How to Make Money Blogging in 2021

Blogging could be a good way to make cash.

Not solely does it permit you to flex your inventive muscle tissue, but it surely additionally offers you an opportunity to generate money on the facet (or full-time).

The better part: A TON of individuals make cash from their blogs already. That means you should use their confirmed strategies to flip your weblog right into a cash producing machine.

With so many bloggers on the market, it’s exhausting to work out how they did it.

Luckily, we’ve created this listing of 23 bloggers who run profitable blogs—and how one can too.

23 People Who Make Money Blogging (and How You Can Too)

I’ve a serious disclaimer earlier than we start: I’ve labored with just a few folks on this listing.

In reality, I used to be personally chargeable for setting annual income objectives and hitting these objectives whereas I used to be the Senior Director of Growth and Product at I Will Teach You To Be Rich.

In that case, I’m extraordinarily acquainted with income totals and what drove that income.

Not to point out the affiliate commissions paid out to a number of the folks on this listing, numbers that had been shared in confidence after just a few too many drinks, and second-hand rumors that I picked up alongside the way in which.

I’ve received unhappy information: I’m not going to share any of that insider data. Sorry.

I take the belief and confidence folks have put in me very critically. So I’m solely going to be sharing income numbers which have been shared publicly.

There are some widespread guidelines of thumb for determining income, although. They’re not good guidelines however they do have a tendency to get the precise variety of digits. And after some time, you get a normal sense of individuals’s income based mostly on the scale of their viewers.

Marie Forleo —

Revenue = Roughly a number of million per yr

Marie has been writing on-line for almost 20 years now.

She additionally put in loads of work into her YouTube channel.

Her content material has an important fame and her copy is world-class. I assume most of her income comes from infoproducts, notably her flagship program B-School, which is offered out each time I verify on it.

She’s an incredible particular person to research if you need to find out how to produce high-quality optimistic content material.

She’s additionally good at balancing helpful content material with going for the sale in an genuine approach.

Steve Kamb — Nerd Fitness

Revenue = Over $1 million per yr

According to a report from Forbes, Steve makes greater than seven figures from Nerd Fitness. The enterprise affords infoproducts, teaching, and bootcamps. Steve additionally wrote a e book known as Level Up Your Life.

The better part about Steve’s weblog is how he’s utilizing a broad, aggressive class (health) however concentrating on a really particular viewers (nerds). The health area is loopy aggressive however by branding his complete enterprise round health for nerds, he clearly separates himself from that competitors. Even in essentially the most aggressive classes, there are nonetheless alternatives to goal a distinct segment along with your weblog and make actual cash with it.

Ramit Sethi — I Will Teach You To Be Rich

Revenue = Can’t let you know

Ramit Sethi is the writer of NYT greatest vendor I Will Teach You to Be Rich. His web site of the identical title delivers infoproducts (ebooks, on-line programs, webinars, and so on) about private finance, entrepreneurship, and private improvement.

Ramit is completely on the prime of his sport when it comes to infoproducts. This is a superb web site to observe and analysis in the event you’re contemplating monetizing your individual weblog with infoproducts.

Make positive to join his electronic mail listing—you’ll begin getting the launch funnels and also you’ll give you the option to see the way it all works.

Products can be found for buy from the products page. That’s an important supply for inspiration to see what an incredible infoproduct gross sales web page seems like.

Amy Porterfield —

Revenue = At least $2–3 million per yr (possibly extra)

Amy’s about page states that she’s constructed a multi-million greenback enterprise. That’s not exhausting to consider with greater than 250,000 loyal electronic mail subscribers.

I’m assuming that the overwhelming majority of her income is from her infoproducts, but it surely seems like she does some affiliate promotion too. Her affiliate page is fairly stylish and nicely carried out. It’s an important instance of how to promote merchandise in an genuine and non-pushy approach.

She additionally has a podcast that she will be able to use to draw in extra prospects in addition to leverage podcasting advert income. This is a superb instance of utilizing a number of income streams to nice impact.

Jon Morrow — Smart Blogger

Revenue = Over $1.2 million per yr

In this post, Jon states that he’s doing over $100K monthly in affiliate income which is fairly spectacular.

He additionally has a number of of infoproducts in the type of programs, ebooks, and movies accessible for buy on his web site. I wager these do about $30–50K per yr on their very own. I’m unsure what Jon’s electronic mail funnels appear to be but when he’s pushing launch funnels aggressively, he may simply have one other few million in income from infoproducts on prime of his affiliate income.

Darren Rowse — Problogger

Revenue = My guess is about $10 million per yr

Problogger has been round since 2004. That’s an eternity in on-line advertising. It’s one of many unique “how to blog” blogs. Darren additionally owns Digital Photography School which has 8X as a lot site visitors and income as Problogger.

Darren did do an income report on the first half of 2016. At that point, 46% of his income from each websites got here from associates, 31% got here from infoproducts, and the remainder from a smattering of various classes.

Seth Godin —

Revenue = My guess is over $2 million per yr

Seth Godin had loads of success earlier than his weblog: he’s written 18 books, constructed and offered an organization to Yahoo, after which was a VP at Yahoo. And his weblog has cemented him because the main advertising thought chief. If you had been making an attempt to provide you with a really perfect instance of a thought chief, you’d have a tough time discovering a greater instance than Seth Godin.

Seth’s weblog is the unique, longest-running, and probably highest-value weblog in advertising. He’s posted daily for like 20 years or one thing.

For a very long time, he by no means monetized it—however he did use it to function his books often. More lately, he has carried out just a few infoproducts together with the altMBA and The Marketing Seminar. I went by means of The Marketing Seminar myself and fairly just a few folks had been in the neighborhood, so it offered nicely. Seth’s web site says that over 5,000 folks took the course in complete. At $800 per sale, that’s about $4 million in complete unfold over a number of years. Plus all of the income from altMBA.

Neil Patel —

Revenue = I’m not even going to guess

I labored for Neil when he was a co-founder of KISSmetrics. I additionally labored with him on another tasks after that. I’m not going to even hazard a income guess right here since I don’t need to reveal something that Neil would like to preserve personal.

That stated, there are some things you would look to to determine it out. He has said publicly that his foremost web site,, generates over 2.5 million visitors per month. I’ll let you determine the income from there.

Neil is enthusiastic about serving to folks begin their very own enterprise. If you go to his web site, you’ll discover a wealth of data about how to use social media and running a blog to drive site visitors to your web site. He’s continually updating his posts, so you will discover out the most recent instruments and techniques.

Given his success, taking a web page out of Neil’s e book will not be a nasty concept.

Selena Soo —

Revenue = Over $1.6 million per yr

In this article, Selena reported that she made $1.6 million in 2017. I assume the vast majority of her income comes from infoproducts that she launches to her electronic mail listing periodically.

She’s constructed out a reasonably spectacular infoproduct portfolio together with some greater ticket mastermind affords. Overall, very spectacular.

Sam Dogen — Financial Samurai

Revenue = My guess is about $1 million per yr

Sam offers just a few hints on what he makes along with his web site. First, he does give the income of his infoproduct book which is $36,000 per yr.

Funny sufficient, he chooses not to embody his Adsense income or affiliate income as “passive” earnings inside any of his passive earnings experiences. Most people in the business would think about these income sources to be passive (although there’s no query it takes loads of upfront and upkeep work).

Sam does break down some hypothetical revenue amounts of blogs of different sizes here. One instance features a private finance weblog that’s producing about a million guests monthly. I keep in mind Sam stating someplace alongside the road that he has about that a lot site visitors. The site visitors estimation instruments like Ahrefs additionally put his web site in the vary. So, the instance that he offers needs to be shut to his actuals. Using his projections as a information and figuring out that he has loads of affiliate hyperlinks together with Adsense on his web site, a $1 million per yr estimate needs to be shut.

Brian Dean — Backlinko

Revenue = Over $1 million per yr

Brian affords infoproducts to his publication subscribers. He additionally has a course on search engine optimisation and one on YouTube.

He will get loads of site visitors. So every launch needs to be doing someplace in the higher six figures, probably $1 million per launch.

He has said in a few interviews like this one that he’s doing seven figures per yr.


This is a superb instance of a enterprise that’s targeted actually closely on producing site visitors, turning that site visitors into electronic mail subscribers, then monetizing through just a few infoproduct launches per yr.

It can appear magical to have a enterprise with ridiculous revenue margins at this stage. Most of us would love to have a $1 million per yr enterprise with a brilliant small staff and a handful of shifting items.

James Dahle — White Coat Investor

Revenue = Over $1 million per yr

James used to publish his annual income in his annual state of the weblog posts however stopped as his weblog turned extra well-known. Here’s his 2019 state of the blog. His final reported earnings was $187,862 in 2014. He does point out a number of instances that he’s now operating a seven-figure enterprise, so his present income is a minimum of $1 million per yr.

He does have a book by the same name. Looking by means of his web site, the vast majority of his income comes from associates, advertisements, and sponsorships.

His electronic mail listing is extraordinarily small for the scale of his weblog — it’s solely 21,725 subscribers. And with a small electronic mail listing, any infoproduct launch goes to be restricted to 5 figures.

He does have an infoproduct on creating your individual monetary plan for $499. If he targeted on conversion to electronic mail and received good at infoproducts, he may add one other $1–2 million in income to his enterprise.

Tim Ferriss —

Revenue = My guess is about $10 million per yr

Tim has a large and extremely in style weblog that’s been round for a very long time.

He began it earlier than he even launched his first e book, The 4 Hour Workweek.

Currently, I assume that almost all of Tim’s earnings comes from his podcast sponsorships. I’ve seen advertisements on his weblog in the previous but it surely doesn’t appear to be there are any proper now. I don’t assume he’s ever carried out an infoproduct or pursued affiliate advertisements aggressively.

According to this form, his podcast sponsorships go for $36K per slot. At 4–5 slots per episode, that’s $144,000 per episode a minimum of. Tim averages about six podcasts monthly, which might produce $864,000 monthly or $10,368,000 per yr.

The motive I’m not going to even guess is that I don’t have any expertise shopping for or promoting podcast sponsorships which I assume are his foremost supply of earnings proper now. Also, websites with Tim’s attain break customary income guidelines. Having one of many largest and highest-rated podcasts may give you loads of leverage, permitting you to cost greater than regular on every sponsorship slot.

Otherwise, Tim has used his weblog to promote his books closely over time. They embody The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors. By combining his weblog, podcast, and books he’s created a three-part engine to drive his income — a really sensible and intentional transfer.

Timothy Sykes —

Revenue = Over $25 million per yr

Timothy sells infoproducts on how to make investments in penny shares. According to this interview with Nathan Latka, Timothy was on monitor to do $25–27 million in income in 2016, $20 million of which got here from infoproducts.

Timothy Sykes Blog

Timothy is a superb particular person to observe if you need to see how an infoproduct enterprise seems at scale.

It’s additionally vital to preserve in thoughts that he’s been at this for some time — so it’s not worthwhile for newcomers to evaluate themselves one-to-one with him.

That goes for everybody else on this listing. But it’s a very good reminder to preserve in thoughts.

Josh Axe — Dr. Axe

Revenue = Did $11 million per yr in 2015, might be as excessive as $50–70 million per yr now

Dr. Axe is a large web site with an enormous viewers. According to this press release, it has 17 million guests monthly, which is insane. They additionally push merchandise fairly exhausting through their electronic mail listing. It’s apparent that they know what they’re doing. Their income is a mixture of infoproducts, associates, and dietary supplements.

Supplements are an important class with good margins. I solely have a little bit expertise in the well being and health class however the recommendation I at all times get from the well being and health consultants is to go exhausting on dietary supplements.

Dr Axe

I did hear that they’ve a strong paid advertising engine going for his or her funnels. If that’s true, they might be doing simply $50–70 million per yr by now.

I think about Dr. Axe to be an important instance of what a well being and health weblog seems like when taken to its absolute top. If you’re contemplating a well being and health weblog, I’d research Dr. Axe carefully

Peter Adeney — Mr. Money Mustache

Revenue = About $400,000 per yr

According to this article from the New Yorker, Peter pulled in about $400,000 per yr as of 2016. Ahrefs experiences that Peter’s site visitors has been static for the reason that 2016 interval. If that’s true, I’d anticipate his present income to be round $400,000. Sounds like the vast majority of the income, probably even all of it, comes from associates.

AJ Harbinger and Johnny Dzubak — Art of Charm

Revenue = My guess is $5–10 million per yr

Jordan Harbinger didn’t reveal actual income however did say that it’s multiple seven figures per year. Based on the truth that the income is generally infoproducts and the general measurement of the viewers, my guess is that Art of Charm does $5–10 million per yr in income.

In 2018, Jordan Harbinger split from the Art of Charm and started his own podcast.

Pat Flynn — Smart Passive Income

Revenue = $2,171,652 per yr

Pat Flynn posts all his income reports here, going again all the way in which to 2008.

Not positive if Pat determined to cease but it surely doesn’t appear to be he’s posted any new earnings experiences since 2017. Regardless, I extremely suggest studying by means of the primary few years of earnings experiences from Pat. That’ll provide you with a robust sense of what it takes to begin getting cash with a weblog.

Smart Passive Income

The majority of Pat’s income comes from affiliate affords and his personal infoproducts, about 50/50 between the 2. He additionally has just a few books printed, How to Be Better at Almost Everything and Will it Fly? Other than the months he obtained the advance from the writer, I wager these books have a negligible direct influence on income.

John Lee Dumas — Entrepreneur on Fire

Revenue = $2,029,744 per yr

No one actually wants to guess at John Lee Dumas’ income, he posts monthly income reports directly to his site.

Entrepeneur On Fire
He additionally put collectively a nifty income breakdown by supply:

Top Revenue Streams

Sponsorships are barely bigger than all the things else. Otherwise, it’s a reasonably even cut up between infoproducts, associates, and his journals (The Freedom Journal, The Mastery Journal, and The Podcast Journal).

To get a way of how blogs actually make cash, I extremely suggest you learn by means of the month-to-month earnings experiences from the final 12 months for Entrepreneur on Fire. You’ll get a wonderful really feel for what a seven-figure weblog seems like. I additionally suggest you learn by means of the earnings experiences from 2012 and 2013, which is able to present you what income seems like firstly and the way it adjustments over time on the trail to $1 million per yr.

Navid Moazzez —

Revenue = My guess is $300–500K per yr

Navid is in the web advertising area and affords infoproducts on digital summits. According to his About web page, he’s earned over $1 million {dollars} in “a few years.” Safe to say he’s simply doing six figures off his weblog. Hence my guess above.

Tim Urban — Wait But Why

Revenue = At least $100,000, probably $1+ million per yr

Tim Urban turned VERY in style along with his posts being shared all around the web.

This might be an instance of what most individuals dream of after they begin a weblog. They plan to write a bunch of stuff, a rabid fan base will seem out of nowhere, they’ll supply some t-shirts, posters, and a Patreon account to make tons of passive earnings. They’ll end by using into the sundown of everlasting running a blog glory.

Wait But Why Blog

For Tim Urban, that’s mainly what occurred. And he completely deserves it. His content material is phenomenal. It’s so good that individuals have been indignant as a result of he hasn’t posted in some time. Very few of us can write content material that good. I can promise you nobody will get upset after I cease running a blog. So for us mortals, we must always look to a number of the different examples on this listing for the way to monetize our blogs.

I do know that I gave a extremely broad vary on the income right here. Blogs like this are actually robust to guess. Tim clearly has a large, adoring viewers. That doesn’t essentially imply he’s swimming in gold. Although he may be. Blogs with large audiences like this generally make a ton of cash, and generally they make little or no. It additionally seems like his foremost income is his ecommerce retailer. Unlike consulting, talking, infoproducts, or associates, the margins on ecommerce merchandise are a lot smaller. It’s fully attainable that he’s making a ton of top-line income however solely sufficient revenue to reside an honest way of life.

That’s fairly widespread with ecommerce entrepreneurs. They declare that they’re making hundreds of thousands of {dollars} with their enterprise however solely take dwelling $50–100K per yr. Once you issue in the prices of products offered and overhead, there isn’t a ton leftover. I don’t know if Tim Urban falls into this bucket. I merely don’t know.

Noah Kagan — OkDork, Sumo, and AppSumo

Revenue: $10M final yr and rising

Noah’s enterprise is predicated round 4 complementary websites:   

This system of associated companies is considered one of his tips for growing a successful business. He thinks of those companies like a pyramid — KingSumo helps develop what you are promoting with giveaways, Sumo (which is the core product) arms these companies with the instruments they want for advertising, and BriefcaseHQ and AppSumo present the remainder of the instruments. Creating a system of interlocking instruments means you don’t want to discover new prospects; you may merely market to the shoppers you have already got.

This jogs my memory of Target including in groceries. They elevated their income by asking, What are our current prospects shopping for that they aren’t shopping for from us? What do they want that I may promote them?

Noah has an excellent higher analogy: it’s like shopping for one other e book from an writer you already love. If you’re keen on a e book an writer’s written, after all, you’re going to however their subsequent e book and their subsequent e book.

He’s additionally received loads of ideas on setting the precise pricing construction, leveraging recurring income, and bundling that’s all value finding out as nicely.

Shane Parrish — Farnam Street

Revenue: It’s all been reinvested into the enterprise, plus speaker charges

Shane began his weblog to monitor his personal private studying and improvement — he didn’t have any grand ambitions for the mission, and the unique URL,, exhibits it. Today his publication has 200,000 subscribers and Farnam Street will get 1M pageviews a month.

How does he make cash? Well, “earn money” vs. “make money” is an efficient distinction right here. Shane says he’s reinvested most of the money back into the business, “In 2014, I think we actually lost money. In 2015, we didn’t lose money, which was good. … I will say that I’ve never actually personally made a penny off Farnam Street. It’s all been reinvested back into content, experience, trying new things, and that’s the way that hopefully I foresee the future.”

He makes cash in quite a lot of methods: he first paid his bills with Amazon affiliate hyperlinks, then in 2014 he began his first 9-month partnership deal, publication sponsorships, conferences, speaker charges, infoproducts, a podcast, a forthcoming e book, and a membership plan for his web site you can select what you pay, at present both $149 or $249. His mannequin is predicated on offering free content material to many and making a base of tremendous followers who’ll pay for extra of that content material, subsidize the free content material to give again, and achieve entry to much more: a e book membership, a dialogue group, and personal Ask Me Anythings. If 5% of his 200,000 publication subscribers convert (that’d be 10,000 members), and every of them signed up on the $149 stage, that’d be $1.5M a yr. 

Shane repeatedly turns down speaking engagements for $20,000 as a result of it’s not how he desires to make cash, and he doesn’t optimize his in-person workshops for income. He’s at all times asking what’s in the most effective curiosity of the enterprise. That means the majority of the income comes from memberships.

I agree along with his recommendation: “The audience will grow if you put out good content.” And, “I know how easy it is for people to copy our content and even our business model. So that drives a lot of what we do. We want to do things that are hard to copy and that means we can’t cherry-pick what’s easy, because there is a lot of competition in easy.”

Ready to construct a weblog that makes cash?

I do know the listing above is stuffed with folks making severe cash.

Here’s the loopy half.

For each blogger making 1,000,000 {dollars}, there are hundreds that make sufficient cash to give up their job and work on their weblog full time.

The listing is simply too lengthy to preserve monitor of — I wouldn’t give you the option to put it collectively.

It is completely affordable to begin a weblog with the objective of quitting your job and being your individual boss. So many individuals have already carried out it you’d be strolling a well-traveled path at this level.

I additionally consider that there’s nonetheless a ton of alternative to be made running a blog. I see new up-and-coming bloggers yearly. It’s nonetheless attainable to begin a weblog immediately and have it help you. I put collectively a 12-step information on how to begin a weblog right here. It’ll stroll you thru the entire course of.

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