Tiered Link Building: Good or Bad for SEO?

As a result of aggressive nature of website positioning, chances are you’ll end up utilizing completely different hyperlink constructing methods to outrank your rivals. Some ways are extremely acceptable and even add worth to your web site, whereas others are outright spammy and solely do hurt to your web site in the long term.

Nonetheless, there are strategies that lie within the center – not unhealthy sufficient to get your web site penalized, however not adequate for use with out reservations. One in every of these ways is tiered hyperlink constructing.

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On this publish, you’ll study every little thing that you must find out about this website positioning technique and how one can implement it in your web site accurately.

What Is Tiered Link Constructing?

Tiered hyperlink constructing refers back to the course of of making ranges of hyperlinks pointing to one another right down to your cash web page. The aim is to extend the power of the hyperlinks pointing to your web site by constructing backlinks to these hyperlinks.

Under is a visible illustration of tiered hyperlink constructing:


First, that you must create first-tier hyperlinks or tier 1. The proper first-tier hyperlink kind you will get is via a guest post, the place you submit content material to different websites that embrace a dofollow hyperlink to your web site within the content material’s physique or writer byline.

The factor about visitor posts is there’s an opportunity that your article is perhaps rejected. To make sure this gained’t occur, ensure you write high quality content material and observe the positioning’s editorial tips. Doing so will increase the probabilities of securing high quality hyperlinks to your web site.

On the identical time, you don’t simply write a publish for any web site. You first have to know if the positioning is value writing for. To do that, that you must test the positioning’s authoritativeness and trustworthiness.

For example, websites like Thrive International, Enterpreneur,, and others generate numerous site visitors as a result of individuals belief them. Subsequently, you’d wish to attain out to and write for them as a lot as potential.

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That will help you establish an internet site’s authoritativeness, you should use website positioning metrics like Ahrefs’ Area Authority (DA). It measures the standard of the positioning primarily based on what number of good backlinks it has.

The upper the DA, the extra authoritative the positioning is. And since different individuals like you are attempting to land a visitor publish on these websites, assume that the barrier of entry could be very excessive. That’s why it’s essential to search out as many authoritative websites associated to your business to succeed in out to. This can assist enhance your probabilities of touchdown a visitor publish.

As soon as your visitor publish is efficiently revealed, the dofollow hyperlink from the visitor publish will move “hyperlink juice” to your web site. This could assist generate extra natural site visitors to your web site by rank increased on Google.

After securing first-tier hyperlinks over time, enhance their authority with assist from second-tier hyperlinks, also called tier 2.

Not like your first tier, you’ll be able to construct hyperlinks pointing to your tier 1 from the next other than simply visitor posts:

  • Social media (Twitter, Fb, and many others.)
  • Profile hyperlinks (dialogue/discussion board websites, Q&A websites)
  • Internet 2.0 (, Blogger, Tumblr, and many others.)

You may proceed increasing the tiers over time by including a 3rd tier of web sites that hyperlink to the second-tier websites, and so forth. In doing so, you assist enhance the power of the first-tier hyperlinks by constructing a military of tier hyperlinks pointing up. Your web site can then rank even increased in consequence!

Tiered hyperlink constructing will be applied in nearly any weblog or on-line enterprise. Whether or not you’re an affiliate area of interest blogger who needs to generate extra commissions or a law firm looking for more clients, this hyperlink constructing technique is an effective place to assist get your hyperlinks up good and simple.

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The Factor About Tiered Link Constructing

The issue with tiered hyperlink constructing isn’t due to the way it works and is structured. As with most hyperlink constructing ways, it is dependent upon how individuals use this framework to rank their web site on serps.

For instance, some individuals use article spinning instruments like The Finest Spinner or Spin Rewriter to generate 1000’s of articles from a single piece of content material. They are going to then add these articles on completely different net 2.0 websites to generate tier hyperlinks in a brief time period.

As a result of the hyperlinks are constructed unnaturally and never acquired organically, this makes tiered hyperlink constructing a black hat website positioning technique. And whereas some could declare that Google has but to penalize them, they quickly will finally as with most web sites who’re utilizing this tiered hyperlink constructing methodology.

Utilizing This Link Constructing Technique Ethically

The precept of tiered hyperlink constructing is basically sound, however the instruments talked about used are what make this hyperlink constructing tactic a problematic one.

As an alternative of utilizing an article spinning instrument to generate lots of of content material, write a high-quality and informative publish associated to your web site.

As an alternative of utilizing an article spinning instrument to generate lots of of content material, contemplate repurposing the content material into numerous codecs.

For instance, flip an article in your web site into an infographic as use it as a promoting level to get your visitor publish revealed. You may also convert the article right into a video and add it on YouTube with a hyperlink to the unique article.

content spinning


Supply: Orbit Media

The concept right here is that publishing significant content material at websites that obtain excessive volumes of site visitors, most of that are your audience, is best than producing low-quality, spun content material on net 2.0 websites that move little hyperlink juice to your web site, if by no means.


If you wish to grow your website’s traffic, hyperlink constructing will enable you to obtain that. On the identical time, that you must know the way to construct “white hat” hyperlinks the correct approach if you wish to keep on Google’s good facet.

Tiered hyperlink constructing is among the many ways that permit you to construct backlinks at scale. And, as you noticed above, it’s additionally straightforward to misuse this tactic into black hat website positioning territory and get your web site penalized down the road. Subsequently, it’s essential to just remember to purchase hyperlinks organically and supply worth to your viewers. If carried out accurately, tiered hyperlink constructing will enable you to obtain that.

Extra on hyperlink constructing:

Link Constructing With the Chilly Name Visitor Submit Technique

The Psychology of Link Constructing

First revealed in November 2014; up to date August 2021

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