The Best Ecommerce WordPress Themes of 2021

Selecting the best WordPress theme is necessary for everybody, but it surely’s particularly essential for ecommerce companies. Your theme will finally have a direct impression in your conversion charges. As you realize, conversions translate to {dollars} within the ecommerce world.

Right here’s the factor — promoting merchandise on-line is extraordinarily aggressive. You’re up towards world giants like Walmart and Amazon, as nicely the opposite smaller ecommerce outlets in your business. It’s unlikely that you’ve the identical price range or assets to a pay a developer to construct your website as the most important on-line retailers. Nevertheless, you continue to need your website to face out and to transform guests to clients.

The proper WordPress theme solves this dilemma for you.

As a small enterprise, your Phrase Press theme will probably be your web site designer, developer, and an element of your tech help. Selecting the best one is essential. There are 1000’s available on the market. Lots of them are fashionable, handsome, and look like they’d do the job, however not all of them are designed with ecommerce outlets in thoughts.

While you’re looking for the most effective ecommerce WordPress theme for what you are promoting, you must search for methods to optimize the client expertise. What’s going to they see after they land in your website? How are the merchandise displayed? What’s the navigation like? You need every little thing to be simple to search out and be visually interesting on the similar time.

As an professional on this house, I’ve researched the most effective ecommerce WordPress themes and narrowed down the highest 5 so that you can contemplate. Use this information as a reference as you analysis the most suitable choice on your ecommerce store.


1. Artemis

Artemis is a superb choice for ecommerce outlets that promote merchandise with WooCommerce. This theme provides class and professionalism to your WordPress web site.

Artemis has a contemporary design that’s extraordinarily versatile. The theme comes with tons of completely different layouts and design choices and it offers you the choice to focus on what issues most to you in your homepage. You may showcase featured merchandise, particular collections, reductions, and extra.

It has a visible composer that allows you to customise the web page by merely dragging and dropping components the place you need them. You can begin with a pre-built template and customise it to suit your wants and design fashion.

It’s nice for websites that promote clothes however has the pliability to succeed in area of interest classes as nicely. For instance, let’s say you promote one thing distinctive, comparable to bicycles or watches. The theme makes it simple so that you can emphasize particular options of your merchandise with a mix of photographs and textual content descriptions.


I like that this theme helps movies within the product gallery. Fairly than simply exhibiting your clients completely different angles of every product (which try to be doing), you can even embrace a video demonstration of the product. The theme is totally responsive and comes with the Slider Revolution plugin totally free, so you’ll be able to simply create a slideshow or presentation of your merchandise as nicely.

With Artemis, you can even arrange a buying cart dropdown operate in your website. Guests can add gadgets to their cart and proceed buying with out being redirected. There’s additionally a want record characteristic. These components will show you how to enhance the common order worth on your ecommerce retailer.

One other profit of this theme is the product fast view choice. When a person clicks on a product, the picture enlarges and exhibits a fast description of the merchandise, versus redirecting to a brand new touchdown web page. This characteristic helps make sure you all the time have quick loading occasions.

Artemis is fashionable, dynamic, and general one of the most effective ecommerce WordPress themes you should buy. For my part, it’s nicely well worth the $59 price ticket.

2. Vitrine

Vitrine Theme

If you would like your ecommerce store to face out from all of the cookie cutter designs on the market, I’d positively advocate the Vitrine WordPress theme.

That is one of the most effective ecommerce WordPress themes as a result of it’s really easy to make use of. You may import and set up a demo with only one click on. Different themes require advanced downloads and configurations which can be complicated and time consuming. You received’t have that downside with Vitrine.

There are greater than 30 shortcodes accessible that make it simpler so that you can customise the content material in your web site. This theme is totally ajaxified as nicely.

Vitrine lets your clients add gadgets to their want lists, fast view gadgets, and examine completely different merchandise in your web site. The theme additionally has intensive choices for add-to-cart performance.

I additionally just like the sticky add to cart characteristic that this theme presents. Fairly than placing your most necessary CTA on the high or backside of the display screen, the place it may be hidden or out of view, the sticky button ensures that it’s in plain sight always.

One more reason why that is one of my favourite ecommerce WordPress themes is as a result of it comes with weblog design templates as nicely. Running a blog is an effective way to drive natural site visitors to your web site and maintain individuals coming again, even when they’re not all the time buying. However, your weblog structure shouldn’t look the identical as your product catalogs. Vitrine acknowledges this with designs made particularly for ecommerce running a blog.

Social media advertising can be very important for ecommerce outlets — and the Vitrine theme makes it simple. As a substitute of downloading a separate social media WordPress plugin for that particular characteristic, there’s a built-in Instagram feed plugin. I like this as a result of it amplifies the work you’re already doing on social and helps convert guests into followers. You wish to ensure your web site guests comply with you on social media so you’ll be able to proceed to market to them sooner or later.

Vitrine employs lazy loading, which is nice for web sites with heaps of pictures. Fairly than loading all the pictures directly, they’ll solely be loaded because the person scrolls. With lazy loading, you received’t have to fret about gradual web page loading occasions on product pages with tons of photographs. (And also you need tons of photographs.)

The Vitrine WooCommerce WordPress theme prices $40.

3. Halena

Halena Theme

I’d advocate Halena to anybody who needs a contemporary and minimal theme on their ecommerce website. The layouts are quite simple, which is nice for showcasing high merchandise on the homepage.

The layouts provided by Halena remind me of luxurious web sites. However that doesn’t imply you must cost $10,000 for a watch to make use of this theme. You may rework any ecommerce website into one which’s elegant and tasteful through the use of Halena.

The designs are of prime quality and actually showcase your photographs in a means that’s extra artistic, distinctive, and considerably summary. It’s definitely not a conservative or conventional theme.

Not like different WordPress themes, the content material and settings on completely different Halena demos could be combined and matched. With all of the configuration choices, I’m positive you’ll be capable of create a design you’re fully happy with.

You may fully customise your product pages in addition to extra touchdown pages. The theme can assist you create an About Us web page that generates leads.

Halena has 4 distinctive product structure kinds.

  • Product zoom
  • Lightbox
  • 360 diploma
  • Video

This theme has a complete ajax product filter. It permits clients to slender their searches down by deciding on a number of attributes and filters from the facet menu.

One of my favourite options of this theme is the distinctive lookbook. Right here’s the way it works: Let’s say you’re promoting clothes in your ecommerce website. You may present photographs of fashions carrying completely different gadgets, and permit web site guests to click on on articles of clothes that seize their consideration. By including hotspot pins which can be ajax enabled, customers can add these gadgets to their cart by instantly clicking on the picture, versus navigating to a product web page to purchase it.

Don’t know easy methods to code? No downside. Halena has a visible web page builder that’s easy sufficient for anybody to make use of, regardless of technical ability stage.

A whole lot of free fonts come normal if you set up this WordPress theme, which is priced at $49.

4. Shoptimizer

Shoptimizer Theme

Shoptimizer is optimized for pace and conversions — two of a very powerful components for each ecommerce web site.

This plugin is exclusive within the sense that it’s constructed in a different way. Fairly than specializing in the newest design tendencies, the builders analyzed knowledge. After researching the highest ecommerce web sites on the Web, they got here up with themes that comply with these finest practices.

The first finest apply: pace. The cause why Shoptimizer is so quick is as a result of the theme mechanically minifies the primary CSS information in your web site. It additionally creates a vital CSS file that hundreds content material practically immediately from the perspective of your web site guests. Along with lightning quick web page loading occasions, Shoptimizer can be made to enhance your natural attain by bettering your search engine optimization technique.

Subsequent, a distraction-free cart. With Shoptimizer, the checkout course of clear and retains the person centered. By eradicating muddle and steps from checkouts, it is going to lower your buying cart abandonment charges whereas growing conversion charges.

Shoptimizer additionally has a sticky bar for the product particulars. When individuals scroll on a product web page to get extra info, the title, product thumbnail, value, and add to cart button keep on the high of the web page in plain sight. This theme contains vital info subsequent to the add to cart button for each product. I’m referring to issues like:

  • Buyer evaluations
  • Availability
  • Return insurance policies
  • Transport choices
  • Protected checkout badges

All of these add credibility to your web site and enhance the probability that your web site guests will purchase one thing.

You can even leverage FOMO and shortage in your product pages. This theme has an choice for a gross sales countdown timer, in addition to a real-time availability tracker. These persuasive methods will show you how to drive extra conversions.

The theme is constructed for accessibility, making it simpler so that you can attain as many purchasers as potential, together with individuals with impairments or disabilities.

Pace and conversions apart, the theme can be fantastically designed. You should buy this ecommerce WordPress theme for $99.

Professional Tip: If you wish to purchase this theme, add it to your cart however don’t take a look at instantly. I left it in my cart for a pair of minutes, which triggered a popup providing it for $49 as a substitute.

5. Hugo

Hugo Theme

You’re a enterprise proprietor, not a web site designer. Hugo acknowledges the truth that not all ecommerce site owners are expert in design. Some web site house owners simply wish to promote with out having to take care of advanced configurations on their websites.

If this sounds such as you, then you definitely’ll positively need to try the Hugo WordPress theme.

The layouts provided by Hugo are very simple. If you wish to make any adjustments, simply to make use of the drag-and-drop web page builder. It’s responsive and hassle-free to arrange. As a substitute of spending days or perhaps weeks organising your ecommerce store, you could be up and working very quickly in any respect.

Total, the kinds on Big are trendy. You may select completely different colour schemes to match your organization emblem and just remember to’re interesting to the suitable viewers.

Hugo’s largest differentiation from different ecommerce WordPress themes that we’ve seen is the backend simplicity. It’s excellent for brand spanking new WordPress customers or ecommerce store house owners who aren’t involved with minor design particulars. For those who’d somewhat spend time promoting versus enjoying round with limitless personalized components in your web site, that is the most effective ecommerce WordPress plugin for you.


What’s the most effective ecommerce WordPress theme?

With so many choices to select from, it’s a troublesome query to reply, however after intensive analysis, I’ve been capable of slender down the highest 5.

Each of the themes on my record has one thing that makes it distinctive or stands out from different choices. So take the time to overview every to see which theme suits the wants of your ecommerce website. Regardless of which theme you select, I’m assured that it’s going to enhance the general design, structure, and efficiency of your ecommerce web site.


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