How to Use SEO Tactics to Drive Ecommerce Sales

The ecommerce business is a extremely aggressive house.

That’s as a result of the recognition of on-line buying is rising at a fast price.

Final yr, retail ecommerce gross sales surpassed 2.3 billion dollars throughout the globe. This quantity is predicted to double inside the subsequent three years.

It’s protected to say that buyers will proceed shopping for from ecommerce platforms.

This information must be extraordinarily encouraging to ecommerce manufacturers. However with so many opponents internationally, you’ll want to give you methods to separate your self from the gang in order for you to survive and thrive.

Prior to now, I’ve instructed you ways to get your first sale out of your new ecommerce web site.


However now that you simply’ve bought these preliminary gross sales out of the way in which, you want to give you a sustainable development technique.

You are able to do this in various methods. For instance, leveraging social commerce to enhance ecommerce gross sales is a worthwhile advertising tactic.

Providing reductions, concentrating on the precise viewers, and accepting numerous cost choices are just some of my favourite methods to enhance ecommerce gross sales quick.

Nonetheless, you want to take this technique one step additional and perceive the buyer shopping for conduct. We all know that 85% of consumers use Google to discover merchandise earlier than making a purchase order.

Roughly 33% of clicks go to the highest results of Google’s SERP. And 75% of all clicks are made on the primary web page of search outcomes.


What does this imply for you?

Principally, in case your ecommerce web site isn’t a prime end result when a client begins a product search, you received’t generate new leads with natural site visitors.

How do you enhance your search rating? Search engine marketing.

Comply with the information I’ve outlined on this information, and also you’ll find a way to drive ecommerce gross sales with SEO techniques.

Conduct key phrase analysis

If you need to have a profitable SEO technique, you want to begin with key phrase analysis.

This can provide help to perceive the search phrases that buyers kind once they’re looking for merchandise you’re promoting. Google AdWords is a superb place to begin.

The key phrase planner device will present you phrases and phrases associated to your merchandise, companies, and business.

You’ll find a way to see how incessantly folks seek for these phrases. The outcomes can even present you ways the amount of those phrases and phrases change every month.

Utilizing this info, you’ll find a way to replace your web site accordingly so it matches the most well-liked search phrases.

These delicate modifications in your ecommerce web site will enhance the probabilities that your pages will seem as a prime search end result.

Now you’ll obtain extra natural search site visitors that may in the end provide help to drive gross sales.

Begin running a blog

Upon getting your key phrases, you’ll want to add them to your web site.

Positive, you may add them to your product pages and descriptions, however that alone received’t maximize your attain. You need to embody these key phrases in as many locations as doable in your web site.

That’s why you want to add a weblog to your ecommerce web site.

Analysis exhibits that the average number of words on the primary web page of Google outcomes is 1,890 phrases. I’m prepared to guess your product descriptions aren’t that lengthy.

However that’s the proper size for a weblog submit.

There are many advantages to running a blog, as well as to being a spot for you to use key phrases:


Your weblog provides you the chance to create inside hyperlinks. These hyperlinks can direct guests to different weblog posts or to product pages.

Running a blog will increase the probabilities that your model might be in a position to create backlinks as nicely.

Different web sites might reference or characteristic info from one among your posts. Consequently, they’ll credit score you because the supply with a hyperlink.

The mixture of those inside hyperlinks and backlinks will enhance your natural search rating.

Plus, these blogs will provide you with a chance to showcase your services and products. You possibly can present demonstrations or step-by-step guides that encourage guests to make a purchase order.

Use long-tail key phrases in product names and descriptions

Greater than half of all searches are at least four words.

You want to maintain this in thoughts while you’re conducting key phrase analysis, which we mentioned earlier.

Add long-tail key phrases to your ecommerce web site. Put them within the names of your merchandise and their descriptions.

Lengthy-tail key phrases don’t have as excessive of a search quantity. This implies there may be much less competitors from different manufacturers utilizing key phrases for his or her SEO methods.

However it’ll enhance the probabilities you’ll be a prime search end result for these particular phrases. That’s why long-tail key phrases sometimes have greater conversion charges.

Right here’s an instance of how long-tail keywords work:

long tail

Utilizing the instance above, let’s say you’re an ecommerce web site promoting bicycles. You clearly have a ton of competitors on this house.

Until you’re a world large, it’s unlikely your web site might be a prime search end result for the phrase “bicycle.”

However if you happen to promote seaside cruisers, that’s a little bit bit extra particular. The search quantity for the phrase received’t be as excessive, and your chance of conversions will enhance barely.

Take that one step additional, and add much more descriptive info.

When you use “black 10-speed seaside cruiser” as a long-tail key phrase, you’ll attain a really particular viewers. Likelihood is, if somebody makes use of this phrase to seek for the merchandise, you’ll be one of many prime outcomes.

This makes the buyer’s life simpler too. As an alternative of manually scrolling by way of product pages on an internet site to discover a particular merchandise, they’ll simply seek for it utilizing descriptive key phrases.

Because you’re providing precisely what they’re on the lookout for, they’ll be extra seemingly to purchase out of your ecommerce web site.

Don’t complicate your web site structure

With out getting too technical right here, I’m going to clarify the fundamental ideas of crawling and indexing.

All main serps, resembling Google, use bots to index the data contained on web sites. These automated bots are also called internet crawlers.

The data on these pages is saved within the search engine’s index.

When a client searches for a time period, the search engine references the index and chooses the pages with probably the most related outcomes.

But when the structure of your web site is simply too sophisticated, the bots might not index the outcomes correctly, and your web site received’t be a prime search end result.

By simplifying your structure, you’ll make your web site simpler to learn, and it’ll seem extra reliable as nicely.

Right here’s a basic architecture format you may observe:


A easy web site structure can even make it simpler on your guests to navigate as soon as they land in your web page.

This can assist enhance your probabilities of getting extra conversions as nicely. However we’ll speak extra about easy designs shortly.

Establish and repair any errors

Errors in your web site could have a unfavourable affect in your search rating.

As I simply mentioned, serps use bots to scan content material on the internet. These serps don’t need to ship customers to websites which have issues.

Some widespread errors with web sites embody:

  • redirects
  • damaged hyperlinks
  • duplicate content material
  • issues with photos

I’m assuming you don’t deliberately have issues along with your web site. You will have some damaged hyperlinks with out figuring out it.

That’s why you want to have instruments in place to provide help to determine any errors so you may repair them as quickly as doable.

I like to recommend attempting a device such because the SEO Spider from Screaming Frog:

screaming frog

This device is an internet site crawler, related to those utilized by serps.

You may get the SEO of your pages analyzed to see what wants to be improved or mounted.

The device will determine server errors, damaged hyperlinks, and audit redirects. This software program will even analyze the titles of your pages and discover duplicate content material.

You possibly can combine the Screaming Frog software program along with your Google analytics. This can provide help to get extra related outcomes by way of your conversions, bounce charges, and ecommerce transactions.

Optimize your web site for cellular gadgets

We know that 60% of all searches come from cellular gadgets. In case your web site isn’t mobile-friendly, it received’t be a prime search end result.

You want to acknowledge how folks use mobile devices.


As you may see, 80% of individuals use smartphones. Simply 14% of individuals use solely a pc with out a cellular system.

Your ecommerce model wants to perceive the cellular tendencies dominating 2018. Use the data to replace your ecommerce web site.

In accordance to Alexa rankings, more than 80% of the highest web sites are mobile-friendly.

Moreover, 48% of customers use serps to conduct analysis from these gadgets.

Let all of this info sink in for a second. Ask your self whether or not your ecommerce web site has tailored to these tendencies.

If not, it might be the rationale why serps aren’t giving your web site a excessive rating.

Optimizing your ecommerce web site for cellular gadgets will provide help to get extra site visitors from customers shopping from their smartphones and tablets.

Enhance your web page loading velocity

In case your pages take too lengthy to load, serps will penalize your rating.

That is related to the sooner dialogue about figuring out and fixing errors in your web site. Generally, these issues might be the rationale why your pages are taking so lengthy to open.

If there aren’t any errors in your web site, you might simply have a design that’s too sophisticated. However we’ll speak about that in larger element quickly.

A few of you might simply want to improve your website hosting service. It may be tempting to choose the most cost effective choice, but it surely’ll harm you in the long term.

As well as to your SEO technique, your web page loading velocity can even affect customer browsing behavior:

page loading speed

As you may see, just some seconds can drastically change your bounce charges. That is clearly not good for your enterprise.

Let’s say you have been in a position to get ranked on the primary web page of search outcomes.

A potential buyer clicks in your web page. That’s nice information. However the web page takes too lengthy to load, so that they go away and go to a competitor’s web site as an alternative.

You simply misplaced your likelihood to make a sale.

Do no matter you may to enhance your web page loading velocity. You need it to be as quick as doable. This can enhance your search rating and provide help to drive gross sales.

Simplify the design of your ecommerce web site

An advanced design might be one of many explanation why your web site isn’t loading quick. That’s why web sites with easy designs have greater conversion charges.

This additionally relates to your web site’s structure—a subject I mentioned above.

In case your pages are cluttered and hard to navigate, serps received’t rank them excessive.

Moreover, the simplicity of your web site will encourage customers to keep on the pages longer. Google’s algorithm will acknowledge this and rank you accordingly.

It’s additionally value looking on the top reasons for buying cart abandonment:

cart abandonment

Sure, you’re clearly attempting to enhance your SEO.

However in the end, you need to drive gross sales. Web sites with sophisticated navigations and lengthy checkout procedures trigger customers to abandon their buying carts.

Right here’s one thing else to have in mind: 75% of consumers say they choose a model’s credibility primarily based on the design of the web site.

And 85% of an internet site customer’s first impression of a web site is said to its design.

Add meta descriptions to your pages

If you’re not accustomed to meta descriptions, permit me to clarify what they’re.

These are quick, 155-character-long, summaries of pages’ contents.

From a client perspective, a web page meta description provides them extra details about what to count on once they click on on a hyperlink from search outcomes.

There’s some debate as to whether or not these descriptions straight affect SEO. Nonetheless, it’s clear that the precise meta description may also help enhance the probabilities of getting clicks when your web site comes up in search outcomes.

I’ve highlighted the meta descriptions that got here up once I searched Google for “Males’s yoga attire”—a really broad search parameter:

meta description

The very best meta descriptions comprise actionable phrases. Take a look at a number of the examples above:

Meta descriptions ought to comprise key phrases as nicely. Attempt to make yours distinctive so it stands aside from the gang.

As you may see from the outcomes above, every web site makes use of a barely completely different technique to give it an edge over competors.


To generate new leads and maximize the attain of your ecommerce web site, you want to focus in your SEO technique.

In the end, this may provide help to drive gross sales.

Conduct key phrase analysis. Add long-tail key phrases to your product descriptions and titles. Begin running a blog, and add key phrases to your posts.

Simplify your web site structure and the design of your pages.

Use instruments to provide help to determine web site errors so you may repair them as quick as doable.

Focus in your web page loading velocity, and optimize your web site for cellular gadgets. This won’t solely enhance your search rating but additionally provide help to enhance conversions.

Add actionable meta descriptions to your pages that encourage customers to click on in your web site over different choices within the search outcomes.

Use this information as a reference to improve your ecommerce SEO technique.

How is your ecommerce web site utilizing SEO techniques to drive gross sales?


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