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Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers

Microsoft introduced a brand new Shopify partnership immediately that provides retailers entry to extra prospects through the up to date Microsoft Channel app in Shopify.

Currently out there to retailers within the U.S. and Canada, the up to date Channel app allows advertisers to make the most of each the Microsoft Search Network and Microsoft Audience Network.

Products are then mechanically eligible to show within the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab free as Product Listings.

Product Listings examples on the Microsoft Bing Shopping tab. Image supply: Microsoft Advertising Blog.

Varsha Bolar, Program Manager with Microsoft Advertising, defined within the announcement:


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“To significantly expand the reach of their brands and products across Microsoft Search Network and Microsoft Audience Network, merchants can create new ad campaigns and view their marketing performance through real-time reports in their Shopify store.”

Bolar additionally revealed that Product Ads and Product Listings will “soon” have a Buy Now button to provide customers a fast checkout choice straight from the advert expertise. The timeline for that rollout was not given.

These are the most recent in a collection of Microsoft Advertising updates designed to have interaction customers and develop advertiser attain.

In July, multimedia advertisements launched as a brand new responsive advert format that shows on Bing.com search pages, both on the prime of the SERP or in the proper rail.


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August introduced us the rollout of Target Impression Share technique, Dynamic Location and different automated advert extensions, product conversion targets monitoring for Shopping Campaigns, and extra.

And in September, we obtained a pilot program for video advertisements on the Microsoft viewers community, vertical-based product advertisements within the U.S. and the U.Okay., and the addition of “Inline Appeals” to the Microsoft Merchant Center.

Shopify has been making enhancements of its personal with the launch of Shopify Markets, a centralized hub for managing cross-border gross sales, and the addition of Facebook Pay as a checkout choice (within the U.S.).

Shopify retailers now have higher management over search engine marketing for his or her retailer, as effectively, because of a June replace that made Shopify retailer robots.txt information editable.

Of the up to date Microsoft Channel app in Shopify, Bolar stated,

“The onboarding is simple, allowing merchants to quickly connect with shopping offerings that showcase their products using free and paid listings.”

Learn extra and discover step-by-step directions to get arrange in this Microsoft Advertising and Shopify help resource.

Source: Microsoft and Shopify partner to help merchants grow business, Microsoft Advertising Blog

Featured picture supply: Microsoft Advertising

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