Is WooCommerce good for eCommerce?

WooCommerce is a good eCommerce platform for anybody that’s trying to begin a web-based retailer. It is versatile, scalable, simple to make use of, and comes with many choices that make the lifetime of a mean on-line retailer proprietor simpler. 

With that mentioned, WooCommerce is just not good. It has its professionals and cons similar to some other eCommerce retailer platform.

In this text, we’ll talk about among the professionals and cons of utilizing WooCommerce for on-line retailer administration.

Benefits of Using WooCommerce for Ecommerce

Starting your first eCommerce retailer is like studying to stroll. You will make many errors and also you want a platform that may cut back the variety of errors you make. That is the place WooCommerce matches the invoice. Here are an a variety of benefits WooCommerce presents to its customers.

1. Easy to Use

WooCommerce is very easy to make use of as a result of it’s already constructed on WordPress. You simply set up WordPress after which set up the WooCommerce plugin on it. This will arrange your eCommerce retailer. 

Since every little thing on WooCommerce comes pre-designed, you simply should enter your info and the shop mechanically units itself up.

WooCommerce additionally presents a primary theme by default for any eCommerce retailer. If you wish to add a brand new theme to WooCommerce, you’ll be able to both set up that from the WordPress listing or purchase one from a third-party market.

2. Multiple Plugin Options

WooCommerce presents a number of plugins by default. But you’ll be able to add many different WooCommerce plugins that work for you. These embody Google Analytics integration, WooCommerce PDF invoices, Livechat Plugin, Product Import Export plugin, One-step checkout, Product slider, and plenty of extra comparable.

Most of those plugins are utterly free to make use of and you may merely add them to your web site and set up them from the listing. No must pay a single dime. The plugins will work like a allure on any WooCommerce set up.

3. Multiple Payment Gateways

WooCommerce presents a number of cost choices to its customers by default. You can add the cost extensions that you just prefer to your retailer from the WooCommerce official extension store

For starters, WooCommerce presents cost choices for PayPal, Authorize.web, Stripe, WooCommerce Pay, Square, Amazon Pay, and plenty of others.

Since PayPal is the most well-liked, it is sensible that you just use both PayPal or Stripe or a mix of each to many funds simpler for your clients.

4. Scalable Online Store Platform

WooCommerce has been examined by many customers for no less than 100,000 merchandise. So, we are able to say by surety that it might probably simply face up to 0.1 million products easily. However, should you plan to create a market or add much more merchandise to your WooCommerce retailer, we don’t advocate it. 

The best choice accessible to you is to make use of an alternative choice to WooCommerce in that scenario. 

Note: Lots is determined by your internet hosting supplier, the theme you utilize, and the cache companies and CDN you utilize. These issues can instantly impression your retailer efficiency.

On the opposite hand, should you solely have a number of thousand merchandise in your retailer, then WooCommerce could be the most cost effective choice accessible to you. Because Magento prices extra in internet hosting and Shopify prices loads on a per-product foundation.

5. Website positioning-Focused eCommerce Platform

Online retailer homeowners need natural visitors to their shops as effectively as a result of they will’t solely depend on PPC or paid visitors. That is why it’s so vital for your eCommerce retailer to have Website positioning-friendly content material. With WordPress + WooCommerce you’ll be able to simply set up Yoast or All In One Website positioning instrument to your web site. Because these instruments may help you optimize your product pages by including related key phrases and enhancing key phrase density.

Now think about having hundreds of pages with correctly optimized content material on pages, your website will mechanically rank for a number of key phrases on respectable SERPs. This is the good thing about utilizing WooCommerce as a result of such Website positioning plugins are usually not accessible on hosted eCommerce platforms like BigCommerce and Shopify.

6. Performance-Oriented eCommerce Platform

WooCommerce is a self-hosted eCommerce platform based mostly on WordPress. This signifies that the efficiency of this platform utterly is determined by the internet hosting resolution and cache companies you utilize. If your internet hosting stack is highly effective, utilizing Memcached, Redis, and polish, and you’re utilizing a cloud supply community (CDN) like Cloudflare, then your WooCommerce retailer will provide excellent efficiency.

WooCommerce shops which have this know-how stack can simply get 1 second load time of every web page of the location on the consumer browser.

To verify your website efficiency, you should utilize instruments like GTMetrix, Pingdom, and Google Page Speed Insights.

7. Easy Analytics Dashboard

WooCommerce comes with built-in order analytics and a monitoring dashboard for its customers. However, in case you are trying to verify the visitors and bounce fee of your product pages instantly on WooCommerce, then you’ll be able to set up the WooCommerce Google Analytics plugin. It will show the Google Analytics metrics similar to the order metrics in your web site dashboard.

There are a number of analytics plugins accessible however you should utilize MonsterInsights or Analytify analytics plugins for WooCommerce. Both of those plugins can show analytics information instantly inside your WooCommerce dashboard.

8. Product and Landing web page Customizations

WooCommerce additionally presents product and touchdown web page design customizations for all its customers. Anyone that desires to customise the touchdown pages (product pages) can try this with the assistance of web page builders. The web page builder plugins embody Beaver Builder, Elementor, and numerous others.

Those who are usually not aware of the usage of these web page builder plugins also can rent skilled WooCommerce administration consultants that may do the job for them. They is not going to solely design artistic pages but in addition information the customers on what kind of product web page designs will carry probably the most conversions.

Is WooCommerce Better than Magento and Shopify?

The reply to this query is determined by a lot of components. 

  • WooCommerce is nice for people which have round 100,000 merchandise or much less
  • WooCommerce is free to make use of and is very versatile for anybody that’s both selling a single product or a number of dozen merchandise
  • WooCommerce presents a number of plugins for website homeowners to simply enhance the design and efficiency of their shops
  • WooCommerce can be utilized on any self-hosted platform
  • Anyone that has some expertise in website design can create a WooCommerce retailer and launch it with none assist from skilled WooCommerce consultants
  • WooCommerce is Website positioning pleasant and presents many CRO tweaks for its customers out-of-the-box

With that mentioned, WooCommerce remains to be not a direct competitor to both Magento or Shopify.

Magento is concentrated on enterprise eCommerce shops. Stores which have hundreds of thousands of merchandise.

Shopify is concentrated on small companies that don’t wish to customise their shops and simply need a platform the place they will launch and scale.


We hope that you’re now clear about when to make use of the WooCommerce eCommerce platform for your small business. If you wish to rent skilled assist that may allow you to set up, arrange, and launch your WooCommerce retailer simply, then get in contact with us. We have the fitting experience that you just want for a protected, safe, and scalable on-line enterprise expertise.

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