How to Write a Blog Post in 2021 (Free Blog Post Template) Tutorial

Certain it takes time, effort and observe to develop into a robust author. However if you’d like to find out how to write a weblog submit that’ll carry you new readers and captivate your current ones, you will get began on that—and make important progress—proper right here right this moment.

I’ve been running a blog right here for 8+ years, and in that course of I’ve gone from fumbling round with studying how to begin a weblog, to perfecting a step-by-step writing course of that introduced my weblog over 4.4 Million readers final yr alone.

In right this moment’s information about how to write a weblog submit, we’ll be pertaining to the whole lot from how to higher perceive your readers, to my formulation for producing artistic weblog submit concepts that’ll captivate reader consideration, how to write profitable headlines that encourage extra clicks, how to construction a weblog submit for optimum readability, storytelling and far more.

How to Write a Blog Post in 2021 (Free Blog Post Template and Step-by-Step Tutorial)

Table of Contents

  • Get to Know Your Blog Audience
  • Write a Clever Headline for Every Blog Post
  • Hook Your Readers From the Start
  • Answer Questions with Your Blog Posts
  • Tell a Captivating Story
  • Make Your Blog Posts Easily Scannable
  • Invest in Thoughtful Design
  • Be Authentic in Your Writing
  • Make Your Blog Posts Portable (and Mobile-Friendly)
  • Prioritize Quality Over Quantity
  • Show Them the Numbers
  • Disclosure: Please be aware that a few of the hyperlinks beneath are affiliate hyperlinks and at no further price to you, I’ll earn a fee. Whenever you buy a services or products utilizing my one in every of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and preserve my content material freed from cost to you. Know that I additionally solely suggest merchandise I personally stand behind.

    Now, there’s no method to put this evenly, so I’m simply going to come out and say it…


    Bloggers wanting to promote their blogs, develop site visitors and even preserve their current natural search rankings, face an uphill battle heading into the long run.

    For starters, Google is sending much less natural site visitors to web sites right this moment, even cannibalizing their very own advert income, in favor of maintaining searchers on Google-owned properties or offering them instant solutions in the type of featured snippets like this proper right here (the place my information to beginning a weblog is commonly featured):

    How to Write a Blog Post and Rank #1 in Organic Google Search (Screenshot of Example Ranking)

    On prime of that, there’s been an growing pattern towards plummeting (free) social attain and engagement on the key platforms like Fb, Twitter and LinkedIn. In accordance to the most recent running a blog statistics, most weblog posts truly get lower than 4 social shares and 0 backlinks.

    And whereas it comes as no shock, competitors for eyeballs is skyrocketing with greater than 4 million new weblog posts printed each day.


    There’s a race to the highest in offering genuinely useful, well-researched, transformational content material for readers right this moment.

    That’s why studying how to write a weblog submit that stands far above the competitors (in offering immense reader worth) is so essential in 2021.

    Regardless of extra competitors than ever earlier than, therein lies the chance. In the event you’re keen to put in the effort and time to find out how to write a weblog submit that may steadiness the fragile duties of each entertaining and fixing your readers challenges, then you definitely’ll don’t have any hassle rising above the others in your trade.

    Despite all these challenges to studying how to develop a weblog, running a blog stays one of the vital efficient methods to educate, encourage, and interact an viewers.

    So what’s a blogger to do in right this moment’s world?

    After spending hours analyzing my most profitable weblog posts (articles which were learn tens of millions of instances), I’ve put collectively this step-by-step information about how to write a weblog submit that may provide help to enhance site visitors, discover your target market and preserve them coming again for extra. Plus, I’m together with entry to my free weblog submit templates you should use as a framework for getting began on writing your personal high-traffic weblog posts.

    If you need entry to my free weblog submit template (in the type of a copy & paste Google Doc), then you’ll be able to seize it proper right here—together with my website positioning weblog submit writing guidelines and a totally accomplished instance to information you alongside the best way—get my free weblog submit template.

    Need to Be taught How to Write a Blog Post?

    Seize my free weblog submit template for creating compelling content material.

    Now first, should you’re completely new to running a blog right this moment, I’ve additionally put collectively the last word information to getting began together with your weblog. Truly getting your weblog on-line and well-optimized is step one to studying how write a weblog submit that’ll entice readers, and my 25,000 phrase information to beginning a weblog will place you greatest for happening to carry 1000’s of readers to your weblog in the close to future.

    Alright, now let’s dive into my information about how to write a weblog submit that’ll captivate readers and drive extra site visitors to your weblog.

    1. Get to Know Your Blog Viewers

    Earlier than you even start studying how to write a weblog submit, you’ll want to pick a niche to blog about and identify a range of topic ideas that’ll actually capture the attention of your readers.

    Approach writing a blog post like you would start a conversation—begin by finding common ground.

    To deliver value to your readers, you need to write about things they want to know about, not just what you want to tell them.

    How to Write a Blog Post and Find Relevant Content for Your Readers

    Do you really know what your target audience is interested in?

    If not, then that’s your absolute most important mission at this stage. Keep in mind that understanding your audience is much different than the activity of simply doing keyword research and identifying opportunities that could bring in readers. That’s attempting to solve your traffic problem backwards.

    The goal is not figuring out which topics are popular in general. You’re trying to figure out what your audience wants to know, as it relates to your own interests.

    Anyone can spend ten minutes researching which keywords get a ton of search traffic on the Internet and start writing a blog post to go after those phrases.

    But that’s not how you build genuine relationships (or devise a long-term blog business plan) with your readers and leave them wanting to come back for more.

    Short-term content hacks will only take you so far—and search engines are getting much better at surfacing only the absolute best, most reputable, trustworthy and authoritative content to their users.

    Here are a few of my favorite ways to start pinpointing meaningful topics I know I’ll need to write a blog post about for my readers—by first answering these kinds of questions:

    • What are my readers most pressing needs in the long-term?
    • Which concerns do they have top of mind today?
    • What are their skills and ability levels?
    • How about a general focus area they’re concerned with?
    • What kinds of goals do they have for themselves? (These should track with your own blogging goals)
    • Any unique struggles of my own that I can share and be relatable?

    Dive into my epic list of 201+ blog post ideas you can use to come up with compelling content for your blog today.

    If you invest the time into polling your readers and truly understanding where they come from (including everything from their feelings on the name of your blog to the topics you’re covering), you’ll learn how to write a blog post that cuts to the core of their needs.

    On a more granular level, here are a few more precise tactics to uncover the topics your readers are most interested in learning about:

    • Ask them: It may sound over-simplified, but nothing beats speaking directly with your readers. Run a survey with a tool like SurveyMonkey or different SurveyMonkey alternatives, a ballot on Twitter, a design check with Helio or ship out a questionnaire straight to your lis as a a part of your weblog electronic mail advertising and marketing efforts. Discover different on-line communities the place there are extra energetic readers and ask there. Irrespective of which technique you select, you’re sure to get beneficial insights while you take the time to ask significant questions.
    • Use Google Autocomplete: Don’t have many readers to ask but? Strive Google Autocomplete. Whenever you begin typing phrases into the Google search discipline, completely different search solutions are displayed primarily based off of tens of millions of different associated Google searches. These predictions may give you a ton of insights about user-intent and spotlight a number of associated topics you’ll be able to discover to comprehensively handle the questions your readers are asking engines like google.
    • See what individuals are asking on Quora: Enter a matter into Quora and also you’ll nearly at all times see a myriad of related questions (and solutions associated to that matter). This analysis method is a gold mine for locating precisely what readers like yours might want to know or be taught extra about, which you’ll be able to then incorporate into your weblog planner.

    As a result of I really feel so strongly about this, I’ll say it yet one more time…

    The journey to studying how to write a weblog submit individuals will truly need to learn begins (and as you’ll quickly see, ends) with understanding these individuals first.

    The nearer your connection to your readers, the extra authentic your content will be in the long term.

    If you need entry to my free weblog submit template (in the type of a copy & paste Google Doc), then you’ll be able to seize it proper right here—together with my website positioning weblog submit writing guidelines and a totally accomplished instance to information you alongside the best way—get my free weblog submit template.

    Need to Be taught How to Write a Blog Post?

    Seize my free weblog submit template for creating compelling content material.

    2. Write a Intelligent Headline for Each Blog Post

    How to Write a Clever Headline for Your Blog Posts (Screenshot of Writing)

    The significance of mastering how to write a headline (or title) that’s intriguing, can’t be overstated when you’re learning how to write a blog post.

    Strong headlines are marketing tools in themselves. They represent your blog post across social media platforms, in Google search results, and within emails.

    Before people even start reading the blog post you wrote, your title is already shaping their opinion of it.

    In fact, 6 out of 10 people report only reading a blog’s headline before they share the post on social networks like Facebook, Twitter and LinkedIn.

    So how do you write a captivating headline that’ll encourage people to read, click and share?

    Let’s start with a quote from one of my favorite marketing mentors, Seth Godin, the place he succinctly sums up the truth that… nice concepts come by working in quantity.

    “Good concepts come from unhealthy concepts, however provided that there are sufficient of them.” – Seth Godin

    The tactical lesson we are able to extract from Godin right here, is that whereas it’s vital to spend a while on the headline when studying how to write a weblog submit that’ll encourage clicks and shares—you can also’t afford to enable your self to get hung up making an attempt to craft the right headline—you’ll eat by time and have little to present for it.

    That is very true as you’re simply beginning the method of writing your weblog submit and also you’ve nonetheless obtained a clean web page staring again at you.

    As an alternative of spending hours on a headline up entrance, begin with a easy working title you could change later.

    For instance, after I first began on this text you’re studying proper now, my working title of “How to Write a Blog Post” was deliberately quite simple.

    As I moved by the method of how to write a weblog submit define—after which onto truly writing the article, the headline took extra form as I recognized and clarified the entire working parts required to produce the definitive information to studying how to write a weblog submit.

    Earlier than initially publishing this information, the total title grew to become “How to Write a Blog Post in 2021 (Free Blog Post Template): The Final Writing Information for Bloggers” which is considerably expanded (and extra fascinating) for potential readers who bump into this information on social media, in engines like google or in any other case.

    How to Write a Blog Post (Headline Screenshot) and Example

    Let’s break down a few parts of how to write a weblog submit headline that’s fascinating:

    • Use numbers: I exploit the present yr in the headline, making it (1) stand out visually in natural search outcomes and (2) in a short time talk to readers that this information is up-to-date for them
    • Embody your goal key phrase phrase: Subsequent, this headline contains the “how to write a weblog submit” root key phrase phrase that’s on the core of precisely what potential readers are hoping to find out how to do right here (which is nice for each engines like google and matching reader-intent)
    • Experiment with parentheses: After that, I’ve included a portion of the headline in (parentheses) which additionally tends to make it pop visually on a search engine outcomes web page
    • Weave in a secondary key phrase: Lastly, I’ve added the (vital) secondary key phrase phrase of “Free Blog Post Template” into this headline, which is one thing no different present guides on this topic are providing readers (one in every of my aggressive benefits with this information) and one other fast indicator of what readers can count on to get with this text

    As I’ve mentioned already although, the ultimate model of this headline didn’t come till I’d totally written and edited this submit.

    And it right this moment, it’s already modified fairly a bit from it’s authentic model—which is a reflection of listening to my viewers, monitoring what number of clicks it will get in natural search outcomes and thru paid promoting experiment.

    Whereas it’s tempting to look ahead to readability earlier than taking motion, the reality is that readability comes by motion.

    Simply begin writing and the headline concepts will circulation as you progress.

    As time goes on as you progress from simply studying how to write a weblog submit and into a extra comfy place as a author, headlines may even develop into extra pure for you to craft.

    Leverage the curiosity gap. Write an irresistible headline that teases what’s in the piece with out giving it away fully.

    Curiosity is among the strongest human feelings, and wielding it successfully is all about steadiness. The trick is to present simply sufficient info to drive individuals to be taught extra, however not a lot that they don’t really feel compelled to examine additional.

    Lastly, be certain to optimize for search and social. These two channels shall be main sources of site visitors in your content material, so that you want to be involved with how your article headlines shall be learn and interpreted on these platforms.

    • Is your headline thrilling to tweet?
    • Will it stand out in the noisy Fb feed?
    • Does it embody a featured picture that individuals will click on on from Pinterest?

    Utilizing key phrases to enhance your possibilities of exhibiting up in search outcomes is at all times a good concept (extra on that later), however you want to give your self each alternative you’ll be able to to assist engineer a headline that may precisely mirror your content material and go viral on social.

    3. Hook Your Readers From the Begin

    How to Write Blog Post Introduction (Hook and Lead in Examples)

    You will have one sentence, two at most, to entice readers and draw them into studying your weblog submit. Journalists name this the lede.

    And similar to assembly somebody for the primary time, first impressions with a weblog submit are essential and have an effect on whether or not we select to get to know somebody higher—or make our method to exit.

    As you’re studying how to write a weblog submit, listed here are a few do’s and don’ts for crafting an fascinating introduction:


    • Use colourful language
    • Open with a startling statistic
    • Begin with a quote
    • Use drama or humor
    • Leverage eye-catching formatting (like daring and italics)


    • Use a cliche that’ll go away readers rolling their eyes
    • Bury the lede (failing to tease essentially the most fascinating level in your article)
    • State the plain

    The simplest technique for crafting compelling lede is to reply the who, what, the place, when and why as quickly as potential.

    And this will sound counterintuitive when simply studying how to write a weblog submit, however one other helpful technique is to begin together with your conclusion first.

    Within the age of quick consideration spans, individuals have grown bored with losing time on clickbait weblog posts that go nowhere—which is why it pays dividends to make investments in studying how to write quicker, too.

    So as a substitute of making an attempt to bait readers in to consuming a full article earlier than reaching the reply they’re in search of—select to find out how to write a weblog submit that offers them their solutions immediately, then use the remainder of your content material to present them why (and go into additional depth for many who are significantly engaged).

    The faster you’ll be able to set up relevance to your reader, give them a robust purpose to imagine they’ll discover what they’re searching for in your weblog submit, the extra probably they’ll be to dig into your piece and share it with others.

    4. Reply Questions with Your Blog Posts

    Example of Blog Post Featured Snippet Question and Answer (Screenshot of Google Results)

    Google has gotten excellent at determining not simply what subjects individuals are looking for, but what their intent is.

    That’s why it’s completely different studying how to write a weblog submit right this moment. It’s not nearly delivering content material that matches the phrases and phrases individuals are utilizing—it’s all about delivering satisfying solutions to reader questions, challenges and issues.

    This has resulted in a rising variety of zero click searches—outcomes that spotlight featured snippets, paid adverts, data panels, maps, and movies that reply search queries with out sending customers anyplace (just like the screenshot above).

    Within the eyes of engines like google, your weblog has gone from a vacation spot to a supply of information.

    Seek for a restaurant and also you’re probably to discover a data panel full of rankings, hours of operation, location and prime dishes with the restaurant’s precise URL buried someplace close to the underside of the featured snippet.

    Whereas that is arguably higher, simpler and quicker for searchers to discover the solutions they’re searching for, it’s unhealthy for bloggers (such as you) that need to management the expertise for his or her readers.

    Nonetheless, it’s not all unhealthy information. In spite of everything, you’re right here to find out how to write a weblog submit for the best way individuals are consuming content material right this moment.

    The arrival of featured snippets and data containers implies that there are additionally a ton of recent alternatives to get artistic and break into these high-visibility featured snippets—thus outranking your rivals and giving your self one of the best shot and bringing essentially the most engaged readers to your weblog.

    They’re additionally a incredible method to seize the rising voice search site visitors increase that’s being ushered in by Alexa, Siri, Google Residence and Cortana.

    In the event you seen close to the highest of this information about how to write a weblog submit, I’ve included a very clear, hyperlinked menu that’s optimized to encourage featured snippet placements.

    How to optimize your weblog posts for featured snippet placements (with a hyperlinked menu).

    How to Optimize Your Blog Posts for Featured Snippet Placement

    Keep in mind that efficiently touchdown a featured snippet in your weblog submit would require extra than simply implementing these formatting greatest practices—as Google takes under consideration a myriad of different elements just like the quantity of top quality backlinks the article has, your web page load velocity, status of your web sites (and extra).

    Nonetheless, it’s best to at all times purpose for touchdown a featured snippet as the advantages could be immense. Right here’s how to get a featured snippet:

    • Work out precisely what individuals are asking (by observing steered outcomes on websites like Google and Quora)
    • Make these questions the headers in your weblog submit (using correct H1’s, H2’s and H3’s)
    • Create a structured, hyperlinked menu close to the highest of your weblog submit utilizing the identical correct textual content formatting
    • Hyperlink every menu merchandise to it’s corresponding sub-header beneath (to make the submit simply navigable)
    • Reply the commonest questions associated to this search time period succinctly (utilizing query and reply format)

    Other than the plain advantages of clearly answering essentially the most urgent reader questions in your weblog posts, doing so with sensible formatting can reward you immensely.

    Studying how to write a weblog submit that’s optimized for getting a featured snippet might help you get a ton of recent site visitors without having to make investments as a lot in different methods like blogger outreach, shopping for crappy backlinks, visitor running a blog, paying to get social shares and different expensive ways that don’t repay the identical method.

    Level being, it’s a worthwhile endeavor to sit down and craft a compelling running a blog technique for your self and your core aims.

    As an alternative of spending cash on low-cost ways to get extra site visitors, make investments in studying how to write a weblog submit that’s 10x higher than the competitors.

    One of the vital frequent running a blog errors I see (particularly new bloggers make), is that they need fast outcomes and so they’re keen to strive each “trick” and “hack” in the guide. Facet be aware—if you’d like to keep away from extra running a blog errors like this, then do some further learning with my picks for one of the best running a blog books and running a blog programs available on the market right this moment.

    Many new bloggers will do that, moderately than confront the chilly, arduous reality that in order to be worthy of getting essentially the most readers to your weblog—you’ll want to make investments in writing weblog posts that actually do a higher job of fixing reader challenges, than anything on the Web.

    That’s why one of the best running a blog recommendation is commonly so easy—create actually superb content material, unfold the phrase and also you’ll be rewarded for it.

    5. Inform a Charming Story

    How to Write a Blog Post and Use Storytelling to Captivate Your Audience (Campfire)

    People have been telling tales for 1000’s of years, and for good purpose.

    Tales stir feelings, forge connections and are easy for us to remember. These three causes alone are sufficient proof that it’s best to find out how to write a weblog submit in a format that tells a story in your readers to journey together with.

    Individuals are coming to your weblog to be entertained or knowledgeable. Tales are a automobile that make it simple to give them each.

    On prime of simply the story element of your weblog submit, individuals join with different individuals.

    Sharing your personal genuine tales will set you other than the 1000’s of generic, content-farm weblog posts that exit each day—and can provide help to join together with your viewers on a a lot deeper degree. Creator Mark Manson is among the greatest examples of studying how to write a weblog submit that tells incredible tales and retains his readers coming again for extra.

    To this date, my most engaged (profitable) content material on this weblog have been those that go deep into my very own tales, challenges and classes discovered alongside my journey as a blogger, freelancer and entrepreneur.

    Fortunately, storytelling is the place I began after I discovered how to write a weblog submit—and that target pulling from my very own expertise has created long-lasting bonds with my readers.

    Right here’s one other enjoyable concept to mess around with…

    Writing a nice weblog submit could be like bringing a tv present to life.

    Consider annually (or quarter should you’re overflowing with weblog submit concepts) like a new season.

    With this body of reference in thoughts, that offers you latitude to take into consideration your weblog content material in phrases of answering questions like:

    • What’s the setting?
    • Who’re the characters?
    • What are the conditions?
    • What’s the climax?
    • How do you get individuals to tune in subsequent week?

    You don’t want to truly emulate the format of a tv present, however having a frequent theme that weaves all through your weblog posts over time will assist unify your content material and transfer your readers alongside a path that may consequence in extra loyalty to your model.

    Learn the way to write a weblog submit that leverages storytelling and also you’ll stay memorable to your readers.

    In the event you’re uncertain of the place to discover inspiration for tales to inform as you find out how to write a weblog submit that’s extra private and compelling, begin with:

    • Your individual experiences (like this one)
    • The experiences of your readers (like this one)
    • Stuff you’ve learn (like this one)
    • One thing you’ve created by yourself (like this one)
    • You possibly can even write a story in collaboration together with your readers (like this one)

    And if you’d like a little extra steering, try my listing of 201+ weblog submit concepts that’ll steer you in the proper path with extra clear prompts and inspiration.

    4 traits of a weblog submit that tells a fascinating story in your readers.

    No matter the way you land on the idea for a story although, each nice story should have these 4 traits:

    • It’s easy: A very complicated or convoluted story is tough to preserve monitor of and keep in mind as a reader, not to mention write. Protecting your tales easy will assist your readers keep engaged and make it simpler for you to convey your message.
    • It’s memorable: What good is a story if individuals can’t keep in mind it later? Nice tales are meant to be mirrored on, remembered and retold. Vivid language and thrilling conditions might help make your story stand out in your reader’s minds.
    • There’s a compelling battle: Battle is what pushes the story ahead. With out battle, it’s arduous to be memorable and much more tough to stir the feelings of your readers.
    • There are unimaginable characters: You’ll have the entire proper parts however with out lovable (or despicable) characters, your story is unlikely to have the impression you need it to. Give your readers somebody to cheer for and see themselves in (or jeer at and wish to object towards).

    One of the vital frequent story codecs we’re all conditioned to count on from a very younger age, is the Hero’s Journey.

    How to Write a Blog Post and Tell a Story: The Hero's Journey Image

    Its simplest format entails a hero who goes on an journey, and in a decisive disaster wins a victory, then returns dwelling reworked for higher or for worse.

    In the event you’ve learn or watched The Lord of the Rings (or one in every of 1000’s of different books and films right this moment), then you definitely’ve skilled the Hero’s Journey.

    Use the Hero’s Journey as your template for a way to write a weblog submit that inform tales and also you’ll preserve your readers coming again for extra.

    6. Make Your Blog Posts Simply Scannable

    Folks not often learn word for word on the web.

    Until they’re extraordinarily in the subject, most individuals will simply shortly scan a explicit weblog submit.

    Graph of How to Create Content People Will Read (Chart)

    Studying habits needs to be on the core of deciding how to write a weblog submit and what your weblog structure ought to appear to be.

    And as I discussed earlier, the vast majority of us don’t even totally learn the content material we share on-line—whether or not by social media platforms, over electronic mail or word-of-mouth.

    Eye-tracking research have revealed most individuals examine 20% of the textual content on a internet web page. Skim reading is the new normal, so it is smart that it’s best to write your weblog posts in a method that’s conducive to this consumption habits, proper?

    In a single usability check by Nielsen analysis, scannable and objective copywriting resulted in 124% higher usability in contrast to a extra conventional weblog submit format with bigger blocks of textual content.

    Sticking with our theme of studying how to write a weblog submit that’s formatted in your readers to truly eat the content material—listed here are a few ideas for creating scannable content material your viewers will take pleasure in:

    • Preserve your paragraphs and sentences quick (purpose for a most of 3-4 vertical traces)
    • Use easy phrases
    • Embody bulleted lists (like this 🙂)
    • Use sub-headings to break up your posts into sections
    • Mess around with formatting like daring, italics, completely different textual content sizes and format to emphasize
    • Add a few block quotes (or tweet quotes)
    • Often make the most of photos, charts, and tables

    Whereas it could be discouraging to be taught that individuals gained’t learn each phrase you write, that’s a reality that wants to be embraced.

    Studying how to write a weblog submit that’s simply scannable will drive you to concentrate on solely essentially the most essential info your reader wants to know. My listing of one of the best running a blog job web sites is a nice examples of making simply scannable long-form content material.

    Plus, having the ability to trim the fats will make you a stronger and simpler author in the long term. And if you’d like to go into higher size, flip to studying how to write an eBook that may function a higher vacation spot in your a lot longer-form content material.

    7. Make investments in Considerate Design

    How to Write a Blog Post with Impactful Design Layout (Screenshot)

    People are very visible creatures, and that’s vital to preserve in thoughts when it comes to studying how to write a weblog submit that’ll seize their visible consideration lengthy sufficient to present significant worth to your readers.

    Greater than 50% of our brains are used to process visual information, in contrast to simply 8% for our sense of touch and 3% for our sense of hearing.

    In his guide Blink, Malcolm Gladwell described the system our brains use to make split-second choices exterior of our acutely aware consciousness, the Adaptive Unconscious. It’s always scanning the environment, evaluating stimuli and making judgments primarily based on how issues seem.

    Due to the significance our brains place on the best way issues look, bettering the visible attraction of your weblog can enhance perceived credibility, belief and worth.

    Conversely while you write a weblog submit with unappealing designs, inconsistencies, or visible errors, it could possibly shortly chip away the belief and authority you’d in any other case acquire with readers.

    Considerate design is essential in maintaining your weblog readers visually engaged and entertained.

    Listed below are 5 confirmed methods to enhance your weblog’s visible aesthetics, in order that readers will need to stick round:

    • Use numerous photos: Images, illustrations, graphs and charts break up the textual content and reinforce your concepts. When it comes to pictures, life-like photos work significantly better than tacky inventory pictures. Snag a few pics from websites like Unsplash for a much less “staged” look.
    • Use correct formatting: As well as to serving to with weblog website positioning greatest practices, the usage of headers and different formatting tags present essential visible construction in your content material and make it a lot simpler to comply with together with (or scan).
    • Optimize your structure: Imagine it or not, weblog structure is extraordinarily vital. When viewing content material on the net, individuals have a tendency to scan in an F-shape pattern. Helpful design might help forestall F-shape scanning, nevertheless it’s nonetheless a good concept to put essential web page parts alongside the highest and left aspect while you write a weblog submit.
    • Improve your font measurement: Whereas small textual content can look cool to some, it’s tough to learn, even in your youthful readers. Bigger font sizes also can increase reading speed and comprehension.
    • Use margins and spacing: Margins, the blanks house between content material and web page edges, might help balance your design and make your content easier to consume. Embody loads of clean house round blocks of texts to make them extra readable and fewer visually aggravating in your readers.

    Preserve in thoughts that this could all be performed on a price range—particularly when you’re in the start phases of studying how to write a weblog submit (and construct your readership).

    Slightly than hiring a graphic designer to create a completely customized structure in your weblog, I like to recommend utilizing top-of-the-line WordPress themes like Elementor or OptimizePress that comes with an array of nicely thought-out, mobile-friendly template designs already built-in to the product.

    Screenshot of Mobile-Friendly Blog Design and Layout (Examples)

    A closely personalized model of GeneratePress is the theme that now powers my weblog, however as a non-technical blogger, it’s a little more difficult to be taught than a visible theme like Elementor or OptimizePress.

    8. Be Genuine in Your Writing

    How to Be Authentic in Your Writing (and Build Connections with Readers) Community Image

    In right this moment’s period of sleazy advertising and marketing gimmicks, faux information and paid influencers, individuals are extra skeptical than ever.

    Give it some thought… we’re inundated with every kind of messaging and we’re getting higher and higher at shortly transferring away the second we smell something fishy.

    Bringing actual authenticity to the best way you determine how to write a weblog submit can construct a highly effective connection together with your readers.

    One latest research discovered that only 48% of people in the US trust brands, down from 58% in 2017.

    That makes it extra vital than ever to find out how to write a weblog submit that forges a real connection together with your readers—constructed on a basis of belief, moderately than gimmicky ways simply to preserve them on the web page lengthy sufficient to extract some promoting {dollars}.

    Authenticity might help your weblog stand out and can completely profit your enterprise in three major ways:

    • It will increase engagement: Individuals are at all times craving actual, genuine interactions. Craft your content material with honesty and coronary heart—your viewers shall be positive to reward you extra of their time and a spotlight.
    • It elevates your model: Your distinctive ideas and views can differentiate you from the competitors. Over time, individuals will develop belief in you, which can enhance your affect in their lives.
    • It builds emotional connections: Honesty is refreshing. Be clear, even when it places you in a unhealthy mild, exhibits your weaknesses or failures and your viewers shall be drawn to your candor. It’ll enhance belief considerably.

    Not surprisingly, some manufacturers are really nailing this right this moment.

    Patagonia is all about creating nice merchandise with out inflicting pointless hurt to the atmosphere and so they constantly put their cash the place their mouth is.

    They donate tens of millions to environmental causes, educate their prospects how to restore their clothes so that they have to purchase much less, and even discourage people from buying their products if they don’t really need them.

    This unwavering dedication to their values has earned them a degree of name loyalty that’s unequalled in their trade.

    Clever Blog Writing Example: Patagonia Campaign (Screenshot)

    Buffer, a social media administration device firm, can be very well-known for his or her authenticity & transparency in how they’ve gone about selecting to write on their weblog.

    They’ve famously written about their monetary challenges and layoffs, published the salaries for all of their staff, and even shared their revenue figures. This radical strategy to transparency has earned them a ton of free press and a massive, passionate person base (together with yours actually).

    Being radically clear in your weblog posts could be a large aggressive benefit.

    So how precisely are you able to be extra genuine while you’re studying how to write a weblog submit?

    • Speak like a human: Ditch the company lingo, buzzwords and begin studying how to write a weblog submit the best way you truly discuss. Use quick sentences and easy phrases to convey huge concepts, however keep away from utilizing slang (or each potential running a blog time period in an try to sound credible), which could be distracting to readers.
    • Determine your values: What do you actually stand for? What’s your objective? What is your “why”? By dwelling in concord together with your values and staying genuine to your message, you’ll give you the option to entice like-minded individuals and construct your tribe.
    • Write about points you truly care about: Don’t strive to chase developments or cash-in on fads. Whereas you may even see outcomes in the short-term, individuals shall be in a position to spot your insincerity from a mile away. As an alternative, write about points which have essentially the most relevance to you and your viewers.
    • Take a stand: Sustaining integrity means standing up for what’s proper with out compromise. You possibly can’t make everybody completely satisfied, so come to phrases with the actual fact some individuals gained’t be followers while you write a weblog submit they disagree with. In the long term, taking a stand for what you actually imagine in will earn you the continued respect and loyalty of your viewers that does really feel equally as you.
    • Be clear: Most individuals are fast to promote their victories and success whereas maintaining their errors and failures distant from public view. Whereas it makes for a good wanting Instagram feed, it’s tough to forge a actual reference to somebody who appears so good. Take the alternative strategy and open your self up to your viewers, warts and all. Be fast to admit errors, chronicle your failures and share the true reality behind the subjects in your trade (like how a lot it actually prices to weblog).

    One in every of my hottest weblog posts of all time right here, is about my most painful enterprise failure.

    It first tells the story of how I invented a product in school, and the following journey that led to finally dropping $6,537 on the enterprise after a couple of years making an attempt to develop the corporate. I then get into the entire classes I discovered alongside the best way—reflecting on what I’d do in another way each for myself and the good thing about readers.

    And since I wrote a intelligent headline for it (“How to Create a Product No person Desires and Lose $6,537: The iStash Story“), that submit went viral on HackerNews and introduced in my first couple 1000’s readers to this weblog. The remaining is historical past.

    If English isn’t your native language, I do know it may be a problem to begin crafting tales (and headlines) like this in a single day.

    Take a while to brush up in your English writing talents with language learning mobile apps like Babbel, Duolingo, Rosetta Stone and others.

    The extra you observe your studying & writing, the higher your means—to find out how to write a weblog submit that connects with readers—will develop into.

    9. Make Your Blog Posts Moveable (and Cell-Pleasant)

    The Importance of Mobile-Friendly Blog Posts and Portable Content (Illustration)

    Everyone is aware of that content material has to be viewable throughout all gadgets right this moment—that battle was gained way back.

    However mobile-friendly design alone shouldn’t be sufficient anymore. You want to find out how to write a weblog submit that may be digested in extra methods than each earlier than.

    Individuals are always on the transfer—and the best way they eat info is at all times altering. Meaning re-learning how to write a weblog submit for the methods in which readers need to digest your content material.

    Your weblog posts want to be transportable to match completely different existence, not simply completely different gadgets.

    Somebody might begin studying your weblog submit on a laptop computer at work, then hop on a bus to head dwelling—making it extra preferable to hear to a podcast model or watch a video of you speaking by the ideas lined in the written submit.

    To adapt to these new behaviors, it’s essential to break your items of content material up into completely different mediums in order that your viewers can shortly eat content material in a format that is smart for them on the time, plus permits them to simply choose again up the place they left off final time.

    Taking this extra step to make your content material extra accessible needs to be seen as an funding.

    It’ll not solely make your weblog posts extra accessible to a wider viewers, however may even present that you just acknowledge we all learn differently and that you just’re going above and past to ship standout content material—that does a extra numerous job of trying to clear up reader challenges in completely different codecs.

    That is the best way of the long run when it comes to studying how to write a weblog submit readers will profit from.

    To get began, strive turning your current long-form weblog posts into:

    • Movies
    • Podcasts (simply be certain to select good podcast internet hosting should you begin a podcast)
    • GIFs
    • Social posts
    • Infographics
    • Slide decks

    Changing your content material into completely different codecs may even assist individuals with difficulties (or disabilities) that forestall them from studying, to profit out of your weblog.

    Accessibility together with your weblog posts is not elective.

    Doing what you’ll be able to to make your work simpler for everybody to take pleasure in shouldn’t be solely the proper factor to do, it’s good for enterprise.

    Certain, you’ll want to have the right website template, select from amongst one of the best web site builders and truly make a web site that’s responsive in order to current a readable weblog—however accessibility additionally extends into having a number of consumption codecs in your readers that might not be in a position to bodily learn your content material.

    Studying how to write a weblog submit that may simply be transformed into different content material codecs is essential as we transfer ahead.

    10. Prioritize High quality Over Amount

    How to Write High Quality Blog Posts (Consistently) Example Image

    Within the early days of running a blog, consistency was key.

    Merely writing weblog posts with some extent of regularity was sufficient to construct an viewers and grow your traffic.

    While it’s still important to have a regular publishing cadence, the market for blogging in virtually every category has grown extremely competitive & saturated. Today, quality beats quantity every day of the week.

    In 2021, the success of your blog is far more dependent upon how much you can stand out from the sea of competitors also writing about the same topics as you. As you’re determining how to best compete with higher quality blog content, seek to answer these questions:

    • How can you use your strengths, experience and interests to differentiate your content?
    • Can you adapt to regularly write a blog post that’s twice as long as your competitors?
    • Do you have a particular skill (like one of these blogging skills) that can be leveraged to make your content more unique?
    Find your competitive advantage and lean into it with the goal of better solving your readers challenges.

    If you can successfully do that, then you’ll be well on your way to taking over as a real force within your niche.

    One of my greatest competitive advantages is that I can go into far greater depth than most in my industry when I sit down to write a blog post.

    How long should a blog post really be?

    While there’s no exact answer for everyone, longer posts perform better in search results, which means longer posts are what readers (often) want. The ideal blog post length for most article topics is 1,500 – 2,500 words. How many words is too few though? I’d recommend you try to avoid going under 1,000 words for any blog post that you want to rank well in organic search.

    Now, if you take a look at the articles here on my blog, you’ll see that most of them (including this guide) are well over 5,000 words in length. That level of depth is done with a purpose—and because I’m not afraid to shy away from answering the questions, concerns and smaller topics that come up during the process of writing blog posts on such big topics (like how to write a blog post).

    Learning how to write a blog post that truly stands out will take some time.

    Investing more time into each blog post you publish will naturally translate into releasing new content with less frequency, but ideally in much greater depth.

    When I go to write a blog post here on my own site, it’ll usually take at least couple of weeks from start to finish. That’s because each and every article I publish goes through a rigorous process of research, blog outlining, writing, editing and then formatting with images, tweet quotes, custom graphics and such—all before it’s finally published for the world to see.

    But it’s that level of care, depth and detail that’s helped me to rise above the competition in my niche.

    And this is working well for more than just me, too.

    Brian Dean, the SEO master behind Backlinko, is one of the world’s foremost experts on creating high-quality content that ranks well in search engines.

    Brian Dean Podcast Interview with Ryan Robinson About SEO in Blogging (Image)

    He only posts a few times a year, but each piece he writes tends to be just about the single best article on the topic.

    In fact, one of his best SEO tactics is the skyscraper technique (which I’ve written about too). This technique boils down to discovering an current common submit and making it higher by improved content material, design and exploring extra numerous content material mediums.

    Posting commonly continues to be vital to develop and preserve your viewers, nevertheless it’s significantly better to decelerate your cadence and put out authentic, high-quality content material, than it’s to publish subpar content material on a every day foundation.

    11. Present Them the Numbers

    The Benefits of Using Numbers and Figures in Your Blog Writing (Screenshot)

    As we talked about earlier, most individuals are fairly jaded about gimmicky content material as of late.

    Who can blame them? Most of us have been duped, conned, and defrauded at one level or one other on-line.

    To make your content material stand out, present information to again up your claims, enhance your credibility and illustrate your factors wherever potential. That is a core precept of how to write a weblog submit that’s firmly convincing.

    That’s a main purpose why I initially determined to share monthly income reports with my readers—to show them that I’m not just writing about what to do in order to start a profitable blog, but I’m actually putting my own advice into practice here on my blog (with transparent results). I even go into the nitty-gritty details around expenses and share best practices on financial topics like how to manage taxes for bloggers, which provides an immense amount of value to those looking for a lot of advice.

    Increasing My Authenticity with Readers Through Income Reports (Screenshot)

    Original data and research are huge differentiators that may assist your weblog rank greater in search outcomes, construct backlinks, and enhance your authority, affect and credibility.

    Step one to studying how to write a weblog submit that leans on credible information is gathering the precise information itself.

    A few of the greatest sources for monitoring down authentic information to embody in your weblog posts are:

    • Experiments: The primary and simplest way to begin accumulating authentic information is to conduct an experiment (like this one I did). Type a speculation, devise an experiment, summarize your findings and examine the choices (like I did in my roundup of one of the best website hosting plans for bloggers). Your experiments don’t have to be elaborate, simply share what you’re studying and be clear with the outcomes.
    • Observations: If yow will discover one thing you’ll be able to measure or monitor, you’ve obtained a information supply simply ready to be analyzed. Determine on a size of time you’ll be monitoring the state of affairs and put the numbers in a spreadsheet for simple evaluation.
    • Surveys and polls: As we lined in the primary key, there are a number of free and cheap running a blog instruments we are able to use to run surveys and polls of our viewers. Even when your viewers is on the smaller aspect, a nicely thought-out survey can yield some spectacular insights—particularly should you’re not afraid of doing a little blogger outreach to gather information factors from others in your weblog area of interest.
    • Knowledge scraping: One of the vital artistic methods to get fascinating and authentic information known as scraping. Construct an algorithm or outsource the event of a device to gather info from web sites that hasn’t been explored but. You possibly can even simply publish a roundup like my running a blog statistics article that breaks down the info I’ve sourced from dozens of various web sites—housing key info in only one location for readers.
    • Business reference items: A number of of my glossary-style listicles that break down running a blog phrases and enterprise jargon that you just’ll want to familiarize your self when both beginning to weblog—or coming into the workforce—are sometimes talked about on top quality publications and trade blogs as useful sources.
    • Comparisons and evaluations: One other nice format for serving to your readers make a tough resolution that entails a monetary element, is by offering them with an unbiased overview of essentially the most related services inside your trade. A couple of examples of this in observe right here on my weblog, could be by my evaluations of one of the best internet hosting plans and with much more particular content material items like masking the highest low-cost internet hosting plans, month-to-month billed internet hosting choices and a compilation of sincere Bluehost evaluations from throughout the online.

    One other intelligent method to use information in your weblog posts is to put a new spin on current analysis performed by others.

    That is a smarter place to begin than investing a ton of time (and monetary sources) into your personal authentic research as you’re nonetheless studying how to write a weblog submit that may successfully talk information.

    Listed below are a two sensible methods to leverage current research out on the Web, into distinctive content material in your personal weblog:

    • Interpret information and provide an authentic perspective: Provide you with a distinctive idea or perception primarily based on research, guides and studies. Draw connections between two completely different information sources or determine patterns which have gone unnoticed. Whereas the info might not be authentic, the considering shall be.
    • Make the info simpler to eat and share: Flip hard-to-read research into eye-catching charts, infographics and embeddable photos. Compile a bullet listed of essentially the most spectacular info or information factors round a matter. Summarize insights into bite-sized, tweet-able sentences.

    Now, for these of you extra visible learners, I’ve labored with a proficient designer to carry this infographic about how to write a weblog submit to life…

    How to Write a Blog Post in 2021: Infographic

    Test it out and let me know what you suppose in the feedback!



    Need to share this infographic in your weblog too?

    Shoot me an electronic mail to [email protected] and I’ll hook you up with hi-res recordsdata 🙂

    Closing Ideas: How to Write a Blog Post That’ll Captivate Your Readers

    Whereas the competitors for clicks will increase annually and natural site visitors from Google continues to shrink, there are nonetheless unimaginable new alternatives to broaden your attain and construct an viewers this yr.

    However that elevated competitors doesn’t imply you want to throw in the towel in your running a blog ambitions.

    The bar for what constitutes transformational content material continues to be raised—and that is your name to rise to the event as a blogger.

    So as to write a weblog submit that may stand the check of time (and rank excessive in natural search outcomes), it’ll require a rising time funding in your finish. Now, it’s up to you to decide whether or not or not that work is definitely price it. In the event you ask me… it undoubtedly is.

    Following these steps, you’ll find out how to write a weblog submit that’s poised to stand taller than the remaining.

    And for a deeper dive into how to entice extra readers to your content material, learn my Final Information on How to Drive Visitors to Your Blog.

    👋 Oh and keep in mind! If you need entry to my free weblog submit template (in the type of a copy & paste Google Doc), then you’ll be able to seize it proper right here—together with my website positioning weblog submit writing guidelines and a totally accomplished instance to information you alongside the best way—get my free weblog submit template.

    Need to Be taught How to Write a Blog Post?

    Seize my free weblog submit template for creating compelling content material.


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