Squarespace Vs. Wix Comparison: Which is Better?

While you want an internet site for your enterprise, an internet site builder could make it occur with pace and ease. Each Squarespace and Wix come out close to the highest in the case of the perfect web site builders, however which one is higher?

I checked out their finest—and worst—options to deliver you a complete view of what they’ve to supply. They every have their deserves, however you is perhaps shocked at how they carry out primarily based on their options, advertising and marketing instruments, and total performance.

In relation to web site builders, you possibly can’t go flawed with both one. However relying on how you intend to make use of your enterprise web site, the perfect one for you and your enterprise may fluctuate.


There’s quite a bit to like about Squarespace. It delivers:

  • Versatile design
  • Excessive-quality templates
  • Glorious running a blog platform


Nonetheless, it might not be proper for everybody. It has a number of shortcomings.

  • Will be troublesome to navigate
  • Restricted backup choices
  • High quality template choice
  • Free SSL certificates included
  • 24/7 e mail assist
  • Big selection of extensions and apps

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Wix Professionals and Cons


Wix delivers in lots of key methods, together with:

  • Newbie-friendly
  • Numerous apps and widgets
  • Free web site possibility


Nonetheless, it isn’t excellent.

  • Lacks some ecommerce options
  • Unstructured builder
  • Customized search engine optimisation instruments
  • Free SSL certificates included
  • 24/7 callback assist
  • Sturdy ecommerce options

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Consumer-Friendliness: Wix

Consumer-friendliness determines how shortly you will get your web site up and working and the way effectively you possibly can keep it over time. With out a platform you possibly can simply perceive, you may have a clunky web site that doesn’t look the best way you need or that takes endlessly to arrange and replace.


Each Squarespace and Wix are recognized for his or her user-friendly platforms. Neither requires coding data, and you’ve got quite a lot of freedom with design. The principle distinction in the case of ease of use is their editors.

Wix has an unstructured editor, which helps you to transfer pictures, textual content, movies, and the rest you need to add anyplace on the web page. Squarespace’s structured editor is primarily based on sections throughout the template, so that you’re extra restricted with the place you possibly can put issues. Nonetheless, it means the whole lot stays organized and in its designated place.

With Wix, the cellular and desktop variations don’t at all times sync up, which implies you may transfer one thing in a single view, but it surely doesn’t carry over to the opposite. It might probably make for tedious modifications, whereas Squarespace’s structured editor makes the identical modifications for every view.

Total, Wix is extra beginner-friendly. Squarespace has some extra sophisticated and in-depth options to navigate, which creates a studying curve that may delay your web site launch. Wix additionally has a web site historical past characteristic that allows you to revert to older web site variations, a characteristic Squarespace doesn’t supply.

If you wish to soar straight into your platform with none bells and whistles, Wix is the best way to go. When you get the hold of Squarespace, you possibly can pace issues up, however in case you’re not aware of web site constructing, it might not be your only option to begin.

Options and Instruments: Tie

Wix and Squarespace have tons of options that can assist you make your web site distinctive. Each have all of the fundamentals you want for a strong web site basis, like type builders, web site customization instruments, audio gamers, and picture galleries. Each builders have gone past merely creating an internet site and include options that assist you hold your enterprise working with advertising and marketing and ecommerce instruments.

Wix works higher for small companies. It’s straightforward to arrange, and the platform comes with tons of built-in options, so you should use the whole lot immediately, with out trying to find extras. For instance, it has memberships and reside chat options inbuilt to make connecting with prospects easy.

Squarespace makes use of extra extensions and third-party apps to provide the instruments you want, and it’d take you longer to search out all of them to get what you want for your enterprise web site. That stated, typically they use third-party apps as a result of they know that these apps can supply better-quality features than in the event that they tried to construct them into the positioning builder.

Squarespace’s platform works higher for portfolios and blogs. If your enterprise depends closely on pictures—for instance, a pictures enterprise web site—you could need to go along with Squarespace for a sexy structure and intuitive portfolio interface.

Each builders have a lot of the identical options, together with integrations and different options that may assist you enhance the look and performance of your web site. That stated, in case you don’t want something fancy, go along with Wix. Should you want extra specialised options, Squarespace may work higher for you, even when it takes longer to get going.

Buyer Help and Useful Sources: Wix

When you may have an issue along with your web site, you need to know that the corporate you select to your internet builder will assist. Happily, each Squarespace and Wix have a repute for serving to you remedy points quick. They only use completely different channels to take action.

Squarespace has a reside chat system you should use Monday-Friday from 3:00 am to eight:00 pm. Additionally they have a 24/7 e mail assist service, and so they declare to reply inside an hour or sooner, relying in your paid bundle.

Wix has extra communication channels in the case of buyer assist, together with:

  • Telephone
  • Boards
  • Social media
  • Help middle

They don’t have a reside chat, which some individuals may see as an obstacle. Nonetheless, they do have a 24/7 callback service and lots of self-help sources. Individuals who use Wix have stated that the representatives are so useful that the contact technique doesn’t have an effect on the standard of their assist.

Each Squarespace and Wix have loads of on-page assist. Since Wix integrated this characteristic earlier, it has tailor-made these self-help sources higher to their prospects. That offers them a leg up over Squarespace, even when each firms have nice buyer assist companies.

SSL and HTTPS Encryption: Tie

A Safe Sockets Layer (SSL) certificates encrypts your web site’s connection. It makes your web site safer by stopping different individuals from accessing your info, particularly when you talk on-line. The Hypertext Switch Protocol Safe (HTTPS) works with the SSL to make transferring information, like several private or cost particulars, safe, and it’s stronger than HTTP connections.

Squarespace and Wix each offer you an SSL certification and HTTPS with it. Any enterprise ought to have these instruments on their web site, as prospects belief companies that care in regards to the security of their info.

On this case, Squarespace and Wix present the identical excessive degree of web site safety, so you possibly can’t go flawed with both one.

Themes and Templates: Squarespace

Squarespace Theme

The looks of your web site relies upon closely on the theme and template you employ. It ought to match your enterprise whereas offering a purposeful and engaging place for purchasers to go to. Plus, you probably have a web based store, you desire a theme that makes it straightforward for purchasers to do browse and pay.

In relation to the templates that Wix and Squarespace supply, it’s a high quality versus amount situation. Wix has effectively over 500 templates to select from. Squarespace solely has 113.

At first, it feels like Squarespace is at an obstacle right here, but it surely has a lot higher-quality templates to make up for the small choice. They’ve received awards for his or her intuitive and engaging layouts and designs, which says the corporate needs you to like the one you select.

In the meantime, Wix’s templates are a combined bag. You may get a beautiful one, however they’ve loads of clunky ones, too. That may current a danger for your enterprise, particularly since your web site is one of the important components for drawing individuals in.

Squarespace templates conform to completely different industries and companies, so you possibly can nearly actually discover what you want even with fewer to select from. Every one has knowledgeable, clear look, so you may have a strong base for constructing your web site.

The draw back to each internet builders is which you can’t change your template after you publish your web site. Nonetheless, Squarespace adapts higher by supplying you with entry to all design options on all templates. Wix isn’t fairly so superior, and the platform makes it tougher to make use of sure design options on some templates. In relation to templates and themes, Wix’s huge choice can’t compete with Squarespace’s high quality.

search engine optimisation Options: Wix

Web site builders weren’t at all times recognized for getting Google’s consideration. Now, a lot of them—together with Squarespace and Wix—have upped their search engine optimisation sport with extra instruments to make your enterprise stand out to engines like google.

Squarespace and Wix have built-in search engine optimisation instruments and supply search engine optimisation assist. They’ve meta titles and descriptions, plus key phrase assist, headings, and SSL safety that improves rankings.

Wix’s search engine optimisation Wizard provides you barely extra upgraded optimization. It has a number of search engine optimisation options Squarespace lacks, like customized search engine optimisation solutions and prompts.

Whereas Squarespace does have refined search engine optimisation instruments, it isn’t beginner-friendly. You may want greater than a crash course to get on board with its options, whereas Wix makes it straightforward to get your web site going quick with out sacrificing search engine optimisation.

If search engine optimisation is necessary to you—and, as a enterprise, it must be—Wix provides you the increase you want with out requiring additional effort.

Pricing: Squarespace

squarespace price

Whereas pricing shouldn’t be your solely precedence once you search for an internet site builder, it nonetheless issues. Wix and Squarespace are shut in pricing for many of their plans.

Wix presents a free plan that you should use endlessly, so long as all its options work to your wants. Squarespace, then again, solely provides you a 14-day free trial. Should you resolve you just like the builder, you’ll should pay.

In relation to paid plans, Wix has extra to select from, and so they’re tailor-made extra to completely different companies. With Wix, you will get these packages:

  • Free
  • Combo: $14/mo
  • Limitless: $18/mo
  • Professional: $23/mo
  • VIP: $39/mo
  • Enterprise Fundamental: $23/mo
  • Enterprise Limitless: $27/mo
  • Enterprise VIP: $49/mo
  • Enterprise: Customized pricing beginning at $500/mo

Wix’s Enterprise plans have extra ecommerce options, however even their extra basic plans have loads of stuff you should use for your enterprise’s web site. The overall plans offer you options like a free customized area for a 12 months, an SSL certificates, and apps like a web site booster, customer analytics, and an occasions calendar. Plus, with the Enterprise bundle, you possibly can customise the options you get, so the value displays what you employ.

With Squarespace, you may have fewer plan choices, although that doesn’t essentially imply fewer options or decrease high quality. Squarespace presents 4 packages:

  • Private: $12/mo
  • Enterprise: $18/mo
  • Fundamental Commerce: $26/mo
  • Superior Commerce: $40/mo

Relying in your bundle, you get entry to completely different metrics and extensions that allow you to enhance your web site. Plus, superior analytics let you know what you’re doing proper—or flawed—so as to repair it and improve web site visitors.

Though Squarespace doesn’t include multiple particular marketing strategy, each Commerce plans offer you absolutely built-in ecommerce. You additionally get premium integrations, a free customized area, SSL safety, a number of templates, and optimization for cellular.

Wix could offer you extra choices for a rising enterprise as a result of it presents extra tailor-made plans, and it has the choice for a free plan. Squarespace doesn’t supply a free plan, but it surely presents extra in its lower-tier paid plans. So in case you don’t want a plan particular to your business, Squarespace finally wins out right here. You’ll get extra options you should use sooner or later with out having to improve.

Web site Constructing: Wix

In relation to design, Squarespace’s templates and themes make it straightforward to face out with a clear, organized, and engaging web site. Wix falls quick right here with a number of templates of decrease high quality.

Squarespace presents extra flexibility for portfolios, companies, and running a blog. Structured templates with Squarespace supply much less freedom with customization, however they guarantee the whole lot matches on all units. The unstructured builder with Wix, whereas it doesn’t synchronize modifications on completely different units, provides you the power to construction your web site nonetheless you need. Velo by Wix additionally provides you the power to create internet apps shortly.

Should you don’t need to construct your personal web site, Squarespace and Wix can put you in contact with somebody who can. Squarespace has a community of vetted internet design specialists that can assist you, and Wix can put you in contact with an professional or freelancer. The one distinction right here is that Squarespace makes a degree to let you know that they’ve checked out the individuals they work with, whereas Wix solely guarantees to get you a design accomplice quick.

In relation to web site constructing, Wix provides you a fast, purposeful, and engaging web site, particularly for a small enterprise. It’s intuitive, and nearly anybody can use it as quickly as they log in. Squarespace has a steeper studying curve, however when you get the hold of it, the builder is straightforward to edit and perceive.

Ecommerce: Wix

If in case you have a web based store, you want a high-quality ecommerce platform. The better it is to make use of, the extra glad prospects you’ll have after they have a seamless purchasing and checkout expertise. Your web site ought to embody each a part of the shopping and shopping for expertise, which implies your web site builder must have options appropriate along with your retailer.

Wix has ecommerce options that scale along with your rising enterprise. You could have extra product and cost choices with Wix, together with:

  • Wix Funds
  • PayPal
  • Stripe
  • Sq.

With Squarespace, you solely have:

Squarespace allows you to promote bodily and digital merchandise, in addition to companies. Wix does you one higher, with bodily, digital, and repair merchandise, in addition to reserving for, say, journey lodging.

Each builders have a number of fundamental ecommerce instruments, like stock administration, donations, reductions, transport instruments, and promoting limitless merchandise in your web site. In truth, Squarespace has a less expensive marketing strategy that comes with these options.

When it comes to ecommerce, quite a lot of Squarespace’s options solely include third-party apps, like the automated tax calculator, which Wix has inbuilt. Wix additionally has extra gross sales instruments, which supplies a greater total worth.

Advertising Instruments: Wix

Squarespace and Wix include related advertising and marketing instruments and options, so one isn’t essentially higher when it comes to high quality. However Wix is cheaper and has extra options, which might work to your benefit, particularly because you don’t want to make use of as many third-party apps to entry them.

Each web site builders include options like e mail advertising and marketing, social media integration, and branded newsletters. With Wix, you should use quite a lot of advertising and marketing options with its free plan, whereas Squarespace makes you purchase them.

With advertising and marketing, you want analytics to know how your campaigns assist or hinder your enterprise. Squarespace has built-in analytics to point out you all of your metrics, and Ascend by Wix does the identical job that can assist you market your enterprise and merchandise.

Together with Wix E-mail Advertising, Wix’s advertising and marketing instruments make it straightforward to run promotional e mail and advert campaigns whereas protecting monitor of their success. This device appears to be like nearly an identical to Squarespace E-mail Campaigns, so that you’ve bought a strong basis for all of your advertising and marketing wants regardless of which instruments you employ.

With advertising and marketing options, the one benefit to Wix is that they make their instruments simpler to entry. If in case you have the free model, you possibly can nonetheless run your marketing campaign, which makes them extra handy and accessible than Squarespace.

Last Verdict

  • Customized search engine optimisation instruments
  • Free SSL certificates included
  • 24/7 callback assist
  • Sturdy ecommerce options

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Total, Wix takes the win for the perfect web site builder. It provides you extra to your cash, in addition to free of charge, and its platform is extra intuitive once you need to launch an internet site quick.

Each internet builders have their excessive factors, although. Squarespace takes the highest spot for higher high quality options and templates, even when it has fewer choices than Wix. Wix has higher small enterprise options, whereas Squarespace has the whole lot it’s essential make your portfolio or weblog stand out. Above all, Squarespace’s templates shine brighter than anybody else’s.

Irrespective of which one you select, you can also make a sexy enterprise web site. However in the case of total options, high quality, and performance, I like to recommend Wix over Squarespace.


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