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Is It a Ranking Factor?

For years, web optimization professionals have lived inside Google Search Console (beforehand often called Google Webmaster Instruments) nearly as if we’re constructing our personal Sims world for web optimization.

If you happen to’ve mastered the artwork of optimizing your web site with the assistance of Google Search Console, you almost certainly have your web site on lock.

However does Google Search Console play a position in Google’s rating elements? Are you able to profit immediately from connecting your web site to Google Search Console?

Let’s get these questions answered beneath.

The Declare: Google Search Console As A Ranking Issue

At one level or one other, I’m positive you’ve heard the parable that utilizing Google Search Console can enhance your rankings. It’s the identical with different Google merchandise (e.g., Google Analytics, Google Adverts, Google AdSense).

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However is that each one a rumor?

Let’s put this fantasy to relaxation formally.

The Proof of Google Search Console As A Ranking Issue

Is Google Search Console A Ranking Issue?

I hate to interrupt it to you, however Google Search Console will not be a rating issue.

You’ll be able to decide this primarily based on previous data Google has confirmed associated to Google Analytics and Google Adverts not being a rating issue.

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That is such an apparent no that nobody even talks about it.

The closest I’ve seen Google handle that is Google’s John Mueller responding to a Reddit thread from 2018, which requested:

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“How vital if in any respect is it to run totally different web sites on totally different search console and analytic accounts?”

John’s reply:

Screenshot by writer, July 2021

“There’s no rating benefit from utilizing separate accounts.”

Google Search Console must be used as a information supply to assist savvy web optimization execs make data-driven selections about their web optimization technique.

Do I Have To Use Google Search Console To Be Seen In The SERPs?

No, you don’t want to make use of Google Search Console to be proven within the search outcomes.

Google stakes its claim within the sand in its help documentation:

GoogleSearchConsoleScreenshot by writer, July 2021

You don’t have to join Search Console to be included in Google Search outcomes, however Search Console helps you perceive and enhance how Google sees your web site.

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Can I Use Google Search Console To Rank Larger?

Sure and no.

Simply implementing Google Search Console in your web site received’t routinely spring you to place #1. However you should utilize the information from Google Search Console to enhance your web optimization.

As an illustration, you should utilize Google Search Console to:

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I like to consider Google Search Console as a reward from Google to assist uncover potential points with my web site.

Google Search Console As A Ranking Sign: Our Verdict

Definitely Not

Google Search Console isn’t normally related to rating elements. However now we will formally put this rating issue fantasy to relaxation.

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It seems that Google Search Console will not be the perpetrator of your rating drops.

However even higher?

It’s an superior device that may show you how to perceive how Google ranks your web site. It paints a vivid image of how Google views your web site.

Featured picture: Paulo Bobita

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