How to Write the Best Freelance Proposal (Free Template) in 2021

It pays to find out how to write a contract proposal, whether or not you’re new to the world of freelancing, a seasoned veteran in your subject or freelancing whereas working a full-time job. Convincing potential shoppers that you simply’re the finest match for the job (with a powerful freelance proposal) is a useful ability to study early on.

Writing a powerful freelance proposal that may beat out skilled opponents, is instrumental to profitable the finest tasks and rising your revenue as a freelancer.

If carried out proper, a really nice freelance proposal will make your potential shoppers need you, much more than you need them.

That will help you get began on the proper foot, I’m freely giving my confirmed freelance proposal template free of charge proper right here.

Free Obtain: My Excessive-Changing Freelance Proposal Template

Now, past simply the precise format of the freelance proposal template you’re utilizing, it’s best to all the time try to put collectively a contract proposal that’s designed to present significant options to your potential shopper, not one which simply lists out your service choices like a menu for them to select from.

And on prime of that, in order to stand out from the crowd in a busy inbox, you’ll additionally want to excellent your chilly electronic mail outreach technique.


Much more importantly, you want to talk your customized options in the approach your potential shoppers needs to learn it. Whether or not that’s in the physique of an electronic mail, by on-line proposal software program, through mail, or by utilizing the finest freelance contract template, you want to have a powerful understanding of who your shopper is earlier than you even get the ball rolling.

This deep understanding of your potential shoppers is a core basis that’s been reiterated many instances by extremely profitable freelancers and entrepreneurs in the enterprise books they’ve written and on-line enterprise programs they’ve taught.

Lengthy earlier than you strategy your potential shopper, it’s best to have a really clear understanding as to why they ought to rent you for the job. It will problem you to perceive the mission, the shopper’s distinctive wants, how your robust fits will match into the equation, and precisely how one can ship the most worth. By time you really attain out to them with a proposal, your purpose is to perceive their wants inside & out.

Contemplating that extra individuals than ever are going it alone as freelancers and solopreneurs (54 million in the US alone), your freelance proposal wants to do an unbelievable job at promoting your providers and profitable new shoppers.

In such a cutthroat setting, something lower than your very best most likely received’t get you very far.


How to Write a Freelance Proposal That Converts (Free Template)

  • Make a Strong Entrance
  • Sell Your Strengths
  • Anticipate and Answer Questions
  • Select and Include Relevant Work Samples
  • Use a Visually Appealing Freelance Proposal Layout
  • Disclosure: Please be aware that a few of the hyperlinks under are affiliate hyperlinks and at no extra price to you, I’ll earn a fee. Know that I solely suggest services I’ve personally used and stand behind. Whenever you use considered one of my affiliate hyperlinks, the firm compensates me, which helps me run this weblog and maintain all of my in-depth content material freed from cost for readers (such as you).

    That will help you write simpler freelance proposals and win larger paying shoppers, you’ll be able to choose up my free downloadable freelance proposal template over right here.

    With that in thoughts, pulled straight from my very own enterprise as a contract content material marketer, listed below are my 5 confirmed steps to writing the finest freelance proposal you’re able to.

    1. Make a Sturdy Entrance

    What are you doing to wow them straight out the gates? What makes your electronic mail completely different from all people else throwing their hat into the ring for this gig?

    A charming entrance that excites, exhibits you probably did your analysis, and delivers precise worth, is what is going to kindle a direct curiosity in your potential shopper’s thoughts. Begin by discovering the proper distant freelance gigs on websites like Contena (in case you’re a contract author),, Hubstaff Talent, and skim by my Final Information to Touchdown a Distant Job.

    Then, in case you’re in a position to attain your potential shopper shortly after they’ve posted their request for assist, you’ll considerably enhance your possibilities of touchdown the job.

    When you’re a contract author sending a chilly electronic mail to open up a line of communication with a possible shopper to your weblog publish concept writing providers, begin with a topic line like, “My 6 Steps to Driving Site visitors for [Company Name].”

    This offers them the prompt recognition that you simply’ve already spent a while laying out a proposed technique, and that you simply’ve probably carried out your homework on their enterprise & business.

    On this preliminary electronic mail (a pair hundred phrases most), you’ll contact calmly on every of your steps and proceed to weave in how your confirmed expertise and strengths in doing this in the previous, will make you the apparent selection for this job. Simply bear in mind to keep away from any pointless enterprise slang that doesn’t add worth to the dialog.

    Since a contract proposal is successfully a type of an elevator pitch, explaining why you’re certified for the job, shortly showcasing your strongest (related) skills is important to the dialog. You additionally need to convey confidence in your potential to get the job carried out with out coming off as boastful.

    Making a powerful entrance additionally means demonstrating your dedication in direction of the mission. You need to present you’ve already bought some pores and skin in the recreation.

    This may come in the type of crafting a fast and soiled wireframe for an internet design mission in case you’re a contract developer, writing a 100 phrase weblog publish define for some proposed content material in case you’re a contract author, or sketching out potential emblem design ideas in case you’re a freelance designer.

    Sound like an excessive amount of work up entrance? Effectively, the actuality is, this strategy is how I persistently win almost each mission I bid on. What you lose in uncompensated time, you make up for by demonstrating your creativity and want to work with the shopper, which is able to solely enhance your possibilities of nailing the bid. It is a type of what I like to name alternative administration.

    2. Promote Your Strengths

    No matter the job you’re making use of to do for a possible shopper, it’s your job to tailor your strengths to that specific job. Studying how to spotlight your most engaging skills for the particular wants of a person shopper is a useful ability, and considered one of the most frequent items of recommendation I give to freelancers who need to start a business of their own. If you need a boost of confidence, take a quick break and browse through my list of motivational quotes that’ll get you into the right mindset for pitching your A-game.

    If you have the marketing skills and blogging skills to really sell yourself as a strong content marketer, and not just a freelance writer, then lean on those strengths—give them proof of the results you’ve driven for previous blog posts.

    If you’re targeting a logo design project, make sure you elaborate on your creative skills first. Show them that your previous work aligns with the design aesthetic you think they’re going for with their rebrand.

    If the project is to proofread a highly technical neuroscience paper, focus on your relevant degrees, and if possible point to other papers within this space that you’ve edited in the past.

    5 Steps to Writing the Perfect Freelance Proposal with Ryan Robinson on ryrob

    Don’t make the mistake of focusing on unrelated or irrelevant strengths (and always keep your proposals as short as possible).

    Attempting to cram everything you know about writing or marketing into your proposal is an easy shortcut to landing in the reject pile. Consider listing two or three of your best qualities in terms of how they relate to this particular job, and elaborate on them one by one.

    There’s an art to providing just enough detail to help a client understand how your strengths are useful to their business, but not going too far and giving them a full resume highlighting every positive asset.

    3. Anticipate and Answer Questions

    Unfortunately, not every employer provides a thorough list of expectations or questions for you about their project.

    While vague project descriptions can be a bit confusing, you should capitalize on these opportunities by demonstrating your knowledge and experience right off the bat. Show your client that you can identify their problems and propose solutions proactively and also you’ve already taken a giant step towards closing the deal.

    For instance, a frequent query that I used to be incessantly requested when making use of for brand new tasks, was if I had carried out this actual sort of job in the previous. Now, I anticipate and reply this query earlier than they even have the likelihood to ask me instantly. In my preliminary attain out electronic mail, I’ll embrace a hyperlink or two over to examples of profitable campaigns I’ve ran in the previous (demonstrating my potential to replicate these outcomes).

    To assist anticipate what your potential shopper might ask of you, try to think about your self in their footwear.

    What kind of unstated issues or points would possibly they’ve skilled up to this level? When you’re looking for to assist with a web site rebrand, take cautious be aware of present disjointed branding, poor high quality pictures or logos, and provide up your fast ideas on the path you’d need to take, in case you’re employed on to assist.

    Place a metaphorical heat blanket round them by addressing issues with this mission, that they might not but pay attention to. In the event that they’re trying to rent skilled assist, likelihood is they might not totally perceive what goes into designing new web site options, making a model e-book, or crafting compelling weblog content material. Need to study extra about that? Dive into my checklist of all the finest running a blog programs to construct your abilities as we speak.

    When you’re already skilled in your area, you’ll know what kind of expectations a shopper might need and what usually goes improper when it comes to the sort of labor you deal with.

    How to Write the Best Freelance Proposal with Ryan Robinson ryrob

    Nothing will make a possible shopper really feel extra comfortable with you taking over their work at home job, than listening to issues (and recommendation) from a well-versed freelancer who’s been there and carried out that—even when that is simply your facet hustle and you’ve got one other job that instructions extra of your time. When you craft your solutions along with your expertise in thoughts, it’ll place you squarely forward of the pack.

    4. Choose and Embrace Related Work Samples

    It’s important that your portfolio and proven work examples speak for themselves. Make sure you cherry-pick only the best and most relevant samples to include with your freelance proposal.

    Employers are eager to see that that you have formerly worked on something similar to their project. It makes sense, if you’ve done this exact type of job in the past, they have a sense of reliability that you’ll be able to replicate or exceed your results from before.

    Pick a couple of great samples and link off to them in your reach out email and within your freelance proposal. Briefly explain in a sentence or two, how your contribution helped the previous client accomplish their goals.

    If you’re new to freelancing and don’t have any relevant samples to send over, then the best you can do is create some of your own. Build a portfolio website, write example blog posts, design your own logos, crunch sample data, show you’re experienced at teaching others how to make money blogging.

    When you send over a link to your portfolio that shows you can accomplish for yourself, what they’re seeking to have done within their own business, you’ll immediately pique their interest. If you’re still looking for the best places to find great freelance gigs and remote jobs, check out my ultimate guide to landing a remote job.

    5. Use a Visually Appealing Freelance Proposal Layout

    First impressions are everything, which is why a winning freelance proposal should be aesthetically pleasing, crisp, and well-organized.

    5 Steps to Writing the Best Freelance Proposal on ryrob dot com with Ryan Robinson

    Even before potential clients start reading your proposal, they will certainly form an attitude towards the content of your work, solely by the looks of it. Depending on what you’re proposing, you might need nothing more than a simple Microsoft Word document to state your case, or you might require something snazzier to sell your services—especially if you’re working on an internal project proposal for a corporation you already work with.

    In my very own freelance enterprise, I select to use apps like Bonsai, which I really feel give my freelance proposals a visible edge above the common proposal. Bonsai has an superior free trial, so you’ll be able to test it out for your self risk-free. Right here’s the Bonsai free trial.

    When you want to ship proposals purely in the physique of your emails and wish to keep away from fancy-pants on-line instruments, I’d suggest no less than utilizing an invoicing device like FreshBooks.

    If nothing else, utilizing a extra superior visible structure device offers me the alternative to talk that I place a excessive worth on private branding and sustaining top quality deliverables.

    Using these 5 steps to create your freelance proposals, will make sure you’re doing all you’ll be able to to set your self other than the competitors.

    Whether or not your purpose is to land larger paying shoppers to your present enterprise or validate your concept for a service providing to get into, beginning with a strong basis of having the ability to pitch your self is crucial.

    Seize my (free) freelance proposal template as we speak.

    Free Obtain: My Excessive-Changing Freelance Proposal Template


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