How To Optimize WordPress Blog Content for Pinterest

As a WordPress person, you’ve possible heard discuss of Pinterest and the just about other-worldly energy it possesses to drive FREE visitors to your web site. And if you happen to haven’t heard but, please try this epic put up discussing how one can enhance visitors to your WordPress web site with Pinterest.

There’s a purpose why bloggers and WordPress fans within the know discuss Pinterest as if it’s a legendary being. A part of the magic lies in it being a visible search engine and social media platform. Which means savvy customers can harness the ability of each Search engine optimization and social sharing alternatives in a single place. Nonetheless not a Pinterest convert? Effectively, you’re about to be!

Now we’ve piqued your Pinterest consideration… Pinterest is without doubt one of the fastest-growing social websites (having round 322 million energetic customers each month) and one of the vital important sources of free web site referrals. Plus, individuals usually flock there in droves to pin invaluable data or merchandise they need to spend cash on later.

Whether or not you depend on a set variety of month-to-month web site views to attain advert income, affiliate gross sales, or sponsorship alternatives or use weblog content material to unfold the phrase about your bodily or digital services and products, there’s however one query it’s essential ask Pinterest:

“Hey, Pinterest! Did we simply develop into greatest pals?!”

Why Optimize Blog Content for Pinterest Anyway?


There are oodles of complete guides about optimizing a whole WordPress web site – establishing Wealthy Pins is a vital step. It’s greatest to comply with a information, however for a fast abstract, first you could create a Pinterest Enterprise account or convert your present private account to enterprise. You then simply want to substantiate your web site URL. In the event you’re utilizing a plugin like Yoast Search engine optimization that is tremendous simple – simply copy the code from Pinterest and paste it within the “Pinterest” tab beneath Yoast’s social settings. After you head again to Pinterest and end confirming your web site you’ll be prepared to begin utilizing wealthy pins!

Nonetheless, to make this preliminary hard-work payoff, WordPress customers additionally have to optimize particular person weblog posts. Consider it this fashion; you wouldn’t optimize your web site for Search engine optimization solely to overlook to Search engine optimization-up your subsequent weblog posts.

It doesn’t take a lot additional work to optimize a WordPress weblog put up for Pinterest. By taking the steps steered under, your content material will likely be pinnable, and extra prone to improve digital footfall to your put up, and likelier nonetheless to extend conversions. Plus, you’ll keep away from losing that preliminary effort you set into making certain your WordPress web site is uber Pinterest-friendly as a complete.

It’s All Concerning the Picture Honey

Pinterest is predominantly a visible search engine, and customers can’t distribute content material through the platform until it consists of a picture. Which means, in case your content material doesn’t have an image and may’t be added to the location, you’re lacking out on the chance for free internet visitors. It’s sort of an “if a tree falls within the forest, does it make a sound?” deal.

To reiterate, you possibly can’t add your content material to Pinterest with out a picture, and neither can anybody else.


Additionally, individuals take note of the graphic first and the written description under the picture second as a result of it’s a visible platform. To remedy the above, you could possibly embody any previous picture in order that customers can pin your content material to Pinterest. However why would you when you could possibly use a picture optimized for Pinterest inside your put up? By doing this, persons are extra prone to re-pin your Pinterest picture as a result of it grabs their consideration and advertises what you could have included throughout the put up.

How To Craft a Pinnable Picture

Craft a Pinnable Image

What makes a pinnable picture? The precise dimensions, a related picture, together with the title of your weblog put up, including your WordPress web site particulars, and maintaining all the picture on model. Reward be to the Pinterest Gods as a result of it’s manner simpler to attain than it sounds. You should use present Canva templates and supply free photos from inventory web sites like Unsplash and Pexels. Give Canva a try your self.

Utilizing a customizable Pinterest template means all it’s important to do is edit the textual content, add your WordPress particulars, and amend the colours. You may also change the picture if you happen to’d prefer to, which is very useful if you happen to want to embody a particular product picture. Both manner, the groundwork has been carried out for you, which is a large time-saver. Woop!

Further Pin Graphic Issues

In the event you’re feeling additional inventive and need to make the picture your self, the really useful dimensions (straight from Pinterest themselves, no much less) are 1000 x 1500 pixels. A great pin picture is vertical, and following the really useful sizes will guarantee your pin picture is of the best high quality.

The picture ought to embody easy-to-read textual content, which might be a duplicate of your weblog put up title or variants of the identical theme. You may add your brand, offering it doesn’t overcrowd the picture or detract from the title. Nonetheless, it’s extremely really useful that you simply embody your WordPress web site area title on the picture. You must also use colours strongly related along with your model.

The place To Place Your Pinnable Picture

Whenever you add your Pinterest picture to a weblog put up, it’s tempting to make it the primary picture on the web page. Whereas it’s best to incorporate it in the direction of the beginning of the put up to remind readers to pin your content material. You’ll nonetheless need a normal featured picture first that will likely be used as part of your default Open Graph Meta Knowledge (that is the picture that will likely be used for thumbnails in your web site, in addition to web site previews when sharing your hyperlink on different social websites like Fb or Twitter). On your pinnable picture, purpose for throughout the first two paragraphs of your put up. You may also edit the caption to say one thing like “Hey, pals, don’t overlook to pin me for later.” Or no matter you’d choose, in fact. Ahem.

In the event you’ve already written a put up related to your present entry, add one other pinnable picture to refer individuals again to this earlier put up. You may embody this throughout the put up or on the finish to maintain people binge-reading content material in your web site.

Psst, Don’t Neglect Concerning the Alt Textual content.

Don’t overlook to amend the alt textual content of your pin picture! The alt textual content is what exhibits beneath your pin on Pinterest as the outline. In the event you’ve used a inventory picture, it’s going to possible say one thing like ‘somebody holding a telephone on a sunny day.’ Whereas that sounds enjoyable and all, does that description have something to do along with your put up?

As a substitute, embody a juicy introduction to the put up that may get individuals excited once they see it distributed through Pinterest. Plus, you probably have some key phrases, you’ll additionally tick that Search engine optimization field like a champ. Listed here are two remaining ideas in your alt-text state of affairs:

  • A Pinterest description can have as much as 500 characters. In the event you go over that quantity, nobody can pin your content material. Jeepers!
  • Embody a couple of hashtags on the finish of your textual content. Pinterest is a hashtag pleasant web site, so don’t waste the chance to pop up in particular hashtag searches.

Encourage Individuals To Share Your Content

Encourage People To Share Your Content

It’s a easy system. The extra individuals share your weblog content material on Pinterest, the extra potential for elevated visitors referrals again to your WordPress web site. So apart from together with the all-important pinnable picture inside your put up, it’s essential remind readers to share your content material politely.

Like so many issues on WordPress, you possibly can obtain your objective with a plugin. Reward be to the previous plugin Gods and the brand new. The jQuery Pin It Button is a well-liked alternative as a result of the phrase “Pin It” seems as if by magic when readers hover over your photos. Woop! In the event you already use the Social Warfare plugin, allow Pinterest as one of many shareable platforms.

A Ultimate Phrase on Optimizing Your WordPress Blog Content for Pinterest

It’s just about content material creation 101, however typically all of us want to return to fundamentals. Bear in mind to make your content material invaluable. Take into consideration your audience, and create content material that may profit them.

In the event you take the above steps to optimize your WordPress weblog put up for Pinterest, however your content material is low high quality or doesn’t do what the title suggests, individuals will go elsewhere with out saving your content material to Pinterest.

Lastly, be constant. Don’t take the above steps on a single put up and count on the magic to occur. As a substitute, replicate them on each piece of weblog content material. By staying constant, you’ll reap the rewards.


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