The Best Marketing Automation Software – 2021 Review

Wish to soar straight to the reply? The finest advertising automation software program for most individuals is unquestionably HubSpot.

Marketing automation makes it simpler to generate leads, construct buyer relationships, and drive conversions at scale. It frees up time and sources from repetitive duties which can be important to a profitable marketing campaign.

Automation creates a greater expertise on your staff, who get a broader attain and higher visibility with much less work. And it offers a extra partaking buyer journey that’s constant throughout your entire digital advertising channels.

By leveraging advertising automation software program, you possibly can personalize the client expertise by offering correct info and promotions to clients with completely different wants.

The High 9 Best Marketing Automation Software

  • HubSpot – Best General Marketing Automation Software
  • Fixed Contact – Best for Warming Up Leads
  • Moosend – Best for AI-Powered Gross sales Campaigns
  • GetResponse – Best Options for Marketing Automation
  • OptinMonster Best for Touchdown Web page Lead Technology
  • ConvertKit – Best Marketing Automation Software for Learners
  • Sendinblue – Best for Supercharging Your Buyer Messaging
  • ActiveCampaign – Best for Small Enterprise
  • Salesforce Pardot – Best for B2B Marketing
  • After conducting intensive analysis, I’ve narrowed down the highest advertising automation options in the marketplace at this time. Right here’s an in-depth evaluation of every one on our record:

    #1 – HubSpot — Best General Marketing Automation Software

    • Visible automations editor
    • Begins at $50 per thirty days
    • $800 for full automation options
    • As much as 90% off for startups

    Request a free demo


    HubSpot is likely one of the most well-known names within the advertising world. This inbound advertising software program has all the things it’s good to automate dozens of duties at scale.

    It lets you customise refined and extremely focused workflows utilizing a visible editor. You should use this software for easy follow-up messages and even advanced campaigns with a number of touch-points all through the client journey.

    HubSpot additionally provides you pre-set triggers, circumstances, and buyer actions. This makes it simple to automate your emails with drip campaigns.

    The HubSpot Marketing Hub begins at $50 per thirty days. Nevertheless, that bundle doesn’t provide the full automation advantages.


    Pricing for advertising automation options from HubSpot begins at $800 per thirty days, billed yearly.

    It’s a bit dear, particularly for smaller companies with decrease budgets. However once you purchase a product from HubSpot, you’re getting extra than simply software program. You’ll additionally profit from HubSpot’s distinctive buyer assist crew.

    When you’re a startup, you may be eligible for as much as 90% off by the HubSpot for Startups Program. Contact the HubSpot gross sales crew to request a free demo.

    #2 – Fixed Contact — Best for Warming Up Leads

    • Simple automation builder
    • Automated welcome sequences
    • Effective-tune drip campaigns
    • Begins at $45/month

    Get began at this time

    When you’ve spent any time in gross sales, you realize that few leads are raring to go from the second they’re acquired. It takes time and nurturing to get a lead warmed up for a gross sales interplay. Fixed Contact’s e-mail automation capabilities go an extended solution to serving to you do exactly that.

    It’s a persistent query—upon getting some good leads, what’s one of the simplest ways to push them additional alongside their gross sales journey? The stumbling block, for a very long time, has been that not all leads reply the identical solution to the identical messaging.

    Thus, personalization is paramount. Fixed Contact’s drip campaigns provide you with surgical management over the emails that leads get and after they get them.

    It begins with establishing automated welcome sequences. Not solely are you able to preschedule a set of emails for when somebody joins your record, you possibly can tailor these automated sequences primarily based on demographics or customized attributes that you just set.

    Which means you possibly can have particular person welcome sequences for completely chilly leads, native leads met within the area, senior VPs and C-suite leads… any method you wish to slice it.

    From there, your drip campaigns assist you to preserve segmenting audiences and tweaking the messages and timing. Fixed Contact lets you juggle as many campaigns as it’s good to get your focusing on pitch good. Plus, you possibly can even use dynamic content material in your emails in order that features are personalised to the recipient, primarily based on qualities you set.

    In tandem with the platform’s behavioral triggers, you possibly can create an elaborate net of automated sequences which can be timed completely every time leads present any curiosity in the direction of a purchase order. The whole lot will be arrange forward of time, for almost any state of affairs—so, you possibly can create campaigns which can be so well-segmented that your entire leads get warmed up equally nicely.

    These options are all in Fixed Contact’s E-mail Plus plan. Pricing for that scales primarily based in your variety of contacts:

    • As much as 500 contacts: $45/month
    • 501 – 2,500 contacts: $70/month
    • 2,501 – 5,000 contacts: $95/month
    • 5,001 – 10,000 contacts: $125/month
    • 10,001 – 15,000 contacts: $195/month

    Pricing continues upward to 50,000 contacts for $335/month, plus Fixed Contact can arrange a customized plan for something over 50,000.

    Increase your capability to heat leads on your gross sales crew. Get with Fixed Contact to construct spectacular, personalised, automated campaigns and a lot extra.

    #3 – Moosend — Best For AI-Powered Gross sales Campaigns

    • Fundamental plan is free
    • Automation templates
    • 100+ integrations
    • AI-Powered ecommerce

    Attempt it totally free

    Moosend is a superb—although understated—e-mail advertising resolution. They supply your corporation with all it’s good to arrange automated e-mail campaigns with ease.

    They’ve an excellent segmentation software that helps you goal your clients with the proper merchandise and campaigns. Their drag-and-drop e-mail builder can also be a standout characteristic because it’s nice for newcomers or these of you who don’t know methods to code however wish to make a lovely e-mail.

    The place they actually shine is their ecommerce AI. It analyzes your clients utilizing machine studying to focus on them with services and products they could like. The AI attracts in your clients earlier procuring habits in addition to the procuring habits of comparable clients to do that.

    They’re the one e-mail automation service that I’ve seen do that. It’s an extremely great tool particularly for those who’re simply beginning out and wish to learn to phase and goal higher.

    Additionally they have a fairly intuitive interface that reveals you methods to do the fundamentals of e-mail automation nicely.

    Pricing begins free with their primary plans. That comes with limitless emails, enroll varieties, and restricted reporting. I extremely suggest going for his or her Professional plan at $8/month. With that you just’ll be capable to arrange touchdown pages and transaction emails. Effectively price it for my part. Attempt Moosend totally free at this time.

    #4 – GetResponse — Best Options For Marketing Automation

    • Begins at $15 per thirty days
    • $49 for superior automations
    • A lot of options
    • 30 day free trial

    Get began totally free

    GetResponse is a robust and reasonably priced advertising automation resolution.

    From capturing new results in producing gross sales, recovering deserted carts, and driving engagement out of your web site site visitors, GetResponse affords instruments to fulfill your wants.

    It’s simple to arrange an automatic buyer journey by making use of circumstances, actions, and filters that can mechanically set off customers by a pre-defined journey primarily based on their conduct.

    You’ll profit from superior segmentation and lead scoring, which can in the end enhance the effectiveness of your campaigns.

    GetResponse helps you perceive your clients’ shopping for habits, shopping conduct, and targets deserted procuring carts. They mechanically suggest related merchandise too.

    Pricing for GetResponse begins at $15 per thirty days. This comes with primary automation options like welcome emails, drip campaigns, click on and open followups, and speak to tagging.

    To get probably the most out of GetResponse advertising automation, you’ll want to join the Plus bundle, beginning at $49 per thirty days. The improve provides you customized workflows, the automation builder software, lead scoring, deserted cart restoration, web site monitoring, occasion monitoring, and automatic segmentation. Nevertheless, you’ll be restricted to simply 5 customized workflows at this charge.

    For these of you who want greater than 5 workflows, you’ll should improve to GetResponse Skilled, which begins at $99 per thirty days.

    It’s price noting that the feature-rich automation software program from GetResponse is usually a bit tough to navigate by. For anybody who’s simply searching for easy automation instruments, you would possibly discover GetResponse to be just a little overwhelming.

    However for those who’re searching for as many automation options as doable at an reasonably priced value level, look no additional than GetResponse. Attempt it free for 30 days.

    #5 – OptinMonster — Best For Touchdown Web page Lead Technology

    • Begins at $9 per thirty days
    • Best for lead technology
    • Automated touchdown web page campaigns
    • 14 day a reimbursement assure

    Attempt it risk-free

    OptinMonster is a bit completely different in comparison with a few of the different choices on our record. This software program isn’t actually a full-service or all-inclusive advertising automation resolution.

    They provide a lead technology and buyer acquisition software on your web site that leverages advertising automation to develop your e-mail record, cut back cart abandonment, and enhance gross sales. Multiple million web sites use OptinMonster, making it one of the in style options in the marketplace at this time.

    OptinMonster provides you instruments that will help you design high-converting touchdown pages, popups, and web site campaigns designed to generate leads.

    Then you possibly can create automated and campaigns for web site guests primarily based on their conduct and actions.

    For instance, you possibly can create campaigns for brand new vs. returning guests. Set off a popup or supply primarily based on the period of time that customer has spent on the location or the variety of pages they’ve considered.

    Their instruments assist you to set off touchdown pages primarily based on person conduct.

    OptinMonster is undoubtedly among the finest lead technology instruments on the internet. Nevertheless it lacks in different areas of selling automation. You’ll must combine OptinMonster together with your e-mail or CRM software program—it doesn’t supply these options.

    However with costs beginning as little as $9 per thirty days, it’s an affordable add-on to your present resolution.

    Attempt OptinMonster risk-free 14 days. When you’re sad for any motive, you’ll get a 100% refund; no questions requested.

    #6 – ConvertKit — Best Marketing Automation Software For Learners

    • Begins at $29 per thirty days
    • Easy visible editor
    • Pre-built automation templates
    • 14 day free trial

    Begin totally free

    ConvertKit is a quite simple advertising automation software program.

    When you’re a newbie to digital advertising, ConvertKit ought to be close to the highest of your record.

    ConvertKit is branded as an e-mail advertising software program, however its advertising automation options are far more superior than simply primary e-mail performance.

    Create highly effective automated funnels that set off after your subscriber does an motion (e.g. downloads a file). It ensures that you just ship focused content material to the proper viewers on the good time.

    ConvertKit is easy to make use of. You may arrange primary automation guidelines that set off a selected marketing campaign, with out having to undergo advanced workflows and settings. The visible editor is straightforward for anybody to make use of, even in case you have zero expertise with advertising automation.

    Whether or not you’re operating a content material web site, ecommerce enterprise, or promoting SaaS, ConvertKit has the advertising automation instruments that it’s good to succeed.

    Probably the greatest elements about ConvertKit is the pre-built automations. Which means you don’t have to start out from scratch.

    For instance, they’ve automations for internet hosting a webinar, launching a brand new product, and surveying your subscribers.

    For brand new companies, ConvertKit does a free without end plan for as much as 500 subscribers. However that doesn’t include any of the visible automation funnels.

    To entry all the options and advantages of ConvertKit, paid plans begin at simply $29 per thirty days. You may get two months totally free for those who join an annual contract. Attempt it free for 14 days.

    #7 – Sendinblue — Best For Supercharging Your Buyer Messaging

    • Highly effective automation for e-mail, SMS, & extra
    • Simple-to-learn workflow builder
    • Instruments for the whole gross sales funnel
    • Web page monitoring included in all plans

    Request a free demo

    Sendinblue is a superb, all-purpose software for including automation to your common interactions with clients and prospects.

    At its coronary heart, Sendinblue is a robust messaging platform that will help you with emails, SMS texting and on-line chat. And its beneficiant in its choices—you get a platform for managing these three channels, plus limitless contacts, superior segmentation, real-time reporting, customer monitoring in your net pages, and a workflow automation builder all in its free without end plan.

    What’s even higher is that Sendinblue’s workflow builder is visually interesting with a really light studying curve. That opens up the advantages of time saved and always-prompt responses to your entire crew, even when they’re not already acquainted and comfy with automation instruments.

    Sendinblue has actually useful walkthroughs on constructing each easy and sophisticated workflows, rapidly getting your folks in control on all the things from automating welcome messages to triggering occasions primarily based on buyer, subscriber, or net customer actions.

    It’s price noting that the Free and Lite plans will restrict your automated workflows to use to as much as 2,000 contacts. On the increased tiers—Premium and Enterprise—you get limitless automation in addition to deep reporting, together with warmth maps, geolocation, machine info, and extra detailed open and click on metrics.

    There are additionally potent conversion-boosting options, like a touchdown web page builder, Fb promoting instruments, and customizable signup varieties.

    Pricing for Sendinblue is eminently scalable. The free without end model is nice for getting began and lets you ship as much as 300 emails per day.

    Paid plans break down as follows:


    • Beginning at $25/month for 10,000 emails
    • Scales as much as $99/month for as much as 100,000 emails
    • No day by day sending restrict
    • Contains e-mail assist, A/B testing, and Sendinblue branding removing


    • Beginning at $65/month for 20,000 emails
    • Scales as much as $599/month for 1 million emails
    • The whole lot in Lite, plus:
    • Limitless utilization of automation instruments
    • Fb advertisements and touchdown pages
    • Detailed geographic, machine, warmth map, open, and click on reporting
    • Cellphone and chat assist
    • Multi-user entry


    • Customized pricing for customized quantity of emails
    • Devoted account supervisor
    • Service Degree Settlement
    • Devoted IP deal with
    • Fewer limitations and customized options on your wants

    There’s a Sendinblue plan that may work for any group of any measurement or want.

    Check out Sendinblue by its free without end model at this time.

    #8 – ActiveCampaign — Best For Small Enterprise

    • Begins at $49 per thirty days
    • Trusted by 90,000+ companies
    • Simple to make use of
    • 14 day free trial

    Begin totally free

    Greater than 90,000 companies belief ActiveCampaign for advertising automation. It’s arguably one of the best visible automation builder with drag-and-drop performance in the marketplace at this time.

    ActiveCampaign makes it simple for anybody, no matter technical talent degree, to arrange each easy and sophisticated advertising automations.

    They provide nice options from web site monitoring to occasion monitoring, attribution, break up actions, and automation targets.

    I extremely suggest ActiveCampaign for newer, small companies. That’s as a result of they take a fancy topic and simplifies it with a straightforward to make use of dashboard and administration instruments. That is best for any new entrepreneurs on the market seeking to dip their toes into advertising automation.

    Pricing for ActiveCampaign Plus with CRM and gross sales automation begins at $49 per thirty days. The value relies on the variety of contacts in your record. This subscription comes with e-mail advertising, lead scoring, ecommerce integrations, and extra.

    If you need superior options similar to buyer attribution, path to buy, break up automations, and machine studying capabilities like predictive sending, predictive content material, and win most likely, you’ll must improve to ActiveCampaign Skilled. This bundle begins at $129 per thirty days.

    At each of those value factors, ActiveCampaign is an reasonably priced possibility for small companies. Attempt it free for 14 days.

    #9 – Salesforce Pardot — Best For B2B Marketing

    Salesforce is likely one of the most respected and well-known CRM options in the marketplace at this time. So it’s no shock to see Salesforce Pardot rank so excessive on our record of one of the best advertising automation software program.

    This software program is made with B2B corporations in thoughts with options like streamlined lead administration, sensible lead technology, e-mail advertising, and gross sales integration.

    Salesforce Pardot leverages the ability of AI to enhance your advertising efforts and gross sales technique. You’ll additionally profit from insightful ROI reporting to find out what campaigns are working and which of them want enchancment.

    Right here’s a fast have a look at the Salesforce Pardot pricing choices:

    With plans beginning at $1,250 per thirty days, this software program clearly isn’t the most cost effective possibility on our record. However with that mentioned, any such pricing is predicted for a B2B resolution of this caliber.

    Pardot makes it simple so that you can create data-driven campaigns with a robust and versatile visible builder. Merely map out every touchpoint in your funnel to enhance the client expertise and establish gaps within the course of.

    Salesforce Pardot provides you detailed stories and analytics so you possibly can enhance automation campaigns primarily based on actual outcomes versus guesswork.

    For B2B organizations in search of advertising automation software program, Salesforce Pardot is second to none. The largest downside is the worth, particularly contemplating that it’s good to decide to a one-year contract. However you gained’t have to fret about efficiency. Salesforce Pardot has all the things you can probably want and extra by way of software program on this class.

    Contact the Salesforce Pardot gross sales crew to request a free demo.

    The best way to Discover the Best Marketing Automation Software For Your Enterprise

    Finally, one of the best advertising automation software program for you’ll rely in your particular wants.

    Discovering the proper advertising automation software program for your corporation will be difficult for those who don’t know the place to look.

    Right here’s an outline of the methodology I used to choose the choices on our record. Take these elements into consideration when evaluating the wants of your corporation.

    Enterprise Measurement and Kind

    Most advertising automation software program is geared towards particular companies. SMBs and enterprises may have very completely different wants.

    Smaller companies and newcomers ought to lean towards ActiveCampaign or ConvertKit, whereas an answer like HubSpot is healthier for mid to large-sized organizations.

    When you’re within the B2B area, Salesforce Pardot is the best choice on your state of affairs.

    For these of you who’re operating an ecommerce enterprise, ensure that the answer you’re contemplating has ecommerce options and automations for gross sales built-in. The software must also combine with no matter ecommerce platform you’re utilizing to energy your web site.

    Automation Setup

    The preliminary arrange ought to be simple and versatile.

    Whatever the platform you’re utilizing, you’ll should create guidelines that can set off a selected marketing campaign or sequence. These are primarily based on person actions, similar to opening an e-mail, subscribing on a sure touchdown web page, returning to your web site, or abandoning their procuring cart.

    The finest advertising automation instruments assist you to arrange superior automations for a number of actions all through the client journey. Visible automation editors make this simple so that you can arrange.

    However with that mentioned, a few of these editors are undoubtedly simpler to make use of than others. The finest method to determine how simple it’s to arrange an automation sequence is by beginning a free trial or requesting a free demo.

    CRM and E-mail

    Not each advertising automation software program is an all-inclusive advertising resolution. You could decide if the software you’re contemplating is a one-stop-shop on your wants.

    A lot of the choices on our record as double CRM software program and e-mail advertising software program. So you possibly can deal with all the things from a single dashboard. Nevertheless, different options gained’t be as superior.

    For instance, OptinMonster is ideal for producing leads on touchdown pages utilizing advertising automation. However you possibly can’t use that platform to ship emails or handle subscribers. You’ll must combine it together with your present e-mail advertising software program or CRM software program.


    Select e-mail automation software program primarily based on options that align together with your targets.

    Precisely what are you making an attempt to perform? Is it lead technology? Gross sales? Conversions? Is the software program superior sufficient to scale with you as your wants change?

    The finest advertising automation options have superior options for issues like lead scoring, occasion monitoring, gross sales integration, and extra.

    It’s price noting that plenty of options will promote plenty of options, however don’t really supply all of these options with each plan. So look rigorously on the plan you’re interested by. Don’t assume that it comes with each characteristic marketed on the software program’s homepage.

    When you’re searching for one thing easy, generally too many options will be overwhelming. It’s not price paying additional for superior options that you just’ll by no means use.


    Normally, the worth for advertising automation software program relies on the variety of clients, subscribers, or leads in your contact record.

    However with that mentioned, there may be a variety of value factors on this area.

    Fundamental entry-level plans sometimes begin round $30-$100+ per thirty days. Costs on the decrease finish of that vary won’t include all the superior advertising automation options that you just’re searching for.

    High of the road advertising automation software program for mid to large-sized companies and B2B organizations begins round $800-$1,200+ per thirty days.

    In some situations, it can save you cash by committing to an annual contract. In different instances, an annual contract will likely be your solely possibility. Month-to-month pricing isn’t out there for each resolution.


    Marketing automation software program can streamline your marketing campaign methods whereas making you cash.

    We ranked HubSpot as one of the best general due to its highly effective options and intuitive structure. However its excessive value level is unquestionably geared toward companies with substantial advertising budgets. Nevertheless, startups can rise up to 90% off a HubSpot plan.

    Smaller companies and newcomers ought to lean in the direction of choices like GetResponse, or ConvertKit or ActiveCampaign.

    Salesforce Pardot is the only option for B2B corporations. If you wish to enhance your lead nurturing, check out Fixed Contact. Any enterprise can think about using OptinMonster as an add-on for touchdown web page lead technology.

    Searching for one thing to actually enhance your communication with clients, net guests, or anybody else? Go together with Sendinblue.

    No matter your corporation measurement, kind, or wants, you need to use this information to search out one of the best advertising automation software program.


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