How to Start a Product Review Blog (Templates & Examples)

Disclosure: I could also be compensated through the hyperlinks clicked on this article. The opinions expressed are my very own and stand by my suggestions. Please learn my disclaimer for more information.

One of the most effective methods to monetize your weblog is with internet affiliate marketing.

Ad banners are a horrible means to generate income on-line. In 2020, lower than 0.1% of viewers clicked on an advert banner, and that statistic is simply getting worse.

Roughly 25% of all guests use an advert blocker. That means fewer people are seeing the advertisements in your weblog.

That means much less cash in your pocket.

Affiliate advertising is a a lot better means to monetize your weblog, in my view. Of the eight methods to generate income with a weblog, it’s maybe my favourite.

Creating a product evaluation weblog is an efficient means to use internet affiliate marketing. There are three kinds of weblog posts a product evaluation blogger can create:

  • Review — Detailed evaluation of a product
  • Comparison — How does a product examine to different merchandise within the market?
  • How-To — How to use a product after buying
  • In this text, I’ll principally cowl opinions and the format it is best to use for them.

    I can inform you from expertise that creating a product evaluation weblog works very nicely. All of the earnings from my website Investor Junkie got here from internet affiliate marketing. I bought the weblog in 2018.

    In truth, many of the web sites which have bought for over seven figures have been additionally product evaluation blogs.

    It seems, as one of many last steps earlier than shopping for a product, shoppers search out product opinions. What used to be discovered by selecting up a copy of Consumer Reports journal is now discovered on-line with Google.

    With a product evaluation weblog, there’s a lot it’s essential to do to guarantee your success. This information will get you began as a product reviewer. It consists of recommendation for which I usually cost a consulting charge.

    1. Pick Your Niche

    If you might be creating a product evaluation weblog, it is best to both have experience in that trade or rent writers who’re educated about that house.

    In my opinion, nothing is worse than studying a evaluation of a product by a author who clearly both has no {qualifications} to evaluation the product or didn’t really use the product.

    Product evaluation subjects might be very numerous and fall in a wide selection of niches. Topics embody:

    • Beauty
    • Fitness
    • Consumer
    • Food
    • Health
    • Digital
    • Computers and expertise
    • Software

    … to identify simply a few.

    How to choose your area of interest is a subject in itself. But it is best to select properly and decide your area of interest earlier than you proceed to the following steps.

    If I have been selecting a subject for product opinions in the present day, I might choose a area of interest about which I had a respectable quantity of data and into which I additionally believed I may add extra perception than the common author.

    For concepts on how to choose the most effective area of interest for you, I like to recommend studying Ryan Levesque’s e-book Choose.

    2. Start a Blog


    Larry’s Take

    If you are simply beginning out and in search of a low-cost, no-frills internet hosting supplier, Bluehost is your only option. They provide you with a free area identify for the primary 12 months and have a one-click WordPress set up. You’ll be up and operating together with your weblog very quickly.

    After you’ve decided your area of interest, the following step is creating your weblog. (If you’re in search of detailed steps, take a look at my how to begin a weblog and generate income article.)

    I like to recommend Bluehost. It’s excellent for somebody beginning out with a product evaluation weblog.

    If you order Bluehost by way of me, I’ll set up and arrange WordPress for you totally free! You’ll get my beneficial theme and plugins. You’ll additionally get entry to my first Ready, Set… Blog! course for FREE.

    3. Use a Product Review Template

    The success of your product evaluation weblog is dependent upon the structure you utilize and the main points you embody in every evaluation. I like to recommend creating a standardized format for every evaluation (or a minimum of for all of the opinions in the identical class). This permits you to create a commonplace working process that makes every evaluation simpler to write (and in addition simpler to delegate to different reviewers).

    Below is the product evaluation template I like to recommend you utilize. It has taken me years of testing and taking a look at warmth maps to excellent.

    These are the beneficial sections each evaluation in your weblog ought to include:

    My Recommended Product Review Template

    As with any template, use it as a guideline. Your viewers might have totally different wants. If so, regulate your template accordingly.

    Psychology performs a crucial half within the evaluation template design. As a reviewer, you need your opinions to be the best-created articles on these merchandise. You need the customer to be certain they’ve made an knowledgeable determination on which product is correct for them. To do that, it’s essential to get into the sneakers of a potential purchaser.

    A product will not be best for you personally. You can state that in a evaluation, however understand that, for different consumers, the product is likely to be excellent. Their decision-making course of is likely to be totally different than yours.

    A well-designed evaluation web site helps three folks within the transaction:

  • The purchaser — You assist them buy the most effective product for them
  • The service provider — You ship the most effective purchaser to their product whereas directing different consumers to competing merchandise which can be extra applicable for his or her wants
  • You (the blogger) — You get a fee for every affiliate transaction
  • There are two kinds of guests to product evaluation blogs. I name them:

  • “Summary Susan” — Wants a fast abstract and your advice
  • “Detailed Dave” — Will learn the whole lot you write after which learn it once more simply to be sure that
  • You need to fulfill each kinds of guests, however their wants are very totally different. On the net, most individuals skim content material. So you need your evaluation template to be straightforward to learn and arrange so the customer can rapidly collect the data they’re in search of.

    There are many “Summary Susans” who simply need fast solutions to their issues. “Don’t make me think; just tell me the answer” is their thought course of. You need to be sure you create a clear path to assist them decide if the reviewed product is correct for them. If the product you might be reviewing isn’t proper for them, you want to direct them to the alternate options.

    The second sort of customer (“Detailed Dave”) needs to be certain they’re making the correct determination. The buy could also be a enormous monetary dedication for them, or it could produce other social implications. Their job may very well be on the road, or a partner may criticize the acquisition for years to come.

    For this sort of customer, that is the place the structure, presentation, and content material ought to shine. Just like “Summary Susan,” “Detailed Dave” is in search of you to be the professional on this area of interest.

    The reader of your evaluation needs to guarantee themselves they’re making the correct determination earlier than they purchase. Your evaluation is the final step earlier than they make the plunge.

    This is likely one of the explanation why a good evaluation format is so crucial.

    Not solely does it assist the reader, however — in the event you write a detailed evaluation — they may buy by way of the hyperlink given to them.

    How to Write a Product Review

    You ought to create a product evaluation template that’s commonplace throughout your website.

    A product evaluation ought to include 9 elements:

  • Title/Brand Logo
  • Summary
  • Features
  • What Is X?
  • Pros and Cons
  • Screenshots
  • Pricing
  • Alternatives
  • Recommendation
  • What order you set these sections in can differ. Remember, that is a meant to be a guideline.

    As the reviewer, your subheadings ought to reply shoppers’ frequent questions concerning the services or products.

    Some niches produce other extra key phrase searches. If so, it is best to add them to your product evaluation template.

    Let’s break down every part intimately.

    The first a part of any evaluation ought to make the reader certain they’re on the correct web page. You need it to be clear that they’re seeing the evaluation for the model or product they’ve looked for. That means the headline for every evaluation ought to begin off with “Brandname Review” or some variant of this.

    An optionally available subheading ought to spotlight a key characteristic or side of the product. It might be a good and even dangerous attribute.

    If you’ll be able to, additionally add a emblem picture of the model to make it clear to the reader that they’re trying on the proper evaluation.


    The objective of this part is to rapidly seize the eye of your customer to:

    • Help them resolve if they need to learn your evaluation
    • Identify whom the product is for
    • Identify whom the product is NOT for
    • Potentially give a name to motion

    This part may show:

    • The model emblem
    • The identify of the reviewer
    • The date the evaluation was created
    • (Optional) The date evaluation was final up to date
    • An opinion of whom the product is finest for
    • An general score
    • A product description
    • Whether the product is beneficial or not
    • (Optional) Supplemental rankings
    • (Optional) A name to motion

    Here’s a pattern of 1:

    Product Summary instance by Money Done Right

    If you might be utilizing the Amazon Associates program, you’ll be able to generate a product abstract, as I did above for the Ryan Levesque e-book.

    The WordPress plugin I like to recommend is AAWP.

    Not solely can AAWP arrange your affiliate hyperlinks routinely, however it might pull in a product picture, description, and pricing info. All of that is routinely up to date to present the most recent info from Amazon. It makes utilizing Amazon as an affiliate very straightforward to use.


    Larry’s Take

    If you’re looking to monetize through the Amazon Associates program then AAWP is the WordPress plugin it’s essential to use. It has the power to not solely create hyperlinks to Amazon merchandise however has the power to create abstract packing containers that routinely replace with description, pictures, and pricing. You can create product comparability pages simply as nicely.


    $39 – $299 per 12 months


    Learn More


    People need a visible illustration of how good (or dangerous) the product you’ve reviewed is. They like to see how the evaluation in query compares to different opinions you’ve performed. It makes it straightforward for the reader to assess your evaluation and resolve if it’s value studying additional.

    I extremely suggest that you simply add a score to every of your opinions.

    This score may also present up in a Google search (in any other case referred to as SERP).

    An instance of a star score in SERP

    You can do that manually through a schema markup referred to as JSON-LD. Google expects to see the markup in a particular format, and you’ll follow these guidelines and add it manually to your evaluation. The JSON-LD schema is simple to create and is likely one of the finest methods to assist enhance your website positioning.

    If you might be utilizing WordPress, you’ll be able to add the schema through a plugin. There are many to select from, however I like to recommend WP Review Plugin.

    Pros and Cons

    The subsequent essential a part of your product evaluation is the professionals and cons part. Readers need to discover out concerning the good and dangerous options of the product.

    No product is ideal, so in case your evaluation is itemizing solely the optimistic features with out discussing the detrimental… it’s not a evaluation. It’s a puff piece, and your viewers will understand that.

    Your evaluation will probably be extra genuine and real if it consists of the detrimental features of the product.

    I’ll cite the Harvard Business Review:

    Good opinions, as anticipated, elevated gross sales throughout the board, with positive factors from 32% to 52%. For books by established authors, detrimental opinions prompted a drop of about 15%, on common — additionally not stunning. But for books by comparatively unknown authors, dangerous opinions prompted gross sales to rise, by a mean of 45%. This held even when the criticism was excessive: After one notably scathing evaluation, as an example (“the characters do not have personalities so much as particular niches in the stratosphere”), gross sales greater than quadrupled.

    Bad Review Can Boost Sales. Here’s Why – Jonah Berger


    Visitors to your weblog need to see a record of the reviewed product’s options. Are there any features distinctive to the product?

    I favor bullet factors or an HTML desk that lists the attributes and the advantages. Remember, you might be writing a evaluation to assist your customer resolve if they need to use or not use the product.

    What Is “BRANDNAME“?

    From my SEO research, I’ve found this to be one of the more common searches with a similar intent to the review itself. You replace “BRANDNAME” with the identify of the model in an H2. For instance, I used the subhead “What Is ThriveCart?” in my evaluation for the procuring cart service.

    People are trying to find the product and wish to discover out extra concerning the product. You ought to reply the query instantly.

    Ideally, if you’re in search of a featured snippets place in Google search, it is best to attempt to restrict your description to round 50-60 phrases.

    A variant of that is “How Does BRANDNAME Work?” Which subhead to use relies upon upon your area of interest and ought to be researched.


    Before people purchase a product, they need to see what it it appears like. If it’s a bodily product, prospects like to see what it appears like in use. You’re higher off creating your personal product pictures than counting on the inventory photographs equipped by the producer.

    However, in the event you don’t have the funds or the time, begin off with photographs from the maker.

    I favor inserting all the screenshots in a single space utilizing a slider. I dislike exhibiting pictures all all through the evaluation and like to have one place for the reader to see the varied features of the product.

    I like to recommend the WordPress plugin Soliloquy for this.


    Larry’s Take

    A WordPress plugin that enables you to create picture sliders in your weblog. Normally I’m not a fan of sliders however for screenshots in opinions, that is the exception and the one use case I like to recommend utilizing Soliloquy.


    In any product determination, worth is a crucial issue. You should embody pricing info in your evaluation. “Pricing” shouldn’t be solely a frequent search time period, however together with it in a subhead helps Google be sure you have the main points on what the product you might be reviewing prices.

    Not each product bought has an easy-to-understand pricing construction. If the product has totally different worth choices or ranges, be clear what’s included in each.

    Does the seller have a low cost in the event you purchase in bulk or long term? Does the product include any ensures or warranties? Where can they purchase the product? (Hint: through an affiliate hyperlink.)


    People love to assume when it comes to comparisons. In truth, once we are already accustomed to one product, it’s pure and simple for us to affiliate it with one other potential product to use.

    For the sake of simplicity, I might not suggest itemizing or recommending greater than three various merchandise. More choices sometimes lead to extra confusion.

    However, you’ll be able to provide and current different key options of assorted merchandise to assist differentiate them.

    Alternatives to Personal Capital on my weblog Investor Junkie

    While folks like to examine comparable merchandise available on the market, additionally they need to be clear on how they’re totally different. What key options do the alternate options provide that the reviewed product doesn’t? Are they aggressive in worth solely?

    It’s greater than possible you could find key distinctions for these different merchandise to level out. And it’s possible these different merchandise even have affiliate hyperlinks obtainable as nicely. So it could make sense to additionally provide a hyperlink to them as nicely. You get bonus factors in the event you create a evaluation for the choice product and hyperlink to it.

    The evaluation stands out as the entry level to your model, but it surely doesn’t have to finish there. More typically than not, a customer will enter your weblog through one evaluation however wind up buying a competing product due to your detailed articles. They’ll use your comparability to discover out the choice product is a a lot better match.

    As an influencer, your purpose is to make everybody — the seller, the customer, and also you — proud of the internet affiliate marketing transaction.

    You make the seller pleased since you despatched the most effective customer to its product.

    You make the customer pleased as a result of they purchased the most effective product for them.

    And in fact you make your self pleased since you get a fee for the acquisition.

    If you might be utilizing Amazon on your merchandise, AAWP additionally has the power to create nice-looking comparability tables comparable to what was on my weblog.


    A disclosure isn’t a part of the format I gave you up high, but it surely’s crucial you embody one in your product opinions. In truth, it ought to be the primary part of your evaluation.

    If you might be within the United States, per FTC pointers, it’s essential to disclose hyperlinks on an article which can be monetized. According to the FTC, the disclosure should be “clear and conspicuous.” It can’t be a hidden authorized disclaimer that it’s essential to broaden with a button click on or dwell on the backside of the web page.

    I’m not a lawyer — nor do I play one on TV — so please seek the advice of counsel on the matter. However, there are some good articles on the market on the fundamentals.

    4. Grow Your Search Traffic

    One of the disadvantages of monetizing through affiliate hyperlinks is the necessity to purchase visitors on your product opinions.

    The major technique is through natural search visitors. That means website positioning for bloggers is crucial.

    The motive why most product evaluation blogs depend on website positioning visitors is straightforward: Most retailers don’t permit members of their internet affiliate marketing applications to bid on paid visitors for his or her model.

    So it’s essential to construct your visitors organically. After all, if you’re creating a evaluation, it’s the one means you will get model search phrases like:

    • “BRANDNAME Review”
    • “BRANDNAME Alternatives”
    • “BRANDNAME Pricing”
    • “What Is BRANDNAME?”

    All of those are frequent search phrases, and due to my suggestions, you’ve gotten a higher probability of rating for these website positioning phrases.

    For extra suggestions, take a look at my website positioning course:

    5. Update Blog Post Reviews

    Unlike different kinds of weblog posts, evaluation posts are evergreen. They have a vast timespan and may exist in perpetuity.

    But as opposed to what many different internet affiliate marketing gurus will inform you, a product evaluation weblog shouldn’t be passive earnings. From my expertise, a evaluation weblog put up shouldn’t be “set it and forget it.”

    On my earlier weblog, about 80% of our editorial calendar concerned updating outdated articles and opinions. That’s as a result of merchandise have been consistently including new options and functionalities.

    Nothing is worse for somebody trying to find a evaluation than discovering one which’s months (or years) old-fashioned. You can create a higher consumer expertise in the event you preserve your opinions present. Google can even reward you for it with greater SERP.

    Unfortunately, many retailers don’t inform you about updates and it’s essential to search out the product modifications. I counsel subscribing to the corporate’s press releases and monitoring their varied social media channels for product updates.


    Creating a product evaluation weblog is a smart way to monetize a weblog. In my opinion, if you mix opinions with internet affiliate marketing, your website can grow to be far more worthwhile than with advert banners.

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