You may need learn the phrase “slug” in WordPress SEO guides, or articles with recommendations on bettering site visitors to your website. However do you actually know what a slug is? Should you’re not aware of WordPress or web sites your first thought is perhaps a slimly little backyard pest. Nevertheless, a WordPress slug is just not the identical factor.

At present we’ll reply all of the questions you may need about what’s a WordPress slug, the best way to set or edit your slugs in WordPress, plus the best way to use SEO slugs to rank higher in search outcomes. Let’s get began!

What’s a Slug?

Ranging from the start, let’s be sure you know what a WordPress slug is. Whenever you create a submit in WordPress the URL for the submit is mechanically created based mostly in your title. So a submit known as “WordPress Slugs Are Cool And Enjoyable” might appear to be:

https://www.wpexplorer.com/wordpress-slugs-are-cool-and-fun

The slug the final little bit of the URL “wordpress-slugs-are-cool-and-fun”.

Permalinks vs Slugs

It will probably get complicated with WordPress since your permalink is a URL and a slug can also be a URL. However permalinks and slugs usually are not the identical factor. To simplify, here’s a fast comparability of the 2.

WordPress Permalink Settings

A permalink is your url construction and defines how hyperlinks are made in your web site. Permalinks are set globally from Settings > Permalinks.

WordPress Slug Settings

A slug is the final part of your url that identifies a particular web page on a web site. Slugs are set on a per web page, submit or taxonomy foundation.

The way to Set & Edit a Slug in WordPress

Altering your WordPress Slugs is very easy. Nevertheless the method is a bit completely different relying on what you need ot change the slug for. Listed here are just a few widespread slugs you may wish to edit.

Publish Slug

WordPress Post Slug Example

Whenever you create a brand new submit or edit an outdated one you will note the permalink url proper beneath the title. By default WordPress will add your full submit title with dashes filling in areas. Merely click on the “edit” button to customise or change the slug in your submit (ideally utilizing the slug SEO ideas we listing within the subsequent part).

Web page Slug

WordPress Page Slug Example

Much like posts, when creating a brand new web page or enhancing an outdated one yow will discover the slug subject proper under the title. WordPress will mechanically fill in your full web page title because the slug.

Class Slug

WordPress Category Slug Example

By default classes will use the “identify” you enter because the slug, or you’ll be able to enter a customized slug. In our instance above you’ll be able to see we shortened the Miscellaneous class’s slug to simply be “misc” as a substitute. However normally your class names will likely be brief and particular to start with and also you gained’t want (or need) to alter them.

Tag Slug

WordPress Tag Slug Example

Tags work similar to classes and can use the tag identify because the slug. You may after all customise this, however most frequently it’s not crucial.

Creator Slug

WordPress Author Slug Example

WordPress will use the creator’s username because the slug by default. This can be a core function constructed into WordPress. So for our above instance, with a username of “username”, the creator hyperlink would appear to be this:

https://www.wpexplorer.com/creator/username

There’s not at the moment a built-in solution to edit or customise an creator slug aside from creating a brand new person with a brand new username. So if you wish to make modifications to creator slugs you have to to make use of a plugin. One choice is the free Edit Creator Slug plugin which lets you change each the permalink construction (the /creator/ a part of the url) in addition to the slug (the username) for creator pages.

The way to SEO Optimize WordPress Slugs

Now that you simply perceive what a slug is and the best way to change it let’s dig into slug SEO. Listed here are some fast and straightforward ideas you should use to maintain your WordPress slugs clear and optimized.

1. Use Key phrases in Slugs

Key phrases are an enormous a part of SEO, so it ought to make sense that if you wish to SEO optimize your slugs try to be utilizing key phrases. An article on “My Nice Grandmother’s Greatest Banana Bread Recipe to Use Previous Bananas” is more likely to rank for the key phrase banana bread recipe if the url is best-banana-bread-recipe versus my-great-grandmothers-recipe-to-use-old-bananas.

2. Maintain Slugs Brief and Related

Maintain it easy and to the purpose. You need your url slug to be simple to recollect for readers in the event that they wish to hyperlink to it, in addition to simple for search engine bots to grasp when crawling your website. Slug needs to be associated to your submit title and goal key phrases – neither of which needs to be lengthy anyway.

3. Strip Out Pointless Filler (or Cease) Phrases Like “the”, “is” and “a”

Going together with the final level, you’ll be able to simply shorten slugs by eradicating cease phrases or pointless phrases. Consider it as writing in shorthand – solely preserve the phrases it’s essential get your level throughout. This implies eliminating phrases comparable to: the, if, and, or, however, as, with, and many others.

For instance, we shortened our submit “SEO Optimization for WordPress Slugs” to make use of “wordpress-slugs-seo” for the slug. We eliminated “optimized” as we didn’t really feel it was crucial and “for” since it’s a filler phrase.

4. Keep away from Altering Slugs within the Future

When you publish a submit, web page, class or anything it’s greatest to simply depart it’s. Making modifications to your slugs sooner or later can lead to 404 errors if you don’t accurately redirect your outdated url to your new url.


Hopefully our information has helped you higher perceive what a WordPress slug is, the best way to set and edit slugs in WordPress in your content material, and the best way to actually SEO optimize WordPress slugs. With the following pointers you must have the ability to actually optimize your website urls for SEO:

1. Use key phrases

2. Maintain slugs brief

3. Strip out pointless filler (or cease) phrases

4. Keep away from altering slugs

However you probably have every other questions on WordPress slugs, or you probably have your individual ideas or slug optimization instruments that you simply assume we must always add tell us. We’d love to listen to from you.

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