In a Google’s Office Hours hangout, John Mueller answered a query about how you can use heading tags for pages about merchandise.  It’s a great query as a result of Google’s personal search engine optimization Starter Guide doesn’t particularly handle the use of heading tags for product pages.

This is the query that was requested, which is definitely a paraphrase by John Mueller:

“HTML Semantics versus SEO Optimization. The question kind of goes into on e-commerce product pages… should the title of the products be marked up as a heading?”

Screenshot of Google’s John Mueller Discussing Headings

John Mueller answered:

“From our point of view that’s totally up to you.

From purely a technical point of view, it can be the case the the product is a heading on a page. I think that makes sense in a lot of cases because you have kind of your business maybe as a heading, you have the product or the kind of the product that it is as a heading.

That seems to make total sense from a semantic point of view. So that’s kind of what I would focus on there.

So less trying to squeeze kind of semantics into what works well for SEO but rather trying to do what makes sense from a semantic HTML point of view.

And usually that maps fairly well to search as well.”


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Google Developer Pages on Headings

Google has printed an explainer article in an search engine optimization Starter Guide with suggestions about the proper use of headings.

The foremost level Google makes is to make use of the heading to explain what a block of content material is about.

In the case of the first heading at the prime of the web page, the block of content material might be the whole internet web page, with subsequent headings describing the particular person sections of that web page.

Google advises:

“Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document.”


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Google additionally advises writing headings as in the event that they had been the define of the internet web page.

Ideally, one ought to plan out what an online web page is about and what the totally different sections of the internet web page are about and create a top level view of what’s to be mentioned.

That define can kind the foundation of what the headings for every part will be.

Google’s recommendation on headings:

“Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.”

Bringing that each one again to determining how you can use the heading for a product web page, it’s completely advantageous to make use of the identify of the product as the heading.

For instance, if somebody is searching for an umbrella from a selected model, it is smart to make use of Acme Umbrella as the heading.

There are some ways to do it, too. For instance if the title tag of the web page is “Acme umbrella” then the heading might be “Acme umbrella (assorted colors)” or you’ll be able to simply repeat what’s in the title tag, as much as you.

The objective although ought to be to precisely describe what’s in the part of content material that the heading describes.


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The objective ought to by no means be to make use of the heading for seeding key phrases that you simply wish to rank for.


Google Explainer on how to use headings

Should Product Name Be in a Heading?

Watch John Mueller reply how you can use headings for a product web page at the 42:33 Minute Mark

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