OptimizePress is a complicated advertising and marketing WordPress plugin that can be utilized to create skilled touchdown pages, gross sales pages, gross sales funnels, membership web sites, on-line programs, occasion pages and extra.

Lots of of lovely pre-made templates can be found in OptimizePress to simplify the job of constructing pages and web sites and each format will be customised utilizing a user-friendly drag and drop visible editor.

OptimizePress WordPress Plugin

On this OptimizePress evaluate, I’ll present you what OptimizePress affords and stroll you thru how you should use the WordPress plugin to develop your electronic mail listing and improve conversions.

What Does OptimizePress Provide?

There are many touchdown web page creators in the official WordPress plugin listing, nevertheless most of those plugins are easy options.

In distinction, OptimizePress affords an entire suite of selling instruments.

It lets you convert guests into subscribers after which funnel these subscribers into gross sales pitches in order that they develop into clients.

OptimizePress Home Page

All of it begins with touchdown pages.

Touchdown pages are used to seize the consideration of tourists and encourage them to subscribe to your electronic mail advertising and marketing listing.

Subscription types will be created and modifed utilizing OptimizePress’s drag and drop visible builder OptimizeBuilder.

Landing Page Form Examples

While you may create touchdown pages from scratch, OptimizePress supplies over 40 touchdown web page templates to customers. All types are GDPR compliant and are responsive in order that they give the impression of being nice on cell units too.

You possibly can create touchdown pages in minutes utilizing these pre-made layouts by merely altering textual content and pictures.

There are templates for companies, webinars, affiliate touchdown pages, eBooks, optin pages and extra.

OptimizePress Landing Page Examples

As soon as a customer has entered their info into considered one of your enroll types, you may move it onto considered one of the dozens of electronic mail advertising and marketing companies which are supported by OptimizePress.

The connection service Zapier can also be accessible, which opens up 1000’s of extra apps and companies you may connect with.

OptimizePress Email Marketing Services

Gross sales Pages are designed to assist convert guests into patrons and OptimizePress comes packaged with dozens of gross sales templates.

OptimizePress additionally supplies many instruments that will help you persuade guests to enroll together with movies, countdown timers, progress bars and extra.

OptimizePress Sales Page Template Examples

A bunch of buying cart options can be utilized with OptimizePress to will let you course of buyer funds.

OptimizePress Supported Shopping Carts

Certainly one of the key options in OptimizePress is advertising and marketing funnels.

You need to use funnels to drive guests into changing into subscribers after which clients. OptimizePress lets you create a novel gross sales course of that will help you do that.

For instance, you may ship subscribers to free coaching movies and programs after which encourage them to improve by providing low cost codes.

OptimizePress Sales Funnel

Put merely, OptimizePress is designed to deal with all points of your electronic mail advertising and marketing and gross sales conversions.

Getting Began with OptimizePress

After getting signed as much as OptimizePress, you may log into the OptimizePress membership space.

The membership dashboard permits you to see the present standing of your plan and directs you to obtain the OptimizePress Dashboard WordPress plugin.

OptimizePress Membership Dashboard

Beneath, you will notice a big assortment of video tutorials that will help you discover ways to use OptimizePress along with the newest information and updates.

A getting began guidelines can also be displayed right here to information you thru the set up course of.

OptimizePress Getting Started Checklist

OptimizePress requires you to license every area you propose on utilizing the plugin with.

Licensed Sites

To put in OptimizePress out of your web site, you first have to obtain the OptimizePress Dashboard WordPress plugin from the downloads space.

The web page builder OptimizeBuilder and the WordPress theme Sensible Theme may also be downloaded from right here.

OptimizePress Downloads

When you add and activate the OptimizePress Dashboard WordPress plugin, you may be requested to hook up with your essential account.

Connect Your OptimizePress

After authorising your web site area, you will notice the essential dashboard of OptimizePress. From right here, you may set up and activate OptimizeBuilder and Sensible Theme.

When you have signed as much as the Suite plan, you may also set up the OptimizeFunnels and OptimizeUrgency WordPress plugins.

OptimizePress Dashboard

Providers and apps will be related in the subsequent tab.

OptimizePress Integration List

For many apps, while you click on to attach it to OptimizePress, you may be taken to the web site to verify authorisation.

Connect to a Service

The settings space has seven tabs, however the builders ought to actually have positioned all settings on one web page as every part solely has one setting to regulate.

From this space you may outline what put up varieties OptimizePress is enabled for, join Fb, enter your Google ReCaptcha settings, enter your OptimizePress affiliate hyperlink, allow scripts and types, allow legacy options and outline the request timeout interval.

The settings space additionally has a hyperlink to the OptimizePress assist centre.

General Settings for OptimizePress

Now that OptimizePress has been arrange, you can begin creating advertising and marketing pages.


After getting activated the OptimizeBuilder WordPress plugin, you will notice an choice to create new pages in the OptimizePress Dashboard.

Templates are filtered by classes similar to touchdown pages, thanks pages and launch pages. Saved templates are listed right here too.

Every templates will be previewed earlier than you choose it.

Create a New Page

OptimizePress locations many templates into collections.

Collection of Templates

Template collections are helpful as they group collectively many alternative templates for a particular matter.

For instance, the cyber gross sales assortment has optin-forms, gross sales templates and thanks templates, and all have been designed round a “Cyber Monday” kind gross sales promotion.

Cyber Sales

When you choose a template, you might be requested to call it and choose what put up kind it will use.

Creating a New Template

OptimizeBuilder works in an identical strategy to different WordPress web page builders.

The primary menu is displayed at the prime of every web page. Once you click on on a menu merchandise, a settings field is displayed in a sidebar at the left-hand aspect of your web page.

The primary canvas space exhibits your template. Once you hover any a part of your web page, you will notice choices to maneuver it, edit it, duplicate it, modify styling and extra.

OptimizeBuilder Interface

OptimizeBuilder integrates into WordPress in an identical means as web page builders similar to Divi Builder, so you may also launch OptimizeBuilder from the WordPress editor.

Edit with OptimizePress

The primary possibility in the OptimizeBuilder menu is the parts listing.

The highest of the listing exhibits format parts for sections, rows and columns. These can assist you construction your format.

Beneath one can find 30 common parts. There are parts for photographs, movies, testimonials, optin-forms, Fb feedback and extra.

World parts will be discovered through the subsequent button.

Elements List

The sections listing shows dozens of pre-made sections. These will be nice time-savers as they are often dragged and dropped into any a part of your web page.

There are sections for name to actions, testimonials, pricing tables and extra.

OptimizeBuilder Sections

Settings will be accessed from inside the visible editor too.

The accessible settings are web page settings, web page background, headline typography, physique typography, web page scripts, customized CSS, export template and revisions.

It’s value checking by means of all settings, if solely to regulate textual content and background colors.

OptimizeBuilder Settings

OptimizeBuilder lets you create pop-up types which are positioned over your web page.

You possibly can customise each facet of the pop-up together with styling, margins, content material and animation.

PopUp Overlay Settings

At the right-hand aspect of the menu, you may undo and redo adjustments and examine your format in desktop, pill and cell units.

There are additionally buttons to preview your format outdoors of the visible builder, entry the OptimizePress documentation space, shut the editor and save your format.

OptimizeBuilder Menu

Pre-made templates and sections are an important place to begin for brand spanking new pages.

OptimizeBuilder lets you modify each facet of your format, so as soon as a template has been dragged into the canvas space, you simply want to change it to fit your wants.

Adjusting Colours

Like several drag and drop web page builder, you do have to spend time utilizing OptimizeBuilder to completely perceive what it can do, however you may be stunned at how rapidly you’ll choose it up.

OptimizePress SmartTheme

OptimizePress comes packaged with a WordPress theme known as SmartTheme.

It’s a minimal WordPress theme that acts as a canvas for OptimizeBuilder, nevertheless it does function styling choices, web page choices and helpful settings for opt-in types.

All theme settings can be found inside the WordPress theme customiser so you may see the adjustments you make in real-time.


OptimizePress can be utilized with any WordPress theme, nevertheless in case you are creating an internet site from scratch for advertising and marketing functions, SmartTheme is a good alternative.

The Price of OptimizePress

The Important plan for OptimizePress retails at $99 per yr and grants utilization and help for one web site.

It lets you create an infinite variety of pages and offers you entry to all core options.

The Enterprise license prices $149 per yr. Upgrading will increase utilization and help as much as 5 web sites and contains entry to the OnePage membership course. It additionally lets you add shortage alerts utilizing the the OptimizeUrgency WordPress plugin and offers you entry to over a million images on Unsplash.

The Suite plan prices $199 per yr. It will increase utilization and help to 20 web sites and allows you to create advertising and marketing funnels utilizing OptimizeFunnels. The hosted opt-in software program OptimizeLeads can also be included with this package deal.

OptimizePress Pricing

All plans provide help, product updates and entry to month-to-month webinars.

No free trial of OptimizePress is out there, nevertheless all purchases include a 30 day a refund assure so you may obtain a full refund should you discover that OptimizePress will not be what you might be searching for.

OptimizePress Money Back Guarantee

The important, enterprise and suite plans, have been created for private use solely.

If you’re trying to create pages and gross sales funnels for purchasers, that you must improve to considered one of OptimizePress’s company plans.

The Company Customary plan retails at $399 per yr and permits set up on as much as 15 consumer web sites. This restrict will be elevated to 40 consumer web sites should you improve to the Company Professional plan that prices $599 per yr.

Options to OptimizePress

OptimizePress is undoubtedly an important product, nevertheless there are different good touchdown web page options on the market which you also needs to contemplate.

1. Thrive Architect

In the WordPress world, considered one of the hottest options to OptimizePress is Thrive Architect (our evaluate).

Developed by Thrive Themes (our evaluate), Thrive Architect affords a visible drag and drop touchdown web page builder and 325 high-quality pre-made templates.

Many instruments are included that will help you create gross sales copy and it helps all main electronic mail advertising and marketing companies.

A single license will be bought for Thrive Architect for less than $67.

Thrive Architect Landing Pages

Most different superior touchdown web page options are usually hosted options which are offered on a Software program as a Service (SaaS) foundation.

Normally, these hosted options are costlier than OptimizePress and Thrive Architect, but when your online business depends on advertising and marketing instruments to drive visitors and gross sales, it could also be a value value paying.

2. Unbounce

Unbounce retails from $99 per 30 days or $79 per 30 days if paid yearly. It affords a contemporary touchdown web page builder and pop-up creator, over 100 pre-made templates and integration help for dozens of purposes and companies.

3. LeadPages

Lead Pages retails from $37 per 30 days or $25 per 30 days if paid yearly. It may be used to construct web sites, touchdown pages, pop-ups, alert bars and extra.

My last advice is Instapage. Obtainable for $199 per 30 days or $149 per 30 days if paid yearly, the service affords a touchdown web page builder, promoting integration and a ton of experimental options similar to heatmaps and break up testing.

Last Ideas

OptimizePress is a superb touchdown web page and advertising and marketing answer.

The standard of pre-made templates which are included with the WordPress plugin is implausible and its web page builder simplifies the job of making and modifying touchdown pages and gross sales pages.

Get OptimizePress

Retailing from $99 per yr, OptimizePress can also be considered one of the most inexpensive superior touchdown web page answer accessible on-line.

To study extra about what it can do, please try the official OptimizePress web site. Be sure you try the demo that’s accessible there to get a greater understanding of what the product can do.

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Thanks for studying.


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