How to Write an eBook in 2022 (and Sell 1,328 Copies of Your eBook)

Based mostly by myself expertise studying how to write an eBook (and promoting these eBooks) each right here by myself weblog for the previous 10+ years to an viewers of 500,000 month-to-month readers—and as a employed guide for manufacturers like Adobe, Zendesk, Gusto & Shut… that is my final information about how to write an eBook (and efficiently promote it) at the moment.

How to Write an eBook (and Sell 1,328+ Copies) in 2022

Table of Contents

  • Choose a Smart eBook Idea to Write About
  • Develop the Outline (and Structure) of Your eBook
  • Map Out the Ideal Length and Start Writing Your eBook
  • Pick the Right File Format for Your eBook
  • Design an Eye-Catching eBook Layout and Cover
  • Sell Your eBook to Your Existing Audience
  • Expand Your Reach by Selling Your eBook on Amazon
  • Disclosure: Please notice that some of the hyperlinks under are affiliate hyperlinks and at no extra price to you, I’ll earn a fee. Know that I solely suggest services and products I’ve personally used and stand behind. While you use one of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and maintain all of my in-depth content material free of cost for readers (such as you).

    Since writing one of my hottest eBooks to-date, The Habits of Highly Successful Bloggers, I’ve offered greater than 1,328 copies to my viewers alone.

    That’s translated into a complete of $9,296 in income for my weblog enterprise—all from a single asset that I slowly wrote over the course of only a couple weeks on the facet of my day job a couple of years in the past. Right here’s a screenshot of the gross sales figures for the reason that first model of this eBook got here out towards the tip of 2016:

    Need to know the perfect half about writing and promoting eBooks?

    You don’t even want a big viewers to begin producing a significant quantity of gross sales—so long as your eBook actually solves a transparent want in a distinct segment with confirmed demand.

    Whether or not you’ve began a weblog of your individual or not… you may generate a considerable quantity of revenue by promoting eBooks on a social media platform the place your audience spends rather a lot of time.

    Take for instance the previous Amazon AWS developer, Daniel Vassallo, who solely not too long ago left his day job to begin educating the numerous classes he’s discovered as a developer (and now self-taught marketer) all through his profession. He’s offered properly over $150,000+ in eBooks virtually solely on Twitter, and is beginning to increase into video programs:

    Daniel Vassallo Tweet Screenshot of How He Wrote an eBook and Sold $100,000 in Revenue

    If Twitter (or social media in basic) isn’t your factor, no worries…

    One of my weblog readers, Raza Imam, has constructed a $5,000/mo passive facet enterprise the place he writes eBooks and sells them solely on Amazon. Right here’s a snapshot of one of his first eBooks rating because the #1 bestseller in the final Males’s Well being class—out of all associated books on Amazon on the time:

    Example of How to Write an eBook and Become a Bestseller on Amazon (Raza Screenshot)

    A number of of his eBooks have change into #1 bestsellers inside their area of interest classes on Amazon because of this of investing time into perfecting his listings (and writing a genuinely helpful guide)—two matters we’ll be speaking rather a lot about right here in this information. Nevertheless, all of that is to say…

    You don’t want an enormous viewers in order to write an eBook (and efficiently promote it).

    First earlier than we dive into this information, I wished to reply a couple of of essentially the most continuously requested eBook-related questions I subject from my readers (click on to increase every query and see my solutions).

    Why ought to I write an eBook (as a blogger)?

    Many bloggers take the following step from writing weblog posts to writing their very own eBooks. It’s a pure development for bloggers in specific, as a result of we’re already used to writing rather a lot of content material.

    Plus, after spending time cultivating and studying out of your rising viewers (regardless of the scale), you begin to perceive what folks need—and what varieties of matters would possibly work properly for an eBook. There are rather a lot of very compelling causes for bloggers to find out how to write an eBook early on in their journey, together with:

    • eBooks enable you entice guests to your weblog and set up authority: A large profit to writing an eBook, is that it will possibly entice new folks to your weblog—and it helps set up your self as an authority inside your weblog area of interest. Even in case you’re already writing long-form content material, an eBook gives the look that you just’ve taken your weblog to the following degree. It’s a better worth asset than a public weblog publish, and thus provides a way of accomplishment and experience to your readers.
    • Your eBooks might help additional educate readers: An eBook permits you to take an thought that may curiosity your viewers and provide you with an alternative to dive even deeper into the subject material by means of an eBook (and you may cost for extra steerage). One of the best ways to provide you with eBook concepts, is to take a preferred subject in your weblog and evolve it into an much more useful route as an eBook.
    • You’ll be able to develop your e-mail checklist with a (free) eBook: Rising your e-mail checklist is one thing I all the time encourage bloggers to concentrate on as soon as they’re prepared to take into consideration how they’ll finally generate income running a blog. When readers subscribe to your e-mail checklist, you’re given just a little entry to their lives. As a substitute of merely leaving your weblog and forgetting you exist, they’re saved up to date about related content material you’re creating. So as to entice new e-mail subscribers, many bloggers like to provide one thing helpful to their readers. That is usually referred to as a “lead magnet” as a result of persons are extra prepared to give their e-mail handle in the event that they get one thing in return.

    From a excessive degree, an eBook is an ideal instance of a robust lead magnet that may not solely convey you extra new readers, but in addition convert these readers into subscribers or prospects—as a result of a well-written eBook is one thing with a excessive perceived worth in a supply format that persons are already conditioned to buy. My free running a blog books are one of my hottest lead magnets, to-date.

    Are eBooks a great way to generate income from a weblog?

    Writing and promoting an eBook will be one of the simplest, lowest-effort methods to begin being profitable out of your weblog, particularly in case you’ve already printed an honest quantity of helpful content material—and have a daily move of readers coming in to eat your weblog posts. A share of your readership will virtually all the time have an interest in taking their studying to a deeper degree if the subject material of your content material stands to profit them in a significant approach, and an eBook is a good way to ship extra in-depth content material.

    As your credibility and credentials change into extra respected inside your area of interest, extra readers are going to be prepared to pay cash to your professional recommendation (in the format of an eBook).

    What sort of eBook ought to I write?

    For the sake of this in-depth information about how to write an eBook, we’ll be targeted primarily non-fiction eBooks. Fiction eBooks have a definite worth and may lead to income, however our focus right here might be on non-fiction content material—as a result of the overwhelming majority of weblog niches are geared extra towards serving useful instructional content material inside their industries (moderately than the much less business-connected route of fiction eBooks).

    On prime of that, a transition into writing a non-fiction eBook is virtually seamless for many bloggers. So what sort of non-fiction eBooks would possibly you give you the chance to write?

    • Information (How-To) eBook: A how-to information guide might be one of essentially the most pure matches for bloggers to write. Most bloggers usually share their greatest recommendation about how to do one thing in an article on their blogs—and an eBook that goes into even better depth, solutions all the commonest questions with sensible tutorials or offers extra steerage than others in your trade, can translate very properly into an eBook.
    • Self-Enchancment eBook: A self-improvement guide can also be a standard format that works properly in many niches. Angles for this kind of eBook may embody how to attain your targets (as pertaining to this specific area of interest), how to be extra calm, health routines, wholesome consuming and so forth.
    • One Huge Thought eBook: One other in style class of eBook is the “one huge thought” format. That is the place you are taking a single idea folks can relate to (or be enticed by) and actually drive house its relevance. The enchantment of these sorts of books, is that they’re usually straightforward to market. Individuals are usually most in books (and recommendation) that may remedy their ache factors with one main answer. Due to this fact, taking every part a few topic and making a compelling case for the profit that may be had my making one main change—as opposed to ten small ones—is interesting.
    • Interview Fashion eBook: One other sort of eBook that’s gained rather a lot of recognition, is structuring it round interviews with different people who find themselves notable in your subject. This is able to be related to my publish about the perfect running a blog ideas from prime bloggers. As a substitute of only a few paragraphs from every contributor, you could possibly increase their recommendation into an complete chapter devoted to the recommendation they’ve shared—and the way it may be virtually utilized in the true world. This model of eBook can work in many alternative niches, and is one of my favourite codecs since you get to not solely collaborate with individuals who have related pursuits, however it additionally builds an aspect of promotion into your content material. These you characteristic might be probably to share your eBook with their viewers, giving it way more attain.

    Earlier than we dive into this eBook writing information, listed below are a couple of stunning eBook statistics I discovered that’ll present you the worth of studying how to write an eBook this 12 months:

    These are just a few of the advantages you may expertise by writing an eBook to your viewers—whether or not it’s a long-term weblog technique to drive extra site visitors, a free obtain to set up relationships with new readers, or approach to generate income out of your weblog. Your causes for writing an eBook could also be completely different from these right here in this information, however know that writing one can do rather a lot to improve your weblog promotion efforts.

    Now, let’s dive into my final information about how to write an eBook.

    1. Select a Sensible eBook Thought to Write About

    Step one in studying how to write an eBook, is ensuring you select a wise eBook thought (subject space) that’ll not solely resonate with readers, but in addition mesh properly with your individual pursuits & targets.

    How to Choose a Topic for Your eBook (Screenshot of Book and Computer) During the Writing Process

    What varieties of eBook concepts in your niche have a strong potential to generate sales—or at least email subscribers (if you’ll be writing a free eBook to use as a lead magnet)?

    The most important mistake to avoid at this stage is being sure you don’t write an eBook about a topic that doesn’t have any real, proven demand in the marketplace. So, let’s talk about how to make sure you’re writing an eBook on a subject that’ll actually excite people.

    Here’s my step-by-step process for choosing the best eBook idea to write about:

    Which eBook Ideas Excite You Most?

    When you’re choosing an eBook idea to write about, you should always start with considering subjects you personally want to explore and write more about. Ask yourself questions like:

    • What are one or two eBook ideas I could write about for days on end, if I had all the time in the world?
    • Of all the things I’ve written on my blog, which topics do I personally enjoy the most?
    • Which topics am I uniquely qualified to write about (based on my own blogging skills and experiences)?
    • What kinds of subjects do you feel particularly confident in talking (or writing) about?

    You’ll be spending a lot of time with this topic when you begin the process of learning how to write an eBook—so be aware that if you’re unenthusiastic about it, you’ll have a difficult time trying to write an entire eBook on the subject.

    Which Topics Does Your Audience Crave More of?

    Just as important as making sure you’re writing an eBook about a subject you personally care about, is having confidence that you’re also choosing an eBook idea that your target audience will be interested in.

    What kind of eBook idea would entice your first-time blog readers to sign up for your newsletter—or for your existing readership to pay their hard-earned money in order to read and benefit from?

    Remember there’s a ton of free information on the Internet already, so what can you write that your readers are truly craving solutions to—yet can’t easily be found elsewhere (at least in the same level of quality, depth, value or uniqueness)?

    Here are a few ways to discover which eBooks ideas your audience will likely be most interested in:

    • Ask them. Novel idea, right? If you’re thinking about writing an eBook, start by asking your existing audience (even if that number is small today), what would benefit them to have an eBook about. You can ask that question over mass email through your newsletter, in a post on your blog, directly through one-on-one messages and on social media. If you have a few eBook topics you can’t decide between, try polling your readers with a short survey to see which topics resonate most with them.
    • Look at your best-performing pages. Go back through your blog and analyze which blog post ideas have performed the best. Which topics have gotten the most social shares and traffic? Which ones received the most comments? Doing this might give you a good springboard for an eBook idea.
    • Review past comments and questions. What are some of the questions that your readers have consistently asked you either in the comments, via email or on social media? What is a general theme that comes up again and again? These questions can give you fantastic eBook ideas that address real reader needs.

    Ultimately, the best eBook ideas will live at the intersection of what you want to write about—and what your readers want to learn more about.

    How to Choose an eBook Idea Your Readers Will Love (Screenshot of Graph)

    If you can find that area of overlap, you’ll have cracked the code to learning how to write an eBook that has serious revenue potential.

    That being said, you can also reach a point where over-analysis leads to inaction. If you’re still feeling conflicted about choosing from amongst a pool of multiple eBook ideas that live at the intersection of your own interests and your audience’s desires, my advice is to go with your gut and choose the topic you feel most drawn toward.

    For example, if you were running a vegan food blog (like my girlfriend’s, Vegan Anj), then one of essentially the most impactful eBooks you could possibly probably write for an viewers that’s looking for assist in making a transition to a vegan way of life, would come with a full on vegan grocery list for buying inspiration and a compilation of straightforward, attainable recipes to get began with. I’ll quickly be experimenting with some content material of my very own in this area over on my facet weblog, VeganTable.

    Analysis the Competitors

    This recommendation applies to every bit of content material you create—from writing a weblog publish all the best way up to creating eBooks, programs, webinars or in any other case. Earlier than you start a brand new challenge, analysis your competitors. It’s all the time a good suggestion to see what others have already written, how they’ve written it and the way profitable it seems to have been.

    Seek for eBooks on the matters you’re contemplating over on Amazon to see what number of outcomes there are, how the titles are framed and see the quantity of purchases (or evaluations) these books have:

    Screenshot of Competitor Research (Amazon Search Results for Books)

    Poke round on the highest ten blogs inside your area of interest to see how a lot they’ve coated the topic too.

    • Which precise matters have they coated in an eBook format?
    • Have the eBooks you’ve been ready to uncover seem to be well-written?
    • Are there any apparent gaps or shortcomings you could possibly do higher at?

    In case you’re simply now studying how to write an eBook and this’ll be your first—I’d suggest steering away from matters in your area of interest that’ve been coated by tons of (or hundreds) of folks in an eBook format.

    This isn’t to say you shouldn’t finally write an eBook a few subject that has clear demand, however moderately that your efforts in your first eBook could be higher spent on a extra area of interest subject (with decrease competitors) which you can be taught and construct momentum with.

    For instance, if somebody notable in your area of interest has only recently printed an distinctive eBook overlaying a subject you’re contemplating, it’ll be much more tough to outrank that individual at the moment. It’s most likely not value your time as a starting eBook author to pursue that very same subject—until you’re uniquely certified to write an eBook that’s considerably higher.

    Nevertheless, you might discover that the eBooks in a subject are you’re contemplating are usually not properly written, or present very restricted data. If so, it might truly be an awesome alternative to write one thing that’ll actually present considerably extra worth to the readers in this area.

    • What’s a comparatively in style subject that hasn’t been happy properly in your area of interest?
    • What’s one thing that you just assume folks would have an interest in, however nobody is writing a lot about?

    In case you can determine this out, then you definitely’ve hit an actual candy spot together with your subject to write an eBook about.

    One small caveat to this rule could be in case you’re changing an extended weblog publish right into a free eBook that may be provided as a downloadable useful resource your weblog (like my free running a blog books).

    The profit of this tactic, is that some of your readers who could also be in a rush usually desire grabbing a PDF eBook model of an extended weblog publish that they’ll return to later, like for instance my information about how to begin a weblog.

    Do Key phrase Analysis to Determine on Your eBook Title

    Put merely, key phrase analysis is a fast analysis course of that many bloggers (myself included) use to provide you with weblog posts concepts which are all however assured to finally generate site visitors—in order to affirm that persons are already trying to find the matters they’re contemplating writing about.

    I like to recommend taking the free key phrase analysis device, Twinword Ideas, for a spin:

    Keyword Research Tool (Twinword Ideas Homepage Screenshot)

    Doing key phrase analysis earlier than you find out how to write an eBook and actually dive in, will enable you determine what persons are already trying to find (because it relates to the subject of your eBook), and determine the perfect key phrases or phrases to use in your title, in order to entice extra readers.

    While you write an eBook, you need to completely use key phrase analysis in the course of the planning course of, however primarily to assist with the titling of your eBook—not as a lot for figuring out the precise material of the content material (which, as we coated ought to come extra from the intersection of your pursuits and what your readers need extra of).

    2. Develop the Define (and Construction) of Your eBook

    The following step in the method of studying how to write an eBook, is to take into consideration the general construction you need to purpose for and develop your define.

    How to Craft an Outline for Your eBook (Screenshot of Outlining Process)

    What sort of formatting do you’re feeling will work greatest for the eBook you need to write?

    Whereas there’s nobody single format that works for each sort of eBook, right here’s an exercise that’ll assist make your eBook accessible, logical and straightforward to learn.

    Begin With an Define of Your eBook

    Starting with an define is a stable foundational start to any writing endeavor. That features whether or not you’re outlining a weblog publish, eBook, faculty paper, on-line course… you title it. You’ll profit from outlining your challenge first. My information about outlining a weblog publish additionally particulars the very same framework you’ll need to use for outlining your eBook—and is a core tenant of writing sooner over time.

    Right here’s how to define an eBook:

    • Decide the important thing takeaways to your readers
    • Craft a wise title (that’ll entice readers)
    • Write down each key query you want to reply in the eBook
    • Prepare the most important themes and sections of your eBook
    • Ask extra questions (analysis, analysis, analysis)
    • Insert related research, information and extra sources
    • Revise, trim and clear up your eBook define
    • Write your eBook

    The main profit to starting with a well-researched define, is that it provides you a transparent thought of what you’re going to write about earlier than you truly dive into the writing course of. You’ll be able to choose up my free outlining template proper right here:


    On this strategy planning stage, you may resolve which overarching themes will work properly collectively—and what will be pruned out & reserved for one more eBook at a later date.

    Writing an define first additionally retains you from completely derailing off-topic in the course of the writing course of… or dropping all sense of actuality whenever you’re up late at evening attempting to end another chapter.

    Select a Title That’ll Make Folks Need to Purchase Your eBook

    Simply as folks will all the time choose a guide by its cowl, in addition they select a guide by its title.

    Listed here are some fast ideas to enable you with choosing the perfect title to your eBook:

    • Don’t go too generic. Write a title that’ll stand out amongst the ocean of different eBooks and gained’t be a duplicate of a guide that’s already written.
    • Choose a title that’s fascinating to your readers. Thrilling titles often embody these parts: An emotional enchantment, a title that grabs folks’s consideration, one thing that makes folks curious, a humorous thought or a play on phrases.
    • Select a title that’s straightforward to keep in mind. In case your weblog readers (or customers on Amazon) learn the title of your eBook, however don’t buy straight away—they could try to seek for it once more later, so it pays dividends in case your eBook title is memorable and catchy.
    • Embrace your core key phrase phrase. Bear in mind the key phrase analysis you probably did when confirming the final subject of your eBook? Be certain to embody no less than the principle (most essential and related) key phrase phrase proper in the title of your eBook, in order that readers will immediately know what it’s all about.
    • Search for inspiration from different memorable titles. Are there any books you’ve learn which have titles you’ll always remember? Take inspiration from what works greatest about these titles and discover a approach to apply them to your individual eBook.

    Preserve in thoughts that whereas your eBook title is essential, it’s one thing that may also be modified afterward earlier than your publish date—so don’t get too hung up with touchdown in your ultimate title at the moment.

    It’s okay to write your complete eBook with only a working title, after which come again to deciding on the ultimate title in any case of the content material has been written. Plus, you’ll have a a lot better sense of every part the eBook truly covers when you’re completed, anyway.

    Write a Killer Introduction

    One factor that almost each profitable eBook shares in frequent, is an introduction that actually attracts the reader in and units up the remainder of the guide. Particularly when it comes to eBooks on Amazon, the place the Look Inside characteristic permits potential consumers to preview the primary few pages of the eBook:

    Look Inside on Amazon eBook (Write an Introduction) Screenshot

    The introduction is often a shorter part (in contrast to the remainder of your eBook), which tells readers every part the guide might be overlaying.

    Particularly, you’ll need to use the introduction as a spot to construct up the issue your eBook might be fixing all through—and it’s often an awesome place to relate these challenges by means of use of a private story that ties the narrative collectively.

    Write Cohesive Chapters

    One other factor nice eBooks have in frequent are cohesive chapters that do an awesome job of providing succinct concepts, arguments or options in a step-by-step development all through the guide.

    That is another excuse why you shouldn’t simply seize a bunch of random weblog posts from throughout your website and haphazardly throw them collectively as an eBook that makes an attempt to cowl a number of associated topics. Whereas every chapter ought to be distinct and provide a brand new thought, they need to additionally work collectively to drive some extent (or a number of factors) house.

    You’ll additionally need to break your eBook chapters down into subsections.

    Whereas every chapter ought to handle a major thought, assume of the supporting elements inside that chapter as cohesive subsections that ladder up to presenting a compelling case for every chapter’s huge thought.

    Firstly of every chapter, you need to write an introduction, after which use sub-headers to break the principle thought down into smaller factors that’ll quickly be expanded into the true meat of your eBook.

    Conclusion with a CTA

    On the finish of your eBook, you’ll need to write a transparent conclusion that circles again round to your major thought. Search to accomplish these targets together with your conclusion:

    • Recap the “huge thought” you began the eBook with (the issue)
    • Distill down and reiterate your major takeaway, rationalization or argument (the answer)
    • Give clear directions for a tangible subsequent step readers ought to take (name to motion)

    A profitable conclusion to most eBooks ought to wrap up all of the principle concepts—and direct readers towards taking clear motion for implementing what they’ve discovered in your eBook.

    3. Map Out the Best Size and Begin Writing Your eBook

    Map Out the Length and Start Writing Your eBook (Screenshot of Writing)

    How lengthy ought to your eBook be? It is a frequent query many individuals ask once they’re eager about studying how to write an eBook for the primary time.

    • Does an eBook want to be so long as a print guide?
    • Ought to I contemplate the size of my eBook in phrases of pages or phrase depend?

    Like with most issues in enterprise, the reply to these questions is… it will depend on a quantity of various factors.

    So, with these free benchmarks in thoughts, how do you establish the perfect size of your individual eBook?

    Effectively, you could possibly begin by aiming for one thing in the center… say round 15,000 to 30,000 phrases. That will probably convey your web page depend to someplace between 60 and 120 pages (double spaced), with out accounting for any particular formatting or the addition of pictures, pull quotes or customized graphics.

    However, I’m not a one-size-fits all advocate. So, listed below are some questions to ask your self that’ll assist information you to the proper reply to your personal distinctive set of circumstances:

    • What sort of eBook are you writing?
    • Who’s your audience for the eBook?
    • What major level would you like to get throughout—or lesson are you educating?
    • How difficult is the idea to perceive and take motion on?

    This doesn’t totally reply the query, however… your eBook ought to be so long as it wants to be.

    You probably have a transparent aim in thoughts together with your eBook (you need to), then your finish level goes to naturally be whenever you really feel assured that you just’ve completed your mission.

    Don’t pad your guide for additional size. As a substitute, write actionable, helpful and poignant data to your readers to take actual motion on.

    Let’s use an instance to illustrate this level…

    We’ll think about a blogger desires to write an eBook for his or her journey weblog.

    Example of Writing an eBook for Your Travel Blog (Screenshot of Planning Process)

    Let’s say our fictitious journey blogger desires to write about touring to Edinburgh, Scotland. This eBook will function an in-depth information and our creator desires her guide to embody in style eating places, locations to keep, sights to see and a ton of the reason why Edinburgh is a worthwhile journey vacation spot for all of her readers.

    As a substitute of setting a selected phrase depend aim for her eBook, she ought to first ask herself what data is crucial to share together with her readers.

    • What is going to her eBook provide that’d make folks need to learn it?
    • How will this be completely different from different related guides that may be publicly learn?
    • What’s the distinctive worth proposition this guide will promise to readers?

    Subsequent, she ought to ask herself if she’s going to be giving extraordinarily detailed solutions inside every part of her eBook.

    • When she talks about the perfect eating places, is she providing sufficient particulars to assist a possible traveler?
    • Will she solely point out one or two in style eating places, or ought to she additionally  embody lesser-known eating choices?

    One other essential foundational query to ask in the course of the eBook outlining course of, is that if the guide has a logical flow from chapter to chapter. Does one chapter tie naturally into the following—and does she reply all of the questions she’s raised in the eBook?

    Lastly, has she met her personal private standards for what her unique mission was with the eBook? Has she created a useful resource that’ll actually assist a traveler get essentially the most out of their journey to Edinburgh?

    Ultimately, the query of how lengthy your eBook ought to be—whether or not by phrase depend or web page depend—isn’t actually about discovering the “excellent size,” however moderately about deciding how a lot worth you need to ship (or can ship) by means of the eBook.

    You’ll know your eBook is completed when you’ve checked all of the packing containers to your major targets—and really feel assured you’re offering one thing of substance to readers. Simply be certain this sport plan ladders up to conducting your better running a blog targets, too.

    4. Choose the Proper File Format for Your eBook

    Choosing the proper file format to ship your eBook in, is a bit of a technical resolution, however a fairly easy one at that.

    Screenshot of Books on a Table (Deciding on eBook File Format)

    There are 5 major file codecs that you just’ll need to contemplate saving your eBook in… however regardless of the way you format your finalized eBook, I all the time suggest writing your eBook in a (free) Google Doc—as opposed to a Microsoft Phrase doc, as a result of the file will always be saved to your (free) Google Drive cloud storage as you write it.

    The main profit to writing your eBook in a Google Doc is that you just gained’t lose your solely copy of your eBook-in-progress in case your pc crashes or will get stolen. Plus, you’ll give you the chance to share your eBook with any collaborators or editors you’re working with, because the writing course of unfolds and also you’ll all give you the chance to make revisions, add feedback & ask questions proper contained in the dwelling doc.

    Now, earlier than speaking in regards to the finalized file codecs you’ll need to familiarize your self with, let’s cowl a couple of key phrases to perceive that go together with eBook formatting:

    What’s Digital Rights Administration?

    Digital Rights Administration (DRM) is a time period you’ll almost definitely come throughout whereas studying how to write an eBook—and it has to do with the copyright entry of your eBook.

    DRM is put in place in order that solely individuals who have rightfully gained entry to your eBook (i.e. bought it or signed up to your e-mail e-newsletter) are legally granted entry to see it. Normally, as soon as an individual has bought your eBook, they’re allowed to view the contents of it.

    The specs of your DRM may also restrict the place the content material of your eBook will be seen too. For instance, in case you purchase an eBook on Amazon, you’ll probably solely give you the chance to view it in your Kindle machine or with a Kindle app on an iPhone or iPad, for instance. That’s Amazon’s personal kind of DRM in place, which makes eBooks offered on their platform very safe in contrast to the choice of promoting eBooks in PDF format to your weblog viewers.

    For many eBook authors (like myself) which are promoting eBooks at a comparatively low value level ($7 to $15) immediately to reader, or just freely giving most eBooks as lead magnets to promote my weblog and construct relationships with my readers—a easy copyright assertion clarifying possession of the eBook inside the first few pages and a reminder in the footer on all pages of your eBook, is often sufficient of a DRM assertion.

    Having a DRM assertion in your eBook doesn’t imply that it’s theft-proof both, however it does restrict the quantity of individuals who take the additional step of sharing your eBook with out your express permission.

    Understanding Reflowable Structure vs. Mounted Structure eBooks

    The formatting of an eBook comes in two major classes:

    Many bloggers know what it means to have a responsive WordPress theme for his or her weblog. Which means your weblog will look nice on desktop screens, laptops, tablets and cellular gadgets. Your weblog theme will adapt and transfer across the textual content and pictures—to make it aesthetically pleasing and forestall visible overlap that would in any other case make it tough for readers to eat your content material.

    Many eBook codecs have an analogous resolution to make—and when an eBook works throughout gadgets, it’s known as reflowable.

    A reflowable eBook will routinely regulate the font dimension and transfer pictures round to present a greater consumer expertise for studying the eBook on every kind of gadgets.

    Example of Reflowable eBook Layout (Responsive)

    Whereas most select to find out how to write an eBook and publish it in a reflowable format, some authors will go for a hard and fast format as an alternative (like a PDF).

    Which means textual content and pictures will keep precisely the place the you place them inside your eBook. A hard and fast format can work properly on a selected machine, however doesn’t work properly if a reader makes an attempt to switch the eBook over to one other machine that the content material isn’t particularly formatted for.

    So which eBook format format is best?

    Personally, I’ve used each (and nonetheless do). That being mentioned, I like to recommend utilizing a reflowable format for the publishing of most eBooks at the moment, which makes them extra helpful to the bulk of readers. Nevertheless, in case your eBook could be very image-heavy, or if adjustments in the design would lead to a poor user experience, then a hard and fast format is perhaps a greater answer.

    Examples of eBooks that will truly profit from a hard and fast format embody issues like:

    • Youngsters’s books
    • Images books
    • Recipe books

    Now that we’re acquainted with these phrases, let’s weigh the professionals and cons of the 4 completely different file codecs that you need to contemplate when studying how to write an eBook (and publishing it).

    PDF (.pdf) eBook File Format

    PDF eBook File Format (Logo)

    PDF (Portable Document Format) is a file format that almost everybody exterior of the eBook world is already acquainted with.

    Initially designed and launched by Adobe in 1993, PDF recordsdata are most likely the simplest to publish an eBook in—and to your readers to shortly obtain & learn. You’ll be able to export any Google Doc or Microsoft Phrase doc immediately into PDF file format.

    The draw back of publishing your eBook as a PDF file although, is that it’ll not be reflowable, so it’s not best in case you hope for readers to entry your eBook on a number of completely different gadgets. You’ll need to design the format of your eBook for the machine you anticipate most readers consuming it on.

    One other disadvantage is that PDF recordsdata can’t be offered on Apple iBookstore or the Amazon Kindle retailer, as a result of they’ve solely essentially the most fundamental copyright safety, and may simply be shared without spending a dime.

    EPUB ( eBook File Format

    EPUB File Format for eBooks (Logo)

    The EPUB file format is extensively supported and highly regarded in the eBook trade. This format can be utilized to view content material on many alternative gadgets like computer systems, eReaders, smartphones and tablets. One main exception although, is the Amazon Kindle… which doesn’t assist EPUB recordsdata.

    One other main professional of this file sort is that EPUB recordsdata are closely DRM protected and you may select whether or not you’d like your eBook to be reflowable or have a hard and fast format in the course of the design and publishing course of.

    Kindle File Format (KFF, AZW, AZW3) eBook File Codecs

    AZW File Format for eBooks (Logo)

    For eBook authors which are in promoting your eBooks on Amazon (that ought to be you), the KFF (or AZW) file format goes to be a should for publishing your eBook.

    Amazon beforehand used the MOBI file format for eBooks that have been offered on the Amazon Kindle retailer, however not too long ago up to date this to their AZW formatting (which stands for Amazon Phrase) in order to give a better degree of DRM safety to eBooks—and to restrict entry of viewing content material strictly to Kindle gadgets and Amazon-owned apps.

    AZW3 is at the moment essentially the most up-to-date model of the AZW file format—designed to be totally reflowable—and is used on all readers after the introduction of Amazon’s Kindle Hearth. AZW3 is extra superior than the unique AZW file format and helps extra fonts, kinds and layouts, which make it an awesome reader expertise on all Kindle machine sorts.

    TXT (.txt) eBook File Format

    TXT File Format for eBooks (Logo)

    In order for you to write an eBook and publish it solely in plain textual content (which might make you a fairly uncommon breed), then the final eBook file format you need to contemplate is the TXT file. That being mentioned, a TXT file is one of the simplest, simple and smallest of all eBook codecs you could possibly publish in.

    This wouldn’t be my prime advice for a file format you need to publish your eBook in, however it could possibly be a legitimate choice for an eBook that’s extraordinarily text-heavy and lengthy, as this file format does permit for a really small file dimension (which may also be extra simply downloaded over sluggish Web connections).

    What’s the Finest File Format to Publish Your eBook in?

    Sadly, writing and promoting eBooks at the moment implies that you’ll need to publish your eBook in a number of completely different file codecs.

    Giving your readers a number of choices is the perfect name.

    • Itemizing your guide on Amazon? Then you definitely’ll want to use the KFF (AZW3) file format over there
    • Need to provide a clear, reflowable eBook by way of direct gross sales to your readers? The EPUB file format will most likely be your greatest guess
    • Favor to publish your eBook in a hard and fast format? A PDF file might be your best choice

    My recommendation? Use the proper eBook design device (which we’re speaking about subsequent) that enables you to publish your eBook in all of these file codecs with the press of a button.

    5. Design an Eye-Catching eBook Structure (and Cowl)

    When you’ve truly written your eBook, the following step is to design the format and canopy of your eBook.


    The design aesthetic of your eBook, goes to be an integral facet of your readers’ total expertise—so consider it or not, the format and canopy design of your eBook each matter quite a bit in the grand scheme of eBooks. A good looking design with an expert look will improve your credibility and the probability that readers will need to share your eBook with others they know.

    So how do you design your eBook format and canopy to impress your readers?

    Select a Readable and Engaging Typography

    As you’ve most likely already completed together with your blog layout decisions, choose to use fonts in your eBook that people can easily read (and also match your branding).

    My recommendation is to go with very common, easily legible fonts like:

    • Arial
    • EB Garamond
    • Josefin Slab

    How to Choose the Right Font for Your eBook Design (Screenshot of Font Options)

    You do have some more flexibility with your eBook fonts though (compared to the fonts you’d choose for a more public-facing blog). So, depending on the format you learn how to write an eBook and publish it under—and of course the type of device your readers will be using—they may even be able to change the font size and type on their own, anyway.

    Use Chapters, Headers and Subheaders

    When it comes to writing anything on the Internet, recent blogging statistics show that most people skim text. It goes to suggest that if your blog has huge sections of text and no headers to visually break things up a bit, most people won’t spend the time trying to find the information they want… they’ll simply leave and find their answers elsewhere.

    The same principle should apply to your layout when you sit down and learn how to write an eBook that’ll answer your reader’s primary questions—and keep them engaged enough to continue reading.

    How to Write an eBook (Design Layout Example) and Screenshot to Organize Ideas

    With eBooks, you have a little more freedom to write longer paragraphs than you do when writing a blog post, but it’s still important to use chapters, headers and clear subheaders to visually entertain your readers while they’re navigating your eBook (and it’ll help them avoid overwhelm too). Using this kind of formatting makes your eBook more organized overall and thus, easier to read.

    Extend Your Blog’s Branding to Your eBook

    Most bloggers work hard to establish a clear brand and make their content visually stand out from the sea of competition.

    These decisions range from choosing cohesive color schemes, to fonts, logos, images and even deploying the right blogging tools that match their brand’s perceived image. Your eBook should be a very natural extension of the branding you’ve already started over on your blog.

    So for example, I’ve chosen to use a very minimalist design style on my blog here. I also use bold, easy to read fonts, and the color blue is a commonality across all of my pages. I can easily transfer many of the same design elements over to my eBook layout & design.

    Here’s the book cover from one of my free blogging books—the eBook titled How to Promote Your Blog:

    How to Promote Your Blog eBook Cover Example (Screenshot)

    You can see that the cover pulls from some of the key design elements of my blog layout (pictured below), ranging from font types to images, verbiage and more.

    Screenshot of eBook Cover Design Matching Branding and Blog Layout (Image)

    Your primary goal should be to learn how to write an eBook that’s extremely effective at helping your readers—but a close secondary goal should be to deliver an eBook that also looks and feels like a premium extension of the content already living on your blog.

    Include Images in Your eBook

    Like clever use of formatting, adding rich images in throughout your eBook will also help make your content a lot more appealing (and interesting) to your readers.

    How to Use Images in Your eBook (to Visually Stand Out)

    Not only does it break up long walls of text, images can help people connect more easily with your content (and better understand a point you’re trying to communicate).

    Design an eBook Cover That People Will Love

    The cover of your eBook may actually be the difference between someone being interested enough to buy your eBook—or passing it over and grabbing your competitor’s.

    Your eBook cover doesn’t have to be fancy, but it should look clean, professional, appealing and of course match the overall design aesthetics of your blog (if you want to create a clear connection between your eBook and blog… which I strongly believe you should strive to do).

    eBook Cover Design Examples (Screenshot of eBooks)

    Depending on your blog’s niche, you may need to take more time to work on designing your eBook cover. For instance, if you’re in a creative niche, your audience may expect something that looks like an originally designed graphic (if you’re in the design space), originally shot photography (if you’re a photographer) or otherwise.

    If you’re already invested in your community, you should have a pretty clear idea of what kinds of eBook covers tend to already do well in your space. And if you need some inspiration, take a spin on the Amazon Kindle bookstore in your category to see what lessons you can take and apply to your own cover design.

    If you’re not comfortable designing a cover for your own eBook, you could easily higher a freelance graphic designer on a site like 99Designs to produce one for you.

    99Designs Custom eBook Cover Design Projects

    Most eBook cowl designs will run you round $199 from the proficient designers that’ll compete to win your challenge on 99Designs, however the prime quality finish result’s properly definitely worth the one-time expense. Plus, you’ll personal the complete rights to your cowl design with none strings connected.

    6 Finest Instruments for (Shortly) Designing Your eBook

    Designing your eBook is rather a lot simpler when you may have the proper instruments to work with. Listed here are some of the perfect eBook format and design instruments you should utilize to put collectively an awesome wanting eBook.

    1. Designrr

    Designrr Homepage Screenshot (eBook Designer Tool)

    Designrr is palms down the perfect new do-it-yourself eBook format and canopy design device I’ve discovered in the previous few years, which is why I exploit it with my very own eBook layouts (and canopy designs).

    One of the principle appeals of Designrr, is the power to simply repurpose content material that you just’ve already created in the shape of weblog posts, podcasts, movies and PDFs. You’ll be able to compile your eBook from a number of completely different sources utilizing their add device. In order for you to mix a weblog publish, podcast interview and YouTube video to kind one eBook on a topic, you are able to do that.

    You may get transcripts of podcasts and YouTube movies for extra content material too (lowering rather a lot of effort). Then, when you’ve chosen your content material, you may add it into the format design characteristic, choose from a library of pre-made eBook format templates after which edit your design any approach you’d like. This half is extremely customizable, permitting you to change fonts, colours, formatting and extra. It’s also possible to resize pictures and transfer them to new areas by means of your eBook.

    In case you’ve gone by means of the method of studying how to write an eBook and have it sitting in the format of a Google Doc, you should utilize Designrr to shortly import it design it into a stupendous wanting eBook with only a few clicks. On the finish of your design course of, Designrr additionally provides you the choice to export your eBook in all of the highest codecs you could possibly want—together with PDF, Kindle, EPUB and HTML. Facet notice—in case you do select to begin a podcast, simply be certain to get the perfect podcast internet hosting too.

    2. Canva

    Canva Homepage Screenshot (eBook Designer Tool)

    Canva has each a free and premium model of their device—and it’s an awesome choice for designing eye-catching visuals, particularly for these not particularly tech-savvy. With Canva, you can begin by selecting from pre-made templates, add your individual images, use inventory pictures, regulate pictures, add filters, and add/edit textual content. Canva is most helpful in designing your eBook cowl.

    Virtually every part about their design device suite is free, however some of the pictures and customized designs on Canva will price you up to $1/ea to use. In contrast to Designrr, which permits you to export your eBook into a spread of codecs, the first export format you should utilize with Canva is in the shape of a PDF.

    3. Visme

    Visme Homepage Screenshot (eBook Designer Tool)

    Visme could be very related to Canva, however probably just a little simpler to use from a user-experience standpoint. It doesn’t take very lengthy to create an eBook with the Visme design device (and it’s helpful for extra than simply cowl designs too).

    The steps are pretty straightforward to comply with, beginning with selecting an eBook format template. Visme makes use of content material blocks to allow you to transfer round your content material the place you need. This design software program additionally enables you to embody and edit graphs, pictures, charts, visuals, colours and fonts throughout your format design course of. The most important draw back although, is that Visme solely permits you to export your eBook in PDF format.

    4. LucidPress

    Lucidpress Homepage Screenshot (eBook Designer Tool)

    LucidPress is a branding device, and one of their major options is an eBook creator that makes use of a easy drag-and-drop editor. Their eBook design software program comes with preset templates which you can select from, or you may select a clean eBook format to assemble your individual from the bottom up.

    LucidPress permits you to set branding preferences like shade, fonts and pictures which are saved so you may shortly customise your eBook design to match that of your weblog. Different options with LucidPress embody information automation that enables you to auto-populate data, and straightforward import integration with Google Docs, YouTube, Drobbox, Fb and inDesign.

    The essential model of LucidPress is free, however they provide premium variations with extra superior options (which you’ll most likely need to use when you see them). The principle disadvantage of LucidPress although, is that your eBook will be exported solely as a PDF file.

    5. Venngage

    Venngage Homepage Screenshot (eBook Designer Tool)

    Venngage began out as an infographic device, however they’ve grown to embody an eBook creator that’s marketed for “newbie” eBook designers.

    Signing up for Venngage is free, they usually provide a spread of free templates to use for laying out your eBook. Fonts, colours, pictures and charts are customizable with their totally on-line design device suite. Nevertheless, as with most of the design-first instruments in the eBook trade, Venngage designed eBooks can solely be exported as PDF recordsdata.

    6. Scrivener

    Scrivener Homepage Screenshot (eBook Designer Tool)

    Scrivener is the traditional (oldest) device for writing an eBook and laying out the design, however till very not too long ago the software program has been a bit outdated. Not way back, Scrivener got here out with an replace that upgraded the device to Scrivener 3, which has made it appropriate with macOS they usually additionally overhauled the consumer interface. Different new options embody:

    • Epub3 and Kindle export options
    • Customized metadata for together with issues like checkboxes, dates and checklist packing containers
    • Draft and session progress bars (to monitor your eBook writing progress)
    • Enhanced outlining options

    Even with the enhancements to Scrivener in the previous 12 months, I’d nonetheless rank Designrr as my best choice as an eBook design device by far—even when just for the truth that you may export your eBook into each file format you’ll want to promote the eBook on varied completely different platforms.

    All issues thought-about, Designrr is a superb deal extra trendy and simpler to use than Scrivener, even if the device has been round for a very long time.

    6. Sell Your eBook to Your Present Viewers

    Who do you have to promote your eBook to first? The most effective reply is, the individuals who already know, learn and like your content material.

    How to Sell an eBook (to Your Own Audience) Screenshot

    In case you’ve already been running a blog for a bit of time, your current viewers is already primed to take pleasure in extra your writing—particularly those that’ve opted to be a part of your email list. That’s why your own audience needs to be the first place you turn when it comes to your eBook promotion efforts.

    So, what’s the best way to promote your eBook to your audience? Here are some actionable steps for ramping up your initial eBook sales.

    Build a Landing Page for Your eBook

    Now that you’ve written about the right topic for your eBook, and you’ve chosen a design you’re happy with—the next step is to create a landing page where people can purchase (or access) your eBook.

    A landing page gives people a place where they can learn more about you, your eBook and hear exactly why it’s going to be useful for them. They also need the opportunity to either purchase or download it, directly on the landing page. Now, let’s talk about how to make a strong landing page to promote your eBook.

    Keep Your eBook Landing Page Short and to the Point (for Free eBooks)

    There are times when a long-form landing page can really showcase the benefits of your eBook and sell readers on why it’s worth their investment. This is especially true if your readers are paying for your eBook—and becomes increasingly more important as the price of your eBook goes up in value.

    If your readers are already familiar with your eBook—or if you’re offering it for free—then a short landing page will likely be better. For example, here’s a snapshot of my landing page for a set of free blogging books I offer my readers:

    How to Write an eBook (Free Blogging Books Landing Page Example) Screenshot

    Try to make your writing precise, free of fluff and speak directly to your readers in terms they’ll connect with.

    Use a Compelling Call-to-Action (CTA)

    Those of you who are selling your eBook, should spend some more time creating at least a somewhat longer landing page that does more selling. It also needs to include a clear CTA that asks visitors to purchase your eBook.

    Here’s an example of a landing page that I created for my book The Habits of Highly Successful Bloggers. That is the header picture and weblog headline I exploit to pitch this eBook to readers. It’s easy and straight ahead if somebody is already primed to buy my guide.

    Hero Image and eBook Landing Page Copy (Example Design Screenshot)

    Nevertheless, if that is the primary time a customer has come throughout my eBook (or content material in basic), I’ve additionally included an extended part that tells my story and explains precisely what this eBook has to provide.

    eBook Sales Page Screenshot (Habits of Highly Successful Bloggers Image)

    This second part of my eBook touchdown web page exhibits readers what my guide is all about, the way it might help them in their associated endeavors and the clear actionable takeaways they’ll get from studying this guide.

    It exhibits them that I’ve been ready to achieve success at being profitable running a blog—and that I’m utilizing the teachings I’ve discovered to assist thousands and thousands of readers do the identical over the previous a number of years.

    Right here’s an instance of one of my calls-to-action. After setting the stage for who I’m and a few of the important thing advantages of my eBook, I inform readers how they’ll buy my eBook:

    Screenshot of Call to Action on eBook Sales Page (Asking Visitors to Purchase)

    For individuals who aren’t but positive, or need extra data, I proceed on with key ache factors that many bloggers expertise—like questioning in the event that they’re doing issues proper, or struggling to discover the proper matters to write about. I additionally share extra of my private experiences and alternatives that I’ve had, like having the ability to work with Enterprise Insider and Forbes, Inc. Journal.

    By the tip of my eBook touchdown web page, I’ve proven guests two extra CTAs the place they’ve an alternative to resolve to purchase. I like to recommend spacing these out a bit, to make it as straightforward as doable for folks to make a purchase order with out feeling such as you’re solely promoting them on the web page.

    Use a Easy, Clear and Minimalist Structure

    Select a touchdown web page format that’s clutter-free and straightforward to your readers to comply with:

    • Attempt utilizing easy-to-scan formatting (and headers) to your descriptions
    • Make use of bullet factors to assist break up your promoting factors and make them straightforward to learn
    • Use beautiful visuals to retain their consideration and make your eBook really feel premium

    Now, let’s have a look at an instance. Hubspot’s free eBook about How to Use Instagram for Business has a touchdown web page that’s an awesome instance of good, clear copy in-use:

    Example of an eBook Sales Landing Page (HubSpot Screenshot)

    The photographs they use all through the touchdown web page are easy, however skilled. Additionally they make use of unfavourable area to draw the attention towards sure key points they need to spotlight, and the use of checkmark bullet factors is one other enjoyable instance of easy-to-follow formatting.

    Present Folks What They’re Getting From Your eBook

    Except for telling folks what your eBook has to provide, you can too present them. This works notably properly with image-rich eBooks which have some lovely content material to exhibit.

    For instance, Digital Images College is an enormous weblog that shares actionable ideas and strategies for aspiring photographers. Additionally they promote eBooks to photographers:

    Digital Photography School eBook Example (Screenshot) and Preview Image

    On their touchdown pages, they define the important thing options of their eBooks, and in addition embody a guide preview part—so you will get an precise glimpse of what you’re shopping for.

    Use E mail Advertising and marketing to Promote Your eBook

    After crafting an awesome touchdown web page, take the following step and share your eBook together with your e-mail subscribers.

    Take as an example, once I launched one of my paid eBooks (the Habits of Extremely Profitable Bloggers) to my e-mail checklist a pair of years in the past:

    Email About eBook Launch (Announcement)

    That one e-mail alone led to greater than 350 gross sales of my eBook on the day I completed writing it.

    Your e-mail checklist is a bunch of folks which are already most related to your writing and what you may have to provide them. They’re the first group of individuals who’d be almost definitely to spend just a little bit to achieve entry to your new eBook content material (if it resonates with them and their wants).

    Need to take it a step additional? My recommendation is as an alternative of ready to your eBook to be completed, try to create some curiosity in your e-mail checklist earlier than it launches. Use anticipation to create anticipation of an eBook you’re at the moment writing. Then, when your eBook lastly publishes, your viewers is already acquainted with the subject—and excited to see if it’s proper for them.

    Use a Compelling CTA (to Promote Your eBook) Throughout Your Weblog

    One other approach to promote your eBook, is to place clear calls-to-action asking readers to buy (or obtain) the eBook on varied key pages round your weblog. Right here’s an instance:

    eBook Promotion Call to Action (Screenshot)

    You are able to do this in a quantity of methods through the use of:

    • Popups
    • Headers
    • Footers
    • Sidebars
    • Manually inserting CTA textual content (or pictures) inside your weblog posts

    These are all areas which you can both hyperlink to your eBook’s touchdown web page—and even place a direct purchase button if the content material matters are immediately related. My recommendation is to direct readers to your touchdown web page in the event that they’ll need to be taught extra about your eBook earlier than making a purchase order, although.

    In case you’re utilizing a free eBook to generate leads for one more monetization channel like promoting a running a blog course, you may ship these new subscribers a direct obtain hyperlink straight to their e-mail handle as soon as they subscribe and make sure.

    Promote Your eBook on Social Media

    The fitting social media channel will be an wonderful vacation spot to each construct pleasure and drive eBook gross sales.

    Throughout the writing section of your eBook, you may publish teasers letting folks know what you’re up to (when you have an engaged following, group or group you work together with).

    For instance, The Prairie Homestead is a weblog devoted to relearning the artwork of homesteading. With a concentrate on rising greens and cooking from scratch, it made sense when blogger Jill Winger determined to write her personal recipe guide. Right here’s an Instagram publish she shared (again in 2018) to generate some pleasure for her upcoming guide:

    Promoting the Launch of Your Book (Instagram Screenshot)

    Even earlier than she lastly launched her guide, she was constructing the anticipation and sharing her enthusiasm, whereas rising it in her viewers on the identical time.

    Whereas she technically didn’t write an eBook, and as an alternative created a guide for bodily distribution, the identical precise approach will be utilized to selling your eBook, too.

    In order for you a (very) detailed information about producing extra curiosity to your eBook, try my final information about how to promote your weblog—which dives a lot deeper into the subject of bringing in readers to eat (and buy) your content material.

    7. Increase Your Attain by Promoting Your eBook on Amazon

    How to Sell an eBook on Amazon (Screenshot of Amazon Sales Page)

    Promoting your eBook by means of your weblog viewers is the primary avenue that I like to recommend to most bloggers. You’ll be able to maintain all of the income, you may have full management over how your eBook is displayed and distributed, plus you get to retain all of the contact data in your prospects (in addition to including them to your e-mail checklist for additional advertising efforts).

    After you’ve set your eBook up in your weblog although, you might discover that you just additionally need to promote it on Amazon. The massive enchantment for Amazon, is the extremely giant viewers which you can attain by means of their platform—in case your guide is well-positioned to succeed.

    Amazon has over 200 million prime customers, and in the fourth quarter of 2021, it’s anticipating net sales of between $130 and 140 billion dollars. There’s no denying that Amazon is a juggernaut when it comes to changing gross sales and is actually an entity that may lead to an avalanche of gross sales to your eBook.

    My recommendation? Take a blended method of selling your eBook by means of your individual weblog, and after your preliminary push, work on organising a list on Amazon as a secondary supply of potential new prospects.

    So how do you go about promoting your eBook on Amazon? It’s not too tough, however it’s a multi-step course of.

    Let’s run by means of the steps right here, so you may simply add your eBook to Amazon and (hopefully) generate some additional gross sales.

    Arrange a Kindle Direct Publishing (KDP) Account

    Earlier than you may promote your eBook on Amazon, you first have to arrange a Kindle Direct Publishing (KDP) account.

    Amazon Kindle Direct Publishing Logo (Screenshot)

    To do that, head over to the KDP homepage and register your Amazon account. If you have already got an Amazon account, you should utilize your current login data to join KDP and hyperlink your account.

    Throughout registration, you’ll be requested to enter the creator’s title, fee preferences and related tax data (in order that Amazon can finally pay you out as an creator on their platform).

    Select a Intelligent Title and Catchy Subtitle

    While you’re prepared to publish your eBook on Amazon, you’ll naturally be requested to write your eBook’s title (which in case you’ve adopted this information, you’ll have already completed an awesome job with). Let’s look at the itemizing for Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza [A Cookbook], as a result of it’s a fairly nice instance:

    Amazon eBook Listing Example (Bread Baking Screenshot) Title

    It’s also possible to select to put in a subtitle, which is a superb spot to additional promote readers on why they need to buy your eBook—and provides your self a greater probability at together with essential key phrase phrases that’ll undoubtedly assist your eBook seem in extra Amazon search outcomes.

    Write a Nice Amazon eBook Description

    Folks come to your Amazon itemizing to resolve if they need to buy your eBook.

    Except for selecting an attractive title and a well-designed eBook cowl, they’ll additionally look to your guide description to resolve if it’s one thing they need to spend their hard-earned cash on. Your eBook description ought to be comparatively concise, but written like a gross sales web page that highlights what makes your eBook distinctive.

    Amazon eBook Listing Description (Screenshot of Sales Copy)

    It also needs to clearly define what they’ll get from studying your eBook—and why you’re the individual they need to be listening to (buying from).

    One other essential factor for bloggers in specific to do in the outline of your Amazon eBooks, is to embody a hyperlink again to your weblog. It is a actual alternative to promote your weblog and drive site visitors again to your weblog. Even when a reader doesn’t buy your eBook from the Amazon itemizing, you might give you the chance to persuade them to be a part of your e-mail checklist or buy one thing else out of your weblog.

    Select Key phrases for Your eBook

    When selecting key phrases to describe your eBook, you need to consider each Amazon and Google searches. For instance, right here’s a key phrase map that gives suggestions for surfacing your guide in the Romance class of books on Amazon:

    Amazon Kindle Keyword Examples for eBooks

    Know that prospects will search on each Google and Amazon for the kind of books they’re looking for, and you’ve got the prospect to rank for each.

    Amazon has a few recommendations for selecting the perfect key phrases to use for describing your eBook. Some of the recommendation they share embody:

    • Mix phrases in essentially the most logical order (take into consideration the best way folks would possibly seek for one thing and use that in your key phrase description
    • You need to use up to seven key phrases or brief key phrase phrases
    • Key phrases will be modified or up to date in the longer term
    • Perform some research on Amazon by typing in the key phrases you’re considering of and see in the event that they yield related outcomes to your eBook (if not, strive one thing completely different)
    • Keep away from utilizing key phrases which are already used in the guide’s metadata

    Choose Your Amazon eBook Class

    Key phrases assist folks discover your eBook, however so does choosing the suitable class for it in the primary place.

    Amazon permits you to choose each classes and subcategories.

    The secret’s to choose classes that really mirror what your eBook is about (and ideally ones that have already got clear demand). Selecting classes just because they’re in style although, is not going to lead to better gross sales—as a result of folks might be pissed off when your guide comes up as a advice if it doesn’t match their search intent.

    As a substitute, choose trending classes that really relate to what you’ve spent a lot time studying how to write an eBook about. If doable, strive to choose classes that additionally seem to have low competitors. Doing it will enable you rise to the highest in Amazon searches for extra area of interest matters which have greater buy intent—and may improve your odds of rating greater in your broader class pages too.

    Add Your Manuscript to Amazon

    The following step is to add the manuscript of your eBook, so it may be repackaged and (quickly) distributed as a Kindle guide.

    Amazon says that your book must be formatted properly and meet their quality standards (which incorporates the suitable KPF file format that we coated above).

    Amazon Kindle Create (eBook Publishing) Screenshot of Instructions

    Amazon suggests importing a KPF file made with “Kindle Create” for the perfect outcomes when importing, or in any other case a Microsoft Phrase DOC/DOCX file.

    Add eBook Cowl Artwork

    Your Cowl Artwork is the following factor that you just’ll want to add.

    In case you haven’t already created the quilt artwork to your eBook, you should utilize the Cover Creator tool in KDP to design one—or flip to one of the design instruments I discussed above.

    Value Your Amazon eBook

    Setting a value to your eBook is all the time a matter of debate, however there are some issues you may to do maximize income on Amazon in specific.

    Amazon eBook Pricing Changes

    Lately, Amazon rolled out KDP pricing support, which offers rather a lot of useful data to information you in making an educated resolution about how to value your guide on their platform. This program analyzes information for books which are related to yours and recommends a value. This program continues to be in its beta as of proper now, so maintain in thoughts it’s a advice—not a requirement.

    One humorous factor to perceive about income earned on Amazon is that you’ve to select between two royalty charges you truly receives a commission out on. There’s a 35% royalty charge and a 70% royalty charge choice to select from (bizarre, I do know).

    • If you choose the 70% royalty charge, you’ll maintain 70% of the income out of your eBook, whereas Amazon retains 30% (best)
    • In case you use the 35% royalty charge, Amazon will maintain 65% % (much less best)

    Naturally, you need to make as a lot as doable, so the 70% charge seems like the only option. Nevertheless, Amazon’s pricing system is fairly complicated and there are fairly a couple of laws guiding how one can value your books. Not each eBook is eligible for the 70% royalty charge, and never each nation is, both.

    For instance, to use the 70% royalty charge—your eBook has to be priced between $2.99 and $9.99. It additionally has to be priced no less than 20% decrease than a print model of your guide (when you have one).

    Amazon lists their requirements and information in regards to the completely different royalty plans, so you may select the best choice to your eBook.

    Publish Your eBook on Amazon (and Begin Selling)

    After submitting all of the details about your eBook, the ultimate step is to save your progress and hit submit on the publishing course of.

    While you submit your eBook, it takes Amazon 24-48 hours to approve your work. They’ll ship you an e-mail when your eBook is authorized and can offer you a direct hyperlink to your itemizing too.

    From there, it’s a wise thought to take some of the promotion methods we’ve talked about right here and apply them to the Amazon model of your eBook too—as a result of if the Amazon platform can detect that you just’re driving site visitors to your itemizing from exterior sources, then it’ll be more likely to floor your eBook greater up in class pages too.

    How to Write an eBook in 2022: Remaining Takeaways and Recommendation

    Are you feeling excited by the problem of studying how to write an eBook this 12 months… or is it just a little overwhelming?

    eBook Stock Image of Writing Advice for Bloggers

    The aim right here isn’t to psyche you out of this doubtlessly profitable monetization channel, however moderately to present an actionable framework for studying how to write an eBook (and promoting it) over the course of the approaching weeks, months and years.

    Higher but, let’s body writing an eBook as an thrilling alternative to take your weblog to the following degree—by driving site visitors from new sources (like Amazon) and finally growing your income.

    Right here’s some much more promising information: In case your first eBook isn’t as profitable as you’re hoping, you may all the time be taught from the expertise and carry out higher in your subsequent try. Simply because the very first weblog publish you write most likely isn’t your greatest work ever, the identical is true with writing your first eBook. Observe and repetition are the title of the sport.

    As you develop the abilities obligatory for studying how to write an eBook, every new eBook you produce will be an enchancment upon the final—and it will possibly even lead to eventually writing a traditional book

    With time, you can too return to earlier editions of your eBooks and replace them with new data, higher formatting and contemporary designs.

    Have you ever already written an eBook of your individual?

    In that case, share with us. I’d love to hear about it in the feedback under!

    Related Articles

    Leave a Reply

    Back to top button