Let’s Take a Look at SEO Trends: How to Rank Higher in 2021

Affiliate Disclosure: DreamHost maintains relationships with a few of our really useful companions, so when you click on by way of a hyperlink and buy, we might obtain a fee. We solely advocate options we consider in.

Search Engine Optimization (SEO) is a important a part of any web site proprietor or digital marketer’s work. This is unlikely to change in the brand new 12 months, however that doesn’t imply you’ll be able to simply depend on outdated methods. In truth, as searching habits change, you’ll want to maintain your SEO strategies up to date.

The method folks use serps comparable to Google adjustments always. For instance, over the previous few years, “mobile-first” has develop into an important mantra for bettering each accessibility and web page rankings. While no one can inform for positive what the long run holds, it’s attainable to get a good thought of what you need to concentrate on for the following 12 months.

In this text, we’ll talk about why SEO will proceed to be a vital consideration in the upcoming 12 months. We’ll additionally talk about a few of the tendencies which will come to dominate your SEO technique in 2021. Let’s get began!

Search Engine Optimization Made Easy

We take the guesswork (and precise work) out of rising your web site visitors with SEO.

The Current State of Search Engine Optimization (SEO)

In case you’re new to the idea, Search Engine Optimization (SEO) refers to a sequence of strategies for serving to your web site rank increased in search outcomes. It’s an integral facet of on a regular basis work for many builders and content material creators and appears poised to stay so for years to come.

There isn’t any scarcity of how you’ll be able to enhance SEO in your web site. General concerns embrace ensuring its loading occasions are stored to a minimal, for instance, and performing key phrase analysis to tailor your posts to match folks’s search queries.

However, whereas it would seem to be SEO practices are evergreen, that is removed from the case. In actuality, what ranks properly is determined by the major search engines’ algorithms, that are frequently altering. 

Just one instance: Google will start to measure Core Web Vitals, a sequence of indicators that target person expertise, in 2021 to rank websites (we wrote a complete information concerning the implications of the Core Web Vital minimal threshold when you’d like to learn extra). 

The ever-changing nature of SEO naturally means you’ll be able to’t maintain counting on the identical optimization strategies over time and anticipate good outcomes. As such, you’ll need to keep up-to-date with the altering world of SEO. This tutorial will allow you to maintain your web site optimized properly into 2021 (and past).

SEO Trends: 12 Tips for Ranking Higher in 2021

To allow you to get a head-start on optimizing your content material, we’re now going to take a look at a few of the SEO tendencies that shall be value paying consideration to in 2021. We’ll additionally provide you with some tips about adapting your content material and technique to make the most of these tendencies. Let’s leap proper in!

1. Prepare Your Site for Voice Search

Voice search has already nestled comfortably into many individuals’s lives. Perhaps you utilize Apple’s Siri, Amazon’s Echo, or Google’s Assistant, simply to title three examples. As this expertise turns into extra prevalent, you’ll want to take into account how voice search will have an effect on your SEO efforts.=

The fundamental distinction between typical SEO methods and optimizing for voice search entails utilizing extra “pure phrasing.” After all, textual content searches normally contain stilted, compressed phrases like “finest weblog internet hosting 2019.” However, when you had been to use your voice to search for a similar data, you’d most likely say one thing like: “What is the very best internet hosting for blogs this 12 months?”

Do you discover how the second phrase is each extra pure and significantly longer? This means you’ll additionally need to take into account optimizing your content material for long-tail key phrases to a higher diploma. Since the final word objective is to use key phrases individuals are seemingly to seek for, this may truly make your job simpler, as you gained’t want to jam cumbersome key phrases into your content material.

2. Use Schema to Markup Your HTML

Schema is structured knowledge that may assist net browsers and serps achieve a deeper understanding of your web page’s content material. Consequently, including this markup can enhance how your web site shows (and in the end ranks) in Search Engine Results Pages (SERP). 

It’s really useful that Schema markup be used to profit content material comparable to inventive works, occasions, recipes, organizations, folks, and merchandise. For instance, a search consequence utilizing Schema will show richer data than one with out.

‘Schema examples in search results’.

As you’ll be able to see in the instance, one of many outcomes shows rankings, photos, and extra. You can manually add this type of markup to your posts, or you should use one of many many instruments out there to take a look at and enhance your Schema knowledge. Fortunately, when you’re not ready to tinker with the HTML of your posts, you’ll be able to make use of a devoted plugin to allow you to make the most of this SEO performance. 

Additionally, you’ll be able to assessment Google’s personal structured knowledge tips, in addition to quite a few experiences supplied in their webmaster instruments. Ultimately, Schema is a important addition to your web site if you would like serps to learn your merchandise’ particulars fairly than view your content material as non-descript textual content. 

3. Optimize Your Site for Speed

Optimizing your web site for efficiency is one thing we’ve mentioned in a number of earlier posts. However, the significance of this step bears repeating. Loading occasions will undoubtedly stay a big consideration in 2021, particularly when bettering your web site’s rankings.

The challenge of load occasions got here to the forefront in 2018, when Google introduced it might start factoring in web page pace for cellular units. This was due to the rising reputation of cellular searching. Since then, maintaining load occasions brief has been a main concern for all web site house owners.

Fortunately, we’ve additionally beforehand explored how to pace up your web site in basic. Key methods embrace implementing a caching resolution, in addition to optimizing your media recordsdata. 

For extra data, you’ll be able to take a look at our full sequence of tutorials on efficiency optimization.

4. Make Use of Artificial Intelligence (AI)

The time period Artificial Intelligence (AI) has a distinctly futuristic ring to it. So it’s no shock that it’s going to play a main function in how SEO adjustments in the close to future. We’re (sadly) not speaking about hiring a robotic to deal with your SEO technique, however that’s not as removed from actuality as you may anticipate.

Google already makes use of AI extensively, thanks to its RankMind system. This is a bot that makes use of machine studying to constantly enhance Google’s search outcomes. It finds patterns and context in hundreds of thousands of pages, which the search engine can then use to return extra related outcomes for particular queries.

However, Google isn’t the one celebration that may additionally use AI to its benefit. Tools that make the most of machine studying to enhance SEO are rising in popularity; one such instance is Automated Insights.

The Automated Insights home page.

This resolution helps you flip unorganized knowledge, comparable to web site analytics, into a clear narrative. In flip, that may allow you to spot patterns extra rapidly and begin making enhancements.

Another software that may allow you to when creating content material is WordLift.

The WordLift plugin.

This WordPress plugin makes use of machine studying to allow you to optimize your content material. It does that by providing ideas for the precise content material, including structured metadata, and suggesting related hyperlinks.

We suspect that that is solely scratching the floor of what AI-based instruments shall be in a position to do in the long run. As such, getting acquainted with this expertise now can provide you a important head begin.

5. Improve Your Mobile Pages

 

Google’s mobile-first index signifies that the search engine now ranks pages primarily based on their variations designed for cellular units. As such, even when your web site performs flawlessly on a desktop, however it’s laborious to use and sluggish when seen on a smartphone, your SEO rankings will seemingly undergo.

For this purpose, optimizing your web site for mobiles is not optionally available. In actuality, you’ll want to spend much more time ensuring your cellular web site is quick and usable. This can also be known as making your web site responsive, because the objective is for it to work properly whatever the display screen dimension or system kind used to view it.

You’ll additionally want to take into account how your web site will truly work on totally different screens. For instance, when you’ve designed your navigation for desktop searching, is it nonetheless intuitive and easy to use on cellular units? If your web site accommodates further components, comparable to pop-ups, you’ll additionally want to be sure that they don’t intervene with the cellular person expertise.

Thankfully, this isn’t as tough because it may appear. For occasion, the overwhelming majority of WordPress themes and plugins are constructed with responsive design in thoughts. However, to keep away from any points, you need to nonetheless be certain that to take a look at your web site on a number of units completely.

6. Focus on More Personalized Results

It typically looks as if individuals are getting much less affected person by the day. They need to discover the knowledge they want way more rapidly, as an example, which is why Google has positioned a higher concentrate on customized outcomes. 

Most notably, Google gathers details about every particular person person to return probably the most related outcomes. Another instance could be discovered in Google’s “reply containers.”

A Google result using an answer box.

Google’s service can also be customized by providing searchers contextual outcomes primarily based on earlier searches and even the person’s location. If you strive looking for “Where is the closest espresso store?”, you’ll be proven choices which can be shut by.

This might seem to be a difficult pattern to leverage to your individual benefit, however it’s removed from unimaginable. You can improve your odds of showing in reply containers by merely offering clear and arranged data in your web site. Using lists and distinct headings to summarize every web page’s contents may even assist Google parse and index the knowledge, making it simpler to get your web site featured in the coveted “place 0.”

7. Create an Optimized Knowledge Base

One space of SEO you might need ignored is your data base. As a part of your customer support technique, you need customers to have entry to assist and customary service questions on a 24/7 foundation. This is the place a strong data base could be fairly helpful. However, it’s possible you’ll not have thought-about the SEO advantages of a data base.

‘The DreamHost Knowledge Base’.

A data base can provide a plethora of high quality content material potentialities, all of which will help you enhance your SEO rating. This consists of creating particular content material filled with worthwhile key phrases. Additionally, you’ll be able to fine-tune your data base expertise to maintain clients loyal and comfortable. 

Keeping your clients glad can actually be a make-or-break level for a lot of companies. Research signifies 92% of shoppers will swap to one other firm after three or fewer dangerous customer support experiences. This means you will have a golden alternative to knock out two birds with one stone — present wealthy content material and wonderful customer support at the identical time. 

Since you need customers to give you the chance to discover the articles they want, data base content material additionally tends to observe SEO finest practices. You can even ramp up your data base efforts with the usage of plugins. 

One factor to maintain in thoughts: Since guests to a data base are usually not actually trying to be entertained, you’ll be able to simply get down to enterprise and canopy the subject utilizing extremely optimized key phrases. 

8. Extend Your SEO Strategy to Your Social Media Channels

Having a sturdy social media presence is a important facet of on-line advertising. Naturally, this additionally applies to your SEO technique. While social media shares aren’t at the moment a direct rating issue, there does appear to be a correlation between social indicators and rankings.

How this works is sophisticated, to say the least, and we gained’t get too deep into the main points right here. Suffice it to say that the extra your content material is shared, the extra visitors your web site will seemingly get by way of serps. This additionally helps you construct backlinks and model consciousness, since extra folks will see and discuss your web site.

As such, it’s important that you simply issue in your social media presence when contemplating SEO. Focus on a few important platforms and keep a constant technique for sharing content material and interacting along with your followers. This will allow you to throughout all areas of your advertising.

9. Shift Your Focus Away from Google Search

So far, we’ve persistently referred virtually solely to Google when contemplating SEO. This isn’t any accident, contemplating that it stays the most well-liked search engine by far. Still, it is probably not a good thought to focus solely on Google’s rating algorithms when placing collectively your SEO technique.

Amazon’s search engine, for instance, is changing into one of the important on the net. As it seems, over half of customers flip to Amazon when looking for merchandise fairly than to Google. Another instance comes in the type of YouTube, which stays the world’s second-largest search engine.

What this implies for you is that relying solely on Google is probably not possible any longer. For instance, if you would like your merchandise to be extra seen, you’ll want to take into account Amazon to a a lot bigger diploma. If you will have a lot of video and different non-text content material, then again, YouTube and comparable platforms must be excessive in your checklist of targets.

10. Understand How Blockchain Affects SEO

If you’ve by no means heard of “blockchain” earlier than, you’re not alone. While the idea is simply too complicated to do full justice right here, we are able to break it down in simplified phrases. In essence, a blockchain is a checklist of data that can not be modified after the very fact. Every merchandise — or block — in the chain is recorded and preserved as-is eternally.

This expertise can have an effect on SEO as a result of utilizing blockchain adjustments the connection between advertisers and web site house owners. With blockchains, you’ll be able to assure that each click on is legitimate, which means that the times of bot guests are over. This will lead to improved verified knowledge, which means that websites gained’t give you the chance to get away with artificially bettering their rankings utilizing automated clicks.

At this level, your finest transfer is just to study extra about blockchain and the way it can have an effect on your web site and enterprise. This is a complicated and nuanced subject, so being ready is essential. You might even want to rent an skilled to allow you to when you’re in implementing blockchain your self.

11. Improve Your Technical SEO

SEO is usually regarded as a concern unique to content material creators and entrepreneurs. However, the fact is that it’s additionally one thing builders want to take into consideration. The means of “technical SEO” refers to ensuring your web site is appropriate with the requirements set by serps.

Two main elements of technical SEO that we’ve already touched on embrace web page pace and mobile-friendliness. However, one other essential consideration is web site safety. For occasion, Google now requires websites to be delivered utilizing HTTPS in order to be labeled as “safe” in the Chrome browser.

These are simply a few of the weather that fall underneath the technical SEO umbrella. While we don’t have time to undergo all the things, listed here are a few further elements you’ll need to take into account:

  • Site structure. By designing your web site in a logical method, you’ll make it simpler for crawlers to catalog and index your pages, which improves your rankings.
  • Rich snippets. This kind of markup provides additional data to your pages, making them stand out extra in search outcomes.
  • Duplicate content material. Search engines penalize websites that characteristic the identical content material in a couple of location. As such, you’ll need to be sure that you don’t repeat or re-use the identical textual content.

As we talked about, that is under no circumstances a complete checklist. However, it must be sufficient to get you began, whether or not or not you are interested in growth.

12. Use SEO to Optimize Your Videos

For our closing tip, we should always acknowledge that SEO isn’t nearly textual content. It’s additionally important to look at SEO because it pertains to video content material. This is more and more vital as video is changing into extra prevalent by the day.

To provide you with an instance: In 2018, practically half of all web customers watched at least an hour of on-line video each week. Site house owners have began to take heed of this pattern, and you are able to do the identical. An simple method to begin? Include movies in your web site. Search engines take into account the standard of your content material and the size of time customers stick round as rating elements. By utilizing video, you’ll be able to enhance each metrics.

What’s extra, it’s also possible to goal to enhance SEO on the movies themselves. This entails utilizing clear and descriptive titles, choosing the proper video internet hosting platform, and ensuring to deal with your customers’ questions and ache factors. This will be certain that your guests get the knowledge they want whereas bettering your rankings at the identical time.

3 SEO Tools to Improve Your Search Ranking

If you’re questioning how to up your SEO recreation, we’ve bought excellent news: There are a lot of wonderful SEO instruments to allow you to enhance your rankings on widespread serps. Here are three choices we advocate — at various value factors — to allow you to obtain your on-line targets.

1. SEO Toolkit

SEO Toolkit makes it simple for DreamHost customers to develop into their very own SEO professionals at an inexpensive value. 

With greater than 100 automated checks and verifications, SEO Toolkit audits your web site to determine potential points. Then, it creates a customized SEO plan together with a checklist of easy duties you’ll be able to deal with to begin seeing search engine rating enhancements.

Another plus? SEO Toolkit is a budget-friendly software, costing solely $4.99 monthly. New DreamHost customers can add SEO Toolkit when signing up for a internet hosting plan. Existing clients can allow SEO Toolkit instantly in their panel.

 

2. Semrush

SEMrush

Semrush is a 20-in-1 SEO suite with the biggest key phrase database available on the market — a mind-blowing 20 billion key phrases! This big database makes it simple to work out which key phrase phrase offers you the largest bang on your buck, discover highly-searched associated phrases, and generate new concepts on your content material advertising efforts. 

What’s extra, this SEO software provides you a look underneath the hood of your competitors’s textual content and media advertisements, so you’ll be able to optimize your technique. 

While you’ll be able to stand up to 10 outcomes at no cost per day, the easiest way to unlock Semrush’s options is to join a Pro account ($99/month for an annual plan). The excellent news? We’ve labored out a particular 14-day trial with Semrush so you’ll be able to see whether it is a good match on your web site earlier than forking out any money!

3. SEO Marketing Service

SEO Marketing at DreamHost. "Get More Visitors, Grow Your Business"

If you’ve realized something from this text, it’s most likely that SEO is a complicated, multi-disciplinary advertising exercise. And even if you would like extra visitors, it may be laborious to take the time to concentrate on SEO while you’re busy working a weblog or small enterprise.

The excellent news is you don’t have to go it alone! Our SEO Marketing service brings collectively a group of SEO professionals to deal with all of the nitty-gritty duties that go into getting a web site to rank properly.

In addition to creating and publishing new content material on your web site every month, our group will develop a key phrase technique and constantly optimize your current web site to enhance your Google rating on related search outcomes over time. Plus, we’ll compile a month-to-month report for you to observe rating enhancements and visitors development. 

We provide three plans — Startup, Business, and Enterprise — beginning at simply $399 monthly.

An SEO Expert in Your Inbox

Whether you need assistance with native SEO, crafting the best digital advertising technique, or understanding search intent, we will help! Subscribe to our month-to-month digest so that you by no means miss an article.

What’s Your Fave SEO Trend?

Search Engine Optimization (SEO) just isn’t a static pursuit. As the web adjustments, so do the parameters that decide how properly your web site ranks in serps. This means you want to keep up-to-speed with the most recent SEO tendencies in order to guarantee continued success for years to come.

Are you prepared to optimize your web site for 2021? Consider DreamPress, our managed WordPress internet hosting resolution. With automated updates and powerful safety defenses, DreamPress takes server administration off your arms so you’ll be able to concentrate on what actually issues: getting extra visitors. Learn extra about plan choices as we speak.

Leave a Reply