Much More Than A Social Media Analytics Tool

Welcome to our Iconosquare overview.

Are you working laborious publishing publish after publish on social media questioning when these engagements are supposed to begin coming in?

What you want is in-depth knowledge in your profile’s efficiency and newest posts.

Iconosquare is the very best social media analytics software we’ve examined, nevertheless it affords way more than simply analytics.

On this Iconosquare overview, we’ll present you all of the methods you should utilize it to develop your social media accounts and implement your social technique.

What’s Iconosquare?

Iconosquare is a social media analytics app at the beginning, nevertheless it’s a lot greater than that; it will probably act as your social media administration software.


It consists of instruments for social media publishing and monitoring, the latter of which blends social listening and engagement.

You need to use Iconosquare as an internet or cell app, they usually additionally supply a number of free instruments for Instagram.

Right here’s an outline of the very best options Iconosquare has to supply:

  • Analytics for Instagram(together with tales), Fb, Twitter, TikTok and LinkedIn
  • Publishing for Instagram, Fb and Twitter
  • Monitoring (listening and engagement) for Instagram, Fb and Twitter (no inbox options for Twitter)
  • Helps 10+ profiles
  • Helps limitless group members with approval and collaboration instruments included
  • Labels and albums for categorizing posts for deeper evaluation of campaigns
  • Trade benchmarks
  • Analytics for tags and mentions on Instagram
  • Automated stories
  • Knowledge on rivals, hashtags, neighborhood and profile exercise
  • Library for media, saved captions and hashtag lists
  • Customized feeds
  • Export software Instagram and Fb feedback
  • Free instruments
    • Omnilink – Instagram bio hyperlink software
    • Twinsta – Turns tweets into Instagram posts
    • Random Remark Picker – Selects winners for Instagram contests
    • Social Media Calendar – Accommodates over 250 hashtag holidays for the present 12 months
    • Audits for Instagram and Fb

On this Iconosquare overview we are going to have a look at how every characteristic performs inside the Iconosquare app itself.

What options does Iconosquare supply?

We’re going to over every a part of Iconosquare’s platform:


  • Dashboard
  • Analytics
  • Publishing
  • Monitoring

We’ll begin on the high with the Iconosquare consumer interface.


Iconosquare has an intuitive UI introduced in a easy structure. A menu that includes hyperlinks to each part of the interface sits on the left whereas a high bar accommodates quick-use buttons for including and switching between extra profiles.

Nearly all of the interface is saved for no matter part you may have open.

The precise “Dashboard” part of the interface is totally customizable. You possibly can create a number of dashboards to show any form of knowledge you want in any approach you want.

iconosquare custom dashboard

It’s just like customized dashboards in Google Analytics if you happen to’ve ever used them and lets you prioritize the info you see by metrics you’re feeling are most dear.

You possibly can even filter dashboards by customized date ranges.

Better of all, you may embody knowledge from a number of social media platforms in a single dashboard.


The analytics part is split up into a number of mini sections for various units of knowledge. It begins with an Overview part, however the precise knowledge and mini sections you see differ relying on which profile you may have open.

iconosquare facebook analytics

The Overview part is just like how different social media administration apps deal with the analytics side of their apps. It’s designed to offer you a snapshot of how your posts and profiles/pages carried out inside a given timeframe.

Iconosquare goes a lot additional than this with its mini sections. For Fb, you may take a deep dive into your knowledge for engagement, viewers progress, your publishing habits (complete posts, hyperlinks posted, pictures posted, movies posted, and so on.), attain, impressions, video analytics and web page efficiency.

Web page efficiency is completely different from the Overview part in that it offers knowledge on how numerous sections of your web page have carried out inside a given timeframe. These metrics embody call-to-action exercise, web page views, web page likes vs unlikes, and examine distribution for web page tabs (Residence, Images, Movies, About, Critiques, and so on.).

General, the info inside Iconosquare will help you pinpoint the place your advertising campaigns wrestle most relating to selling them on social media.

iconosquare content

You possibly can even view metrics and feedback for particular person posts within the Content material part, which is totally separate from the Analytics part.


Iconosquare might specialise in analytics, however their publishing software is extraordinarily nicely designed and accommodates the entire options you’ll want to handle your social media content material schedule.

iconosquare create new post

Beginning with the add publish UI, you may add a caption, hyperlink, date and time, standing (draft or ready for approval), and inside notes. There’s even a sharing hyperlink for collaboration.

Sections for including media may even be accessible relying on the kind of publish you select to create as Iconosquare has you select beforehand.

The display you employ to create a publish additionally has an choice known as Crosspost. This characteristic lets you generate drafts for different profiles. You possibly can edit captions within the subsequent part. Instagram gained’t seem if you happen to selected to create a textual content publish initially.

iconosquare edit post

When you may have posts scheduled, you should utilize the scheduler’s calendar to see what posts you may have scheduled for the day, week or month.

For sooner scheduling, change over to the Time Slots tab the place you may designate particular days and occasions of the week you’d like posts to auto schedule on.

iconosquare time slots

You’ll discover posts you’ll want to approve within the Collaboration part of the publishing software.

Final are Iconosquare’s library options, that are divided into two separate sections. The Media Library handles pictures and movies.

You possibly can construct collections of captions and hashtags you generally use within the Saved Captions and Lists part.


Iconosquare’s monitoring options make it simple to answer to feedback and mentions on Fb and Instagram. Twitter replies and mentions aren’t included on this characteristic, nevertheless.

You may also use the Listening part to see the place you stand in your business when it comes to social media efficiency.

iconosquare industry benchmark

It’s a good way that can assist you align your social media advertising technique with no matter is working for others in your business on Fb and Instagram. Twitter can be not included with this characteristic.

You may also uncover untapped advertising methods, resembling paid attain on Fb.

Lastly, you may arrange a number of customized feeds for every platform containing posts from particular accounts you select.

Iconosquare pricing

Iconosquare has three plans that principally differ within the variety of profiles and group members you should utilize.

The bottom plan Professional prices $59/month or $588 ($49/month). This plan helps three profiles and two group members. Extra profiles and customers value $19/month every.

This additionally limits your rivals and hashtags per profile to at least one every. A few options are minimize out as nicely, together with publish approvals and collaboration instruments, analytics for promoted posts, PDF stories, customized dashboards, tags and mentions for Instagram, and extra.

The Superior plan prices $99/month or $948/12 months ($79/month). This plan helps 5 profiles and a limiteless variety of group members. Extra profiles value $12/month every.

This plans ups your rivals and hashtags per profile to 5 every and consists of the entire options the earlier plan omits. It simply doesn’t embody company-branded stories and Iconosquare’s buyer success program.

The highest-tier Enterprise plan prices $179/month or $1,668/12 months ($139/month). It helps 10 profiles and limitless group members. Extra profiles value $10/month every.

You even have entry to 10 rivals and 10 hashtags per profile together with the company-branded stories and buyer success program not accessible within the earlier plan.

Extra hashtags value $6.75/month and extra rivals value $3.75/month every no matter which plan you may have.

Every Iconosquare plan comes with a 14-day free trial.

Iconosquare overview: the nice and the dangerous

Iconosquare’s focus is social media analytics, so it ought to come as no shock after I say that its analytics software is its greatest characteristic.

It lets you view detailed stats in your efficiency. By choosing a particular date vary and compiling information and particulars on posts you’ve revealed inside that vary, you should utilize these stats to pinpoint precisely what’s labored for you and which methods led to fewer engagements and progress.

That is very true while you embody the Content material part. Each time you may have a publish that does very well or very poorly, all it’s a must to do is open this part and examine its stats along with your different posts to see precisely what’s completely different.

The publishing can be extremely intuitive and makes it simple to schedule posts to a number of platforms utilizing a draft from a single platform.

Plus, the Trade Benchmark characteristic, which is exclusive to Iconosquare, is among the greatest methods to see the place your profiles stand with different profiles in your business. It doesn’t simply record rankings or likes both. It will get very particular on the varieties of content material you publish, how usually you publish, how many individuals full your tales and extra.

And Iconosquare has lately launched TikTok analytics which is a uncommon characteristic to seek out amongst social media instruments.

Iconosquare, like all software program isn’t excellent. A few disadvantages I skilled whereas testing the app:

Not together with the customized dashboards you may create, your entire interface is separated into completely different profiles. It is a small grievance, however it might be good to have the ability to handle your entire social media feedback and customized feeds on one display.

This was principally obvious within the Scheduler part of the publishing software. While you view your calendar, you aren’t capable of view each publish you may have scheduled throughout all platforms. It’s a must to open every profile’s calendar individually.

Iconosquare is usually optimized for Fb and Instagram. They provide fewer options for Twitter and solely have analytics for LinkedIn, no publishing. For Twitter customers, these drawbacks go so far as not having a correct solution to handle replies and mentions from the platform.

That stated, in case you are principally targeted on Instagram and Fb, this gained’t be a problem for you.

Lastly, Iconosquare’s listening software has no key phrase monitoring. You possibly can solely monitor developments based mostly on hashtags and might solely enter hashtags into the superior media search software.

Iconosquare overview: ultimate ideas

Our Iconosquare overview has lined the primary options it has to supply, in addition to Iconosquare pricing.

Iconosquare excels at analytics and is the very best social media analytics software we’ve examined to this point. There’s a lot knowledge to unpack, proof that Iconosquare goes a lot additional in serving to you perceive your efficiency on the internet’s high three social media platforms than comparable instruments on the market.

Iconosquare additionally has an amazing publishing software that has a easy interface and might create drafts for different platforms. You possibly can even handle Fb and Instagram feedback and monitor model and hashtag mentions.

If you happen to discover the app’s publishing software to be too easy to your wants, take into account protecting Iconosquare however including SocialBee to your toolkit. Its pretty low-cost and lets you create computerized content material queues and import content material to share from a number of sources. It additionally helps extra platforms.

If Iconosquare’s listening and inbox instruments aren’t for you and you are able to do with out the additional analytics, attempt Agorapulse as an alternative. It has way more sturdy publishing, inbox and monitoring instruments.

Every Iconosquare plan has a free trial for 14-days if you wish to see if this software is the precise match for you and your group.

Disclosure: This publish accommodates affiliate hyperlinks. This implies we might make a small fee if you happen to make a purchase order.

Iconosquare Review


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