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The 8 Best Direct Mail Services – 2021 Review

Want to leap straight to the reply? The greatest junk mail companies are Gunderson Direct and PostcardMania.

Direct mail remains to be a viable advertising technique. It’s simple to lose sight of this whenever you’re placing extra emphasis on on-line commercials, e mail, and different digital advertising techniques.

But junk mail is an efficient and inexpensive strategy to drive model consciousness, generate leads, and have interaction with new clients. It’s a wonderful alternative for each new and established companies to succeed in shoppers who might not see their digital presence.

In order to have success on this area, you’ll want to discover a dependable junk mail service. Direct mail companies assist you to ship promotional content material to client and enterprise mailboxes.

A fundamental junk mail firm will print, stamp, and ship your flyers, postcards, or brochures. Some companies take that one step additional by offering you with design templates and serving to you create a listing of viable addresses.

Use this information to search out one of the best direct mailing firm for your enterprise.

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The 8 Best Direct Mail Services of 2021

Direct mail is way from useless, and there are nonetheless tons of of companies available on the market as we speak. 

After in depth analysis, I’ve narrowed down one of the best junk mail corporations to eight choices:

  • Gunderson Direct — The greatest for hands-off advertising campaigns
  • PostcardMania — The greatest for multi-channel advertising campaigns
  • PsPrint — The most mailer sort selection
  • Vistaprint — The most postcard designs
  • PrintingForLess — The greatest for concentrating on particular neighborhoods
  • NextDayFlyers — The greatest for next-day printing
  • Cactus Mailing — The greatest for coordinated Google Ads campaigns
  • SaaSMQL — The greatest for SaaS lead era
  • Below, you’ll discover in-depth critiques of the advantages, drawbacks, and use circumstances for every choice. Small companies and nationwide organizations will each have the ability to discover a answer that matches their wants.

    After the critiques, I’ll break down the most important elements you’ll want to take into account when selecting a junk mail service.

    Best Direct Mail Services Reviews

    #1 – Gunderson Direct — Best for Hands-Off Marketing Campaigns

    • Full-service advertising company
    • Free consultations
    • Fully managed campaigns
    • Customized companies

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    Gunderson Direct is a full-service direct advertising company. That means their representatives will work with you to create a completely personalized junk mail marketing campaign that’s good on your model.

    They provide you with every part you’ll want to get essentially the most out of your junk mail campaigns. Tap into their experience to create mail campaigns that flatter and work along side your advertising technique.

    You’ll begin with a session with the Gunderson Direct workforce. As a full service company, they’ll be sure each side of your program is optimized for achievement—from testing, to knowledge, messaging and provides.

    From that session, you’ll get all of the insights you’ll want to construct a profitable program.

    Gunderson Direct may also help you create junk mail collateral out of your in-house database in addition to exterior sources. Their award-winning design workforce will offer you focused, print-ready artistic and their manufacturing experience ensures you’re mailing out high-quality materials.

    From begin to end, they’ll handle most each side of your advertising marketing campaign for you, ensuring to seek the advice of with you as wanted to ensure it will get the outcomes you’re in search of.

    They’ll even provide you with in-depth reporting and analytics so you’ll be able to measure your success. That’s a uncommon providing in the case of junk mail companies.

    Get in contact with their workforce to get a customized quote on your firm’s junk mail wants.

    #2 – PostcardMania — Best for Multi-Channel Marketing Campaigns

    • Postcard & brochure mailers
    • Omnichannel advertising options
    • 80+ industries served
    • Direct, EDDM, and Bulk Mailing

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    PostcardMania is nice for high-volume postcard junk mail attributable to their glorious bulk discounting. They’re additionally an excellent choice in case you are seeking to make junk mail one in all many advertising channels.

    Let’s check out the normal junk mail choices first. PostcardMania provides the next companies:

    • Postcard printing
    • Postcard design
    • Direct mailing
    • Bulk mailing
    • Mailing lists
    • Every door junk mail (EDDM)

    While they provide a stellar postcard and brochure mailing marketing campaign choices, the place they actually stand out is their Everywhere Small Business product.

    This is a multi-channel advertising effort that features junk mail. In addition to mail, you’ll additionally profit from mail monitoring, focused Facebook follow-up commercials, Instagram advertisements, Google follow-ups, and name monitoring.

    PostcardMania targets the identical people who find themselves receiving your promotions within the mail throughout digital promoting channels. It brings a number of campaigns collectively for lead era and model consciousness.

    Pricing for high-volume standard-sized postcards begins at simply $0.05 per piece. You possible received’t discover a higher bulk fee within the {industry}.

    Get began at PostcardMania.

    #3 – PsPrint — Most Mailer Type Variety

    • Wide vary of merchandise
    • Quick turnaround
    • Create a mailing listing
    • Manage every part on-line

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    PsPrint provides a variety of merchandise accessible for junk mail.

    In reality they provide 10 sorts of mailers so that you can ship to potential clients. That’s far more than different companies which regularly supply only one or two mailer merchandise.

    Their merchandise embody:

    • Brochures
    • Door hangers
    • Flyers
    • Magnets
    • Newsletters
    • Postcards
    • Rack playing cards
    • Sales sheets
    • Stickers
    • Gift labels

    This is a large number of direct mailers they’ll ship for you. It’s additionally price mentioning they provide mailing listing processing (CASS certification, inkjet addressing, and postal resorting), foil stamping, die chopping, and even a graphic designer to work with you to offer you precisely the look you need.

    PsPrint provides a fast turnaround as nicely. In simply two to 5 days after it’s executed printing, your order might be mailed out.

    The whole course of might be managed on-line. Just choose your product, add your paintings, and fix your mailing listing. PsPrint will even ship you additional prints that weren’t mailed. The “overs” are free in the event that they match into one field.

    For these of you who don’t have a mailing listing, PsPrint will assist you to create one in lower than quarter-hour. Just reply some questions associated to your goal market primarily based on age, earnings, ZIP Code, and different particulars.

    Head over to PsPrint as we speak and browse the various choices accessible to you.

    #4 – Vistaprint — Most Postcard Designs

    • Postcard mailing service
    • Buy focused mailing lists
    • Promotional merchandise
    • Wide vary of companies

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    Vistaprint is likely one of the hottest printing options on the market. While they’re most recognized for his or her enterprise card printing service, additionally they supply an excellent junk mail postcard service.

    They supply greater than 1,000 postcard designs too—so that they’ll possible have one thing that’s best for you and your model.

    Simply design your card, ship them your listing of addresses, and Vistaprint will deal with the remainder. Vistaprint has each commonplace and outsized postcards.

    One different service I actually like is their mailing lists. You should buy a focused listing instantly via this platform as nicely. These lists might be focused to audiences by demographic knowledge, like earnings, hobbies, new householders, and even B2B-targeted industries.

    Vistaprint is nice as a result of they’ve so many different services. No matter your advertising wants, Vistaprint has you coated. Some well-liked classes embody:Promotional merchandise

    • Labels and stickers
    • Bags and Clothing
    • Signage
    • Trade exhibits
    • Marketing supplies
    • Business playing cards

    So if you wish to get your mailing service from the identical supplier as your different promotional merchandise and printing wants, you will get it multi functional place.

    Get began with VistaPrint.

    #5 – PrintingForMuch less — Best for Targeting Specific Neighborhoods

    PrintingForLess

    • Excellent EDDM service
    • Custom free printing samples
    • Free templates
    • Great for political campaigns

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    PrintingForMuch less is a well known and dependable junk mail service. It’s a one-stop store for each printing and mailing wants for companies.

    They supply a variety of instruments like free templates, junk mail ideas, integration with advertising automation platforms, and web-to-print for workers to have easy accessibility to gross sales and advertising collateral.

    Where they actually stand out is their Every Door Direct Mailing (EDDM) service. They’ll work with you to find out a selected neighborhood or area that you just wish to goal and be sure you get your mailers to these homes.

    This is nice for selling your restaurant or retail enterprise’s opening day, native enterprise promotions, and extra.

    (*8*)

    While a couple of different companies on this listing supply EDDM (equivalent to NextDayFlyers), none of them supply it with the quantity of number of mailer varieties that PrintingForMuch less gives you.

    They even have quite a lot of expertise working with political campaigns to ensure their mailers get out to constituents and potential voters. If you’re holding an elected workplace (or aspiring to be), I can’t advocate PrintingForMuch less sufficient.

    What I like about PrintingForMuch less is that they make a promise that in case your mailing and printing aren’t on time, they’ll totally reimburse you for the associated fee sustained. That eliminates quite a lot of the anxiousness that may occur round massive advertising tasks.

    Before you begin producing and mailing at scale, PFL gives you customized free printing samples. You can select from totally different paper varieties, weights, coatings, binding choices, results, and different merchandise to see which one is one of the best for your enterprise.

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    #6 – NextDayFlyers — Best for Next-Day Printing

    NextDayFlyers

    • Wide vary of merchandise
    • Rent mailing lists
    • Affordable charges
    • Fast supply instances

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    True to their identify, NextDayFlyers gives you an extremely fast turnaround to be sure you get your mailers out shortly.

    In reality, they provide subsequent enterprise day printing turnaround. Although, you’ll pay a better value for this premium service. But it’s an excellent choice for time-sensitive provides and campaigns.

    With NextDayFlyers, your organization can ship:

    • Postcards
    • Brochures
    • Mail rack playing cards
    • Custom merchandise

    NextDayFlyers will retailer your stock, confirm addresses, presort your merchandise, and ship your mail. You also can lease mailing lists for campaigns as nicely.

    Navigating via this platform is straightforward. Simply select the dimensions of your flyer, customise the cardstock, add a gloss or matte coating, and choose your amount. You can create paintings instantly on their web site or add your individual file.

    You’ll see the associated fee on your junk mail marketing campaign in real-time as you proceed to make adjustments.

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    #7 – Cactus Mailing — Best for Coordinated Google Ads Campaigns

    Cactus Mailing

    • Direct mail and name monitoring
    • Excellent Smart Marketing instrument
    • Targeted mailing lists
    • Trusted by 17,000+ companies

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    Cactus Mailing is an easy and easy junk mail service that provides nice postcard and brochure mailers—together with a singular providing centered on Google Ads.

    Top companies embody:

    • Direct mail postcards
    • Direct mail brochures
    • Targeted mailing lists
    • Mail piece design
    • Call monitoring

    Where they actually shine, although, is of their Smart Marketing providing. They will work with you to create a coordinated Google Ads marketing campaign that compliments your junk mail marketing campaign, driving higher outcomes. Doing so will improve response charges and, due to this fact, leads and gross sales.

    This program contains Google show advertisements together with touchdown pages to assist your junk mail postcards and brochures.

    This differs from the multi-channel providing of PostcardMania as a result of it focuses solely on Google Ads, whereas PostcardMania provides Facebook and Instagram advertisements together with follow-ups.

    Some of the highest industries utilizing Cactus Mailing embody dentists, eating places, salons, spas, church buildings, actual property, retail, health, and extra. They excel particularly at creating stunning brochures to advertise your enterprise and companies.

    Another motive to think about Cactus Mailing is as a result of they’re at all times working nice specials if you happen to mix multiple service.

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    #8 – SaasMQL — Best for SaaS Lead Generation

    SaasMQL

    • Focused on SaaS companies
    • Send packages to your prospects
    • Create leads & alternatives
    • Stand out in opposition to the competitors

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    SaaSMQL is extraordinarily distinctive in comparison with the opposite junk mail companies on our listing. They supply account-based demand era for SaaS companies.

    If your group falls into this class, SaaSMQL shall be a best choice to think about.

    In most circumstances, junk mail isn’t related to SaaS. But SaaSMQL has revolutionized the best way that you just strategy your lead era technique. They use junk mail to create leads and alternatives with mid-market and enterprise-level prospects.

    Using a junk mail marketing campaign, one in all their shoppers generated greater than 50 certified conferences in lower than two months. This generated over $2 million.

    That’s due to their distinctive strategy. Instead of simply sending a flyer or a postcard, SaaSMQL sends packages to companies.

    This stands out in comparison with the tons of of emails, calls, and spam these individuals get every day. Nobody goes to take a bundle and simply throw it within the rubbish.

    In addition to junk mail, SaaSMQL will assist you to with different account-based advertising campaigns and analytics. They have every part you want for SaaS demand era throughout a number of channels.

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    How to Choose the Best Direct Mail Service For Your Business

    As you’ll be able to see from this listing, every junk mail service is exclusive. Finding one of the best one for your enterprise might be tough if you happen to don’t know what to search for.

    This is our methodology for narrowing your decisions down. I’ll clarify every think about better element under.

    Industry-Tailored Solutions

    An area mom-and-pop restaurant isn’t going to want the identical factor as a multi-million greenback B2B firm. That’s why they shouldn’t go to the identical place for junk mail companies.

    Research what industries every direct mailer focuses on. For instance, Gunderson Direct focuses on telemedicine, B2B corporations, and monetary advisors. SaaSMQL is, in fact, an excellent selection for SaaS corporations.

    PostcardMania, then again, may also help with a wide range of companies that want postcards and brochures together with AC and heating, eating places, roofing, and actual property.

    When researching direct mailing companies, you should definitely see who a few of their previous shoppers are, too. Do they’ve the options you’ll want to goal your particular clients? Can they successfully promote your choices?

    Mailer Varieties

    No matter what your advertising marketing campaign wants, you wish to discover a direct mailer that offers you choices.

    Common mailer varieties embody:

    • Postcards
    • Flyers
    • Invitations
    • Greeting playing cards
    • Brochures
    • Newsletters
    • Catalogs
    • Booklets
    • Custom merchandise

    A postcard may be greater than sufficient for your enterprise if you happen to’re simply seeking to do one thing easy like promote an upcoming occasion or sale. But if you happen to’re seeking to ship extra detailed details about your group, you would possibly wish to take into account a brochure or catalog.

    Although unusual, corporations like SaasMQL even ship packages by way of junk mail for sure enterprise varieties.

    Don’t be fooled if an organization solely provides one or two sorts of mailers too. For instance, companies like PostcardMania are restricted of their choices — however what they do, they do nicely. If you solely must get postcards or brochures, it’s a good suggestion to discover a junk mail service that focuses on these two.

    On the opposite hand, a service like Gunderson Direct provides a greater variety of choices that embody letters, brochures, and extra. They’ll even work with you to assist plan out the best junk mail marketing campaign on your model.

    Eye-Catching Designs

    First impressions are essential for junk mail campaigns. You need the ultimate product to:

  • Look clear and exquisite when it arrives in prospect mailboxes.
  • Instantly draw a possible lead in with eye-catching and informative design.
  • That could be a very robust stability to handle — however good junk mail companies accomplish that whereas staying true to your model.

    Some companies supply industry-specific templates (e.g. PostcardMania has postcard designs for realtors). That supplies start line if you happen to’re not very skilled in graphic design.

    Other corporations allow you to select the standard, measurement, and end of your merchandise. That helps in case you have a really particular imaginative and prescient of what your mailer will appear like.

    When consulting with or researching a junk mail service, make certain to check out any case research they could have together with samples of their earlier work. This ought to provide you with indication of their design high quality and whether or not or not the service is an effective match on your model, {industry}, and goal buyer.

    It is essential to notice that typically, the value for his or her graphic design companies is separate from their junk mail service. For instance, PostcardMania provides graphic design as a separate providing. Gunderson Direct nevertheless, provides it as a part of your entire bundle.

    Supplemental Services

    When your advertising efforts are coordinated and work collectively, they’ll have an excellent better influence in your backside line. The greatest junk mail service corporations supply further advertising merchandise to assist assist your junk mail campaigns.

    For instance, PostCardMania additionally offers you an omni-channel advertising plan together with Facebook, Instagram, and Google advertisements, together with name monitoring, follow-ups and mail monitoring.

    An providing like that may be very useful to maintain your advertising efforts centralized and centered, to not point out less expensive. With all of your advertising dealt with by one firm, you’re not juggling a ton of various corporations and companies without delay, attempting to make all of them coordinate–and coping with the complications that state of affairs will carry up.

    Even if you happen to don’t want each service an organization provides as we speak, it’s one thing to think about on your future plans.

    Turnaround Time

    This just isn’t the essentially the commonest factor companies search for in a junk mail service.

    However, we perceive that it may be extremely essential for some companies and types to get mailers out to potential clients shortly (e.g. when you’ve a really time delicate promotion to get executed). Not to say that if clients and prospects are receiving a mailer after a promotion has expired or come to an finish, it’s an enormous waste of cash.

    As such, turnaround time was a consideration that we factored in when researching this listing.

    Once printing is full, mailing turnaround time usually ranges anyplace from subsequent enterprise day to 10 enterprise days.

    You can normally pay additional to get your mailers out quicker. But it’s higher to discover a junk mail service that works shortly at no further value.

    Luckily, some junk mail campaigns are extra time-sensitive than others. NextDayFlyers is a superb service if you happen to want a really tight turnaround time.

    Conclusion

    With so many direct mailing companies available on the market as we speak, these eight suppliers rose to the highest of the pack:

  • Gunderson Direct — The greatest for hands-off advertising campaigns
  • PostcardMania — The greatest for multi-channel advertising campaigns
  • PsPrint — The most mailer sort selection
  • Vistaprint — The most postcard designs
  • PrintingForLess — The greatest for concentrating on particular neighborhoods
  • NextDayFlyers — The greatest for next-day printing
  • Cactus Mailing — The greatest for coordinated Google Ads campaigns
  • SaaSMQL — The greatest for SaaS lead era
  • Let’s recap what each is greatest at.

    If you’re seeking to fully outsource junk mail marketing campaign creation, begin reaping the advantages of Gunderson Direct . They’re one of the best at making a fully-formed, efficient junk mail push whereas saving you time and complications.

    If you’re into selecting junk mail collateral your self, look to PsPrint for the widest selection or Vistaprint if you happen to’re wanting primarily for postcard designs.

    Direct mail works greatest as half of a bigger digital technique. Many of those choices get that idea and excel at leveraging junk mail as a part of a wider marketing campaign.

    PostcardMania tops that listing if you happen to’re mailing materials you wish to hook up with social media pushes. If you’re extra centered on Google Ads, go together with Cactus Mailing. SaaS corporations making a renew push to generate leads shall be well-supported by SaaSMQL.

    Local companies and bigger ones alike can profit from thin-sliced segmentation. If you wish to get actually granular and personalize materials for particular neighborhoods, PrintingForMuch less is a smart selection.

    In a rush? No drawback. NextDayFlyers can ship your collateral in simply 24 hours.

    There’s a service supplier on right here for each enterprise throughout all industries. From startups to B2B organizations promoting software program, junk mail is for everybody.

    Compare Quotes From The Best Direct Mail Services

    Get matched up with a junk mail service that matches your particular wants.

    >> Compare Quotes

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