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Tyler the Creator’s new Golf Le Fleur line is a travel fantasy extrava

It’s a good day atop considered one of the numerous hills of Malibu. The early-morning fog has given technique to sunshine and a breeze whispering by coyote brush. It’s a imaginative and prescient I’m savoring once I hear the request blare over somebody’s radio:

“Hey, are you able to ship up some Rolls-Royces for individuals who want to maneuver their automobiles?”

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]I’m visiting a wonderland constructed for the launch of Tyler “the Creator” Okonma’s new high-end clothes, perfume, nail polish, and accent line known as Golf Le Fleur. For the subsequent week, a fleet of 5 Rolls-Royces will likely be chaperoning VIPs and invite-only customers up the bend to take their first take a look at the artisan items in a Flintstones-style retailer floating in the sky. Close by, you may see French cafe tables with chess boards to move the time, a swing that lures you close to the fringe of a cliff, macaroons from Okonma’s favourite patisserie, even a espresso store serving a drink he designed known as the Canine Child—a identify I think to be a saccharine allusion to his favourite YouTube clip.

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]However proper now, an hour earlier than the occasion gentle opens? These Rolls-Royces will double as the world’s most regal shuttle buses for safety, development staff, and anybody else who must relocate their car in the parking zone beneath.

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]Okonma, who Quick Firm profiled in 2018, propelled into fame in his late teenagers as a artistic core of the L.A.-based music collective Odd Future. He launched the Golf Wang model in 2013, as an eccentric tackle skate and streetwear reflecting his private model. However Okonma by no means left L.A. earlier than the age of 19, and a decade of experiences later (together with a pair of primary albums, a Grammy, and partnerships with Converse and Gucci), his tastes have advanced. Le Fleur mirrors Okonma’s present, coiffed model. It contains mohair sweaters with tortoiseshell buttons, silk button-downs with rounded collars and screenprinting on the again, pleated pants designed to hold a bit brief in your ankles, and furry ushanka hats. Refined touches like flower buttons and wavy pockets soften the formality like a smile. Okonma has actually worn Le Fleur samples to public occasions. (He beforehand launched a few collaborations beneath the Le Fleur moniker alongside Converse, Lacoste, and Jeni’s Splendid Ice Lotions.)

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]When mulling the launch of Le Fleur, Okonma was inspired by his artistic buddies Dev Hynes, Solange, and the late Virgil Abloh. Abloh specifically was instrumental in setting Okonma up with artisans in locations like Paris and Italy, who may convey his visions to life with the finesse they required. The line couldn’t exist with out him, based on Okonma.

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]The items embody the globetrotting mis en scene of his newest album Call Me If You Get Lost; they’re born from Okonma’s creativeness. Even this non permanent, rounded, blue constructing I’m standing in exists as a drawing in Okonma’s personal pocket book from 2019 with a close to 1:1 accuracy—the solely notable change is a single dip lacking from the roofline as a result of development limitations. As a substitute of background music, the area performs an 1.5-hour-long loop of traditional and deep observe music performances that he loved throughout the design course of.

“I didn’t need to play music. I’d slightly [feature] the dwell performances and stuff that I actually love which are so intertwined with making all of this,” says Okonma. “I wished individuals to…hear the crowd, hear the completely different model of Stevie Marvel enjoying Do I Do in Brazil. Simply random issues. And whenever you take a look at [the Le Fleur collection], you are feeling or hear a few of the issues that was enjoying as I used to be developing with it.”

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]As such, Okonma pretty bristles when the phrase “merch” casually slip from my lips as he excursions me by the retailer crammed with limited-run objects. His “French Waltz” fragrance is a rose-musk that required a week of smelling in London to pin down. And a colourful, $10,000 trunk he designed throughout the pandemic together with the century-old English luxurious model Globe-Trotter is something however a lazy live performance tee or Christmas tree decoration.

“Making that trunk, fuck, dude. From a enterprise standpoint, it’s no revenue,” says Okonma. “However I simply wished to see it exist, and I need individuals to have the ability to have it which are into that kind of stuff.”

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]A pixelated, leopard-style print adorns lots of the Le Fleur objects. (Squint and you may truly learn “Le Fleur” lurking in the white area.) A customized shade Okonma dubs “Geneva Blue” will function the model’s constant baseline, whereas “Georgia Peach” presents a gentle orange complement.

[Photo: Luis “Panch” Perez/courtesy Golf Le Fleur]“I form of design the whole lot to form of go along with brown,” says Okonma. He doesn’t simply imply to match brown as a textile. This line—regardless of being crammed with outdated world European craftsmanship—is meant to sing on brown pores and skin.

Le Fleur will go on sale to the general public online on December 13, with costs starting from round $30 to $10,000 (clothes objects begin round $400). As for what the way forward for Le Fleur seems to be like, Okonma is excited, but additionally making zero guarantees. “This may final for a 12 months. I’d maintain this going for 20,” says Okonma. “I don’t know. Proper now it’s just about a fucking ardour challenge, however I’m hyped. I’m tremendous hyped.”

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