Blogging

Side Door’s “Back To Live” Program is Helping Revamp Small Venues

There are few issues like an intimate live performance—home reveals, yard gigs, bookstore performances—they create bonds and reminiscences like no different for each followers and artists. Side Door’s philosophy is that “any space is a venue” and this mantra is guiding them by means of a brand new program that helps venue homeowners bounce again into internet hosting.

Founded in 2017, Side Door is devoted to connecting artists with smaller, extra intimate different efficiency areas with decrease overhead prices. They name themselves an “artist first” firm and attempt to take away obstacles between performers and stay venues.

“We believe artists deserve more control and fewer gatekeepers, and that an empowered arts community will produce the most interesting, diverse, and daring ecosystem of expression,” says the Side Door website. “So we at Side Door seek to help artists make a living in a nurturing environment. We are passionate about bringing people together through live performances. We hope you will join us in fostering art in your communities.”

Back To Live is Side Door’s newest mission. It’s a subsidy program for venues opening again up after the Covid-19 pandemic.

“We wanted to give people a soft landing and help reduce the financial risk of booking shows right now. Many of our hosts (living rooms, bookstores, etc) are either new to hosting live performances or are just now returning to it,” co-founder Dan Mangan tells American Songwriter. “Given the intensity of the stop-start-stop-whiplash artists have been mitigating, we felt that offering simple and direct show subsidies was a good way to inject some stimulus into the artistic ecosystem.”

By serving to and inspiring different venues to start out internet hosting once more, the greater than 5,000 artists on Side Door will as soon as once more have alternatives to enter communities and carry out. For hosts, the method to entry subsidies is straightforward.

“Hosts submit a simple application, and assuming they meet the requirements, they’ll be approved for up to $500 in expenses, and those expenses can include renting sound/lighting equipment for the show, hiring someone to run sound, or just paying it forward to the artist,” says Mangan.

However, this program is not restricted to host use. Side Door is aware of that not all artists are comfy sufficient to return to in-person performances, so Back To Live has an choice to assist artists market digital reveals.

“If artists aren’t ready yet to do an in-person performance, they can also just run an online-only show on their own, and we’ll cough up $100 toward a digital marketing campaign to help them sell some tickets,” Mangan stated.

Especially with this new program up and working, Mangan is trying to increase the quantity and varieties of areas accessible to behave as venues. No matter what the purpose, Side Door believes that any house is worthy of internet hosting stay music.

“We find that all types of alternative venue spaces have their own reasons to come to Side Door. For instance, residential hosts do it mostly for the love of bringing art to their communities and tend to not take any revenue from the shows (but they can, of course). Public spaces like cafes, churches, or bookstores tend to host shows to stir up traffic in their space and build meaningful ties with their local community, or to bring in extra revenue at times when the space would normally be closed,” stated Mangan. “But we don’t discriminate. We’ve got skate parks, yoga studios, national parks – we’re really trying to democratize live entertainment for anyone who wants to be involved. Anyone can apply for the subsidy!”

Side Door’s distinctive platform and goal purpose to open doorways for small artists and venues in all places by fostering connections and neighborhood.

“Side Door’s whole philosophy is about getting out of the way and providing access. Artists have to face so many gatekeepers in the industry. 97% of touring acts do not have a booking agent to help them get to promoters and traditional venues. They can’t get through the funnel,” stated Mangan. “On Side Door, the funnel is shaped more like a sieve, and artists can create one-to-one relationships with hidden gems and unknown bespoke performance spaces everywhere.”


Cover picture of Laura Simpson and Dan Mangan by Lindsay Duncan

Related Articles

Leave a Reply

Back to top button