The 5 Best Blogging Platforms and Blog Sites for 2021

Wish to bounce straight to the reply? The greatest running a blog platform for most individuals is unquestionably WordPress with Hostinger or Wix.

Constructing an ideal weblog begins with choosing the proper platform— and there are solely a handful actually price contemplating.

You’ll be able to construct an internet site and host your weblog there. This requires a little bit little bit of upfront work, however you’ll personal and management your web site fully. You may have two methods to do that:

Or you may construct your weblog on a separate platform, equivalent to LinkedIn.

If you wish to flip a revenue running a blog, these 5 running a blog platforms are your greatest decisions.

The High 5 Best Blogging Platforms and Blog Sites for 2021

Listed here are our picks for the highest weblog platforms and who they’re greatest for:


  • WordPress with Hostinger — Best for extremely scalable and customizable blogs
  • Wix — Best for freshmen constructing an expert weblog
  • Squarespace — Best for photographers, artists, and designers
  • LinkedIn — Best for networking with thought leaders and influencers
  • Medium — Best for writing to a built-in viewers
  • The different possibility is to make use of a running a blog platform like Medium or LinkedIn. 

    These platforms mix the attain of social media with the instruments it’s good to craft weblog posts. They provide the likelihood to get your writing in entrance of extra folks—however you’ll be on the mercy of an algorithm.

    Meaning you’ll be in much less management of who sees your posts, how a lot you may customise your weblog, and the way you earn a living from it. 

    There are many advantages and tradeoffs for each routes. To get a greater sense of how every of those websites performs, I had my workforce at Fast Sprout attain out to energetic customers of each running a blog platform we reviewed.


    We received a whole lot of perception into how and why these platforms work nicely for completely different companies and private initiatives. In surveys and interviews, these customers shared frank opinions about the place these running a blog platforms excel–and the place their limitations get in the way in which.

    On this information, I’ll break down arrange your weblog and provide help to choose which weblog web site, software program, or running a blog platform is greatest for you.

    #1. WordPress with Hostinger – Best for Constructing Extremely-Scalable and Customizable Blogs

    • Extremely customizable
    • One-click WordPress set up
    • Plugins for boosting monetization
    • Tons of development potential

    Attempt Hostinger immediately

    Complete Rating: 4.2
    Straightforward Studying Curve: 3.8
    Area of interest-Pleasant Customization: 4.3
    Viewers-Constructing Instruments: 4
    Revenue Potential: 4.7

    WordPress is among the hottest weblog platforms on the market—and for excellent purpose.

    It’s a extremely customizable content material administration system (CMS) for bloggers who wish to construct out a web site for their enterprise. It’s additionally nice if or when you plan to scale your weblog for revenue. 

    The purpose? WordPress is open supply. Meaning they don’t preserve their supply code a secret. Builders can go in and create widgets, plugins, and different instruments to customise WordPress blogs—so you may create any sort of weblog you need. 

    One consumer on our panel, who has caught with WordPress for 4 years, describes the CMS as “blogger-friendly” with loads of Search engine optimization options baked in. Their expertise is echoed by lots of our different customers. 

    That mentioned, there’s a little bit of a studying curve. To get essentially the most you could out of WordPress when it comes to customizability, you’ll should be extra hands-on with the plugins and widgets you select and the way you handle the backend. 

    Sure, which means you’ll doubtless should fiddle round with HTML, CSS, and mild coding. 

    Nevertheless, even that is pretty simple in WordPress—and it didn’t take lengthy for our customers to study the ropes in any respect.

    “With no data of WordPress after I began it was a little bit of a steep studying curve however I figured the whole lot out shortly sufficient,” mentioned one consumer. “WordPress could be very intuitive and when you can’t determine one thing out, you simply should Google it or examine on YouTube and you’ll doubtless discover a solution.” 

    One other echoed that sentiment. Nevertheless, additionally they mentioned that “it’s pretty straightforward to make use of” after running a blog on the platform for a number of days. 

    The tradeoff is nicely price it, as you’re capable of get a unbelievable web site totally personalized to your actual specs. That’s what makes it good for creating an internet site that’s primed for viewers development and revenue.

    One consumer was additionally capable of promote objects for third events so as to generate much more income. “I used to be capable of monetize my weblog utilizing online marketing, together with infoproducts like ebooks and minicourses as soon as my viewers received sufficiently big,” they mentioned. 

    They had been additionally capable of leverage plugins to assist them construct their viewers—and generate income development. 

    “One factor that helped with that was creating an e mail subscriber listing and a e-newsletter utilizing the Mailchimp plugin,” they added. “It’s essential when you actually wish to monetize your weblog.” 

    As your weblog and viewers develop, you’ll be capable to proceed adjusting your web site to accommodate that development in no matter path you wish to go. 

    Blogging with WordPress

    Confession time: WordPress is definitely the CMS we use right here at Quicksprout—so we’re a bit biased.

    The truth is, we’re very biased. 

    If you happen to plan on constructing out a weblog that attracts in hundreds and even tens of millions of readers—to not point out monetizing it—we will’t advocate WordPress sufficient… however the customers are proper once they say it’s a bit tough to study at first. 

    At first blush, the weblog dashboard for WordPress appears extra advanced than most. However when you bounce in, it’s pretty straightforward to wrap your thoughts round. 

    The platform launched its Gutenberg editor just lately, which may make the modifying course of a lot easier. They lay out the whole lot you may must publish a weblog in a reasonably intuitive, easy-to-grasp method. 

    I’ve used this new editor earlier than, and I like how one can drag sure components of your weblog posts and pages to the place you’d like them to be within the remaining printed model. The structure is simple to handle, and discovering font settings and picture inserts is a snap. 

    Positive, it’s not fairly just like the drag-and-drop performance as Wix and Squarespace have since you may’t edit your entire web page—however it’s fairly darn shut.

    I’ve additionally discovered that WordPress is extremely scalable. It doesn’t matter what you wish to construct or how huge you get, the platform will develop with you as long as you select the correct plugins.

    A fast tip: Don’t make the rookie mistake of downloading a ton of plugins and widgets. It’s straightforward to suppose you want the whole lot—however typically, much less is extra. 

    Plus putting in a ton of plugins is a simple solution to sloooooooow down your web page’s loading velocity. 

    One plugin we do advocate you get is the Yoast Search engine optimization plugin. That is an extremely widespread WordPress plugin that helps you arrange your posts to be as Search engine optimization-friendly as doable with a number of guided steps. It’s truthfully essential when you’re utilizing WordPress. 

    And when you actually need, you can begin altering the code your self. Since WordPress is open-source, which means you are able to do no matter you need with it. If you recognize PHP or are keen to rent a developer, you may change WordPress nonetheless you want.

    One consumer put it greatest: “WordPress gave me the whole lot I wanted to create the weblog I needed. It gave me a simple interface to publish my blogs, in addition to the whole lot I wanted or needed in my weblog: a subscription field, an writer space; simply the look I needed and the flexibleness to alter issues as wanted.”

    Selecting a Host

    To construct your personal web site utilizing WordPress, you’ll want to purchase a site title, get hosting, and arrange your account.

    There’s extra info on our posts about the most effective hosting and the most effective hosting for WordPress, which is about choosing a managed host that’s designed for WordPress.The fast reply: Go together with Hostinger.

    Hostinger is among the hottest internet hosts, particularly for WordPress customers. That’s as a result of they run servers that solely have WordPress websites on them–this permits Hostinger to configure servers particularly for WordPress safety and efficiency.

    This implies–with no further work in your half–you may have a quicker, safer WordPress web site just by signing up with Hostinger.

    With only one click on, you’ll be capable to get your WordPress web site up and working inside minutes. I’m critical. You merely choose WordPress as your required CMS through the signup course of, and it’s routinely put in for you.

    The worth was an enormous issue for many of the customers we spoke with. Hostinger is available in on the very low finish price-wise, but it’s jam-packed with options that can assist you develop. Beginning at $1.99 monthly, you’re going to get the power to:

    • Use your personal area title for free for the primary 12 months
    • Create as much as 100 completely different web sites
    • Create as much as 100 e mail accounts tied to your area

    If you wish to create further websites or e mail folks from an expert deal with, that’s going to price further with a few of the different platforms.

    One other useful facet of going with Hostinger is the 365/24/7 help by way of dwell chat. Most of your WordPress-related questions may be answered with a easy Google search–because the world’s hottest running a blog platform, there’s a ton of information on the market.

    Cons of Blogging with WordPress

    The consumer panel gave me various suggestions about WordPress’s beginner-friendliness. Some mentioned that it was straightforward sufficient, whereas others identified that it’s powerful on novices firstly. 

    “I don’t like the way it does take a little bit of a studying curve to make use of,” mentioned one consumer. Their ideas confirmed that WordPress gained’t be the best possibility, particularly when constructing your first web site. “Generally I’d prefer to have my hand-held extra via the weblog creation course of slightly than having to lookup a bunch of YouTube how-to movies to learn the way.” 

    After testing and constructing websites myself utilizing WordPress, I can say that it takes a bit to get the dangle of it—however when you do, you’ll be glad you place the work in. 

    However even when you’re uncomfortable with it at first, it’s nonetheless the most suitable choice when you’re keen to study and develop into the function of managing your web site web site.

    One other flaw that certainly one of our surveyed customers talked about is that WordPress lacks complete buyer help. 

    “I want there was a assist desk that you could possibly contact both by e mail or by chat,” one consumer informed us.

    That’s one different good facet of signing up with Hostinger. There’s somebody you may attain out to by way of dwell chat any time of day or evening. Their help groups deal with a whole lot of frequent WordPress questions and might be able to provide help to out.

    Why We Ranked It at #1

    Together with scoring very extremely throughout all standards, WordPress with Hostinger is a good place to begin when you actually wish to construct a weblog that can develop with you regardless of how huge you get. 

    That is particularly good when you plan on monetizing your weblog and optimizing it for visitors/development. Finally, you’ll want so as to add extra assets another platforms won’t be capable to give you. WordPress and Hostinger can try this. 

    Some WordPress customers had minor points with the platform’s studying curve, all of them mentioned that they had been capable of create their preferrred weblog as soon as they received the dangle of it. They particularly favored WordPress’s stage of customization — with a few of them monetizing their web sites utilizing the location builder’s many plugins and widgets. 

    Backside line: Building a WordPress website takes extra time than a Wix web site. Nevertheless, the tradeoff is your web site is far more customizable (and highly effective). And Hostinger makes it straightforward to host your WordPress web site. As such, we extremely advocate this mix for bloggers who wish to actually develop their visitors and/or revenue margins.

    #2. Wix – Best for Newcomers Constructing a Skilled Blog

    • Straightforward to make an exquisite web site
    • No coding required
    • AI-powered web site builder
    • Tons of nice weblog templates

    Attempt for free

    Complete Rating: 3.8 
    Straightforward Studying Curve: 4.3
    Area of interest-Pleasant Customization: 4.3
    Viewers-Constructing Instruments: 4
    Revenue Potential: 2.5

    Wix provides freshmen a solution to make it appear to be professionals designed their blogs—all with no need to study code or internet growth. 

    The truth is, our panel of customers gave it excessive marks for ease of use, praising the platform for its usability and a comparatively easy studying curve.

    One consumer informed me, “I believe it’s as simple as it might get for folks with no coding background.” They created their web site with ease with out working into any stifling restrictions.

    One other consumer referred to as out the drag-and-drop editor’s intuitive UI and its instruments to create individualized layouts and designs. 

    We jumped in and examined it out for ourselves and discovered they had been proper. You’ll be able to create a weblog in just some minutes. Wix even walks you thru your entire course of step-by-step when you want it.

    Wix Blog Templates

    They provide a whole bunch of templates throughout many various classes of internet sites. For instance, they’ve templates for journey blogs, easy portfolios, or pictures galleries. We love the way you don’t must have any coding data to maneuver belongings round and create the weblog you need. 

    One other consumer agreed that Wix supplied a really intuitive weblog constructing expertise whereas including, “If I’m not sure a couple of sure subject, it’s fast to search out it by way of their help.”

    Wix provides each dwell help by way of a 24/7 callback service (when you’re in america) and a large data base with articles to assist freshmen out once they’re caught. 

    However you can even simply let Wix’s ADI builder deal with many of the soiled work totally. This device leverages synthetic intelligence that can assist you construct the precise web site you need by simply answering a number of questions.

    Blogging with Wix

    Wix’s weblog supervisor is certainly easy and intuitive, with analytics and Search engine optimization constructed proper in. It’s easy so as to add the fundamental options you may want in your weblog, too—components like social instruments, likes, feedback, hashtags, classes, and subscriber kinds.

    Editing a Wix Blog

    There’s a weblog template class, which is a good place to begin. After you have your template chosen, I recommend updating the font, colours, and brand to personalize your template and assist it stand out from the remainder.

    Create a blog post with Wix

    Writing a publish is so simple as clicking Create a Put up, writing your copy, and including pictures. It can save you drafts and even give different contributors writing privileges for your web site. That is all simply as straightforward from a cell gadget as from a desktop—no app required.

    The running a blog course of is as intuitive and easy-to-use as people described—however there have been additionally another additions that shocked me. 

    There are lots of Search engine optimization options you should utilize, from alt tags for your pictures and inner hyperlinks to Search engine optimization titles and descriptions (which might be completely different out of your publish title) and nofollow tags for external links

    That’s fairly good to have proper out of the field with no need to put in further plugins or widgets. Simply just remember to replace your Search engine optimization settings for each publish—that is what will get offered in search outcomes and is vital for rating organically.

    The ensuing publish could have a read-time rely to indicate readers roughly how lengthy it’ll take to undergo your publish (one thing Medium additionally provides) and is a good characteristic to have for readers. 

    We additionally like the power to make use of dwell chat to work together along with your readers within the Wix app. If you happen to construct an actual group in your weblog or are open to answering reader questions in actual time—say, about a web based course you’re providing or a webinar that’s arising—then it’s a cool characteristic.

    Most Wix blogs tended to look nice throughout cell, pill, and desktop—one thing our customers mentioned helped them attract readers. “Since my web site runs very easily on any gadget,” mentioned one consumer, “it made it simpler for an viewers to flick thru my work and contact me instantly.”

    Cons of Blogging with Wix

    There are a number of downsides to Wix — however even from our panel of customers, it appeared their main complaints boiled down to a few factors.

    The platform typically doesn’t play nicely with cell gadgets when you’re making an attempt to do extra formidable scrolling designs, like parallax scrolling. One consumer mentioned that “my scrolling impact can’t be achieved on cell so I needed to make an easier model [of my website] individually.”

    There’s additionally the matter of the subscription payment that—whereas pretty reasonably priced—might trigger some burgeoning bloggers to cringe (particularly when you plan to be extra bootstrap). If you happen to plan on recouping a few of that cash with their ecommerce instruments, you’ll nonetheless should account for paying for a pricier plan for that performance. 

    The panel of customers scored Wix pretty low on monetization too—however that’s to not say it might’t be completed. Sometimes Wix will characteristic stand-out blogs that use their platform, and that may result in new alternatives as was the case with certainly one of our customers.

    “Being featured on Wix did get me some freelance alternatives, and in the end landed me my full-time job,” they mentioned.  

    In the end, we predict that regardless of the downsides, Wix is completely price it for the platform’s ease of use and out-of-the-box running a blog options. 

    Why We Ranked It at #2

    Wix provides the most effective running a blog platform for the overwhelming majority of readers coming to this text (i.e. newbie weblog builders). That’s why we ranked it primary: ease of use is such a vital issue for these simply beginning that we gave it the highest spot based mostly on that alone. 

    It provides a wide selection of themes that’ll match any sort of weblog and web site you wish to construct. You’ll additionally be capable to simply change the look and really feel of these themes to make your weblog look the way in which you need it to—no coding data wanted. 

    The customers we talked to praised Wix’s ease of use and the power to customise their blogs on the platform. Our personal hands-on analysis verified that. We might create an ideal wanting weblog with zero expertise with Wix in literal minutes. Think about what you could possibly do with extra time. 

    And when you actually wish to take the guesswork out of designing your web site, you may even let Wix handle it for you by answering a number of questions and letting their superior AI handle the remainder.

    Backside line: We extremely advocate Wix to newbie bloggers who wish to simply construct an ideal wanting weblog. Even skilled web site builders will discover there’s quite a bit they’ll get out of Wix. And with instruments like its ecommerce performance and Wix e mail advertising and marketing, you may develop and form your web site to optimize for issues like revenue and viewers development.

    #3. Squarespace – Best for Blog Builder for Photographers, Artists, and Designers

    • Attractive templates
    • Get your web site arrange shortly
    • Free model + reasonably priced paid plans
    • Ecommerce instruments and integrations

    Attempt Squarespace for Free

    Complete Rating: 4.5
    Straightforward Studying Curve: 4.7
    Area of interest-Pleasant Customization: 4.7
    Viewers-Constructing Instruments: 4
    Revenue Potential: 4.7

    The very first thing I discover at any time when I’m going onto a Squarespace weblog is how attractive it sometimes appears. 

    Images and graphic designs appear to leap off the display screen. The weblog house owners themselves appear to all the time be artistically-minded like illustrators, photographers, graphic designers, house decor consultants, and extra. 

    Our panel was no exception. They had been made up of an internet site design knowledgeable who teaches readers make gorgeous websites, a gardening influencer who often showcases mouth watering photographs of his homegrown greens, and an inside designer who likes to flex their room designs off in gallery posts. 

    And there’s a purpose all of them selected Squarespace as their platform. 

    The trio rated Squarespace very extremely throughout the board. Every standards acquired a minimum of a 4 on common, and most of the customers had glowing phrases to say about its ease of use and designs. 

    “I believe I had my weblog up and working inside a day,” mentioned the consumer who runs an inside design weblog. Their web site often showcases charming images of eclectically designed rooms. “Squarespace provides clear, stunning templates you could simply tweak.”

    Their claims are backed up by my very own analysis of a whole bunch of Squarespace blogs. Every of the platform’s templates is created by their workforce of outstanding designers—and all of them look gorgeous.


    Blogging with Squarespace

    Modifying your weblog—from the contacts web page, to the about web page, to the house web page, to your portfolio, to the precise weblog itself—could be very straightforward with Squarespace. Like Wix they’ve a drag-and-drop device. And in contrast to WordPress, customers don’t should cope with an often complicated backend editor.

    “They’ve an ideal What You See Is What You Get builder,” mentioned one consumer. “Meaning while you’re constructing the web page, you see what the web page will appear to be as you’re constructing it.” 

    That consumer is also referred to as Paige Brunson. She found the wonders of Squarespace years again and liked it a lot she created a thriving profession serving to different folks design on it too. 

    She believes that Squarespace’s backend editor is superior to that of WordPress as a result of you may see adjustments as you make them.

    “Generally, like in WordPress, you’re modifying your web site within the backend, however then it’s important to go to the entrance finish to see what it’ll appear to be while you’re completed,” she mentioned. “With Squarespace, as you’re constructing the weblog publish, you’re seeing the adjustments occur on the identical time. And I believe that’s actually, actually helpful. That’s one facet that makes it very easy to make use of.”

    Squarespace additionally provides you instruments so as to add an ecommerce portion to your weblog together with a e-newsletter integration. That may actually provide help to scale and remodel your weblog for profitability and viewers development.

    “There are fairly a number of built-in options in Squarespace to construct your corporation the way in which you need like a store, built-in e mail advertising and marketing, a members space and podcast help,” mentioned one other consumer. “Plus they’ve many assets on their web site about each characteristic and use them.”

    Cons of Blogging with Squarespace

    The place our panel of customers discovered Squarespace missing may be boiled down to 1 phrase: Customization.

    Whereas the platform does provide methods so as to add e mail advertising and marketing, ecommerce, and membership features to your web site, it’s nonetheless comparatively restricted in relation to total customization when in comparison with a CMS like WordPress.

    “Customized CSS is just out there within the Enterprise Plan,” mentioned one consumer. “It’s doable for my web site, I discovered some nice tutorials on the web for further CSS customization and I had to purchase a sidebar plugin as a result of it wasn’t built-in in my template. For extra advanced web sites this is perhaps an issue.”

    Whereas Paige is an evangelist for Squarespace, she believes that it may very well be higher in relation to its cell customization. 

    “The cell editor is the factor which my college students discover essentially the most annoying,” she says. “With Squarespace, constructing an internet site takes time [on desktop], and then it’s important to actually go construct the factor a second time [for mobile]. It’s simply much more time consuming of a course of.”

    One other consumer additionally had minor points with Squarespace’s intuitiveness saying, “It may very well be extra apparent what to carry out sure actions. Generally it’s important to hunt and click on right here and there. Each now and then I’ve by chance deleted a weblog as a result of I’ve clicked the mistaken button.”

    Why we Ranked It at #3

    Squarespace ranked extremely throughout all metrics, and our panel of customers had optimistic issues to say in regards to the platform’s gorgeous templates and total usability.

    Nevertheless, we knocked it beneath WordPress in the end due to its restricted customization and—because of restricted customization—scalability. 

    Customers is perhaps turned off by the platform on account of its lack of options. You can also’t entry instruments just like the Yoast Search engine optimization plugin from WordPress. On prime of all that, it’s good to pay the next worth for entry to customized CSS.

    It is going to price you a bit extra to maximise Squarespace’s ecommerce capabilities, as it’s good to choose right into a dearer plan. 

    Backside line: Squarespace provides nice wanting templates, straightforward drag-and-drop designs, and a possibility to indicate off your artwork, images, and extra. Give Squarespace a strive immediately.

    #4. LinkedIn – Best for Networking with Thought Leaders and Influencers

    • 740+ million customers to achieve
    • Best for B2B content material
    • Nice for establishing experience
    • Free to make use of

    Attempt LinkedIn for Free

    Complete Rating: 3.7
    Straightforward Studying Curve: 4
    Area of interest-Pleasant Customization: 3.3
    Viewers-Constructing Instruments: 4.3
    Revenue Potential: 3.3

    LinkedIn provides you a built-in viewers for enterprise professionals of all stripes from HR, digital advertising and marketing, finance, tech, and extra. 

    A lot of them are extremely energetic on the location, often sharing thought management and articles with each other by way of their LinkedIn feed. 

    So when you’re all for establishing your self as an influencer or thought chief in your corporation area, the viewers on LinkedIn is your bread-and-butter. 

    The platform has a ready-made tradition and set of expectations {that a} enterprise blogger would dream of making on their very own web site. The problem for you is creating compelling and share-worthy content material to construct a following.

    Publishing blog on LinkedIn

    In spite of everything, LinkedIn is a social community. Your affect grows in proportion to the scale of your community. The extra posts you publish, the extra connection requests and followers you’ll appeal to.

    Because it’s a social community for business professionals, that makes it an ideal channel to entry prospects and get fast suggestions from friends in your articles. You may have a possibility to place your thought management in entrance of everybody from potential purchasers and prospects, to recruiters, to influencers in your subject. 

    And, you may flip your viewers into companions and prospects.

    Every of the customers on our panel leveraged LinkedIn running a blog to make key networking connections and develop an viewers. 

    “Up to now, I’ve skilled getting higher-quality purchasers via LinkedIn by running a blog and writing content material on the platform,” mentioned one consumer I talked to.

    It might sound painfully apparent, however not lots of people understand that the platform may be extremely profitable when you’re in enterprise. The people on LinkedIn are sometimes high-earners. They’re C-Suite executives. They’re business movers and shakers who wish to innovate and construct lasting companies. 

    And so they’re keen to pay a premium to the correct one that will get them there. 

    Mentioned one consumer, “I can most likely make $1,000 or so from LinkedIn each month not directly if I actually tried.”

    Blogging on LinkedIn

    Making a weblog on LinkedIn could be very easy and simply requires a profile. From there, it’s only a matter of clicking on a Fb-like standing button and creating an article.

    Like Medium, LinkedIn makes use of that Gutenberg-style editor that’s pretty intuitive. Our panel additionally discovered it very usable, with one saying, “The article characteristic is fairly straightforward to make use of. I merely add pictures, write the textual content, and publish—and I’m completed. No loopy misalignment or formatting points.”

    It’s additionally price noting that there are variations between a LinkedIn publish and article. 

    A publish is a smaller replace you’d share along with your feed and connections. Suppose alongside the strains of a fast anecdote or professional tip. They’re restricted to 1,300 characters, which is about 5 strains.

    Articles are longer and extra in-depth, in fact. They’re one thing that the broader LinkedIn viewers can be all for studying.

    An individual who reads your article may also comply with you from there, in order that they’ll be alerted while you publish your subsequent article. Any articles you publish will seem within the Articles part of your LinkedIn profile.

    Is one higher than the opposite? It relies upon, in fact. In spite of everything, you might need an ideal thought for a long-form article that your viewers will love. 

    However, one of many customers on our panel thinks that the shorter the higher. As such, they advocate avoiding making articles totally. 

    “Go all in on multimedia posts and brief standing replace posts,” mentioned one consumer. “Don’t publish full articles right here. If you wish to get a whole lot of traction, publish the proper of content material and work out a solution to divert that focus away to services or products you could promote folks on.”

    Cons of Blogging on LinkedIn

    Whereas LinkedIn does provide a whole lot of alternatives for constructing your model and creating thought management, it lacks in some very important areas. 

    For one, there’s no intuitive method for people to entry an archive of your previous articles such as you may discover in Medium or a traditional Wix, Squarespace, or WordPress weblog. 

    As an alternative, the article will dwell in your Exercise feed, which requires you to click on in your profile, then your Exercise feed, and then scroll right down to your article. That’s a whole lot of work to search out only one article. 

    “There’s not nice discoverability for individuals who wish to learn my previous weblog posts on LinkedIn for my part,” mentioned one consumer who went on to opine in regards to the lack of a e-newsletter characteristic to assist promote their weblog. 

    That consumer additionally had a powerful condemnation on running a blog on LinkedIn as a complete saying, “Articles notoriously get horrible attain within the feed. Creating an precise weblog on LinkedIn, for me, is nugatory.”

    Why We Ranked It #4

    LinkedIn is a social networking platform first and foremost. All the things else comes secondary to that objective. 

    The identical goes with their articles. It’s not a running a blog platform per se within the conventional sense—however it may be a really efficient running a blog device to develop your community and make connections. 

    And a few of our customers have made some huge cash by utilizing their blogs to make these connections.

    “I earn a living not directly from LinkedIn. I’ve to make a publish, then throw a hyperlink to a webinar within the feedback part. Some folks join and then buy my course via the webinar afterward,” one consumer defined.

    However in the end, it’s not a really efficient running a blog platform if running a blog is all you wish to do. We’d advocate going with any of the earlier choices if that’s your objective and supporting your weblog by sharing your posts on LinkedIn. 

    Backside line: LinkedIn is an honest running a blog platform provided that you’re utilizing it to help a platform you personal, like your corporation’s web site. You’ll be able to’t straight monetize it, and you’re totally depending on an algorithm for attain and engagement. 

    However when you’re running a blog about enterprise topics like administration or advertising and marketing, LinkedIn is an efficient alternative to develop your community and viewers. There’s a pre-existing group of individuals there speaking about these matters and able to learn your posts.

    #5. Medium – Best for Writing to a Constructed-In Viewers

    • Fully free
    • Viewers of 60+ million readers
    • Excessive ceiling for virality
    • Constructed-in remark part

    Attempt Medium for Free

    Complete Rating: 3.3
    Straightforward Studying Curve: 4.3
    Area of interest-Pleasant Customization: 2.6
    Viewers-Constructing Instruments: 3
    Revenue Potential: 3.3

    Medium is well one of the crucial polarizing platforms on the market—and it’s actually essentially the most controversial one on our listing.  

    It’s house to bloggers centered on crafting area of interest content material for readers. It’s additionally the place you could find a few of the most thought-provoking, incendiary content material on-line. 

    What actually makes Medium stand out for writers like our panel of customers is their built-in communities of readers. Individuals can browse an enormous library of publications and matters, discover your weblog, and subscribe to it with a single click on–they’ll even click on to get your weblog posts despatched to their e mail inbox each time you publish. It’s also possible to submit your personal writing to publications for an opportunity to be printed on different Medium blogs and put in entrance of their readers. 

    In consequence, their content material has the next ceiling for virality so long as you keep in line with writing. 

    “It’s simply plugging and chugging and going,” one consumer informed us. “Even if in case you have no writing expertise, and simply wish to write, it’s not onerous to get began and discover an viewers.”

    The means to faucet right into a nicely of readers was a draw for many customers—particularly after their less-than-stellar expertise on one other platform on this listing. 

    “I positively advocate not even beginning with a standard WordPress weblog,” one consumer mentioned. “Simply go on Medium as a result of it really works as a running a blog device and a social media platform. Naturally, there’s going to be a a lot bigger viewers there for folks to learn your work.”

    Medium additionally provides you the power to receives a commission for writing via the Medium Accomplice Program. This enables writers to receives a commission for their work based mostly on the quantity of engagement their articles get. 

    Some bloggers routinely make six figures a 12 months from their posts—although even Medium is fast to level out that solely 7% make greater than $100 per 12 months. All this makes it an excellent platform if you wish to discover and domesticate an viewers of followers of your writing, and make a little bit bit of money alongside the way in which.

    Blogging on Medium

    There are two major methods to weblog on Medium:

  • Publish to your personal publication. This includes creating your personal Medium web page that may be centered on no matter subject you need. You then craft content material that can particularly be printed on that web page. That is the best solution to get printed straight away.
  • Undergo different publications. That is while you write an article within the hopes of getting it printed in one other Medium weblog. Whereas it is a good solution to faucet into a longtime publication’s viewers, it does imply it’s good to write a whole article beforehand with no assure that it’ll get printed in any respect. 
  • After utilizing Medium to do each, I can attest to it being extremely easy to make use of. 

    All it’s important to do is click on “Write” and you may get began writing a Medium article. The dashboard is quite a bit like WordPress’s Gutenberg editor, so it’s pretty intuitive. When you’re completed, simply click on publish and it’s out on this planet. 

    Submitting to different publications is an efficient solution to entry audiences. Nevertheless, you’ll be writing on spec like we mentioned. And there’s an opportunity they could reject your article totally. 

    The various to that’s creating your personal Medium Publication which I positively advocate. 

    This provides you the choice so as to add different writers and editors to your weblog, together with the power to just accept submissions. This may actually assist pad out your editorial calendar with little effort in your half—so you may have entry to a stream of content material for your readers. 

    One of many customers on our panel truly helped discovered one of many greatest and hottest publications on Medium: The Writing Cooperative. The truth is, they at the moment boast about 226,000 followers on the location and publish a number of occasions every and day-after-day.

    “The Writing Cooperative started on Medium in 2014. In some regards, we’ve grown up with the platform” mentioned co-founder Justin Cox. “[…] The Writing Cooperative’s content material is commonly beneficial in consumer feeds, which is an effective way to develop an viewers.”

    Justin went on to say that he doesn’t make a dwelling off of the Writing Cooperative, however he and his co-founder are capable of generate some revenue by establishing a Patreon for the publication in addition to launching a training program for their group. “All the things we do is geared in direction of supporting and encouraging writers,” he added.

    You even have the choice to just accept submissions from different writers while you create a publication. That may very well be actually nice to assist develop your weblog whereas making connections with extra customers. 

    Cons of a Medium Blog

    Whereas our panel of Medium bloggers discovered that the platform was total straightforward to make use of, they’d diverse views on the way it in the end works to construct an viewers. 

    One in all our customers was merely not proud of the way in which the platform compensates them and sign boosts (or slightly, doesn’t sign enhance) their content material. 

    “Medium did assist me develop my viewers by pushing my greatest content material in direction of exterior promotions and new Medium customers, however recently, this has stopped and I presume it’s due to the big quantity of latest writers,” the consumer mentioned. “In relation to attracting new readers, I really feel like Medium can do much more.”

    They went on to elucidate how they had been additionally annoyed by the platform’s cost system and the dearth of transparency surrounding it. The truth is, they even needed to go a step additional to assist higher market their weblog. 

    “I needed to make investments cash from my very own pocket to publicize the publication which I believe attracted new readers, however my efforts didn’t actually get acknowledged by Medium,” they defined.

    One other consumer expressed an analogous opinion regarding the cost program. “I make a couple of dollars,” they informed me. “It doesn’t pay practically sufficient to justify the time and effort I put into writing.”

    Inherent to the platform’s construction is a really Starvation Video games-style of gaining readers and making a living. You’re continuously competing towards different articles for folks’s consideration, and preventing towards larger and extra established publications. 

    This may be very discouraging for some bloggers—particularly when you’re making an attempt to launch a publication for the primary time. 

    “Generally, even when your article is posted into these enormous unique publications, they don’t even get a lot engagement within the first place,” mentioned one other consumer. “So, it’s sort of such as you’re preventing for nothing.”

    That’s some sturdy criticism that I can’t assist however agree with to a sure extent. Medium is a platform for bloggers keen to place within the hours and craft content material that individuals wish to learn, however it may be very discouraging each on the outset and after you begin to achieve traction.

    Why We Ranked It #5

    Medium is an enormous participant within the running a blog area with the likes of former President Barack Obama and A-list celebs like Chrissy Teigen utilizing the platform. Large manufacturers like Patagonia additionally leverage the location to host their very own blogs.

    It’s an excellent platform for constructing an viewers when you’re diligent at it and publish constantly—however its lack of transparency in relation to the algorithm in addition to their Accomplice Program resulted in a decrease rank on the listing. 

    Backside line: Medium is an efficient all-around conventional running a blog platform that offers you the chance of getting your writing in entrance of extra folks. Like our consumer panel mentioned: It’s a running a blog platform together with a social media platform. 

    The draw back is that there are limits on how excessive you may go as part of Medium. You gained’t personal the visitors and you gained’t be capable to do issues like promote advert placements, for instance, so your revenue potential is sort of restricted. You should use Medium to get a really feel for running a blog, discover your voice, and begin attracting an viewers. However when you achieve a following, you’re higher served leaping ship to a different platform, like WordPress, that you’ve full management over.

    How We Selected Which Merchandise to Evaluate

    We selected our prime 5 running a blog platforms by specializing in 4 important qualities:

  • Straightforward Studying Curve
  • Area of interest-Pleasant Customization
  • Viewers-Constructing Instruments
  • Revenue Potential
  • Tip: You’ll be able to jump down below for an even more in-depth look at this standards. 

    We researched dozens of the preferred and distinguished weblog builders and platforms utilizing the 4 components above as a solution to choose the weblog builder’s high quality. 

    This course of concerned “lighter” analysis that appeared completely different from platform to platform. We created accounts constructed out a easy check weblog pages. We additionally checked out every of the platform’s options and instruments throughout their cost plans if they’d them. 

    By doing this, we had been capable of get a way of every weblog websites’ strengths, weaknesses, and goal customers.

    Lastly, we narrowed down our listing from 12+ to 5 as soon as we felt like we had a set of merchandise that exemplified every of the factors in distinctive methods.

    We had an excellent quantity of common data and some insights to the consumer interface for every platform at this level.

    However we didn’t know what it was like to make use of every product for years, or what it was prefer to rely upon these blogs for enterprise. So we got down to discover individuals who did.

    How We Reviewed Every Product

    If you wish to know the way nicely a steak is cooked, you don’t ask the cow or chef—you ask the one who ate it. 

    The identical goes with running a blog platforms: The greatest solution to perceive their high quality is by speaking to precise customers. 

    They’re those who’ve hands-on expertise with the product, having spent wherever from hours to years constructing their blogs. They know what’s working, what they love, and what must be improved. 

    To get actual evaluations from actual customers, we reached out to customers throughout every of the platforms so as to attain a panel of three customers every.

    In all, we reached out to 116 customers so as to achieve our outcomes. To confirm they had been truly customers of the weblog platform, we:

    • Used a sophisticated search question that gave us outcomes for bloggers utilizing the platform for Squarespace and Wix. 
    • Learn featured lists of precise customers formally printed by Wix and Squarespace. 
    • Scoured LinkedIn for prolific bloggers and influencers and made positive that they’d posted greater than ten article posts to LinkedIn and  posted just lately someday up to now calendar 12 months.
    • Went via Medium for bloggers and publications to be sure that they’d posted greater than ten Medium posts and posted just lately someday up to now calendar 12 months. 

    As soon as verified, we requested every consumer if they might be keen to both be surveyed or interviewed about their expertise on the weblog platform.

    The questions for each the survey and the interview had been an identical. They included score the product based mostly on every of the 4 standards beneath on a scale of 1 to 5 (one being the worst and 5 being the most effective). We took the typical of every consumer’s scores to find out the whole rating. 

    What We Discovered on Selecting the Best Blogging Platform 

    Our greatest takeaway from our analysis: There merely isn’t a one-size-fits-all strategy to running a blog. 

    An individual utilizing Medium goes to be a distinct blogger than an individual utilizing WordPress. The proper platform for you is in the end going to be distinctive to your wants. 

    Nevertheless, there are a number of components that we consider are universally relevant in relation to wanting for the correct running a blog platform.

    Straightforward Studying Curve

    If you happen to’re a brand new blogger, you most likely don’t wish to begin out with a very advanced platform. You may really feel formidable and wish to study how to create a big website, however I extremely advocate not doing so for two causes:

    1. You’re going to get burned out—quick. It’s straightforward to chew off far more than you may chew to start with. When that occurs, you’re going to finish up getting bored with your running a blog venture very quick. You may even abandon it fully because of this. 

    2. There are a lot simpler (and higher) methods to do it. All the platforms on this listing are straightforward to make use of, however some are simpler to choose up than others.

    So discover a platform that permits you to launch shortly, cheaply, and simply.  

    Medium and LinkedIn are pretty simple to get began: You simply create an account and you can begin publishing instantly after. You additionally don’t have to fret about issues like domains, hosting, and even web page customization with these decisions. The platforms handle all that for you. 

    However when you’re a newbie who desires to personal their platform with a private weblog web site, Wix is the standout selection. They’ve the best studying curve of any weblog builder we’ve seen but. And the customers that we talked to had glowing evaluations of their very own expertise utilizing the platform.

    “[Wix’s] very intuitive and has nice instruments to create particular person web site designs,” one Wix consumer informed us. 

    So when you’re not afraid to get your fingers a little bit soiled, then I extremely advocate Wix. They’ll in the end provide the greatest mixture of simplicity and web site energy. 

    Area of interest-Pleasant Customization

    Maybe an important choice you can also make for your weblog is what subject you’ll be writing about. That is going to find out your viewers, its measurement, and your final success. 

    It doesn’t matter what you select, you’re going to wish to be sure that your weblog permits you to customise its look and really feel to suit your subject’s area of interest. This helps develop your weblog and model’s identification, and create a stronger relationship along with your viewers. 

    As you may see above, the web sites that we reviewed don’t all have the identical stage of customization. For instance, WordPress provides you a lot extra alternatives to customise the whole lot, out of your web site’s colours and article layouts to your area title and the fonts that you simply use. 

    If there’s one thing you may’t do proper out of your dashboard, you may merely set up a plugin or a widget to get it completed for you (or get your fingers soiled with a little bit code). 

    Each Wix and Squarespace comply with WordPress when it comes to customization. Every of those platforms provides hundreds of themes you should utilize so as to select the precise look and really feel you need out of your weblog. They’re the most suitable choice if you wish to go for a extra conventional weblog and personal your personal platform. 

    Platforms like Squarespace even provide native instruments to do issues like add an ecommerce retailer to even additional customise your weblog.

    “One of many the explanation why I like to recommend Squarespace to small companies or bloggers is since you don’t must go get a third-party plugin so as to add a store or to have your Instagram within the footer, or create your e mail e-newsletter assortment,” mentioned Paige Brunton, the Squarespace design coach on our panel. “It’s actually an all-in-one system, which is absolutely fantastic.”

    Web sites like LinkedIn and Medium provide restricted customization choices, solely supplying you with the power to alter your brand and the photographs in your weblog posts. Nevertheless, the tradeoff is that they provide higher methods to develop your viewers. 

    Viewers-Constructing Instruments

    Good running a blog platforms give you completely different instruments to develop your viewers. This might come within the type of Search engine optimization instruments (to assist your posts rank higher in search outcomes) or they may assist join you with new readers on their very own platform.

    For instance, Medium is a good running a blog platform if you wish to faucet into a big, present viewers and go viral. Be warned: It’s going to take work—and even then, success isn’t assured. You’re beholden to their algorithm and that’s all the time going to return with danger.

    “Medium did assist me develop my viewers by pushing my greatest content material,” one consumer informed us. “However recently, this has stopped […] In relation to attracting new readers I really feel like Medium can do much more.”

    Wix, Squarespace, and WordPress have quite a lot of advertising and marketing instruments, equivalent to integrations with Google Analytics and Search engine optimization dashboards to assist develop visitors. The truth is, any device that helps you elevate your search engine rankings can actually assist turbo-charge your viewers constructing efforts. 

    There’s a purpose WordPress’s Yoast Search engine optimization device is as widespread as it’s. While you deal with getting natural visitors, it saves you cash you’d in any other case spend on digital advertisements on Fb or Google. General, that is nice if you wish to have a way more fingers on, under-the-hood strategy to your development technique. 

    Platforms like LinkedIn lack these instruments. Nevertheless, they could be a a part of a much bigger development technique by permitting you to make very important connections with influencers and change-makers in your business. These connections can actually assist develop your running a blog attain as nicely. 

    Revenue Potential

    Let’s be actual: You wish to earn a living along with your weblog. That’s completely wonderful. The truth is, we encourage you to take action. 

    Nevertheless, the weblog platform you in the end select goes to have a large affect on how a lot cash you may probably make and the way you make it. 

    For instance, with LinkedIn, you’ll be essentially the most restricted in your revenue making potential. That’s as a result of the platform gained’t will let you implement typical weblog profit-making methods equivalent to on-page promoting—however you may nonetheless earn a living by selling issues like webinars, ebooks, and on-line programs. 

    Medium provides its Accomplice Program that permits writers to earn cash on their articles based mostly on “member engagement.” Meaning if different folks learn, remark, and like your story, you’ll be paid by Medium on the power of that. 

    However, you continue to gained’t be capable to earn cash from promoting. And likewise, their Accomplice Program appears to be a reasonably tough solution to make a dwelling of any kind. We even had one consumer inform us that they needed to make investments their very own cash to publicize their publication. 

    After all, you may nonetheless use these websites to earn a living by way of methods like online marketing or teaching and different freelance providers. However keep in mind: You’ll even be fully beholden to their algorithm for visitors. Meaning one algorithm change can imply the distinction between making a living and fully shuttering your corporation. 

    That’s not an exaggeration both. Algorithm adjustments have been infamous for shutting down as soon as profitable blogs by throttling their visitors. 

    If making a living is vital to you, then I extremely advocate controlling your personal platform by constructing your personal weblog with WordPress. You’ll be capable to totally customise your web site and construct out your weblog to optimize for revenue. 

    Platforms like Squarespace and Wix provide native methods of monetizing your weblog by supplying you with instruments so as to add ecommerce shops to your web site. Nevertheless, they don’t boast the identical stage of customization that WordPress does—and so that you’ll be extra restricted in how one can earn a living and develop your weblog. 

    Wix, WordPress, and Squarespace provide you with a method of actually proudly owning your weblog on the finish of the day. It’s your platform, so you are able to do with it what you’ll. That method, you gained’t have to fret about algorithm adjustments ruining your visitors and you’ll be capable to implement as many or as little revenue making strategies as you please. 

    The top 3 best blogging platforms reviewed by


    Right here’s our listing of greatest running a blog platforms:

  • WordPress with Hostinger — Best for Extremely-Scalable and Customizable Blogs
  • Wix — Best for Newcomers Constructing a Skilled Blog
  • Squarespace — Best for Photographers, Artists, and Designers
  • LinkedIn — Best for Networking with Thought Leaders and Influencers 
  • Medium — Best for Getting a Foothold in Blogging for an Viewers
  • Whereas the platform you in the end select goes to be decided by your distinctive wants, you’ll positively be capable to discover what you’re wanting for utilizing our listing above and methodology to information you. 

    When you select a platform, head over to our All the things About Blogging web page for a few of our easiest recommendation, techniques, and methods for creating the weblog of your goals. 


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