How to Start a Product Review Blog (Templates & Examples)

The most effective methods to monetize your weblog is with internet affiliate marketing.

Advert banners are a horrible method to generate profits on-line. In 2020, lower than 0.1% of viewers clicked on an advert banner, and that statistic is just getting worse.

Roughly 25% of all guests use an advert blocker. Which means fewer people are seeing the adverts in your weblog.

Which means much less cash in your pocket.

Internet online affiliate marketing is a significantly better method to monetize your weblog, for my part. Of the eight methods to generate profits with a weblog, it’s maybe my favourite.


Creating a product evaluate weblog is an efficient method to use internet affiliate marketing. There are three varieties of weblog posts a product evaluate blogger can create:

  • Review — Detailed evaluation of a product
  • Comparability — How does a product examine to different merchandise within the market?
  • How-To — How to use a product after buying
  • On this article, I’ll principally cowl evaluations and the format you must use for them.

    I can let you know from expertise that creating a product evaluate weblog works very effectively. All the revenue from my web site Investor Junkie got here from internet affiliate marketing. I offered the weblog in 2018.

    Actually, many of the web sites which have offered for over seven figures have been additionally product evaluate blogs.

    It seems, as one of many ultimate steps earlier than shopping for a product, customers hunt down product evaluations. What used to be discovered by choosing up a copy of Client Studies journal is now discovered on-line with Google.


    With a product evaluate weblog, there’s a lot you have to do to guarantee your success. This information will get you began as a product reviewer. It consists of recommendation for which I usually cost a consulting charge.

    1. Choose Your Area of interest

    If you’re creating a product evaluate weblog, you must both have experience in that trade or rent writers who’re educated about that area.

    For my part, nothing is worse than studying a evaluate of a product by a author who clearly both has no {qualifications} to evaluate the product or didn’t really use the product.

    Product evaluate subjects may be very various and fall in a wide selection of niches. Matters embody:

    • Magnificence
    • Health
    • Client
    • Meals
    • Well being
    • Digital
    • Computer systems and know-how
    • Software program

    … to identify simply a few.

    How to choose your area of interest is a subject in itself. However you must select correctly and decide your area of interest earlier than you proceed to the following steps.

    If I have been choosing a subject for product evaluations at present, I’d choose a area of interest about which I had a first rate quantity of data and into which I additionally believed I might add extra perception than the common author.

    For concepts on how to choose one of the best area of interest for you, I like to recommend studying Ryan Levesque’s e-book Select.

    2. Start a Blog


    Larry’s Take

    When you’re simply beginning out and searching for a low-cost, no-frills website hosting supplier, Bluehost is your best choice. They provide you a free area identify for the primary yr and have a one-click WordPress set up. You will be up and operating together with your weblog very quickly.

    After you’ve decided your area of interest, the following step is creating your weblog. (When you’re searching for detailed steps, try my how to begin a weblog and generate profits article.)

    I like to recommend Bluehost. It’s good for somebody beginning out with a product evaluate weblog.

    When you order Bluehost by me, I’ll set up and arrange WordPress for you without spending a dime! You’ll get my really useful theme and plugins. You’ll additionally get entry to my first Prepared, Set… Blog! course for FREE.

    3. Use a Product Review Template

    The success of your product evaluate weblog will depend on the structure you utilize and the small print you embody in every evaluate. I like to recommend creating a standardized format for every evaluate (or no less than for all of the evaluations in the identical class). This enables you to create a commonplace working process that makes every evaluate simpler to write (and in addition simpler to delegate to different reviewers).

    Under is the product evaluate template I like to recommend you utilize. It has taken me years of testing and taking a look at warmth maps to good.

    These are the really useful sections each evaluate in your weblog ought to include:

    My Advisable Product Review Template

    As with all template, use it as a guideline. Your viewers could have totally different wants. If that’s the case, regulate your template accordingly.

    Psychology performs a important half within the evaluate template design. As a reviewer, you need your evaluations to be the best-created articles on these merchandise. You need the client to ensure they’ve made an knowledgeable resolution on which product is correct for them. To do that, you have to get into the sneakers of a potential purchaser.

    A product is probably not best for you personally. You’ll be able to state that in a evaluate, however understand that, for different consumers, the product is perhaps good. Their decision-making course of is perhaps totally different than yours.

    A well-designed evaluate web site helps three individuals within the transaction:

  • The client — You assist them buy one of the best product for them
  • The service provider — You ship one of the best purchaser to their product whereas directing different consumers to competing merchandise which are extra acceptable for his or her wants
  • You (the blogger) — You get a fee for every affiliate transaction
  • There are two varieties of guests to product evaluate blogs. I name them:

  • “Abstract Susan” — Needs a fast abstract and your advice
  • “Detailed Dave” — Will learn every thing you write after which learn it once more simply to make sure that
  • You need to fulfill each varieties of guests, however their wants are very totally different. On the internet, most individuals skim content material. So that you need your evaluate template to be straightforward to learn and arrange so the customer can rapidly collect the knowledge they’re searching for.

    There are numerous “Abstract Susans” who simply need fast solutions to their issues. “Don’t make me assume; simply inform me the reply” is their thought course of. You need to be sure to create a clear path to assist them decide if the reviewed product is correct for them. If the product you’re reviewing isn’t proper for them, you want to direct them to the options.

    The second kind of customer (“Detailed Dave”) desires to ensure they’re making the suitable resolution. The acquisition could also be a enormous monetary dedication for them, or it might produce other social implications. Their job could possibly be on the road, or a partner might criticize the acquisition for years to come.

    For any such customer, that is the place the structure, presentation, and content material ought to shine. Identical to “Abstract Susan,” “Detailed Dave” is searching for you to be the professional on this area of interest.

    The reader of your evaluate desires to guarantee themselves they’re making the suitable resolution earlier than they purchase. Your evaluate is the final step earlier than they make the plunge.

    This is without doubt one of the the explanation why a good evaluate format is so important.

    Not solely does it assist the reader, however — if you happen to write a detailed evaluate — they’ll buy by the hyperlink given to them.

    How to Write a Product Review

    It is best to create a product evaluate template that’s commonplace throughout your web site.

    A product evaluate ought to include 9 elements:

  • Title/Model Brand
  • Abstract
  • Options
  • What Is X?
  • Professionals and Cons
  • Screenshots
  • Pricing
  • Alternate options
  • Suggestion
  • What order you place these sections in can differ. Keep in mind, that is a meant to be a guideline.

    Because the reviewer, your subheadings ought to reply customers’ widespread questions in regards to the services or products.

    Some niches produce other extra key phrase searches. If that’s the case, you must add them to your product evaluate template.

    Let’s break down every part intimately.

    Title/Model Brand

    The primary a part of any evaluate ought to make the reader certain they’re on the suitable web page. You need it to be clear that they’re seeing the evaluate for the model or product they’ve looked for. Which means the headline for every evaluate ought to begin off with “Brandname Review” or some variant of this.

    An elective subheading ought to spotlight a key characteristic or side of the product. It may be a good and even dangerous attribute.

    When you can, additionally add a brand picture of the model to make it clear to the reader that they’re wanting on the proper evaluate.


    The aim of this part is to rapidly seize the eye of your customer to:

    • Assist them determine if they need to learn your evaluate
    • Determine whom the product is for
    • Determine whom the product is NOT for
    • Doubtlessly give a name to motion

    This part might show:

    • The model brand
    • The identify of the reviewer
    • The date the evaluate was created
    • (Non-obligatory) The date evaluate was final up to date
    • An opinion of whom the product is greatest for
    • An total ranking
    • A product description
    • Whether or not the product is really useful or not
    • (Non-obligatory) Supplemental rankings
    • (Non-obligatory) A name to motion

    Right here’s a pattern of 1:

    Product Abstract instance by Cash Executed Proper

    If you’re utilizing the Amazon Associates program, you’ll be able to generate a product abstract, as I did above for the Ryan Levesque e-book.

    The WordPress plugin I like to recommend is AAWP.

    Not solely can AAWP arrange your affiliate hyperlinks mechanically, however it might pull in a product picture, description, and pricing info. All of that is mechanically up to date to present the newest info from Amazon. It makes utilizing Amazon as an affiliate very straightforward to use.


    Larry’s Take

    If you’re wanting to monetize through the Amazon Associates program then AAWP is the WordPress plugin you have to use. It has the power to not solely create hyperlinks to Amazon merchandise however has the power to create abstract bins that mechanically replace with description, photographs, and pricing. You’ll be able to create product comparability pages simply as effectively.


    $39 – $299 per yr


    Be taught Extra


    Folks need a visible illustration of how good (or dangerous) the product you’ve reviewed is. They like to see how the evaluate in query compares to different evaluations you’ve executed. It makes it straightforward for the reader to assess your evaluate and determine if it’s price studying additional.

    I extremely suggest that you simply add a ranking to every of your evaluations.

    This ranking may present up in a Google search (in any other case often called SERP).

    An instance of a star ranking in SERP

    You are able to do this manually through a schema markup often called JSON-LD. Google expects to see the markup in a particular format, and you’ll follow these guidelines and add it manually to your evaluate. The JSON-LD schema is simple to create and is without doubt one of the greatest methods to assist enhance your search engine marketing.

    If you’re utilizing WordPress, you’ll be able to add the schema through a plugin. There are numerous to select from, however I like to recommend WP Review Plugin.

    Professionals and Cons

    The subsequent vital a part of your product evaluate is the professionals and cons part. Readers need to discover out in regards to the good and dangerous options of the product.

    No product is ideal, so in case your evaluate is itemizing solely the constructive elements with out discussing the detrimental… it’s not a evaluate. It’s a puff piece, and your viewers will understand that.

    Your evaluate will likely be extra genuine and real if it consists of the detrimental elements of the product.

    I’ll cite the Harvard Business Review:

    Good evaluations, as anticipated, elevated gross sales throughout the board, with positive factors from 32% to 52%. For books by established authors, detrimental evaluations brought on a drop of about 15%, on common — additionally not shocking. However for books by comparatively unknown authors, dangerous evaluations brought on gross sales to rise, by a mean of 45%. This held even when the criticism was excessive: After one significantly scathing evaluate, as an illustration (“the characters shouldn’t have personalities a lot as explicit niches within the stratosphere”), gross sales greater than quadrupled.

    Dangerous Review Can Increase Gross sales. Right here’s Why – Jonah Berger


    Guests to your weblog need to see a listing of the reviewed product’s options. Are there any elements distinctive to the product?

    I want bullet factors or an HTML desk that lists the attributes and the advantages. Keep in mind, you’re writing a evaluate to assist your customer determine if they need to use or not use the product.

    What Is “BRANDNAME“?

    From my search engine marketing analysis, I’ve discovered this to be one of many extra widespread searches with a related intent to the evaluate itself. You change “BRANDNAME” with the identify of the model in an H2. For instance, I used the subhead “What Is ThriveCart?” in my evaluate for the buying cart service.

    Persons are trying to find the product and wish to discover out extra in regards to the product. It is best to reply the query straight.

    Ideally, if you’re searching for a featured snippets place in Google search, you must strive to restrict your description to round 50-60 phrases.

    A variant of that is “How Does BRANDNAME Work?” Which subhead to use relies upon upon your area of interest and must be researched.


    Earlier than people purchase a product, they need to see what it it appears like. If it’s a bodily product, prospects like to see what it appears like in use. You’re higher off creating your individual product photographs than counting on the inventory photographs provided by the producer.

    Nevertheless, if you happen to don’t have the price range or the time, begin off with photographs from the maker.

    I want inserting all the screenshots in a single space utilizing a slider. I dislike exhibiting photographs all all through the evaluate and like to have one place for the reader to see the assorted elements of the product.

    I like to recommend the WordPress plugin Soliloquy for this.


    Larry’s Take

    A WordPress plugin that permits you to create picture sliders in your weblog. Usually I am not a fan of sliders however for screenshots in evaluations, that is the exception and the one use case I like to recommend utilizing Soliloquy.


    In any product resolution, value is a crucial issue. You will need to embody pricing info in your evaluate. “Pricing” will not be solely a widespread search time period, however together with it in a subhead helps Google be sure to have the small print on what the product you’re reviewing prices.

    Not each product offered has an easy-to-understand pricing construction. If the product has totally different value choices or ranges, be clear what’s included in every one.

    Does the seller have a low cost if you happen to purchase in bulk or long run? Does the product include any ensures or warranties? The place can they purchase the product? (Trace: through an affiliate hyperlink.)

    Alternate options

    Folks love to assume when it comes to comparisons. Actually, after we are already aware of one product, it’s pure and simple for us to affiliate it with one other doable product to use.

    For the sake of simplicity, I’d not suggest itemizing or recommending greater than three different merchandise. Extra choices usually lead to extra confusion.

    Nevertheless, you’ll be able to provide and current different key options of varied merchandise to assist differentiate them.

    Alternate options to Private Capital on my weblog Investor Junkie

    Whereas individuals like to examine related merchandise available on the market, additionally they need to be clear on how they’re totally different. What key options do the options provide that the reviewed product doesn’t? Are they aggressive in value solely?

    It’s greater than possible yow will discover key distinctions for these different merchandise to level out. And it’s possible these different merchandise even have affiliate hyperlinks accessible as effectively. So it will make sense to additionally provide a hyperlink to them as effectively. You get bonus factors if you happen to create a evaluate for the choice product and hyperlink to it.

    The evaluate could be the entry level to your model, nevertheless it doesn’t have to finish there. As a rule, a customer will enter your weblog through one evaluate however wind up buying a competing product due to your detailed articles. They’ll use your comparability to discover out the choice product is a significantly better match.

    As an influencer, your objective is to make everybody — the seller, the customer, and also you — pleased with the internet affiliate marketing transaction.

    You make the seller joyful since you despatched one of the best customer to its product.

    You make the customer joyful as a result of they purchased one of the best product for them.

    And naturally you make your self joyful since you get a fee for the acquisition.

    If you’re utilizing Amazon on your merchandise, AAWP additionally has the power to create nice-looking comparability tables related to what was on my weblog.


    A disclosure isn’t a part of the format I gave you up prime, nevertheless it’s important you embody one in your product evaluations. Actually, it must be the primary part of your evaluate.

    If you’re in america, per FTC tips, you have to disclose hyperlinks on an article which are monetized. In accordance to the FTC, the disclosure have to be “clear and conspicuous.” It can’t be a hidden authorized disclaimer that you have to increase with a button click on or reside on the backside of the web page.

    I’m not a lawyer — nor do I play one on TV — so please seek the advice of counsel on the matter. Nevertheless, there are some good articles on the market on the fundamentals.

    4. Develop Your Search Site visitors

    One of many disadvantages of monetizing through affiliate hyperlinks is the necessity to purchase site visitors on your product evaluations.

    The first technique is through natural search site visitors. Which means search engine marketing for bloggers is important.

    The rationale why most product evaluate blogs depend on search engine marketing site visitors is easy: Most retailers don’t permit members of their internet affiliate marketing packages to bid on paid site visitors for his or her model.

    So you have to construct your site visitors organically. In any case, if you’re creating a evaluate, it’s the one method you will get model search phrases like:

    • “BRANDNAME Review”
    • “BRANDNAME Alternate options”
    • “BRANDNAME Pricing”
    • “What Is BRANDNAME?”

    All of those are widespread search phrases, and due to my suggestions, you’ve a higher probability of rating for these search engine marketing phrases.

    For extra ideas, try my search engine marketing course:

    5. Replace Blog Submit Opinions

    Not like different varieties of weblog posts, evaluate posts are evergreen. They’ve an infinite timespan and might exist in perpetuity.

    However as opposed to what many different internet affiliate marketing gurus will let you know, a product evaluate weblog will not be passive revenue. From my expertise, a evaluate weblog submit will not be “set it and overlook it.”

    On my earlier weblog, about 80% of our editorial calendar concerned updating outdated articles and evaluations. That’s as a result of merchandise have been always including new options and functionalities.

    Nothing is worse for somebody trying to find a evaluate than discovering one which’s months (or years) old-fashioned. You’ll be able to create a higher consumer expertise if you happen to maintain your evaluations present. Google will even reward you for it with increased SERP.

    Sadly, many retailers don’t let you know about updates and you have to hunt down the product modifications. I counsel subscribing to the corporate’s press releases and monitoring their numerous social media channels for product updates.


    Creating a product evaluate weblog is a wonderful means to monetize a weblog. For my part, once you mix evaluations with internet affiliate marketing, your web site can change into rather more worthwhile than with advert banners.


    Related Articles

    Leave a Reply

    Back to top button