus a wider vary of beer and cider being made out there to supporters. HEINEKEN may also have visibility throughout the Club’s rising digital channels and LED perimeter promoting boards.

Nathan Thompson, Commercial Director, West Ham United, mentioned: “We are delighted to increase our partnership with HEINEKEN. As we stay up for the brand new season internet hosting European soccer and our stadium gladly again at full capability, we’re proud that Heineken are capable of provide supporters a variety of world-renowned drinks.”

Stephen Watt, On Trade Director, HEINEKEN, mentioned: “We’ve loved a profitable partnership with West Ham United over the previous 5 years and are delighted to resume the partnership with a membership that has a wealthy heritage and passionate followers. We stay up for persevering with this work, enhancing the match day expertise for followers even additional.”

In addition, London Stadium have additionally introduced a long-term extension with HEINEKEN that can ship throughout their multi-event calendar, which has seen the venue host the 2015 Rugby World Cup, the London 2017 World Athletics Championships, the 2019 Major League Baseball London Series, and performers just like the Rolling Stones, Foo Fighters, Guns N’ Roses and Beyoncé.

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