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How rapidly your web site masses impacts every part from person expertise to search engine rankings, conversion charges and extra. You probably have a web site, you want to perceive its load occasions so you may make enhancements if wanted.

Pingdom is a freemium instrument/service that helps you to just do that. At first look, it might look like a comparatively easy testing instrument — as a result of of its seemingly primary free velocity take a look at — however when you register, a complete world of different options turns into out there.

On this publish, I’ll present you the way to use Pingdom to analyze and enhance your web site. I’ll begin with a take a look at how to use the free velocity take a look at instrument, then I’ll present you some of the extra superior options you get in the event you’re prepared to pay for a Pingdom account.

Pingdom presents a 14-day free trial. So, even in the event you don’t turn into a long-term paying buyer, I’d encourage you to not less than use the premium instrument for 14 days to dig into your web site’s efficiency.

How to Use Pingdom’s Free Speed Assessments

When most individuals suppose of Pingdom, they in all probability suppose of Pingdom’s in style free velocity take a look at instrument.

To use it, all you want to do is:

  • enter the URL of your web site
  • select the place to take a look at from (i.e. the take a look at location closest to your target market)
  • click on Begin Take a look at.

After a few seconds, you need to see one thing like this:

Pingdom results summary box

Let’s undergo some primary FAQs/ideas for the way to use and perceive Pingdom’s primary velocity outcomes. Then, we’ll dig into some of the deeper evaluation instruments.

How Does Pingdom Calculate Load Time?

Whereas it’s straightforward to get caught up in optimizing your web site’s ‘velocity rating’, the solely factor that actually issues is your web site’s Load Time. Typically, you need to purpose for below two seconds if doable.

Nevertheless, it’s necessary to perceive that ‘Load Time’ isn’t all the time the identical throughout totally different instruments as a result of there are totally different metrics.

There are two important methods to think about a web site as ‘loaded’:

  1. Onload time — the processing of the web page is full and all assets (e.g. photographs) have loaded. Nevertheless, this doesn’t embody some occasions, resembling JavaScript, which can be necessary to your web page.
  2. Totally Loaded Time — the time when the web page has fully stopped loading content material. It will all the time be slower than the onload time.

Pingdom completely makes use of onload time, whereas different instruments, resembling GTmetrix and WebPageTest, allow you to select between the totally different metrics.

There’s nothing improper with utilizing this metric, but it surely’s necessary to perceive that, as a result of of the way it calculates load time, your web site’s ‘load time’ will often be sooner in Pingdom than it’s in different instruments, since you’re usually evaluating apples to oranges.

GTmetrix has a superb article that explains these variations.

Which Pingdom Take a look at Location Ought to You Use?

At the moment, Pingdom presents seven totally different take a look at areas for its free velocity take a look at instrument:

  1. Asia — Tokyo, Japan
  2. Europe — Frankfurt, Germany
  3. Europe — London, UK
  4. North America — Washington D.C., USA
  5. North America — San Francisco, USA
  6. Pacific — Sydney, Australia
  7. South America — Sao Paulo, Brazil

So, which location do you have to select?

In case your web site targets a particular geographic space, you need to select the take a look at location that’s closest to that space. For instance, you probably have a native enterprise in Los Angeles, you’ll need to choose the San Francisco take a look at server.

Nevertheless, in case your web site targets guests worldwide, you’ll need to run checks from totally different areas. It will allow you to see how your web site will load for guests round the world.

If you happen to discover gradual load occasions in sure areas, it’s your decision to begin utilizing a content material supply community (CDN) to velocity up your world web page load occasions.

What Is the Pingdom Efficiency Grade?

As well as to your web site’s load time, web page dimension and HTTP requests, Pingdom additionally provides your web site a ‘efficiency grade’.

You shouldn’t put an excessive amount of emphasis on the efficiency grade itself — the most necessary metric is your web site’s load time, as that is what your guests will really expertise.

Nevertheless, the efficiency grade does offer you a fast look at how optimized your web site’s front-end efficiency is. The opposite facet of efficiency is back-end efficiency, resembling selecting high quality web site internet hosting.

Your efficiency grade comes from the weighted common of the Enhance web page efficiency strategies (extra on these in a second).

General — don’t obsess about bettering your efficiency grade — concentrate on decreasing your load time. In case your web site masses in below two seconds, your guests received’t care what your web site’s efficiency grade is.

How to Use Pingdom’s Free Superior Efficiency Evaluation Instruments

As well as to primary info in your web site’s load time, file dimension and HTTP requests, Pingdom additionally consists of some superior evaluation instruments that dig deeper into your web site’s efficiency.

Whereas the metrics in the field at the high are principally a snapshot of how your web site is doing, the evaluation metrics under it assist you to dig in and enhance your web site’s efficiency.


  • Abstract field — ‘how is my web site doing now?’
  • Superior evaluation — ‘how can I make my web site higher?’

Let’s undergo the totally different sections…

Enhance Web page Efficiency

The Enhance Web page Efficiency part consists of seven in style optimization ways, in addition to a rating that signifies how properly your web site is already implementing every tactic:

  1. Make fewer HTTP requests
  2. Add Expires headers
  3. Compress parts with gzip (right here’s how)
  4. Use cookie-free domains
  5. Scale back DNS lookups
  6. Keep away from empty src or href
  7. Put JavaScript at backside

If you happen to’re uncertain what one thing means, you’ll be able to click on the arrow icon on the proper to view an evidence.

Pingdom Improve page performance section

Word: In some instances, chances are you’ll not have management over every part you’d want to convey the rating up to 100%, however that’s okay — the aim is to tick off as many as doable. Don’t stress in the event you nonetheless have a few hard-to-solve yellow (and even purple) warnings at the finish of your efforts. Once more, these are strategies to enhance your web site’s load occasions, however you’ll be able to nonetheless have a quick-loading web site even in the event you fail a few checks.

For instance, WinningWP nonetheless masses in below one second regardless that it solely has good scores for 2 of the strategies. At all times bear in mind — web page load occasions are what matter, not scores.

Response Codes

The response codes part tells you what’s happening with all of the assets you’re loading on the web page, and is particularly helpful in case your web site’s been up and working for a whereas. Response codes which can be in the 200s or 300s are often nice, however you’ll need to weed out all 400 and 500-class errors.

Pingdom response codes

You may as well use the waterfall (extra on this in a second) to determine which assets are supplying you with 404 and 500 errors, and take the applicable steps to take away them or modify your web site.

Content material and Request Breakdown

There are 4 tables that offer you details about the distribution of your content material and your requests.

Pingdom content requests by type

Content material dimension by content material kind lists all of your property grouped collectively by kind — photographs, scripts, CSS, HTML and so forth — and you’ll use this info to weed out any apparent points. Loading 20MB of photographs on a web page often means you need to optimize your photographs; loading 2MB of JavaScript means you want to be extra environment friendly in your use of scripts.

The requests by content material kind desk reveals the quantity of requests your web site is making — one other means to optimize it — and in the event you’re pulling in tons of separate scripts, maybe it’s time to concatenate them into one (or not less than a few).

Content material dimension by area and requests by area present related info concerning the origin of your content material, and allow you to rapidly see how a lot exterior content material you’re loading in your web site.

You need to load content material principally from native sources or from a CDN. If you happen to load a lot of content material from off-site sources, chances are you’ll danger slowing down your web site if it has to watch for the gradual responses of others.

File Requests (Waterfall Evaluation)

Pingdom’s waterfall evaluation (the file requests part) reveals a deeper take a look at each single HTTP request in your web site. For instance, in the event you noticed 45 HTTP requests in the abstract field at the high, this part may have 45 entries, one for every HTTP request.

This instrument is utilized by builders to acquire a visible understanding of how a web site masses and the place the bottlenecks are. It reveals a wealth of info, particularly in the event you use the expander arrows to get to the particulars of every request.

Pingdom waterfall analysis

The icon on the left signifies the kind of content material being requested. If the response isn’t of the 200 class, you’ll see an alert icon — hover over it for extra info. Subsequent comes the request URL and the request dimension. Lastly, there’s a horizontal bar graph that reveals you when and the way the useful resource loaded.

The additional to the proper the bar begins, the later the useful resource masses. The size of the bar reveals the loading time, damaged down into:

  • DNS
  • SSL
  • Join
  • Ship
  • Wait
  • Obtain
  • Blocked.

For native assets, it’s a good concept to keep watch over the join sizes. Prolonged join occasions can point out a downside along with your host — assuming your web site is in any other case well-configured. Seek for lengthy bars that hinder the loading of your web site, or exterior assets with a prolonged DNS or different metric — these must be weeded out.

If you happen to’re utilizing WordPress, one other use for this instrument is to uncover plugins or themes which can be slowing your web site down — you’ll be able to use the search field at the high to seek for particular ones. For instance, to discover all of the property the Avada theme makes use of, you possibly can seek for Avada:

Using waterfall analysis to find themes and plugins

If a plugin or theme has tons of slow-loading requests in the waterfall evaluation, it may point out you need to strive to swap it for a extra performance-optimized different.

Limitations of the Free Pingdom Speed Take a look at Software

As a result of of its easy-to-use interface, Pingdom is a superb instrument in the event you’re simply getting began with analyzing your web site’s efficiency.

Nevertheless, as your understanding grows, you need to know that it does have some notable limitations if you evaluate it to different instruments, resembling GTmetrix or WebPageTest.

We already coated one — Pingdom solely provides you the onload time in your ‘load time’, whereas GTmetrix and WebPageTest each offer you a number of metrics (together with onload time). This is the reason your web site will usually load ‘sooner’ if you take a look at it in Pingdom.

Second, the free velocity take a look at solely checks utilizing a desktop gadget. This solely provides you a partial image as a result of greater than half of all web visitors is now on cell gadgets. As a result of of sure elements, resembling how for much longer it takes a low-powered smartphone to render JavaScript, your web site will load in a different way on desktop vs cell. To totally perceive your web site’s efficiency, it’s necessary to take a look at each desktop and cell load occasions, so that you’ll want to use one other instrument for cell velocity checks.

Lastly, Pingdom doesn’t allow you to modify the connection velocity. In the actual world, every customer may have a totally different connection velocity — for instance, somebody who’s tethered to their smartphone’s 3G may have a slower connection than somebody with an ultra-fast wired connection.

Pingdom makes use of an ultra-fast connection for all of its checks, which is one more reason why your web site will load ‘sooner’ in Pingdom. Nevertheless, to get an correct image, you’ll need to take a look at your web site with totally different connection speeds, which each GTmetrix and WebPageTest enable. For instance, take a look at all of the connection velocity choices WebPageTest provides you:

WebPageTest connection speeds

General, Pingdom’s free velocity take a look at instrument is definitely helpful, particularly for informal customers. Nevertheless, superior customers might respect the extra flexibility of instruments resembling GTmetrix and WebPageTest totally free efficiency evaluation.

Or, you’ll be able to use the paid model of Pingdom to resolve a lot of these weaknesses. Talking of…

Premium Pingdom Options — These Are The place Pingdom Stands Out

Whereas the free model appears good, it’s a little bit extra restricted than each GTmetrix or WebPageTest, as we mentioned above.

Nevertheless, if you seize a professional account, Pingdom turns into a powerhouse of useful options. Let’s take a take a look at all you are able to do with the premium Pingdom options.

Once more, you’ll be able to take a look at all of these options with a 14-day free trial. Even in the event you resolve not to maintain paying after the free trial, the info you’ll acquire throughout this time will already be fairly beneficial.

Uptime Monitoring

Uptime monitoring (your host will not be as dependable as you suppose) is the most elementary kind of monitoring Pingdom presents. It consists of a graph that mixes the common response time with any downtime your web site might expertise.

Under the chart, Pingdom may even checklist every downtime occasion and its period:

Pingdom uptime monitoring

You may as well arrange real-time alerts in case your web site goes down. You’ll be able to obtain alerts through e-mail and ship alerts to totally different individuals relying on the subject.

Whenever you add an uptime verify, you’ll be able to select your individual verify interval from between one minute and 60 minutes. For instance, in the event you set it equal to one minute, Pingdom will verify your web site’s uptime each minute.

Web page Speed Reviews

Web page velocity reviews are the identical as the free instrument on the web site mixed with historic knowledge — glorious for catching nasty developments or code-related slowness. By default, Pingdom robotically checks your web site’s efficiency each 30 minutes, so this knowledge comes from 48 checks per day.

This gives you tons of knowledge factors, and it additionally helps you to see how your web site’s web page load occasions change throughout the day. For instance, chances are you’ll discover your web site drags a bit throughout peak hours or when your safety plugin runs its automated every day scan.

Pingdom historical monitoring

In order for you to take a look at totally different pages or from totally different areas, you’ll be able to arrange a number of alerts.

Transaction Reviews

Transaction reviews are one of Pingdom’s strongest options. They permit you to be certain person interactions spanning a number of actions and pages work easily, and are invaluable for eCommerce, SaaS functions and different interaction-based websites.

For instance, you’ll be able to set it up so Pingdom can monitor your eCommerce retailer’s checkout course of. If there’s a downside, you might be alerted instantly, so that you don’t lose income.

The thought is to use a easy editor to inform Pingdom how to navigate your web site and the way to verify the outcomes. You could possibly instruct Pingdom to load your homepage, verify that it provides a 200 standing code, fill in a search area after which go to a outcome.

You probably have some improvement data, you’ll be able to arrange transaction sequences utilizing a back-end editor. As you go, Pingdom will recommend actions to monitor primarily based in your precise web site. For instance, on WinningWP it robotically scans each hyperlink, so we are able to monitor clicks as a transaction:

Pingdom Transaction Monitoring

For informal customers, Pingdom additionally consists of a actually cool instrument that permits you to report transaction sequences utilizing a point-and-click answer.

Word: Pingdom has a superb tutorial video on transaction reviews and the way to set them up.

Customer Insights (RUM)

Web page velocity checks have a tendency to be synthetic. You load your web site in your browser, or you provoke a take a look at utilizing an exterior service resembling Pingdom. These are nice and principally observe what really occurs in actuality — though not all the time.

Customer Insights, half of Pingdom’s Actual Consumer Monitoring answer, provides you a bit of code to add to your web site — similar to Google Analytics. As soon as added, you’ll see actual knowledge rolling in — you’ll see how lengthy it took in your web site to load for precise guests, as opposed to you or some automated bot.

Actual knowledge gives you perception far past the out there take a look at areas, since your guests will come from throughout the world. You’ll be able to set the load time circumstances for glad, tolerating and annoyed guests to section your view higher.

Pingdom real user monitoring

By gathering this actual knowledge, you’ll be able to overcome a lot of the limitations of Pingdom’s free instrument. You’ll give you the chance to see how your web site masses for guests from totally different areas, utilizing totally different gadgets, and with totally different connection speeds.

Placing all of these variables collectively means you will get a actually correct image of your web site’s real-world load occasions.


Pingdom presents you a primary alert system out of the field. You may get emails, primary app notifications and SMS messages, and your alerts will come inside minutes.

Pingdom additionally has built-in integrations for sure apps, resembling Slack, and you too can arrange your individual integrations with Webhooks, resembling utilizing Zapier and Webhooks to join to any app.

If you happen to’re working as a crew, you too can add a number of crew members, every with totally different alert insurance policies.

Mainly, all of these choices make it straightforward to rapidly get notified if one thing goes improper, resembling downtime or a problem with a transaction you’re monitoring.

The Pingdom Cell App

Pingdom has a particularly useful free cell app (out there for each Android and iPhone) that works brilliantly and appears superb. It’s a excellent companion for receiving notifications and maintaining your self up to date about your websites, wherever you might be.

Pingdom mobile app

The cell app additionally reveals you primary knowledge, resembling response time and uptime checks, and is a nice bonus to your professional account that actually is a pleasure to use — which is comparatively uncommon for companies that haven’t originated on cell platforms.

Pingdom Pricing

First off, as I’ve talked about a few occasions already, Pingdom presents a 14-day free trial that permits you to take a look at every part (no bank card required).

After that, Pingdom presents two paid companies, every of which has scaling costs relying in your utilization:

  • Artificial Monitoring — this consists of transaction monitoring, web page velocity monitoring (through Pingdom’s checks) and uptime monitoring.
  • Actual Consumer Monitoring (RUM) — that is what helps you to see the precise load occasions your actual human guests expertise.

You’ll be able to select to use one or each of them, relying in your wants.

Every service begins at $10 a month, and the worth scales up from there primarily based on the following metrics:

  • Quantity of checks for Artificial Monitoring.
  • Month-to-month web page views for Actual Consumer Monitoring.

To calculate the precise worth in your wants, you’ll be able to use the following calculators:

The 14-day free trial consists of entry to each Artificial Monitoring and Actual Consumer Monitoring.


General, the place Pingdom actually units itself aside from the competitors is in its paid instruments.

The free Pingdom velocity take a look at instrument is beneficial, however there are extra versatile choices when it comes to free efficiency testing (GTmetrix and WebPageTest are two of the finest — right here’s how to use GTmetrix). That definitely doesn’t imply you shouldn’t use the free model of Pingdom for efficiency evaluation — you simply shouldn’t depend on it alone.

Nevertheless, with the paid service, you get entry to a ton of helpful efficiency and uptime evaluation instruments in a lovely package deal.

Pingdom has constructed a service that’s equally helpful to each individuals making an attempt to develop their private websites and far bigger web-based firms. The dashboard is a pleasure to navigate, the cell utility is extremely helpful, and the on-site assistance is extraordinarily straightforward to perceive and observe.

Two of the most notable options are:

  1. Transaction Monitoring to rapidly detect points with necessary components of your web site.
  2. Actual Consumer Monitoring to see how rapidly your web site masses for all of your human guests from round the world.

Even in the event you’re not in a place to pay for efficiency monitoring at the moment, you’ll be able to nonetheless take benefit of the 14-day free trial to accumulate 14 days of actual person monitoring knowledge in your web site. This, mixed with the different premium options, gives you some deep perception into your web site’s real-world efficiency with out costing something.

Any expertise with Pingdom? Every other helpful ideas or tips?

Colin Newcomer is a freelance author and long-time Web marketer. He focuses on digital advertising and marketing and WordPress. He lives a life of hazard, using a scooter by means of the chaos of Hanoi.

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