The Latest Black Friday Statistics And Cyber Monday Statistics You Should Know

Wish to be within the know concerning the newest Black Friday statistics? You’ve come to the best place.

Thanksgiving is a time for US households to spend time collectively and be grateful, however for companies, it means one factor and one factor solely: Black Friday.

Black Friday has gone from being a US vacation sale to a worldwide commerce occasion and, with the rise of e-commerce shops, Cyber Monday has additionally turn into a date for each marketer’s calendar.

So, whether or not you’re a marketer planning your Black Friday campaigns or a enterprise proprietor seeking to drive gross sales on crucial weekend of the yr, it’s vital to remain up-to-date with the most recent details and stats.

We’ve compiled an in depth checklist of Black Friday statistics (and a few Cyber Monday statistics) that can assist you study every part it’s good to know to benefit from this vacation procuring extravaganza.

Common Black Friday statistics

Table of Contents

Let’s get began with some normal Black Friday statistics that gives you an outline of the influence of Black Friday and Cyber Monday.


1. 108 million folks reported they deliberate to buy on Black Friday 2021 within the US…

Black Friday is a crucial day for each customers and companies alike, and customers are eager to become involved and benefit from low costs and particular presents.

In line with a statistic revealed by Statista, round 108 million folks within the US alone stated that they deliberate to buy groceries on Black Friday. Though lots of people discover the prospect of wandering round a busy procuring heart off-putting, the nice offers are sufficient to incentivize them to buy.

Supply: Statista1

2. …And 62.8 million reported they plan to buy on Cyber Monday

Cyber Monday is a comparatively new addition to the Black Friday weekend. It takes place on the Monday following the Thanksgiving vacation and is the time when e-commerce shops provide large reductions on on-line purchases.


For customers, Cyber Monday is changing into a milestone date, and plenty of customers are eager to make their purchases on-line. In line with Statista, round 62 million US residents stated that they intend to make on-line purchases on Cyber Monday.

Supply: Statista1

3.  The whole income for Black Friday 2020 was round $188 billion

Income is extraordinarily excessive on Black Friday the world over, regardless of shops providing large reductions. In actual fact, some shops report their highest takings for the entire yr on Black Friday even when promoting closely discounted merchandise.

In line with figures revealed by Adobe, the whole income for Black Friday’s gross sales in 2020 was estimated to quantity to round $188 billion. regardless of many brick-and-mortar shops being closed, or having lowered working hours because of the pandemic.

Supply: Adobe

4. The common spend throughout the Black Friday/Thanksgiving interval was $401 within the US in 2020

Many individuals save up year-round with the intention to benefit from reductions on Black Friday. Along with this, a number of households use Black Friday as a day to fill up on presents for the upcoming festive season.

In consequence, the common spend per shopper throughout the Black Friday weekend is kind of excessive. In line with Deloitte, the common spend in 2020 was round $401 amongst US customers.

The average spend during the Black Friday/Thanksgiving period was $401 in the US in 2020

Supply: Deloitte

5. 21.2% of on-line searches for Black Friday come from the US…

Black Friday was initially based within the US as it’s affiliated with the Thanksgiving vacation. Though the gross sales occasion has now turn into a worldwide custom, it’s nonetheless rather more common within the US than anyplace else.

In actual fact, the best variety of searches for ‘Black Friday’ are constituted of US gadgets. In line with Statista, round 21.2% of searches come from the USA in 2021.

21.2% of online searches for Black Friday come from the US…

Supply: Statista2

6. And 12.9% come from Germany

Nonetheless, Black Friday is rising in recognition worldwide. Notably in Europe. The nation with the second-highest proportion of searches for ‘Black Friday’ was Germany with 12.9%.

Different nations that seek for ‘Black Friday’ quite a bit on-line embrace Brazil, the UK, Spain, Canada, and France. Though many of those nations don’t have a convention of celebrating Thanksgiving, they’re nonetheless grateful for the seasonal gross sales (see what I did there?)

Supply: Statista2

7. 58% of on-line Black Friday gross sales have been made on desktop gadgets

If you happen to’re enthusiastic about launching Black Friday gross sales on-line, it’s vital to make sure that your web site is about up for elevated ranges of visitors from completely different gadgets. In line with Adobe, the vast majority of Black Friday gross sales are constituted of desktop gadgets – 58% to be precise.

Nonetheless, that signifies that 42% of consumers will use cell gadgets to make Black Friday purchases so you’ll want to double-check that your web site is optimized on all gadgets forward of the sale date.

Supply: Adobe

8. 116.5 million emails have been despatched on Black Friday 2020

Emails are probably the greatest methods to share details about your online business’s Black Friday offers with customers.

Nonetheless, with an elevated variety of presents being despatched out, and extra folks receiving transaction emails, Black Friday actually places e-mail suppliers by means of their paces.

In line with an article revealed by Marketing campaign Monitor, round 116.5 million emails have been despatched on Black Friday 2020, and that doesn’t account for emails despatched within the run-up to the occasion, or on Cyber Monday.

Supply: Marketing campaign Monitor

Black Friday advertising and gross sales statistics

For entrepreneurs and salespeople, Black Friday is an especially vital occasion. Listed here are some Black Friday statistics that each marketer ought to pay attention to.

9.  Clothes and niknaks have been essentially the most bought gadgets on Black Friday weekend in 2020

If you happen to run a clothes or equipment enterprise – nice information! Individuals love to purchase these merchandise throughout Black Friday occasions. In line with the Deloitte Pre-Thanksgiving Pulse Survey, 66% of individuals stated that they plan to purchase clothes and accessories throughout the Black Friday gross sales.

Different common classes included toys and hobbies, electronics and digital equipment, and meals and beverage. The least common class was journey and eating and solely 14% stated they deliberate to spend cash on these items throughout the Black Friday weekend.

Clothing and accessories were the most purchased items on Black Friday weekend in 2020

Supply: Deloitte

10. Cart abandonment charges within the US throughout Black Friday 2020 have been as excessive as 79.83%

Though gross sales are excessive throughout the Black Friday weekend, so too are cart abandonment charges. Many individuals take a look at the gross sales and preemptively add issues to their on-line carts however don’t truly get round to purchasing them.

This may very well be as a result of components like a change of coronary heart, or discovering a greater Black Friday deal elsewhere. In line with Barilliance, cart abandonment charges have been as excessive as 79.83% on common in earlier years.

Supply: Barilliance

11. 80% of outlets run cart abandonment campaigns throughout Black Friday and Cyber Monday

Nonetheless, many companies are conscious of the excessive cart abandonment charges and do every part they will to scale back the charges as a lot as doable.

In line with statistics revealed by Societal, 4 in 5 or round 80% of companies run cart abandonment campaigns over the Black Friday interval to try to encourage folks to return to the positioning and full their purchases. The examine discovered that cart abandonment popups have a mean conversion price of 21.68%.

80% of retailers run cart abandonment campaigns during Black Friday and Cyber Monday

Supply: Societal

12. Lead acquisition can improve by as a lot as 226% throughout the Black Friday interval

Black Friday isn’t all about making gross sales, it might probably additionally assist to extend lead acquisition charges. In line with Societal, companies can see gross sales acquisition charges improve by as a lot as 226% throughout the Black Friday interval.

In actual fact, the identical examine discovered that 4 out of 5 firms that centered on lead acquisition over the Black Friday weekend acquired 86% of their whole yearly leads in only a few days.

Lead acquisition can increase by as much as 226% during the Black Friday period

Supply: Societal

Black Friday shopper statistics

With a purpose to enhance your gross sales on Black Friday, it’s vital to have a good suggestion of how customers like to buy. Listed here are some Black Friday statistics associated to shopper spending habits and preferences.

13. 74% of customers plan to buy on-line for Black Friday offers with the intention to keep away from crowds

Security and overcrowding are large considerations for customers on Black Friday. Seemingly yearly, a brand new video emerges of individuals preventing within the aisles over a reduced TV, and this is sufficient to encourage many individuals to remain at residence and eat leftover Turkey.

In line with Deloitte, round 74% of customers intend to do their Black Friday procuring on-line with the intention to keep away from crowded brick-and-mortar shops.

Supply: Deloitte

14. 25% of US customers store on-line as a result of they assume they will discover higher Black Friday offers

Overcrowding isn’t the one factor that’s encouraging folks to buy on-line throughout Black Friday. In line with Drive Analysis, round a 1/4 of customers imagine that the most effective Black Friday offers may be discovered on-line and never in-store.

Though it’s well-known that on-line offers are higher on Cyber Monday, many firms additionally make particular offers accessible on-line for Black Friday too. Historically, folks needed to queue across the block to get the most effective Black Friday offers, however issues have been altering in recent times.

Supply: Drive Analysis

15. 47% of customers select to buy in bodily shops on Black Friday to benefit from particular offers

Regardless of some shops making offers accessible each in-store and on-line on Black Friday, there’s nonetheless a excessive proportion of in-store-only presents. Simply lower than half of customers select to courageous the busy shops with the intention to benefit from particular presents in bodily shops.

That is nice information for brick-and-mortar shops that don’t have an internet presence, however with variables just like the pandemic to take into consideration, in-store-only offers might quickly turn into a factor of the previous.

Supply: Deloitte

16. 30% of customers are involved about COVID security precautions throughout Black Friday gross sales

2020 threw an actual spanner within the works for firms that relied on Black Friday foot visitors. Extra so than gross sales figures and buyer numbers, security grew to become the primary precedence for each customers and companies in 2020.

Round 30% of customers informed Deloitte that they have been involved about COVID security precautions throughout the Black Friday gross sales, and with the virus nonetheless circulating, it’s more likely to have an effect on procuring patterns for future Black Friday occasions too.

Supply: Deloitte

17. 56% of Black Friday customers make purchases for themselves, in addition to shopping for vacation presents throughout Black Friday gross sales

With Black Friday falling so near Christmas, many individuals use it as a possibility to buy vacation presents for his or her family members at discounted costs. Nonetheless, that’s not all that customers are desirous about.

In line with Deloitte, over half of customers like to purchase themselves some treats in addition to looking for vacation presents. So, in case you’re planning an enormous Black Friday sale, you’ll want to differ your campaigns, and don’t make all of them about gift-giving.

Supply: Deloitte

18. 46% of customers take pleasure in procuring with family and friends on Black Friday weekend

Though Black Friday generally is a hectic day for customers, many individuals nonetheless make it part of their yearly household routine. In line with Deloitte, 46% of customers take pleasure in Black Friday procuring with their households as a part of the vacation festivities.

Due to this fact, it’s vital to try to give your clients an pleasing and memorable expertise in addition to providing them nice offers on merchandise as it will encourage them to return yr after yr.

Supply: Deloitte

19. 22% of Gen X customers store in-store on Black Friday

When damaged down by age, Black Friday procuring is hottest with customers from the Gen X technology. In line with Statista, 22% of Gen Xers plan to buy in shops on Black Friday.

Comparatively, solely 16% of Gen Z and Millennials plan to buy in bodily shops on Black Friday. Child Boomers are the least more likely to buy groceries on Black Friday, with solely 6% meaning to make purchases in-store on sale day.

22% of Gen X shoppers shop in-store on Black Friday

Supply: Statista3

Black Friday traits statistics

Already planning for subsequent yr’s Black Friday campaigns? Listed here are some Black Friday statistics regarding the present traits.

20. 57% of individuals have been anxious about in-store procuring on Black Friday weekend in 2020

Going into crowded locations is more and more changing into a supply of hysteria for folks, and that is having a knock-on impact for the retail trade.

In line with Deloitte, nearly 60% of individuals felt anxious about hitting the shops on Black Friday 2020, and with the specter of COVID nonetheless looming, this may very well be an growing downside. In consequence, we may even see extra shops selecting to run their Black Friday gross sales on-line solely sooner or later.

57% of people were anxious about in-store shopping on Black Friday weekend in 2020

Supply: Deloitte

21. ¼ of vacation customers assume offers are higher on Prime Day than on Black Friday

Black Friday has historically been the most effective sale day of the yr. Nonetheless, because the rise of Amazon, there’s a brand new child on the block relating to annual gross sales.

Amazon Prime Day is a brand new favourite amongst customers, with some folks even believing that offers are higher on Prime Day than they’re on Black Friday and Cyber Monday. Round 1/4 of customers favor Prime Day Offers and this might result in a discount within the variety of folks ready for Black Friday to make massive purchases.

¼ of holiday shoppers think deals are better on Prime Day than on Black Friday

Supply: Deloitte

22. Black Friday gross sales figures fell 20% in 2020 in comparison with 2019

Though Black Friday continues to be an especially common procuring occasion, there isn’t any doubt that it was adversely affected by the worldwide issues that 2020 introduced.

Sadly, Black Friday gross sales figures fell by a whopping 20% in 2020 in comparison with 2019, and this may very well be an ongoing development if the pandemic continues. Hopefully, with vaccinations being rolled out worldwide, and restrictions being lifted, the gross sales figures will improve once more in 2021.

Supply: Adobe

23. Retailers are beginning to provide Black Friday offers beginning as early as October

Regardless of the adversity that the retail trade has confronted over the previous yr, companies nonetheless appear eager to benefit from Black Friday and provide their clients nice offers with the intention to revive their gross sales figures.

In line with, retailers are beginning their Black Friday promotions sooner than ever earlier than, with some even rolling out offers as early as October. Any such prolonged sale may very well be one thing that grows in recognition over the approaching years.


Cyber Monday statistics

Cyber Monday is the day when customers can get all the greatest Thanksgiving bargains on-line. Listed here are some statistics relating particularly to Cyber Monday gross sales.

24. Cyber Monday income reached $10.8 billion in 2020

Though Cyber Monday isn’t fairly as common as Black Friday, it’s nonetheless a major day for companies by way of income. In 2020, the whole income generated by Cyber Monday gross sales was round $10.8 billion.

This was the best Cyber Monday income that the world has seen to this point, with extra folks selecting to buy on-line than ever earlier than as a result of lockdowns and restrictions.

Supply: Forbes

25. Brick-and-mortar gross sales figures dropped as a lot as 23.9% throughout Cyber Week 2020

Cyber Week is a good factor for e-commerce companies or shops which have a very good on-line presence. Nonetheless, for brick-and-mortar shops, it might probably spell again information.

Throughout Cyber Week 2020, brick-and-mortar shops noticed a 23.9% drop in gross sales figures, as folks have been eager to benefit from on-line offers after the Black Friday occasions had led to retailer.

If you happen to run a brick-and-mortar retailer, it’s a good suggestion to get an ecommerce web site up and working so you may benefit from the inflow of customers throughout Cyber Week too.

Supply: Forbes

26. 37% of Cyber Monday gross sales are made by means of cell gadgets

If you wish to benefit from your Cyber Monday visitors, you’ll want to check your web site and make it possible for it’s optimized for cell gadgets. In line with Forbes, round 37% of gross sales are constituted of cell gadgets on Cyber Monday, so it’s vital to make life as simple as doable to your clients to finish their transactions.

Supply: Forbes

27. 49% of Cyber Monday wish to see higher offers and extra adverts from shops forward of the gross sales

In a survey performed by Deloitte, customers have been requested “What can retailers do to make your Cyber Monday procuring higher?”. Just below half of the respondents stated that they wish to see decrease costs, higher offers, and extra adverts forward of Cyber Monday occasions.

Due to this fact, with the intention to improve Cyber Monday visitors, it might be a good suggestion to spice up your promoting campaigns forward of time to make customers conscious of the nice offers and low costs accessible.

49% of Cyber Monday want to see better deals and more ads from stores ahead of the sales

Supply: Deloitte

28. …and 23% prioritize quick and free supply and return choices

One other large concern for Cyber Monday customers is supply and returns. As customers can’t return and obtain merchandise purchased on-line as simply as they do in-store, it’s vital to let clients learn about your returns coverage and provide quick and reasonably priced supply choices.

Round 23% of customers stated that quick and free return and supply choices would enhance their Cyber Monday expertise.

Supply: Deloitte

29. Smaller retailers expertise a 501% improve in gross sales on Cyber Monday

Cyber Monday is an effective way for firms to spice up gross sales, however an article by Forbes has proven that it’s a very helpful occasion for small companies.

In line with the article, small companies noticed a 501% enhance in gross sales on Cyber Monday in comparison with a daily day in October. So, in case you’re working a small e-commerce enterprise, you’ll want to benefit from Cyber Monday and provide reductions to your clients.

Supply: Forbes

Black Friday statistics sources

Last ideas

There’s little question about it, Black Friday is an enormous deal and the details and figures above are proof of this. If you happen to’re seeking to enhance gross sales and generate leads, Black Friday may be the proper occasion that can assist you obtain these targets.

Hopefully, the Black Friday statistics above helped you acquire some data of this epic procuring weekend.

What’s subsequent? If you wish to launch your personal merchandise and capitalize on Black Friday & Cyber Monday, you’ll want to take a look at our roundup of the most effective platforms to promote digital merchandise.

Alternatively, if you wish to automate future gross sales, you might discover these advertising automation instruments helpful.

And in case you’re eager to take a look at some extra attention-grabbing statistics, you’ll want to discover a few of our different articles, together with 28 Latest Social Media Statistics For 2021: What Is The State Of Social Media? and 37 Latest Running a blog Statistics, Developments, And Information For 2021.

Latest Black Friday Statistics And Cyber Monday Statistics


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