Blogging

The 5 Best Blogging Platforms and Blog Sites for 2021

Want to leap straight to the reply? The greatest running a blog platform for most individuals is unquestionably WordPress with Bluehost Hosting or Wix .

Building an excellent weblog begins with selecting the best platform— and there are solely a handful really price contemplating.

You can construct an internet site and host your weblog there. This requires just a little little bit of upfront work, however you’ll personal and management your web site fully. You have two methods to do that:

Or you possibly can construct your weblog on a separate platform, resembling LinkedIn.

If you need to flip a revenue running a blog, these 5 running a blog platforms are your greatest selections.

The Top 5 Best Blogging Platforms and Blog Sites for 2021

Here are our picks for the highest weblog platforms and who they’re greatest for:

  • Wix — Best for rookies constructing an expert weblog
  • WordPress with Bluehost — Best for extremely scalable and customizable blogs
  • Squarespace — Best for photographers, artists, and designers
  • LinkedIn — Best for networking with thought leaders and influencers
  • Medium — Best for writing to a built-in viewers
  • How to choose the best blogging platforms. Quicksprout.com's methodology for reviewing blogging sites.

    The different possibility is to make use of a running a blog platform like Medium or LinkedIn. 

    These platforms mix the attain of social media with the instruments it’s essential craft weblog posts. They provide the likelihood to get your writing in entrance of extra individuals—however you’ll be on the mercy of an algorithm.

    That means you’ll be in much less management of who sees your posts, how a lot you possibly can customise your weblog, and the way you earn a living from it. 

    There are loads of advantages and tradeoffs for each routes. To get a greater sense of how every of those websites performs, I had my group at Quick Sprout attain out to lively customers of each running a blog platform we reviewed.

    We bought numerous perception into how and why these platforms work nicely for totally different companies and private initiatives. In surveys and interviews, these customers shared frank opinions about the place these running a blog platforms excel–and the place their limitations get in the way in which.

    In this information, I’ll break down methods to arrange your weblog and assist you decide which weblog web site, software program, or running a blog platform is greatest for you.

    #1. Wix – Best for Beginners Building a Professional Blog

    • Easy to make a ravishing web site
    • No coding required
    • AI-powered web site builder
    • Tons of nice weblog templates

    Try for free

    Total Score: 3.8 
    Easy Learning Curve: 4.3
    Niche-Friendly Customization: 4.3
    Audience-Building Tools: 4
    Profit Potential: 2.5

    Wix provides rookies a option to make it appear to be professionals designed their blogs—all with no need to be taught code or internet growth. 

    In truth, our panel of customers gave it excessive marks for ease of use, praising the platform for its usability and a comparatively easy studying curve.

    One person informed me, “I think it’s as straightforward as it can get for people with no coding background.” They created their web site with ease with out working into any stifling restrictions.

    Another person known as out the drag-and-drop editor’s intuitive UI and its instruments to create individualized layouts and designs. 

    We jumped in and examined it out for ourselves and discovered they have been proper. You can create a weblog in only a few minutes. Wix even walks you thru the complete course of step-by-step when you want it.

    Wix Blog Templates

    They provide tons of of templates throughout many alternative classes of internet sites. For instance, they’ve templates for journey blogs, easy portfolios, or images galleries. We love the way you don’t have to have any coding data to maneuver property round and create the weblog you need. 

    Another person agreed that Wix supplied a really intuitive weblog constructing expertise whereas including, “If I’m unsure about a certain topic, it’s quick to find it via their support.”

    Wix affords each reside assist through a 24/7 callback service (when you’re within the United States) and a large data base with articles to assist rookies out once they’re caught. 

    But you may also simply let Wix’s ADI builder deal with many of the soiled work solely. This instrument leverages synthetic intelligence that can assist you construct the precise web site you need by simply answering a number of questions.

    Blogging with Wix

    Wix’s weblog supervisor is certainly easy and intuitive, with analytics and Search engine optimization constructed proper in. It’s easy so as to add the fundamental options you may want in your weblog, too—parts like social instruments, likes, feedback, hashtags, classes, and subscriber kinds.

    Editing a Wix Blog

    There’s a weblog template class, which is a superb place to start out. Once you’ve got your template chosen, I counsel updating the font, colours, and brand to personalize your template and assist it stand out from the remaining.

    Create a blog post with Wix

    Writing a put up is so simple as clicking Create a Post, writing your copy, and including pictures. You can save drafts and even give different contributors writing privileges for your web site. This is all simply as simple from a cell system as from a desktop—no app required.

    The running a blog course of is as intuitive and easy-to-use as of us described—however there have been additionally another additions that shocked me. 

    There are many Search engine optimization options you should utilize, from alt tags for your pictures and inner hyperlinks to Search engine optimization titles and descriptions (which might be totally different out of your put up title) and nofollow tags for external links

    That’s fairly good to have proper out of the field with no need to put in extra plugins or widgets. Just just be sure you replace your Search engine optimization settings for each put up—that is what will get introduced in search outcomes and is important for rating organically.

    The ensuing put up may have a read-time rely to indicate readers roughly how lengthy it’ll take to undergo your put up (one thing Medium additionally affords) and is a superb characteristic to have for readers. 

    We additionally like the flexibility to make use of reside chat to work together along with your readers within the Wix app. If you construct an actual neighborhood in your weblog or are open to answering reader questions in actual time—say, about a web-based course you’re providing or a webinar that’s developing—then it’s a cool characteristic.

    Most Wix blogs tended to look nice throughout cell, pill, and desktop—one thing our customers mentioned helped them attract readers. “Since my website runs very smoothly on any device,” mentioned one person, “it made it easier for an audience to browse through my work and contact me immediately.”

    Cons of Blogging with Wix

    There are a number of downsides to Wix — however even from our panel of customers, it appeared their main complaints boiled down to some factors.

    The platform typically doesn’t play nicely with cell units when you’re making an attempt to do extra formidable scrolling designs, like parallax scrolling. One person mentioned that “my scrolling effect cannot be achieved on mobile so I had to make a simpler version [of my website] separately.”

    There’s additionally the matter of the subscription payment that—whereas pretty inexpensive—might trigger some burgeoning bloggers to cringe (particularly when you plan to be extra bootstrap). If you intend on recouping a few of that cash with their ecommerce instruments, you’ll nonetheless must account for paying for a pricier plan for that performance. 

    The panel of customers scored Wix pretty low on monetization too—however that’s to not say it will probably’t be completed. Occasionally Wix will characteristic stand-out blogs that use their platform, and that may result in new alternatives as was the case with one in every of our customers.

    “Being featured on Wix did get me some freelance opportunities, and ultimately landed me my full-time job,” they mentioned.  

    Ultimately, we predict that regardless of the downsides, Wix is totally price it for the platform’s ease of use and out-of-the-box running a blog options. 

    Why We Ranked It at #1

    Wix affords one of the best running a blog platform for the overwhelming majority of readers coming to this text (i.e. newbie weblog builders). That’s why we ranked it primary: ease of use is such a important issue for these simply beginning that we gave it the highest spot based mostly on that alone. 

    It affords a big selection of themes that’ll match any sort of weblog and web site you need to construct. You’ll additionally be capable of simply change the look and really feel of these themes to make your weblog look the way in which you need it to—no coding data wanted. 

    The customers we talked to praised Wix’s ease of use and the flexibility to customise their blogs on the platform. Our personal hands-on analysis verified that. We might create an excellent trying weblog with zero expertise with Wix in literal minutes. Imagine what you would do with extra time. 

    And when you actually need to take the guesswork out of designing your web site, you possibly can even let Wix maintain it for you by answering a number of questions and letting their superior AI maintain the remaining.

    Bottom line: We extremely advocate Wix to newbie bloggers who need to simply construct an excellent trying weblog. Even skilled web site builders will discover there’s lots they’ll get out of Wix. And with instruments like its ecommerce performance and Wix electronic mail advertising, you possibly can develop and form your web site to optimize for issues like revenue and viewers development.

    #2. WordPress with Bluehost Hosting – Best for Building Highly-Scalable and Customizable Blogs

    • Highly customizable
    • One-click WordPress set up
    • Plugins for boosting monetization
    • Tons of development potential

    Try Bluehost at this time

    Total Score: 4.2
    Easy Learning Curve: 3.8
    Niche-Friendly Customization: 4.3
    Audience-Building Tools: 4
    Profit Potential: 4.7

    WordPress is likely one of the hottest weblog platforms on the market—and for excellent cause.

    It’s a highly-customizable content material administration system (CMS) for bloggers who need to construct out a web site for their enterprise. It’s additionally nice if or when you plan to scale your weblog for revenue. 

    The cause? WordPress is open supply. That means they don’t maintain their supply code a secret. Developers can go in and create widgets, plugins, and different instruments to customise WordPress blogs—so you possibly can create any form of weblog you need. 

    One person on our panel, who has caught with WordPress for 4 years, describes the CMS as “blogger-friendly” with loads of Search engine optimization options baked in. Their expertise is echoed by a lot of our different customers. 

    That mentioned, there’s a little bit of a studying curve. To get probably the most which you could out of WordPress when it comes to customizability, you’ll have to be extra arms on with the plugins and widgets you select and the way you handle the backend. 

    Yes, which means you’ll doubtless must fiddle round with html, CSS, and mild coding. 

    However, even that is pretty easy in WordPress—and it didn’t take lengthy for our customers to be taught the ropes in any respect.

    “With no knowledge of WordPress when I started it was a bit of a steep learning curve but I figured everything out quickly enough,” mentioned one person. “WordPress is very intuitive and if you can’t figure something out, you just have to Google it or check on YouTube and you will likely find an answer.” 

    Another echoed that sentiment. However, in addition they mentioned that “it’s fairly easy to use” after running a blog on the platform for a number of days. 

    The tradeoff is nicely price it, as you’re in a position to get a improbable web site absolutely personalized to your precise specs. That’s what makes it excellent for creating an internet site that’s primed for viewers development and revenue.

    One person was additionally in a position to promote gadgets for third events with a view to generate much more income. “I was able to monetize my blog using affiliate marketing, along with infoproducts like ebooks and minicourses once my audience got big enough,” they mentioned. 

    They have been additionally in a position to leverage plugins to assist them construct their viewers—and generate income development. 

    “One thing that helped with that was creating an email subscriber list and a newsletter using the Mailchimp plugin,” they added. “It’s a must-have if you really want to monetize your blog.” 

    As your weblog and viewers grows, you’ll be capable of proceed adjusting your web site to accommodate that development in no matter course you need to go. 

    Blogging with WordPress

    Confession time: WordPress is definitely the CMS we use right here at Quicksprout—so we’re a bit biased.

    In truth, we’re very biased. 

    If you intend on constructing out a weblog that attracts in 1000’s and even tens of millions of readers—to not point out monetizing it—we will’t advocate WordPress sufficient… however the panel of customers are proper once they say it’s a bit tough to be taught at first. 

    At first blush, the weblog dashboard for WordPress appears extra advanced than most. But when you bounce in, it’s pretty simple to wrap your thoughts round. 

    The platform launched their Gutenberg editor lately, which might make the modifying course of a lot less complicated. They lay out all the things you would possibly have to publish a weblog in a reasonably intuitive, easy-to-grasp approach. 

    I’ve used this new editor earlier than, and I like how one can drag sure parts of your weblog posts and pages to the place you’d like them to be within the closing revealed model. The format is straightforward to handle, and discovering font settings and picture inserts is a snap. 

    Sure, it’s not fairly just like the drag-and-drop performance as Wix and Squarespace have, since you possibly can’t edit the complete web page—but it surely’s fairly darn shut.

    (*5*)

    I’ve additionally discovered that WordPress is extremely scalable. No matter what you need to construct or how large you get, the platform will develop with you as long as you select the proper plugins.

    Quick tip: Don’t make the rookie mistake of downloading a ton of plugins and widgets. It’s simple to suppose you want all the things—however typically, much less is extra. 

    Plus putting in a ton of plugins is a straightforward option to sloooooooow down your web page’s loading pace. 

    One plugin we do advocate you get is the Yoast Search engine optimization plugin. This is an extremely well-liked WordPress plugin that helps you arrange your posts to be as Search engine optimization-friendly as attainable with a number of guided steps. It’s actually a will need to have when you’re utilizing WordPress. 

    And when you really need, you can begin altering the code your self. Since WordPress is open-source, which means you are able to do no matter you need with it. If you recognize PHP or are keen to rent a developer, you possibly can change WordPress nonetheless you want.

    One person put it greatest: “WordPress gave me everything I needed to create the blog I wanted. It gave me an easy interface to post my blogs, as well as everything I needed or wanted in my blog: a subscription box, an author area; just the look I wanted and the flexibility to change things as needed.”

    Choosing a Host

    To construct your individual web site utilizing WordPress, you’ll want to purchase a website title, get hosting, and arrange your account.

    There’s extra data on our posts about one of the best hosting and one of the best hosting for WordPress, which is about deciding on a managed host that’s designed for WordPress.The fast reply: Go with Bluehost.

    Not solely is Bluehost one of the well-liked internet hosts, it’s additionally ready-made for WordPress. They even advocate utilizing Bluehost as a internet hosting possibility. 

    With only one click on, you’ll be capable of get your WordPress web site up and working inside minutes. In truth, one person mentioned, “It’s best when you opt-in for the one-click WordPress set up and get your area title by means of there too. “

    Our personal panel of customers used this precise mixture of WordPress with Bluehost to create their very own web sites. 

    “I’m still using Bluehost after 4 years, for most of my sites,” mentioned a person. “It’s great for beginners due to how the pricing model is structured.”

    That’s true. The worth of Bluehost is particularly tailor-made to attract in new customers beginning at simply $2.75 per 30 days. That’s extremely low-cost with regards to hosting. 

    I’ve signed up for Bluehost utilizing this deal earlier than and was blown away by how a lot they supplied for the value together with 24/7 buyer assist, one-click WordPress set up, and a free area. 

    Bluehost can be nice when you’re migrating or switching from one other internet hosting supplier. 

    One person spoke glowingly in regards to the host’s simple and painless migration course of saying, “The website migration was unbelievably easy! And I really prefer the portal at Bluehost compared to the old place plus the service is better for me.”

    They even have a stellar buyer assist group out there by chat, electronic mail, or cellphone if any points come up. 

    “Once I had an issue where my website crashed,” mentioned one other WordPress person I spoke to, “and I contacted their chat support and they were able to identify the issue (a broken plugin) and fix it immediately. [I’m] very grateful for that.”

    Overall, Bluehost is the internet hosting resolution you need to go together with when you’re simply beginning out with WordPress. They work collectively seamlessly, the pricing construction is extremely inexpensive, and you additionally get issues like area registration for free. It’s a no brainer. 

    Cons of Blogging with WordPress

    The person panel gave me various suggestions about WordPress’s beginner-friendliness. Some mentioned that it was simple sufficient, whereas others identified that it’s robust on novices at first. 

    “I don’t like how it does take a bit of a learning curve to use,” mentioned one person. Their ideas confirmed that WordPress received’t be the simplest possibility, particularly when constructing your first web site. “Sometimes I’d like to have my hand held more through the blog creation process rather than having to look up a bunch of YouTube how-to videos to learn how.” 

    After testing and constructing websites myself utilizing WordPress, I can say that it takes a bit to get the dangle of it—however when you do, you’ll be glad you place the work in. 

    But even when you’re uncomfortable with it at first, it’s nonetheless the best choice when you’re keen to be taught and develop into the position of managing your web site web site.

    Another flaw that one in every of our surveyed customers talked about is that WordPress lacks complete buyer assist. 

    “I wish there was a help desk that you could contact either by email or by chat,” one person informed us. .

    When I checked, I discovered that WordPress assist amounted to a assist discussion board. After posting a take a look at query on there, it took about two hours earlier than I bought a reply again. While the reply was complete and answered the query I posed, it was nonetheless two hours—that may be a very long time if there’s cash on the road along with your weblog. 

    Why We Ranked It at #2

    Along with scoring very extremely throughout all standards, WordPress with Bluehost is a superb place to start out when you actually need to construct a weblog that may develop with you irrespective of how large you get. 

    This is very good when you plan on monetizing your weblog and optimizing it for site visitors/development. Eventually, you’ll want so as to add extra assets another platforms may not be capable of give you. WordPress and Bluehost can do this. 

    Though the panel of customers had minor points with the platform’s studying curve, all of them mentioned that they have been in a position to create their supreme weblog as soon as they bought the dangle of it. They particularly appreciated WordPress’s degree of customization — with a few of them monetizing their web sites utilizing the location builder’s many plugins and widgets. 

    Bottom line: Building a WordPress web site takes extra time than a Wix web site. However, the tradeoff is your web site is far more customizable (and highly effective). And Bluehost makes it simple to host your WordPress web site. As such, we extremely advocate this mixture for bloggers who need to actually develop their site visitors and/or revenue margins.

    #3. Squarespace – Best for Blog Builder for Photographers, Artists, and Designers

    • Gorgeous templates
    • Get your web site arrange shortly
    • Free model + inexpensive paid plans
    • Ecommerce instruments and integrations

    Try Squarespace for Free

    Total Score: 4.5
    Easy Learning Curve: 4.7
    Niche-Friendly Customization: 4.7
    Audience-Building Tools: 4
    Profit Potential: 4.7

    The very first thing I discover each time I’m going onto a Squarespace weblog is how attractive it usually appears. 

    Photography and graphic designs appear to leap off the display screen. The weblog homeowners themselves appear to at all times be artistically-minded like illustrators, photographers, graphic designers, residence decor specialists, and extra. 

    Our panel was no exception. They have been made up of an internet site design professional who teaches readers methods to make gorgeous websites, a gardening influencer who continuously showcases mouth watering pictures of his homegrown greens, and an inside designer who likes to flex their room designs off in gallery posts. 

    And there’s a cause all of them selected Squarespace as their platform. 

    The trio rated Squarespace very extremely throughout the board. Each standards acquired at least a 4 on common, and most of the customers had glowing phrases to say about its ease of use and designs. 

    “I think I had my blog up and running within a day,” mentioned the person who runs an inside design weblog. Their web site continuously showcases charming images of eclectically designed rooms. “Squarespace offers clean, beautiful templates that you can easily tweak.”

    Their claims are backed up by my very own analysis of tons of of Squarespace blogs. Each of the platform’s templates is created by their group of remarkable designers—and all of them look gorgeous.

    Blogging with Squarespace

    Editing your weblog—from the contacts web page, to the about web page, to the house web page, to your portfolio, to the precise weblog itself—may be very simple with Squarespace. Like Wix they’ve a drag-and-drop instrument. And not like WordPress, customers don’t must cope with an sometimes complicated backend editor.

    “They have a great What You See Is What You Get builder,” mentioned one person. “That means when you’re building the page, you see what the page will look like as you’re building it.” 

    That person is also called Paige Brunson. She found the wonders of Squarespace years again and cherished it a lot she created a thriving profession serving to different individuals design on it too. 

    She believes that Squarespace’s backend editor is superior to that of WordPress as a result of you possibly can see adjustments as you make them.

    “Sometimes, like in WordPress, you’re editing your site in the backend, but then you have to go to the front end to see what it’ll look like when you’re finished,” she mentioned. “With Squarespace, as you’re building the blog post, you’re seeing the changes happen at the same time. And I think that’s really, really useful. That’s one aspect that makes it really easy to use.”

    Squarespace additionally provides you instruments so as to add an ecommerce portion to your weblog together with a publication integration. That can actually assist you scale and remodel your weblog for profitability and viewers development.

    “There are quite a few built-in features in Squarespace to build your business the way you want like a shop, integrated email marketing, a members area and podcast support,” mentioned one other person. “Plus they have many resources on their website about every feature and how to use them.”

    Cons of Blogging with Squarespace

    Where our panel of customers discovered Squarespace missing might be boiled down to at least one phrase: Customization.

    While the platform does provide methods so as to add electronic mail advertising, ecommerce, and membership features to your web site, it’s nonetheless comparatively restricted with regards to total customization when in comparison with a CMS like WordPress.

    “Custom CSS is only available in the Business Plan,” mentioned one person. “It’s doable for my website, I found some great tutorials on the internet for extra CSS customization and I had to buy a sidebar plugin because it wasn’t integrated in my template. For more complex websites this might be a problem.”

    While Paige is an evangelist for Squarespace, she believes that it might be higher with regards to its cell customization. 

    “The mobile editor is the thing which my students find the most annoying,” she says. “With Squarespace, building a website takes time [on desktop], and then you have to literally go build the thing a second time [for mobile]. It’s just a lot more time consuming of a process.”

    Another person additionally had minor points with Squarespace’s intuitiveness saying, “It could be more obvious what to perform certain actions. Sometimes you have to hunt and click here and there. Every now and then I’ve accidentally deleted a blog because I’ve clicked the wrong button.”

    Why we Ranked It at #3

    Squarespace ranked extremely throughout all metrics, and our panel of customers had optimistic issues to say in regards to the platform’s gorgeous templates and total usability.

    However, we knocked it under WordPress finally due to its restricted customization and—because of restricted customization—scalability. 

    Users could be turned off by the platform attributable to its lack of options. You can also’t entry instruments just like the Yoast Search engine optimization plugin from WordPress. On high of all that, it’s essential pay a better worth for entry to customized CSS.

    It will price you a bit extra to maximise Squarespace’s ecommerce capabilities, as it’s essential decide right into a dearer plan. 

    Bottom line: Squarespace affords nice trying templates, simple drag-and-drop designs, and a chance to indicate off your artwork, images, and extra. Give Squarespace a attempt at this time.

    #4. LinkedIn – Best for Networking with Thought Leaders and Influencers

    • 740+ million customers to achieve
    • Ideal for B2B content material
    • Great for establishing experience
    • Free to make use of

    Try LinkedIn for Free

    Total Score: 3.7
    Easy Learning Curve: 4
    Niche-Friendly Customization: 3.3
    Audience-Building Tools: 4.3
    Profit Potential: 3.3

    LinkedIn provides you a built-in viewers for enterprise professionals of all stripes from HR, digital advertising, finance, tech, and extra. 

    Many of them are extremely lively on the location, continuously sharing thought management and articles with each other through their LinkedIn feed. 

    So when you’re concerned about establishing your self as an influencer or thought chief in what you are promoting house, the viewers on LinkedIn is your bread-and-butter. 

    The platform has a ready-made tradition and set of expectations {that a} enterprise blogger would dream of making on their very own web site. The problem for you is creating compelling and share-worthy content material to construct a following.

    Publishing blog on LinkedIn

    After all, LinkedIn is a social community. Your affect grows in proportion to the scale of your community. The extra posts you publish, the extra connection requests and followers you’ll entice.

    Since it’s a social community for trade professionals, that makes it an excellent channel to entry prospects and get fast suggestions from friends in your articles. You have a chance to place your thought management in entrance of everybody from potential shoppers and prospects, to recruiters, to influencers in your subject. 

    And, you possibly can flip your viewers into companions and prospects.

    Each of the customers on our panel leveraged LinkedIn running a blog to make key networking connections and develop an viewers. 

    “So far, I have experienced getting higher-quality clients through LinkedIn by blogging and writing content on the platform,” mentioned one person I talked to.

    It might sound painfully apparent, however not lots of people understand that the platform might be extremely profitable when you’re in enterprise. The of us on LinkedIn are usually high-earners. They’re C-Suite executives. They’re trade movers and shakers who need to innovate and construct lasting companies. 

    And they’re keen to pay a premium to the proper one who will get them there. 

    Said one person, “I can probably make $1,000 or so from LinkedIn every month indirectly if I really tried.”

    Blogging on LinkedIn

    Creating a weblog on LinkedIn may be very easy and simply requires a profile. From there, it’s only a matter of clicking on a Facebook-like standing button and creating an article.

    Like Medium, LinkedIn makes use of that Gutenberg-style editor that’s pretty intuitive. Our panel additionally discovered it very usable, with one saying, “The article feature is pretty easy to use. I simply add images, write the text, and publish—and I’m done. No crazy misalignment or formatting issues.”

    It’s additionally price noting that there are variations between a LinkedIn put up and article. 

    A put up is a smaller replace you’d share along with your feed and connections. Think alongside the traces of a fast anecdote or professional tip. They’re restricted to 1,300 characters, which is about 5 traces.

    Articles are longer and extra in-depth, after all. They’re one thing that the broader LinkedIn viewers can be concerned about studying.

    An individual who reads your article can even comply with you from there, in order that they’ll be alerted if you publish your subsequent article. Any articles you publish will seem within the Articles part of your LinkedIn profile.

    Is one higher than the opposite? It relies upon, after all. After all, you may need an excellent concept for a long-form article that your viewers will love. 

    But, one of many customers on our panel thinks that the shorter the higher. As such, they advocate avoiding making articles solely. 

    “Go all in on multimedia posts and short status update posts,” mentioned one person. “Do not post full articles here. If you want to get a lot of traction, post the right kind of content and figure out a way to divert that attention away to products or services that you can sell people on.”

    Cons of Blogging on LinkedIn

    While LinkedIn does provide numerous alternatives for constructing your model and creating thought management, it lacks in some very important areas. 

    For one, there’s no intuitive approach for of us to entry an archive of your previous articles such as you would possibly discover in Medium or a standard Wix, Squarespace, or WordPress weblog. 

    Instead, the article will reside in your Activity feed, which requires you to click on in your profile, then your Activity feed, and then scroll all the way down to your article. That’s numerous work to search out only one article. 

    “There’s not great discoverability for people who want to read my past blog posts on LinkedIn in my opinion,” mentioned one person who went on to opine in regards to the lack of a publication characteristic to assist promote their weblog. 

    That person additionally had a powerful condemnation on running a blog on LinkedIn as an entire saying, “Articles notoriously get horrible reach in the feed. Creating an actual blog on LinkedIn, for me, is worthless.”

    Why We Ranked It #4

    LinkedIn is a social networking platform first and foremost. Everything else comes secondary to that purpose. 

    The similar goes with their articles. It’s not a running a blog platform per se within the conventional sense—however it may be a really efficient running a blog instrument to develop your community and make connections. 

    And a few of our customers have made some huge cash through the use of their blogs to make these connections.

    “I make money indirectly from LinkedIn. I have to make a post, then throw a link to a webinar in the comments section. Some people sign up and then purchase my course through the webinar later on,” one person defined.

    But finally, it’s not a really efficient running a blog platform if running a blog is all you need to do. We’d advocate going with any of the earlier choices if that’s your purpose and supporting your weblog by sharing your posts on LinkedIn. 

    Bottom line: LinkedIn is a good running a blog platform provided that you’re utilizing it to assist a platform you personal, like what you are promoting’s web site. You can’t straight monetize it, and you’re solely depending on an algorithm for attain and engagement. 

    But when you’re running a blog about enterprise topics like administration or advertising, LinkedIn is an efficient alternative to develop your community and viewers. There’s a pre-existing neighborhood of individuals there speaking about these subjects and able to learn your posts.

    #5. Medium – Best for Writing to a Built-In Audience

    • Completely free
    • Audience of 60+ million readers
    • High ceiling for virality
    • Built-in remark part

    Try Medium for Free

    Total Score: 3.3
    Easy Learning Curve: 4.3
    Niche-Friendly Customization: 2.6
    Audience-Building Tools: 3
    Profit Potential: 3.3

    Medium is well one of the polarizing platforms on the market—and it’s definitely probably the most controversial one on our listing.  

    It’s residence to bloggers centered on crafting area of interest content material for readers. It’s additionally the place yow will discover a number of the most thought-provoking, incendiary content material on-line. 

    What actually makes Medium stand out for writers like our panel of customers is their built-in communities of readers. People can browse an enormous library of publications and subjects, discover your weblog, and subscribe to it with a single click on–they’ll even click on to get your weblog posts despatched to their electronic mail inbox each time you put up. You can even submit your individual writing to publications for an opportunity to be revealed on different Medium blogs and put in entrance of their readers. 

    As a outcome, their content material has a better ceiling for virality so long as you keep according to writing. 

    “It’s just plugging and chugging and going,” one person informed us. “Even if you have no writing experience, and just want to write, it’s not hard to get started and find an audience.”

    The skill to faucet right into a nicely of readers was a draw for many customers—particularly after their less-than-stellar expertise on one other platform on this listing. 

    “I definitely recommend not even starting with a traditional WordPress blog,” one person mentioned. “Just go on Medium because it works as a blogging tool and a social media platform. Naturally, there’s going to be a much larger audience there for people to read your work.”

    Medium additionally provides you the flexibility to receives a commission for writing by means of the Medium Partner Program. This permits writers to receives a commission for their work based mostly on the quantity of engagement their articles get. 

    Some bloggers routinely make six figures a yr from their posts—although even Medium is fast to level out that solely 7% make greater than $100 per yr. All this makes it platform if you wish to discover and domesticate an viewers of followers of your writing, and make just a little bit of money alongside the way in which.

    Blogging on Medium

    There are two major methods to weblog on Medium:

  • Publish to your individual publication. This includes creating your individual Medium web page that may be centered on no matter matter you need. You then craft content material that may particularly be revealed on that web page. This is the simplest option to get revealed instantly.
  • Submit to different publications. This is if you write an article within the hopes of getting it revealed in one other Medium weblog. While it is a good option to faucet into a longtime publication’s viewers, it does imply it’s essential write a whole article beforehand with no assure that it’ll get revealed in any respect. 
  • After utilizing Medium to do each, I can attest to it being extremely easy to make use of. 

    All it’s a must to do is click on “Write” and you will get began writing a Medium article. The dashboard is lots like WordPress’s Gutenberg editor, so it’s pretty intuitive. Once you’re completed, simply click on publish and it’s out on the earth. 

    Submitting to different publications is an efficient option to entry audiences. However, you’ll be writing on spec like we mentioned. And there’s an opportunity they could reject your article solely. 

    The various to that’s creating your individual Medium Publication which I positively advocate. 

    This provides you the choice so as to add different writers and editors to your weblog, together with the flexibility to simply accept submissions. This can actually assist pad out your editorial calendar with little effort in your half—so you possibly can have entry to a stream of content material for your readers. 

    One of the customers on our panel really helped discovered one of many greatest and hottest publications on Medium: The Writing Cooperative. In truth, they at the moment boast about 226,000 followers on the location and publish a number of occasions every and every single day.

    “The Writing Cooperative began on Medium in 2014. In some regards, we’ve grown up with the platform” mentioned co-founder Justin Cox. “[…] The Writing Cooperative’s content is often recommended in user feeds, which is a great way to grow an audience.”

    Justin went on to say that he doesn’t make a residing off of the Writing Cooperative, however he and his co-founder are in a position to generate some revenue by organising a Patreon for the publication in addition to launching a training program for their neighborhood. “Everything we do is geared towards supporting and encouraging writers,” he added.

    You even have the choice to simply accept submissions from different writers if you create a publication. That might be actually nice to assist develop your weblog whereas making connections with extra customers. 

    Cons of a Medium Blog

    While our panel of Medium bloggers discovered that the platform was total simple to make use of, that they had diverse views on the way it finally works to construct an viewers. 

    One of our customers was merely not pleased with the way in which the platform compensates them and sign boosts (or fairly, doesn’t sign enhance) their content material. 

    “Medium did help me grow my audience by pushing my best content towards external promotions and new Medium users, but lately, this has stopped and I presume it is because of the large volume of new writers,” the person mentioned. “When it comes to attracting new readers, I feel like Medium can do a lot more.”

    They went on to clarify how they have been additionally annoyed by the platform’s cost system and the shortage of transparency surrounding it. In truth, they even needed to go a step additional to assist higher market their weblog. 

    “I had to invest money from my own pocket to publicize the publication which I think attracted new readers, but my efforts didn’t really get recognized by Medium,” they defined.

    Another person expressed an analogous opinion regarding the cost program. “I make a few bucks,” they informed me. “It does not pay nearly enough to justify the time and effort I put into writing.”

    Inherent to the platform’s construction is a really Hunger Games-style of gaining readers and getting cash. You’re continually competing in opposition to different articles for individuals’s consideration, and preventing in opposition to greater and extra established publications. 

    This might be very discouraging for some bloggers—particularly when you’re making an attempt to launch a publication for the primary time. 

    “Sometimes, even if your article is posted into those huge exclusive publications, they don’t even get much engagement in the first place,” mentioned one other person. “So, it’s kind of like you’re fighting for nothing.”

    That’s some sturdy criticism that I can’t assist however agree with to a sure extent. Medium is a platform for bloggers keen to place within the hours and craft content material that folks need to learn, however it may be very discouraging each on the outset and after you begin to acquire traction.

    Why We Ranked It #5

    Medium is an enormous participant within the running a blog house with the likes of former President Barack Obama and A-list celebs like Chrissy Teigen utilizing the platform. Big manufacturers like Patagonia additionally leverage the location to host their very own blogs.

    It’s platform for constructing an viewers when you’re diligent at it and publish constantly—however its lack of transparency with regards to the algorithm in addition to their Partner Program resulted in a decrease rank on the listing. 

    Bottom line: Medium is an efficient all-around conventional running a blog platform that offers you the chance of getting your writing in entrance of extra individuals. Like our person panel mentioned: It’s a running a blog platform together with a social media platform. 

    The draw back is that there are limits on how excessive you possibly can go as part of Medium. You received’t personal the site visitors and you received’t be capable of do issues like promote advert placements, for instance, so your revenue potential is sort of restricted. You can use Medium to get a really feel for running a blog, discover your voice, and begin attracting an viewers. But when you acquire a following, you’re higher served leaping ship to a different platform, like WordPress, that you’ve got full management over.

    How We Chose Which Products to Review

    We selected our high 5 running a blog platforms by specializing in 4 important qualities:

  • Easy Learning Curve
  • Niche-Friendly Customization
  • Audience-Building Tools
  • Profit Potential
  • Tip: You can jump down below for an even more in-depth look at this standards. 

    We researched dozens of the most well-liked and outstanding weblog builders and platforms utilizing the 4 parts above as a option to choose the weblog builder’s high quality. 

    This course of concerned “lighter” analysis that regarded totally different from platform to platform. We created accounts constructed out a easy take a look at weblog pages. We additionally checked out every of the platform’s options and instruments throughout their cost plans if that they had them. 

    By doing this, we have been in a position to get a way of every weblog websites’ strengths, weaknesses, and goal customers.

    Finally, we narrowed down our listing from 12+ to 5 as soon as we felt like we had a set of merchandise that exemplified every of the factors in distinctive methods.

    We had quantity of common data and some insights to the person interface for every platform at this level.

    But we didn’t know what it was like to make use of every product for years, or what it was wish to depend upon these blogs for enterprise. So we got down to discover individuals who did.

    How We Reviewed Each Product

    If you need to know the way nicely a steak is cooked, you don’t ask the cow or chef—you ask the one who ate it. 

    The similar goes with running a blog platforms: The greatest option to perceive their high quality is by speaking to precise customers. 

    They’re those who’ve hands-on expertise with the product, having spent anyplace from hours to years constructing their blogs. They know what’s working, what they love, and what must be improved. 

    To get actual critiques from actual customers, we reached out to customers throughout every of the platforms with a view to attain a panel of three customers every.

    In all, we reached out to 116 customers with a view to acquire our outcomes. To confirm they have been really customers of the weblog platform, we:

    • Used a sophisticated search question that gave us outcomes for bloggers utilizing the platform for Squarespace and Wix. 
    • Read featured lists of precise customers formally revealed by Wix and Squarespace. 
    • Attaining a listing of verified Bluehost prospects and then utilizing a easy web page supply test to confirm that in addition they use WordPress.
    • Scoured LinkedIn for prolific bloggers and influencers and made certain that that they had posted greater than ten article posts to LinkedIn and  posted lately someday previously calendar yr.
    • Went by means of Medium for bloggers and publications to guarantee that that they had posted greater than ten Medium posts and posted lately someday previously calendar yr. 

    Once verified, we requested every person if they’d be keen to both be surveyed or interviewed about their expertise on the weblog platform.

    The questions for each the survey and the interview have been similar. They included ranking the product based mostly on every of the 4 standards under on a scale of 1 to 5 (one being the worst and 5 being one of the best). We took the common of every person’s rankings to find out the entire rating. 

    What We Learned on Choosing the Best Blogging Platform 

    Our greatest takeaway from our analysis: There merely isn’t a one-size-fits-all method to running a blog. 

    An individual utilizing Medium goes to be a unique blogger than an individual utilizing WordPress. The proper platform for you is finally going to be distinctive to your wants. 

    However, there are a number of parts that we imagine are universally relevant with regards to trying for the proper running a blog platform.

    Easy Learning Curve

    If you’re a brand new blogger, you in all probability don’t need to begin out with an excessively advanced platform. You would possibly really feel formidable and need to be taught how to create a big website, however I extremely advocate not doing so for two causes:

    1. You’re going to get burned out—quick. It’s simple to chunk off far more than you possibly can chew to start with. When that occurs, you’re going to finish up getting bored with your running a blog venture very quick. You would possibly even abandon it fully in consequence. 

    2. There are a lot simpler (and higher) methods to do it. All of the platforms on this listing are simple to make use of, however some are simpler to select up than others.

    So discover a platform that permits you to launch shortly, cheaply, and simply.  

    Medium and LinkedIn are pretty easy to get began: You simply create an account and you can begin publishing instantly after. You additionally don’t have to fret about issues like domains, hosting, and even web page customization with these selections. The platforms maintain all that for you. 

    But when you’re a newbie who needs to personal their platform with a private weblog web site, Wix is the standout selection. They have the simplest studying curve of any weblog builder we’ve seen but. And the customers that we talked to had glowing critiques of their very own expertise utilizing the platform.

    “[Wix’s] very intuitive and has great tools to create individual website designs,” one Wix person informed us. 

    So when you’re not afraid to get your arms just a little soiled, then I extremely advocate Wix. They’ll finally provide the greatest mixture of simplicity and web site energy. 

    Niche-Friendly Customization

    Perhaps a very powerful choice you may make for your weblog is what matter you’ll be writing about. This goes to find out your viewers, its measurement, and your final success. 

    No matter what you select, you’re going to need to guarantee that your weblog permits you to customise its look and really feel to suit your matter’s area of interest. This helps develop your weblog and model’s identification, and create a stronger relationship along with your viewers. 

    As you possibly can see above, the web sites that we reviewed don’t all have the identical degree of customization. For instance, WordPress provides you a lot extra alternatives to customise all the things, out of your web site’s colours and article layouts to your area title and the fonts that you simply use. 

    If there’s one thing you possibly can’t do proper out of your dashboard, you possibly can merely set up a plugin or a widget to get it completed for you (or get your arms soiled with just a little code). 

    Both Wix and Squarespace comply with WordPress when it comes to customization. Each of those platforms affords 1000’s of themes you should utilize with a view to select the precise look and really feel you need out of your weblog. They’re the best choice if you wish to go for a extra conventional weblog and personal your individual platform. 

    Platforms like Squarespace even provide native instruments to do issues like add an ecommerce retailer to even additional customise your weblog.

    “One of the reasons why I recommend Squarespace to small businesses or bloggers is because you don’t need to go get a third-party plugin to add a shop or to have your Instagram in the footer, or create your email newsletter collection,” mentioned Paige Brunton, the Squarespace design coach on our panel. “It’s really an all-in-one system, which is really wonderful.”

    Websites like LinkedIn and Medium provide restricted customization choices, solely providing you with the flexibility to vary your brand and the pictures in your weblog posts. However, the tradeoff is that they provide higher methods to develop your viewers. 

    Audience-Building Tools

    Good running a blog platforms give you totally different instruments to develop your viewers. This might come within the type of Search engine optimization instruments (to assist your posts rank higher in search outcomes) or they might assist join you with new readers on their very own platform.

    For instance, Medium is a superb running a blog platform if you wish to faucet into a big, current viewers and go viral. Be warned: It’s going to take work—and even then, success isn’t assured. You’re beholden to their algorithm and that’s at all times going to return with threat.

    “Medium did help me grow my audience by pushing my best content,” one person informed us. “But lately, this has stopped […] When it comes to attracting new readers I feel like Medium can do a lot more.”

    Wix, Squarespace, and WordPress have quite a lot of advertising instruments, resembling integrations with Google Analytics and Search engine optimization dashboards to assist develop site visitors. In truth, any instrument that helps you elevate your search engine rankings can actually assist turbo-charge your viewers constructing efforts. 

    There’s a cause WordPress’s Yoast Search engine optimization instrument is as well-liked as it’s. When you concentrate on getting natural site visitors, it saves you cash you’d in any other case spend on digital adverts on Facebook or Google. Overall, that is nice if you wish to have a way more arms on, under-the-hood method to your development technique. 

    Platforms like LinkedIn lack these instruments. However, they could be a a part of an even bigger development technique by permitting you to make very important connections with influencers and change-makers in your trade. Those connections can actually assist develop your running a blog attain as nicely. 

    Profit Potential

    Let’s be actual: You need to earn a living along with your weblog. That’s completely fantastic. In truth, we encourage you to take action. 

    However, the weblog platform you finally select goes to have a large affect on how a lot cash you possibly can probably make and the way you make it. 

    For instance, with LinkedIn, you’ll be probably the most restricted in your revenue making potential. That’s as a result of the platform received’t help you implement typical weblog profit-making methods resembling on-page promoting—however you possibly can nonetheless earn a living by selling issues like webinars, ebooks, and on-line programs. 

    Medium affords its Partner Program that permits writers to earn cash on their articles based mostly on “member engagement.” That means if different individuals learn, remark, and like your story, you’ll be paid by Medium on the power of that. 

    But, you continue to received’t be capable of earn cash from promoting. And additionally, their Partner Program appears to be a reasonably tough option to make a residing of any type. We even had one person inform us that they needed to make investments their very own cash to publicize their publication. 

    Of course, you possibly can nonetheless use these websites to earn a living through methods like online marketing or teaching and different freelance companies. But keep in mind: You’ll even be fully beholden to their algorithm for site visitors. That means one algorithm change can imply the distinction between getting cash and fully shuttering what you are promoting. 

    That’s not an exaggeration both. Algorithm adjustments have been infamous for shutting down as soon as profitable blogs by throttling their site visitors. 

    If getting cash is necessary to you, then I extremely advocate controlling your individual platform by constructing your individual weblog with WordPress. You’ll be capable of absolutely customise your web site and construct out your weblog to optimize for revenue. 

    Platforms like Squarespace and Wix provide native methods of monetizing your weblog by providing you with instruments so as to add ecommerce shops to your web site. However, they don’t boast the identical degree of customization that WordPress does—and so that you’ll be extra restricted in how one can earn a living and develop your weblog. 

    Wix, WordPress, and Squarespace provide you with a approach of really proudly owning your weblog on the finish of the day. It’s your platform, so you are able to do with it what you’ll. That approach, you received’t have to fret about algorithm adjustments ruining your site visitors and you’ll be capable of implement as many or as little revenue making strategies as you please. 

    The top 3 best blogging platforms reviewed by Quicksprout.com.

    Conclusion

    Here’s our listing of greatest running a blog platforms:

  • Wix — Best for Beginners Building a Professional Blog
  • WordPress with Bluehost — Best for Highly-Scalable and Customizable Blogs
  • Squarespace — Best for Photographers, Artists, and Designers
  • LinkedIn — Best for Networking with Thought Leaders and Influencers 
  • Medium — Best for Getting a Foothold in Blogging for an Audience
  • While the platform you finally select goes to be decided by your distinctive wants, you’ll positively be capable of discover what you’re trying for utilizing our listing above and methodology to information you. 

    Once you select a platform, head over to our Everything About Blogging web page for a few of our perfect recommendation, ways, and methods for creating the weblog of your desires. 

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