How to Set Up Google Site Kit in WordPress

Google Site Kit is a model new search engine optimisation/analytics plugin for WordPress, developed by Google. Google Site Kit permits you to join and monitor your web site throughout Google’s on-line advertising and marketing companies together with: Search Console, Google Analytics, PageSpeed Insights, Google AdSense, Google Optimize and Google Tag Supervisor.

The perfect half? You are able to do all of this immediately out of your WordPress web site.

On this tutorial, we’ll present you ways to set up and configure Google Site Kit in WordPress and join the 2 hottest Google companies to your WordPress dashboard – i.e. Google Search Console and Google Analytics. We’ll additionally present you ways to activate PageSpeed Insights in Google Site Kit.

Overview of Google Site Kit in WordPress

One of the crucial helpful options from Google Site Kit is its means to show your web site’s knowledge at an (a) overview or combination degree, in addition to (b) at a person degree for publish and pages.

screenshot of google site kit page level stats 1 overview


The latter is tremendous useful in gaining publish/page-level insights throughout a number of Google properties, immediately in your WordPress dashboard, saving you a great deal of new tabs, clicks, and most significantly, time. The screenshot above is a wonderful instance of this characteristic.

Prerequisite for the Tutorial

We assume that you’ve got already configured Search Console and Google Analytics in your WordPress web site. If not, then we suggest you first setup each Google Analytics and Search Console earlier than putting in Google Site Kit.

Right here’s why:

  • We like to suppose that Google Site Kit plugin’s main job is to join (or hyperlink) your WordPress web site to varied Google companies (be it Search Console or Analytics).
  • Whereas Google Site Kit can configure a brand new account on your WordPress web site in every of its companies, we expect that it is best to chorus from doing so.
  • We imagine that organising Search Console and/or Google Analytics in the handbook methodology provides you a significantly better understanding of every instrument and advertising and marketing analytics in basic.

Let’s get began with the tutorial!

How to Set up & Configure the Google Site Kit WordPress plugin

google site kit plugin stats


Google introduced Site Kit for WordPress in WordCamp US 2018, and a 12 months later, they launched the developer preview on June 2019. Quick ahead to 2021, the plugin is lively in over 900,000+ websites.

How to Set up the Google Site Kit plugin in WordPress

Putting in the plugin is a fairly normal course of:

install google site kit

Step 1: Login to your WordPress dashboard and go to Plugins → Add New and in the search field, kind “Google Site Kit”. Set up and activate the plugin.

start google site kit setup

Step 2: When you activate the plugin, you’ll be prompted to begin its setup course of. Click on on Begin Setup to start the setup technique of the Google Site Kit plugin.

How to Setup and Configure the Google Site Kit plugin in WordPress

how to link google site kit and search console 1

Step 3: If you click on on the Begin Setup button in the earlier step, a brand new tab opens, loading the Google Site Kit configuration web page. Click on on Signal in with Google to proceed.

Be aware: Keep in mind to use the Google account in which all of your web site’s properties reminiscent of Search Console or Analytics are linked. In the event you use a unique e-mail, Site Kit gained’t have the ability to discover the related properties and create new ones on your WordPress web site. You’ll find yourself having a damaged configuration with duplicate knowledge.

how to link google site kit and google analytics 1 google sign in

Step 4: Signal in with the related Google account. In the event you intently discover the screenshot above, you’ll see that I’ve used my private e-mail to signal it (which is the grasp account for all my Google properties).

how to link google site kit and search console 3 permissions

Step 5: Site Kit will ask for varied permissions to entry your linked Google companies reminiscent of Search Console, and so on. Click on on Permit to proceed to the following step.

how to link google site kit and search console 4 success

Step 6: Upon profitable configuration, you’ll see a display comparable to the one proven above. This confirms that:

  • You’re the right proprietor of your web site’s area and that your area is configured in Search Console.
  • Site Kit can entry your basic Google Account knowledge and your Search Console knowledge. It doesn’t have entry to knowledge from different properties reminiscent of Google Analytics, and so on. Which means that you’ll have to give particular person permissions for every property that you really want to hyperlink.

Click on on Go to my Dashboard to return to your WordPress dashboard.

how to link google site kit and search console 5 overview

Step 7: At this stage, solely the Google Search console knowledge is linked, as proven in the screenshot above.

google site kit search console dashbord

Step 8: You possibly can view your web site’s detailed Search Console knowledge in the Site Kit → Search Console web page.

How to Setup Google Analytics in Site Kit

On this part, we’ll present you ways to hyperlink Google Analytics in Site Kit.

how to link google site kit and google analytics 0

Step 1: Click on on the Join Service button as proven in the screenshot above.

how to link google site kit and google analytics 1 google sign in

Step 2: Signal in with the identical Google account which you used in the final step.

how to link google site kit and google analytics 2 permissions

Step 3: Click on on Permit to grant Site Kit entry to your Google Analytics knowledge.

Step 4: You’ll be returned to your WordPress dashboard. Be sure that the proper Google Analytics property is chosen and click on on Configure Analytics to full the connection.

google site kit google analytics dashboard

Step 5: Google Analytics is now linked to Google Site Kit. Go to Site Kit → Analytics to view your web site’s Google Analytics knowledge in your WordPress dashboard.

How to Setup PageSpeed Insights in Site Kit

You possibly can join different Google Companies both from the SIte Kit dashboard or the Site Kit settings as we’ll see later.

how to link google site kit and google analytics 4 success pagespeed

As an example, you may allow PageSpeed Insights by clicking on the Join Service button from the Site Kit dashboard.


screenshot of google site kit default dashboard

As soon as PageSpeed Insights is linked to Site Kit, you’ll have the ability to view your WordPress web site’s general PageSpeed efficiency knowledge immediately from Site Kit’s dashboard in WordPress.

The screenshot above is Site Kit’s default dashboard with lively three companies, together with Search Console, Analytics and PageSpeed Insights. By the way, this is identical screenshot that you just noticed in the start of the tutorial.

How to Join Particular person Google Companies in Site Kit

You possibly can join or disconnect particular person Google companies to Site Kit by accessing the plugin’s settings. As of January 2021, Site Kit helps six Google companies together with:

  • Google Search Console
  • Google Analytics
  • PageSpeed Insights
  • Google AdSense
  • Google Optimize
  • Google Tag Supervisor

google site kit settings 1 connected services

You possibly can view your lively connections below the Linked Companies below Site Kit → Settings.

google site kit settings 2 other available services

To attach extra new Google companies, go to the Join Extra Companies tab and choose the service you need to join.

google site kit settings 3 admin settings

The Admin Settings provides you an summary of the Site Kit plugin’s standing and the flexibility to reset the plugin’s settings.

You too can select to share nameless plugin utilization stats with Google to enhance the event of the plugin. The choice is disabled by default. I’ve chosen to knowledge with the plugin’s builders.

How to view Particular person Put up/Web page knowledge in Google Site Kit

As we’ve seen earlier, some of the helpful options of Google Site Kit is its means to view knowledge from a number of Google companies (reminiscent of Analytics and PageSpeed Insights) for particular person posts and pages.

screenshot of google site kit page level stats 1 overview

To view this knowledge, open the publish or web page in a brand new tab, when you’re logged into WordPress. Hover over the Site Kit button and a brand new tab will seem with page-level knowledge. Click on on Extra particulars to entry the detailed knowledge for that particular person web page.

google site kit page level stats 1 detail

The screenshot above reveals the detailed web page degree knowledge, for that individual web page, throughout three Google companies, together with Search Console, Analytics and PageSpeed Insights.

Wrapping Up

WordPress’ ubiquity and market dominance have made goliaths like Google to launch official plugins for the CMS. As we speak we’re a extra open, extra inclusive integration of quite a lot of third-party companies inside WordPress, which in the end advantages the end-user.

Google’s Site Kit is an excellent instance of this inclusive integration. Going ahead, it’d be nice to see deeper integrations with YouTube Analytics and Google Advertisements, since a whole lot of on-line companies spend appreciable quantities of cash on adverts for paid content material advertising and marketing and promotion.

What do you consider Google Site Kit? Would you utilize it in your web site? Tell us your ideas in the feedback under!


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