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The 8 Best Direct Mail Services – 2021 Review

Wish to bounce straight to the reply? The greatest unsolicited mail companies are Gunderson Direct and PostcardMania.

Direct mail remains to be a viable advertising and marketing technique. It’s straightforward to lose sight of this while you’re placing extra emphasis on on-line commercials, electronic mail, and different digital advertising and marketing techniques.

However unsolicited mail is an efficient and inexpensive solution to drive model consciousness, generate leads, and interact with new clients. It’s a wonderful alternative for each new and established companies to succeed in customers who could not see their digital presence.

The 8 Best Direct Mail Services of 2021

Direct mail is way from lifeless, and there are nonetheless lots of of companies in the marketplace right this moment.  After in depth analysis, I’ve narrowed down the perfect unsolicited mail corporations to eight choices:

  • Gunderson Direct — The greatest for hands-off advertising and marketing campaigns
  • PostcardMania — The greatest for multi-channel advertising and marketing campaigns
  • PsPrint — The most mailer sort selection
  • Vistaprint — The most postcard designs
  • PrintingForLess — The greatest for focusing on particular neighborhoods
  • NextDayFlyers — The greatest for next-day printing
  • Cactus Mailing — The greatest for coordinated Google Advertisements campaigns
  • SaaSMQL — The greatest for SaaS lead technology
  • To be able to have success on this house, it’s good to discover a dependable unsolicited mail service. Direct mail companies allow you to ship promotional content material to client and enterprise mailboxes.

    A fundamental unsolicited mail firm will print, stamp, and ship your flyers, postcards, or brochures. Some companies take that one step additional by offering you with design templates and serving to you create a listing of viable addresses.

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    Use this information to search out the perfect direct mailing firm for your corporation.

    Beneath, you’ll discover in-depth evaluations of the advantages, drawbacks, and use circumstances for every possibility. Small companies and nationwide organizations will each be capable to discover a answer that matches their wants.

    After the evaluations, I’ll break down the main elements it’s good to take into account when selecting a unsolicited mail service.

    Best Direct Mail Services Opinions

    #1 – Gunderson Direct — Best for Palms-Off Advertising and marketing Campaigns

    • Full-service advertising and marketing company
    • Free consultations
    • Absolutely managed campaigns
    • Personalized companies

    Get Began Now

    Gunderson Direct is a full-service direct advertising and marketing company. Meaning their representatives will work with you to create a totally personalized unsolicited mail marketing campaign that’s good to your model.

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    They provide you every thing it’s good to get probably the most out of your unsolicited mail campaigns. Faucet into their experience to create mail campaigns that go with and work along side your advertising and marketing technique.

    You’ll begin with a session with the Gunderson Direct group. As a full service company, they’ll ensure that each side of your program is optimized for fulfillment—from testing, to knowledge, messaging and presents.

    From that session, you’ll get all of the insights it’s good to construct a profitable program.

    Gunderson Direct may also help you create unsolicited mail collateral out of your in-house database in addition to exterior sources. Their award-winning design group will offer you focused, print-ready inventive and their manufacturing experience ensures you’re mailing out high-quality materials.

    From begin to end, they’ll deal with most each side of your advertising and marketing marketing campaign for you, ensuring to seek the advice of with you as wanted to ensure it will get the outcomes you’re searching for.

    They’ll even provide you with in-depth reporting and analytics so you possibly can measure your success. That’s a uncommon providing with regards to unsolicited mail companies.

    Get in contact with their group to get a customized quote to your firm’s unsolicited mail wants.

    #2 – PostcardMania — Best for Multi-Channel Advertising and marketing Campaigns

    • Postcard & brochure mailers
    • Omnichannel advertising and marketing options
    • 80+ industries served
    • Direct, EDDM, and Bulk Mailing

    Get Began Now

    PostcardMania is nice for high-volume postcard unsolicited mail as a result of their glorious bulk discounting. They’re additionally an incredible possibility in case you are trying to make unsolicited mail considered one of many advertising and marketing channels.

    Let’s check out the standard unsolicited mail choices first. PostcardMania presents the next companies:

    • Postcard printing
    • Postcard design
    • Direct mailing
    • Bulk mailing
    • Mailing lists
    • Each door unsolicited mail (EDDM)

    Whereas they provide a stellar postcard and brochure mailing marketing campaign choices, the place they actually stand out is their All over the place Small Enterprise product.

    This can be a multi-channel advertising and marketing effort that features unsolicited mail. Along with mail, you’ll additionally profit from mail monitoring, focused Fb follow-up commercials, Instagram advertisements, Google follow-ups, and name monitoring.

    PostcardMania targets the identical people who find themselves receiving your promotions within the mail throughout digital promoting channels. It brings a number of campaigns collectively for lead technology and model consciousness.

    Pricing for high-volume standard-sized postcards begins at simply $0.05 per piece. You seemingly gained’t discover a higher bulk fee within the {industry}.

    Get began at PostcardMania.

    #3 – PsPrint — Most Mailer Sort Selection

    • Wide selection of merchandise
    • Fast turnaround
    • Create a mailing record
    • Handle every thing on-line

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    PsPrint presents a variety of merchandise obtainable for unsolicited mail.

    In actual fact they provide 10 varieties of mailers so that you can ship to potential clients. That’s rather more than different companies which regularly provide only one or two mailer merchandise.

    Their merchandise embrace:

    • Brochures
    • Door hangers
    • Flyers
    • Magnets
    • Newsletters
    • Postcards
    • Rack playing cards
    • Gross sales sheets
    • Stickers
    • Reward labels

    This can be a enormous number of direct mailers they’ll ship for you. It’s additionally value mentioning they provide mailing record processing (CASS certification, inkjet addressing, and postal resorting), foil stamping, die reducing, and even a graphic designer to work with you to offer you precisely the look you need.

    PsPrint presents a fast turnaround as properly. In simply two to 5 days after it’s performed printing, your order may be mailed out.

    The whole course of may be managed on-line. Simply choose your product, add your paintings, and fasten your mailing record. PsPrint will even ship you further prints that weren’t mailed. The “overs” are free in the event that they match into one field.

    For these of you who don’t have a mailing record, PsPrint will allow you to create one in lower than quarter-hour. Simply reply some questions associated to your goal market based mostly on age, earnings, ZIP Code, and different particulars.

    Head over to PsPrint right this moment and browse the various choices obtainable to you.

    #4 – Vistaprint — Most Postcard Designs

    • Postcard mailing service
    • Purchase focused mailing lists
    • Promotional merchandise
    • Wide selection of companies

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    Vistaprint is likely one of the hottest printing options on the market. Whereas they’re most recognized for his or her enterprise card printing service, in addition they provide an incredible unsolicited mail postcard service.

    They provide greater than 1,000 postcard designs too—so that they’ll seemingly have one thing that’s best for you and your model.

    Merely design your card, ship them your record of addresses, and Vistaprint will deal with the remaining. Vistaprint has each customary and outsized postcards.

    One different service I actually like is their mailing lists. You should purchase a focused record immediately by this platform as properly. These lists may be focused to audiences by demographic knowledge, like earnings, hobbies, new owners, and even B2B-targeted industries.

    Vistaprint is nice as a result of they’ve so many different services. Irrespective of your advertising and marketing wants, Vistaprint has you lined. Some in style classes embrace:Promotional merchandise

    • Labels and stickers
    • Luggage and Clothes
    • Signage
    • Commerce exhibits
    • Advertising and marketing supplies
    • Enterprise playing cards

    So if you wish to get your mailing service from the identical supplier as your different promotional merchandise and printing wants, you will get it multi function place.

    Get began with VistaPrint.

    #5 – PrintingForLess — Best for Concentrating on Particular Neighborhoods

    PrintingForLess

    • Glorious EDDM service
    • Customized free printing samples
    • Free templates
    • Nice for political campaigns

    >> Examine Quotes

    PrintingForLess is a well known and dependable unsolicited mail service. It’s a one-stop store for each printing and mailing wants for companies.

    They provide a variety of instruments like free templates, unsolicited mail suggestions, integration with advertising and marketing automation platforms, and web-to-print for workers to have quick access to gross sales and advertising and marketing collateral.

    The place they actually stand out is their Each Door Direct Mailing (EDDM) service. They’ll work with you to find out a selected neighborhood or area that you just need to goal and ensure you get your mailers to these homes.

    That is nice for selling your restaurant or retail enterprise’s opening day, native enterprise promotions, and extra.

    (*8*)

    Whereas just a few different companies on this record provide EDDM (similar to NextDayFlyers), none of them provide it with the quantity of number of mailer sorts that PrintingForLess offers you.

    In addition they have lots of expertise working with political campaigns to ensure their mailers get out to constituents and potential voters. In case you’re holding an elected workplace (or aspiring to be), I can’t advocate PrintingForLess sufficient.

    What I like about PrintingForLess is that they make a promise that in case your mailing and printing aren’t on time, they’ll totally reimburse you for the price sustained. That removes lots of the anxiousness that may occur round massive advertising and marketing tasks.

    Earlier than you begin producing and mailing at scale, PFL offers you customized free printing samples. You may select from totally different paper sorts, weights, coatings, binding choices, results, and different merchandise to see which one is the perfect for your corporation.

    >> Examine Quotes

    #6 – NextDayFlyers — Best for Subsequent-Day Printing

    NextDayFlyers

    • Wide selection of merchandise
    • Lease mailing lists
    • Inexpensive charges
    • Quick supply instances

    >> Examine Quotes

    True to their identify, NextDayFlyers offers you an extremely fast turnaround to ensure you get your mailers out rapidly.

    In actual fact, they provide subsequent enterprise day printing turnaround. Though, you’ll pay the next value for this premium service. However it’s an incredible possibility for time-sensitive presents and campaigns.

    With NextDayFlyers, your organization can ship:

    • Postcards
    • Brochures
    • Mail rack playing cards
    • Customized merchandise

    NextDayFlyers will retailer your stock, confirm addresses, presort your merchandise, and ship your mail. You can too hire mailing lists for campaigns as properly.

    Navigating by this platform is simple. Merely select the scale of your flyer, customise the cardstock, add a gloss or matte coating, and choose your amount. You may create paintings immediately on their web site or add your individual file.

    You’ll see the price to your unsolicited mail marketing campaign in real-time as you proceed to make adjustments.

    >> Examine Quotes

    #7 – Cactus Mailing — Best for Coordinated Google Advertisements Campaigns

    Cactus Mailing

    • Direct mail and name monitoring
    • Glorious Sensible Advertising and marketing software
    • Focused mailing lists
    • Trusted by 17,000+ companies

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    Cactus Mailing is a straightforward and simple unsolicited mail service that gives nice postcard and brochure mailers—together with a novel providing centered on Google Advertisements.

    High companies embrace:

    • Direct mail postcards
    • Direct mail brochures
    • Focused mailing lists
    • Mail piece design
    • Name monitoring

    The place they actually shine, although, is of their Sensible Advertising and marketing providing. They are going to work with you to create a coordinated Google Advertisements marketing campaign that compliments your unsolicited mail marketing campaign, driving higher outcomes. Doing so will improve response charges and, due to this fact, leads and gross sales.

    This program consists of Google show advertisements together with touchdown pages to help your unsolicited mail postcards and brochures.

    This differs from the multi-channel providing of PostcardMania as a result of it focuses solely on Google Advertisements, whereas PostcardMania presents Fb and Instagram advertisements together with follow-ups.

    A number of the high industries utilizing Cactus Mailing embrace dentists, eating places, salons, spas, church buildings, actual property, retail, health, and extra. They excel specifically at creating lovely brochures to advertise your corporation and companies.

    Another excuse to contemplate Cactus Mailing is as a result of they’re all the time working nice specials should you mix a couple of service.

    >> Examine Quotes

    #8 – SaasMQL — Best for SaaS Lead Era

    SaasMQL

    • Centered on SaaS companies
    • Ship packages to your prospects
    • Create leads & alternatives
    • Stand out in opposition to the competitors

    >> Examine Quotes

    SaaSMQL is extraordinarily distinctive in comparison with the opposite unsolicited mail companies on our record. They provide account-based demand technology for SaaS companies.

    In case your group falls into this class, SaaSMQL will likely be a best choice to contemplate.

    Generally, unsolicited mail isn’t related to SaaS. However SaaSMQL has revolutionized the way in which that you just strategy your lead technology technique. They use unsolicited mail to create leads and alternatives with mid-market and enterprise-level prospects.

    Utilizing a unsolicited mail marketing campaign, considered one of their purchasers generated greater than 50 certified conferences in lower than two months. This generated over $2 million.

    That’s due to their distinctive strategy. As an alternative of simply sending a flyer or a postcard, SaaSMQL sends packages to companies.

    This stands out in comparison with the lots of of emails, calls, and spam these folks get every day. No one goes to take a bundle and simply throw it within the rubbish.

    Along with unsolicited mail, SaaSMQL will allow you to with different account-based advertising and marketing campaigns and analytics. They’ve every thing you want for SaaS demand technology throughout a number of channels.

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    Find out how to Select the Best Direct Mail Service For Your Enterprise

    As you possibly can see from this record, every unsolicited mail service is exclusive. Discovering the perfect one for your corporation may be troublesome should you don’t know what to search for.

    That is our methodology for narrowing your selections down. I’ll clarify every consider higher element under.

    Business-Tailor-made Options

    A neighborhood mom-and-pop restaurant isn’t going to want the identical factor as a multi-million greenback B2B firm. That’s why they shouldn’t go to the identical place for unsolicited mail companies.

    Analysis what industries every direct mailer focuses on. For instance, Gunderson Direct focuses on telemedicine, B2B corporations, and monetary advisors. SaaSMQL is, in fact, an incredible alternative for SaaS corporations.

    PostcardMania, alternatively, may also help with a wide range of companies that want postcards and brochures together with AC and heating, eating places, roofing, and actual property.

    When researching direct mailing companies, make sure to see who a few of their previous purchasers are, too. Have they got the options it’s good to goal your particular clients? Can they successfully promote your choices?

    Mailer Varieties

    It doesn’t matter what your advertising and marketing marketing campaign wants, you need to discover a direct mailer that offers you choices.

    Widespread mailer sorts embrace:

    • Postcards
    • Flyers
    • Invites
    • Greeting playing cards
    • Brochures
    • Newsletters
    • Catalogs
    • Booklets
    • Customized merchandise

    A postcard is likely to be greater than sufficient for your corporation should you’re simply trying to do one thing easy like promote an upcoming occasion or sale. However should you’re trying to ship extra detailed details about your group, you may need to take into account a brochure or catalog.

    Though unusual, corporations like SaasMQL even ship packages by way of unsolicited mail for sure enterprise sorts.

    Don’t be fooled if an organization solely presents one or two varieties of mailers too. For instance, companies like PostcardMania are restricted of their choices — however what they do, they do properly. In case you solely have to get postcards or brochures, it’s a good suggestion to discover a unsolicited mail service that focuses on these two.

    Alternatively, a service like Gunderson Direct presents a greater diversity of choices that embrace letters, brochures, and extra. They’ll even work with you to assist plan out the simplest unsolicited mail marketing campaign to your model.

    Eye-Catching Designs

    First impressions are essential for unsolicited mail campaigns. You need the ultimate product to:

  • Look clear and delightful when it arrives in prospect mailboxes.
  • Immediately draw a possible lead in with eye-catching and informative design.
  • That may be a really powerful steadiness to handle — however good unsolicited mail companies accomplish that whereas staying true to your model.

    Some companies provide industry-specific templates (e.g. PostcardMania has postcard designs for realtors). That gives an excellent place to begin should you’re not very skilled in graphic design.

    Different corporations allow you to select the standard, dimension, and end of your merchandise. That helps in case you have a really particular imaginative and prescient of what your mailer will seem like.

    When consulting with or researching a unsolicited mail service, make sure to try any case research they could have together with samples of their earlier work. This could provide you with an excellent indication of their design high quality and whether or not or not the service is an efficient match to your model, {industry}, and goal buyer.

    It is very important word that typically, the value for his or her graphic design companies is separate from their unsolicited mail service. For instance, PostcardMania presents graphic design as a separate providing. Gunderson Direct nonetheless, presents it as a part of your entire bundle.

    Supplemental Services

    When your advertising and marketing efforts are coordinated and work collectively, they’ll have a good higher influence in your backside line. The greatest unsolicited mail service corporations provide extra advertising and marketing merchandise to assist help your unsolicited mail campaigns.

    For instance, PostCardMania additionally offers you an omni-channel advertising and marketing plan together with Fb, Instagram, and Google advertisements, together with name monitoring, follow-ups and mail monitoring.

    An providing like that may be very useful to maintain your advertising and marketing efforts centralized and centered, to not point out less expensive. With all of your advertising and marketing dealt with by one firm, you’re not juggling a ton of various corporations and companies without delay, attempting to make all of them coordinate–and coping with the complications that situation will carry up.

    Even should you don’t want each service an organization presents right this moment, it’s one thing to contemplate to your future plans.

    Turnaround Time

    This isn’t the essentially the most typical component companies search for in a unsolicited mail service.

    Nonetheless, we perceive that it may be extremely necessary for some companies and types to get mailers out to potential clients rapidly (e.g. when you’ve gotten a really time delicate promotion to get performed). To not point out that if clients and prospects are receiving a mailer after a promotion has expired or come to an finish, it’s an enormous waste of cash.

    As such, turnaround time was a consideration that we factored in when researching this record.

    As soon as printing is full, mailing turnaround time sometimes ranges anyplace from subsequent enterprise day to 10 enterprise days.

    You may often pay further to get your mailers out sooner. However it’s higher to discover a unsolicited mail service that works rapidly at no extra price.

    Fortunately, some unsolicited mail campaigns are extra time-sensitive than others. NextDayFlyers is a good service should you want a really tight turnaround time.

    Conclusion

    With so many direct mailing companies in the marketplace right this moment, these eight suppliers rose to the highest of the pack:

  • Gunderson Direct — The greatest for hands-off advertising and marketing campaigns
  • PostcardMania — The greatest for multi-channel advertising and marketing campaigns
  • PsPrint — The most mailer sort selection
  • Vistaprint — The most postcard designs
  • PrintingForLess — The greatest for focusing on particular neighborhoods
  • NextDayFlyers — The greatest for next-day printing
  • Cactus Mailing — The greatest for coordinated Google Advertisements campaigns
  • SaaSMQL — The greatest for SaaS lead technology
  • Let’s recap what each is greatest at.

    In case you’re trying to fully outsource unsolicited mail marketing campaign creation, begin reaping the advantages of Gunderson Direct . They’re the perfect at making a fully-formed, efficient unsolicited mail push whereas saving you time and complications.

    In case you’re into selecting unsolicited mail collateral your self, look to PsPrint for the widest selection or Vistaprint should you’re trying primarily for postcard designs.

    Direct mail works greatest as half of a bigger digital technique. Many of those choices get that idea and excel at leveraging unsolicited mail as a part of a wider marketing campaign.

    PostcardMania tops that record should you’re mailing materials you need to connect with social media pushes. In case you’re extra centered on Google Advertisements, go along with Cactus Mailing. SaaS corporations making a renew push to generate leads will likely be well-supported by SaaSMQL.

    Native companies and bigger ones alike can profit from thin-sliced segmentation. If you wish to get actually granular and personalize materials for particular neighborhoods, PrintingForLess is a sensible alternative.

    In a rush? No downside. NextDayFlyers can ship your collateral in simply 24 hours.

    There’s a service supplier on right here for each enterprise throughout all industries. From startups to B2B organizations promoting software program, unsolicited mail is for everybody.

    Examine Quotes From The Best Direct Mail Services

    Get matched up with a unsolicited mail service that matches your particular wants.

    >> Examine Quotes

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