Should you’re utilizing social media to advertise your web site or weblog, one among your major targets ought to be to get individuals from social media onto your web site. Simpler stated than accomplished, proper?
Take Instagram for instance. You possibly can’t add hyperlinks to particular person posts so your solely choice is that one single hyperlink in your Instagram bio. The place do you ship individuals with that hyperlink? How will you promote your newest content material with one static hyperlink? Are you supposed to alter the hyperlink each time you share a brand new Instagram submit?
Shorby is a software that helps you remedy this ache level, whereas additionally supplying you with different helpful instruments to create shortened hyperlinks, dig into analytics and arrange pixel monitoring, and even chat along with your clients through a wide range of totally different providers.
On this Shorby evaluation, I’ll take you hands-on and share the way it helps you, the way it works, and whether or not or not it’s best for you.
Shorby evaluation abstract: What does it do?
Table of Contents
Should you go to the Shorby touchdown web page, it’s a bit of scant on particular particulars about how the software truly helps you. So earlier than I get to the hands-on part of the evaluation, I need to speak a bit of concerning the basic methods through which Shorby will help you market extra successfully on social media.
Create optimized micro-landing pages
One of many greatest options in Shorby is the flexibility to create optimized “micro” touchdown pages that you could embrace in your social media bios. As an alternative of swapping out the URL in your social media bios each time you publish a brand new submit, you possibly can simply depart the hyperlink to your Shorby touchdown web page and have Shorby be sure to’re exhibiting the precise content material.
On the Shorby touchdown web page, you’ll have the ability to customise it to incorporate:
- Your newest content material (pulled from any RSS feed)
- Any content material that you just need to characteristic, like some pillar content material
- Messenger hyperlinks to any supported messenger service (extra on these in a second)
- Worth/service lists
- Hyperlinks to all of your social media accounts
These touchdown pages are 100% optimized for cell, which provides your followers an ideal expertise from app to touchdown web page. As a part of this, you get some pre-set layouts that look very nice on smartphones.
If you wish to see an instance of one among these micro touchdown pages, try this web page that we created for Running a blog Wizard. You possibly can see the way it showcases the newest content material and in addition drives individuals in direction of some pillar content material.
Observe: The hyperlink will work greatest on a smartphone (as a result of that’s what Shorby is optimized for). Nevertheless, you possibly can nonetheless get an thought of the way it works in your desktop – simply keep in mind that it’s not attempting to be optimized for desktop guests.
Shorten URLs (with detailed analytics)
Should you’re energetic on social media, you’re most likely accustomed to the thought of a URL shortener.
Shorby can take your hyperlinks and make them quite a bit shorter…whereas additionally supplying you with helpful analytics choices.
It helps fundamental click on monitoring analytics out of the field. For extra detailed analytics, it additionally has monitoring pixel help for hottest instruments together with:
- Fb Pixel
- Google Adwords
- Google Analytics
After all, there are a number of different high quality URL shorteners, so this positively isn’t a singular promoting proposition by itself. The profit is having this characteristic to simply combine with the opposite Shorby instruments. For instance, you should use shortened hyperlinks to your touchdown pages and messenger chats. Talking of messenger chats…
Lastly, Shorby can even allow you to create shortened hyperlinks that routinely open a reside chat (or cellphone name/e mail) with a wide range of totally different providers. It is a nice choice for any kind of enterprise the place you depend on one-to-one gross sales.
The hyperlinks work with:
- Fb Messenger
- Electronic mail
- Cellphone name (probably not a chat, extra an old style cellphone dialog. Keep in mind these?)
You can too customise the textual content of the opening data (for networks that help this characteristic). For instance, “Please give me extra details about [X}”.
And, just like all the other tools, you can also add tracking pixels from all of the services that you saw above.
Hands-on with Shorby
Now that you have a better understanding of how Shorby can help you, let’s go hands-on and I’ll show you what it’s like to work with Shorby’s various features.
The Shorby dashboard is pretty simple – you’ll see:
- Some basic analytics for landing pages/links that you’ve already created
- An option to quickly shorten a URL by pasting it in
Then, you’ll see options to create the three elements that I highlighted earlier:
- Short Link (URL shortening)
- Smart Page (the micro landing page)
- Messenger Link (the chat integration)
I’ll save the Smart Page for last because it’s the most involved. Let’s start with Short Links and Messenger Links.
To create a Short Link, you go to Create → Short Link. All you need to do is:
- Paste in the URL that you want to shorten
- Configure the shortened link. The base is shor.by/ but you can configure everything that comes after the slash. On higher-tier plans, you can also use your own custom domain.
By default, Shorby will automatically track click analytics. If you want to go deeper, you can also add your own tracking pixels for the services that I mentioned earlier.
One nice thing with the tracking pixels is that you can create multiple “Pixel Lists”. A pixel list is a collection of one or more pixels that you can quickly reuse. This is especially helpful if you’re using multiple websites.
For example, you could create one pixel list for “Blog A” with that site’s tracking pixels for Facebook and Google Adwords. Then, you could create a separate list for “Blog B” that includes different tracking pixels. This applies to all of Shorby’s features – including the micro landing pages and messenger links.
Creating a Messenger Link is similarly simple. You go to Create → Messenger Link and fill out a short form, which looks a lot like the link shortening form.
You’ll first want to choose the service that the link directs to. Then, you can:
- Enter the username/phone number that the message should go to.
- Customize the shortened URL.
- Add predefined text for services that support it. For example, you can pre-fill the message for WhatsApp, but not for Messenger.
- Add your tracking pixel(s) just as you saw with the link shortening.
And that’s it – you’ll get a short link that you can share to directly open a live chat.
How to create a micro landing page
Creating a micro landing page is the most involved step because you have a lot more options for customization. The other two are really just about controlling the shortened URL – the micro landing page lets you choose what content to include.
Shorby’s micro landing pages follow a basic template, but you can control what content shows up within that template.
The basic template is this:
- Image/logo – Any image that you want to display at the top.
- Title – title text with optional subheading.
- Messengers – Ways for people to connect with you (via all the methods in the previous section).
- Blocks – These can be a button/card, text, or a dynamic feed (like your most recent blog posts).
- Social links – Links to your other social media profiles..
Here’s what it looks like at the beginning:
As you add content, you’ll get a live visual preview of what your landing page will look like.
When/if you add messengers, you can include as many services as you want and use drag-and-drop to rearrange the order:
Next, you can add one or more blocks. In the screenshot below, you can also see the live preview of the three messenger links that I configured:
If you add a button/card, you can choose from different layouts and add background images if desired:
You can also add a price tag, which is nice if you’re advertising products/services.
Another useful option is the ability to add a dynamic feed that pulls in content from any RSS feed. If you have a blog, this would let you easily showcase your latest posts. Or, you could also add a feed of your most recently uploaded products if you have an eCommerce store.
For feed items, you can choose how many items to include and use different layouts. I like the “Mixed” layout which gives you nice cards for each post:
Finally, you can use subtitles/text to divide your various blocks and you can also use drag-and-drop to easily rearrange the order of your blocks.
To finish things out, you can add as many social links as you want at the bottom of your landing page:
The one thing you can’t do, however, is change the order between the different template sections. That is, while you can rearrange the order of your blocks, you can’t, say, move the messenger links below the blocks.
Finally, you get some general settings in the Settings menu that let you:
- Choose different color schemes
- Customize the link to your landing page
- Add tracking pixels
Once you’re finished, you can start sharing your landing page using the link alias that you chose.
Shorby has different pricing plans depending on the features that you need and the number of pages/links you need to create. You can view the pricing plans below:
One of the biggest advantages of the higher-tier plans is the ability to use a custom domain name. That is, instead of using “shor.by” for all your links, you can use your own domain name, like “blgwzrd.com“. This is especially useful for your landing pages, as I think it’s better branding to include your own domain name in your social media bios.
Final thoughts on Shorby
Overall, Shorby is a really useful tool to optimize how you engage with your social media followers.
The end goal for your social media accounts should be to get people onto your website or otherwise turn them into customers. Shorby helps you do that more effectively:
- Micro-landing pages let you include one link in your bios that effectively promotes both your latest and greatest content, as well as anything else you want to promote (like a list of your services with prices).
- The URL shortener is useful for whenever you want to share content on social media (or anywhere else). The analytics and pixel tracking integrations will help you analyze how effective each link is.
- Messenger links make it easy to engage with visitors on a variety of different platforms. If your business involves any type of one-on-one sales or interactions, this can help you boost your conversion rates.