How To Get More Instagram Followers In 2021: The Definitive Guide

Wish to know the best way to get extra Instagram followers? You’re not the one one!

With over 1.4 billion individuals utilizing the app, rising your following could be a problem, and getting observed on the platform can generally really feel inconceivable.

Nonetheless, by following Instagram greatest practices and utilizing specialised instruments you will get extra Instagram followers very quickly.

In this text, you can find over 30 suggestions, methods, and hacks that you need to use to learn to get extra Instagram followers.

Prepared? Let’s bounce into the checklist.

The greatest methods to get extra Instagram followers

1. Publish extra content material

Social media is a numbers sport and Instagram isn’t any exception. The extra content material you publish, the extra possible you’re to realize traction, which is why it’s so essential to put up usually with consistency.


To keep on prime of your Instagram posting and make sure you get to nonetheless have a life and never spend your entire time publishing content material, you may plan your content material forward of time utilizing an Instagram scheduling instrument resembling Pallyy.

As an alternative of being continuously chained to your cell phone, you may schedule content material shortly and simply in batches, to be revealed routinely at dates and instances you select.

By scheduling your content material on this method, you may put up as many feed posts as you want every week, and nonetheless have time left to share Story posts, and create content material for Reels.

2. Run an Instagram giveaway

Instagram giveaways are a good way to get individuals to love and share your content material and observe your account. The key with giveaways is to be sure to are clear to your followers about what they should do in an effort to be entered into the giveaway. In case you’re eager to succeed in new followers, listed below are some forms of giveaways you need to use:


  • Like-and-share giveaways – Followers have to love and share your put up to be entered
  • Tag-a-friend giveaways – Followers should tag a good friend to enter.
  • Observe-to-win giveaways – By following your account customers are entered into the giveaway

You too can create content-based giveaways resembling caption contests and picture contests which might be good for producing consumer content material that you would be able to repurpose and share.

Instagram followers tip 2 - run a giveaway

When you’ve chosen a worth, and created the content material to your giveaway, you should definitely share it far and large to get as a lot consideration as attainable.

Select an applicable hashtag to your giveaway in order that it reaches new Instagram customers and share it throughout all of your social channels. You’ll be able to even embed a giveaway widget in your weblog or web site to encourage extra entries utilizing a instrument like SweepWidget.

In case you’re eager to be taught extra about operating Instagram giveaways, take a look at our full information right here or our article on IG giveaway concepts.

3. Discover what content material works and put up extra of it

When planning what kind of content material to create, it doesn’t should be based mostly on guesswork. You should utilize highly effective analytics insights to search out out what your followers and different Instagram customers prefer to see.

When you’ve an Instagram enterprise account you may entry some profile insights straight by the app, however if you wish to acquire a deeper understanding of what kind of content material performs greatest, then you definitely’re greatest utilizing an Instagram analytics instrument like Pallyy or Agorapulse.

Instagram followers tip 3 - subsections in analytics dashboard

You should utilize these instruments to realize insights to tell your ongoing content material technique and check all the pieces from what sort of posts carry out greatest, proper all the way down to which captions your followers have interaction with probably the most.

4. Optimize your bio and profile

When a brand new consumer clicks in your profile, the very first thing that they’re going to see is your Instagram bio. What you write in your bio, and the way eye-catching it’s might imply the distinction between them hitting the observe button or transferring on, which is why it’s so essential to get it proper.

Instagram followers tip 4 - optimize your bio and profile

The restricted area you’ve in your bio ought to be used to inform customers who you’re, and what your model is all about. You too can make your bio extra visually interesting by including brand-relevant emojis.

Though there may be area for a hyperlink within the bio part, it is best to attempt to make this as neat and tidy as attainable in order that customers are snug clicking the hyperlink, and don’t get distracted by lengthy, complicated URLs. To do that, you may strive utilizing a hyperlink in bio instrument to shorten and optimize hyperlinks.

5. Experiment with posting instances

Timing is vital relating to posting on Instagram. Nonetheless, understanding the fitting time to put up could be a problem.

There are tons of ‘research’ on-line that may declare to have the reply about when is one of the best time to put up, however the fact is, the fitting time is totally totally different for everybody. All of it depends upon the place your followers are situated and when they’re probably the most lively.

Nonetheless, by experimenting and analyzing your personal Instagram knowledge, you may work out some optimum posting instances to your particular account. Utilizing instruments like Pallyy, you may observe post-performance and run checks to determine one of the best time to put up feed posts, Tales, and extra.

6. Cross-promote your Instagram on different social platforms

In case you’ve already bought a following on a unique social platform like Fb or Twitter, don’t be afraid to advertise your Instagram to those followers. Regardless of how small your following is, it’s nicely price sharing hyperlinks to your Instagram account frequently.

When sharing your Instagram profile, you may take into account incentivizing your followers to test your Instagram out. You are able to do this by sharing unique coupon codes and operating Instagram-specific giveaways.

7. Embrace fashionable hashtags in your posts

Hashtags are important if you wish to make it simple for brand spanking new customers to find your profile. Utilizing the favored and related hashtags will show you how to to get featured on the Discover and it’ll make it extra possible that your content material will attain IG customers in your target market.

Nonetheless, with so many various hashtags to select from, it may be exhausting to determine which of them are greatest to your selling your posts.

Instagram followers tip 7 - include popular hashtags

Fortunately, there are instruments obtainable that may show you how to to plan your hashtag technique. Instruments like HashTagsForLikes may help you to determine hashtags which are trending and appropriate to your area of interest. You too can use it to search out out what hashtags your rivals are utilizing which may help to tell your personal technique.

8. Make certain your Instagram grid appears to be like the half

When a brand new potential follower reaches your profile, they’re more likely to do is scroll down and have a look at your put up grid. Subsequently, it’s essential that your grid is nicely organized, aesthetically pleasing, and consultant of your model.

Instagram followers tip 8 - Instagram grid look

Many Instagrammers spend quite a lot of time planning their grid so that every one the pictures are constant relating to colour schemes and phototypes. Listed here are some examples of what we imply:

The profiles above have gone above and past to make sure that their grids are constant and interesting to customers, and that is one thing each creator ought to aspire to when trying to develop a following.

Nonetheless, in case your content material is extra assorted it might not be simple to maintain your grid trying wonderful on a regular basis.

As a common rule of thumb, attempt to keep away from posting any unedited posts in a distinguished place in your grid, and attempt to obtain some consistency and try to be good to go.

9. Profit from captions

Though the visible parts of a put up are the principle precedence on Instagram, the written captions additionally play a giant function in deciding how profitable your posts can be.

By making your captions prolonged and fascinating you may encourage individuals to have interaction extra together with your put up, which can, in flip, result in your put up reaching extra customers. Some methods you need to use your caption to extend engagement embrace:

  • Asking questions – asking your followers questions encourages them to depart a remark.
  • Ask individuals to tag a good friend – Encouraging followers to tag a good friend will enhance engagement, and get your put up shared with new customers
  • Use emojis – Utilizing emojis can even make your captions extra eye-catching and fascinating

Captions on Instagram might be so long as 2200 characters, so it’s price experimenting with longer and shorter captions, to see which one works greatest for you.

10. Use Instagram’s location tagging options

If you make a put up a few particular place, it is best to at all times add a location tag. It will make your put up extra simply discoverable for Instagram customers fascinated by content material regarding that space.

You should utilize a location tag for almost any put up whether or not you need to share the situation of a preferred mountain climbing spot, checklist the handle of your favourite shops, or let IG customers find out about occasions that you simply’re attending.

Instagram followers tip 10 - location tagging

Tagging your location may help you to succeed in audiences that wouldn’t normally see your content material, and this could result in gaining new followers.

Additionally, for those who run a enterprise, and also you need to attain Instagram customers in your native space, you should definitely tag the situation of what you are promoting on each put up, so individuals know the place to search out the services or products they see in your put up.

11. Get concerned in trending conversations

Wish to get observed on Instagram? Then don’t be afraid to have your say when new subjects are trending. Whether or not it’s a political occasion or a sizzling new vogue craze, you should definitely become involved and share your ideas with the IG group.

Sharing feedback, posts, or Tales regarding trending subjects can get your account featured on the Discover web page and in case your contributions to the conversations are compelling, your content material might even get shared by high-profile influencers.

When posting content material regarding developments, you should definitely use the hashtags which are related to the subject in order that your put up might be simply discovered.

12. Pin feedback to extend engagement

Pinned feedback are a little-known however extraordinarily helpful characteristic that may show you how to enhance engagement in your posts. On every put up, you may pin as much as 3 feedback in order that they keep on the prime of the remark feed.

We advocate pinning feedback from followers which are inspiring dialog or debate. Then, when new customers see the put up, they’ll instantly see the dialogue on the pinned remark thread and be extra more likely to become involved.

Elevated engagement helps posts to succeed in extra customers on the platform and this could result in a rise in followers.

One other method you need to use pinned feedback is to pin your personal feedback as a method of extending your put up caption. In case you discover that your followers discover lengthy captions to be extra compelling than quick ones, then utilizing the pin characteristic on this method might additionally assist to extend engagement in your posts.

13. Observe different accounts in your area of interest

If you wish to develop your Instagram following, it’s essential to be an lively consumer and interact with different creators and Instagram customers. You’ll be able to’t simply sit again and anticipate individuals to search out your profile. It is advisable to become involved in communities inside your area of interest and join with folks that can be fascinated by your content material.

A method to do that is to observe different accounts in your area of interest. Following different profitable creators in your area of interest is a good way to attach with followers which are fascinated by the kind of content material you create, and it will probably even be a approach to join with influencers for future collaborations.

To get began with this technique, strive following 5 profitable creators in your area of interest. Make sure to go away feedback on their posts, work together and interact with different followers, and inform others about your content material. Earlier than you understand it, you’ll acquire engaged followers by yourself account.

14. Collaborate with different Instagram creators

Instagram collaborations are a good way to succeed in new customers and acquire followers. To get began with an Instagram collaboration, you’ll first want to attach with different influencers in your area of interest. Get chatting and make a connection earlier than you discuss to them about collaborating.

When you’re on good phrases, recommend a collaboration, and current some concepts of the form of content material you’d prefer to create collectively.

When you’ve got an analogous quantity of followers to the opposite influencer, then an Instagram collab can have a optimistic influence on each your follower counts and your present followers are positive to love it too.

A few of the hottest forms of Instagram collaborations are story takeovers and humorous reels, however you may actually do no matter you want, so long as you each tag one another within the posts. 

15. Think about going Reside

Like many different social platforms lately, Instagram has a characteristic that means that you can stream stay movies. If you wish to shortly and effortlessly have interaction together with your followers and doubtlessly attain new customers, going Reside could be a good approach to do it.

To go stay, merely head to the create tab and choose stay. You’ll be able to add a title to your video and even schedule it forward of time in order that your customers know to tune in. You too can add fundraising options if you would like your followers to contribute to your stream.

Instagram followers tip 15 - going live

Going stay can generally be nerve-wracking, so it’s nicely price planning some content material resembling video games or quizzes forward of time. You too can do a Q&A stay stream in order that followers previous and new can be taught extra about you.

16. Attempt making Reels

Reels are Instagram’s reply to TikTok, and for those who haven’t made one but – the place have you ever been?

For the reason that Reels perform was launched, creators have been remarking on how efficient they’re for making your account extra discoverable. Most individuals agree that Instagram’s algorithm pushes reels lots, so for those who’re attempting to realize extra followers, it’s nicely price giving Reels a go.

Instagram followers tip 16 - making reels

In case you’re uncertain about the place to start out, spend a while watching the Reels feed and discover out what’s trending. Bounce on the bandwagon and use trending sounds and filters to maximise the discoverability of your clips.

17. Use your Instagram QR code

In case you run a bodily retailer or restaurant, then the Instagram QR code characteristic may help you to realize new followers by selling your account offline.

Folks can scan your QR code on their smartphones and it’ll immediately take them to your Instagram account to hit observe.

You’ll be able to show it in your bodily places, in addition to add to enterprise playing cards or current it by yourself telephone to be scanned by new connections at networking occasions and conferences.

Instagram followers tip 17 - Instagram QR code

It’s tremendous simple to search out your Instagram QR code, all it’s a must to do is click on the three traces on the prime of your profile web page, and click on QR code. You too can ship it to contacts in your telephone, and share it on different social networks.

18. Don’t buy pretend followers

Nonetheless tempting it could be to buy followers from websites that supply 100,000 IG followers in a single day, JUST DON’T DO IT. It’s a waste of cash, and it will probably even trigger your account to turn out to be much less profitable in the long term.

The ‘followers’ that you simply purchase could have no ROI, they gained’t work together together with your posts, and so they might trigger new followers to doubt the authenticity of your account. Not solely that however shopping for followers is in opposition to Instagram group tips and will lead to an account ban or deactivation.

19. Point out and tag different customers in your posts

Tagging is a good way to extend a put up’s attain and encourage customers to have interaction with it. In case you’ve collaborated with a model or influencer on a mission, obtained merchandise from an organization, or need to have interaction with sure followers, then you need to use tagging to hyperlink them to the related posts.

If you tag somebody they’re routinely notified concerning the put up and usually tend to go away a remark or share it with their very own Instagram following.

Nonetheless, though tagging different IG customers is a good way to get your content material seen on the platform, it is best to solely tag individuals which are linked to your posts indirectly.

Tagging random individuals in posts and tagging a lot of individuals on the identical put up is seen as dangerous kind on Instagram so keep away from doing this.

20. Encourage your followers to tag you

While we’re on the subject of tagging, one other nice approach to get extra Instagram followers is to encourage your present followers to tag you of their posts. It will assist to get your title on the market, as it will likely be seen by the followers of every individual that tags you.

To encourage your customers to tag you in posts or tales, you would run contests or competitions resembling picture competitions.

One other beauty of asking customers to tag you of their content material is that you would be able to additionally reshare their posts to populate your Tales, which can show you how to to save lots of just a little time on content material creation.

21. Like and touch upon different posts

One of the natural methods to realize new followers is to work together straight with individuals and inform them concerning the content material you create. In order to do that, it’s worthwhile to work together with different customers’ posts by liking and commenting.

On daily basis, attempt to like and touch upon posts out of your favourite creators, and become involved in conversations within the remark part.

Don’t be afraid to say your personal account when it’s related, however it is best to keep away from leaving spammy, irrelevant feedback the place you may. To acquire followers this manner, all you actually should do is work together with different customers in a pure and genuine method.

22. Profit from Instagram Tales

Instagram Tales are a good way to attach together with your viewers on an genuine stage, and when used accurately they may help enhance engagement in your account and acquire extra followers.

Tales don’t should be tremendous thrilling or edited, they’ll as an alternative be used to share updates and begin conversations together with your followers.

Instagram followers tip 22 - Instagram stories

To enhance engagement by your Tales, strive utilizing the ballot or ask me something stickers to encourage your followers to become involved and discuss to you straight. You too can add hashtags and placement tags to your Tales in order that they are often discovered by customers that don’t already observe you.

23. Create your personal AR filters

AR filters are tremendous fashionable on Instagram, and they’re a good way to realize publicity to your profile. By utilizing a instrument like Spark AR Studio, you may design your personal Instagram filters and make them obtainable for individuals to make use of on the platform.

If you add a filter, it will likely be listed underneath your profile title, and this will likely encourage individuals to take a look at your profile and hit observe.

When making a filter, attempt to create one thing that’s humorous or participating. It will give it extra viral potential and if a development emerges round your filter then you definitely’re positive to realize a good few followers in a brief period of time.

Instagram followers tip 23 - create AR filters

24. Create story highlights

Instagram Tales are solely seen for twenty-four hours. Nonetheless, you can also make your content material obtainable completely by creating Story highlights.

Story highlights are situated between your bio and your put up feed and so they’re one of many first issues {that a} potential new follower will see after they attain your web page.

Story highlights might be a good way to introduce your account and present new followers what you’re all about. When creating your Story spotlight, you should definitely use solely one of the best and most related content material from the archives.

You’ll be able to create as many highlights as you want, so manage your Tales into neat classes that make it simpler for brand spanking new customers and your previous followers to search out precisely what they’re searching for.

Instagram followers tip 24 - create story highlights

25. Think about operating an Instagram advert marketing campaign

When you’ve got cash to spend on selling your Instagram account, among the finest issues you are able to do is run an Instagram advert marketing campaign.

In contrast to buying pretend followers from a 3rd get together, utilizing Instagram advertisements is a professional and secure method that you would be able to develop your following by investing cash.

Instagram has an intensive advert construction that means that you can goal your advertisements to particular customers based mostly on demographic data and placement. You too can select the place you prefer to your advertisements to be featured, resembling in Tales or on the Discover web page.

Advertisements are most fitted for companies which are promoting services or products, however you too can use them as a approach to share your content material and encourage individuals to observe your account.

26. Share your Instagram profile in your weblog

In case you run a weblog that will get visits, then you may convert the guests to Instagram followers by selling your Instagram web page inside your blogs. Issues you are able to do to advertise your Instagram web page in your weblog embrace:

  • Hyperlinks to your social accounts in your homepage
  • Embedding photographs out of your Instagram account inside weblog posts
  • Pop-ups encouraging guests to observe you
  • Observe-to-enter Contests and giveaways for weblog readers

In case your weblog title and your Instagram deal with are comparable or the identical, then it will likely be simpler to your weblog readers to search out your profile. If not, you should definitely plug the title of your Instagram at each alternative to maximise the possibilities of changing your net guests into followers.

27. Give attention to creating fascinating and distinctive content material

With regards to rising your Instagram following, you may strive all the guidelines, methods, and hacks within the e-book, however one of the crucial essential elements is the standard of the content material your produce.

In case your content material is boring, repetitive, or low high quality, no quantity of effort will encourage individuals to observe your account. Because of this it’s so essential to give attention to creating distinctive and fascinating content material to your followers to take pleasure in.

With regards to content material planning, attempt to discover your personal model, and follow it. Be distinctive and authentic and don’t be afraid to strive new issues. It’s additionally a good suggestion to range your content material sorts and make use of all of Instagram’s options like Reels, Reside, and Tales in addition to posting photographs to your feed.

28. Encourage individuals to observe you

One simple, however usually ignored method of getting new followers is asking individuals on to observe your account. For instance, for those who’ve created a Reel or a Story that you simply assume may carry out nicely, don’t be afraid to caption it with CTA’s like ‘like and observe’.

It could seem to be a fundamental method, however this sort of factor lets individuals know that you simply’re actively attempting to develop your account, and lots of customers will respect your content material and be eager that will help you attain your objectives.

29. Make your account public

Making your account public is an absolute should if you wish to maximize the variety of followers you get. When your account is public, customers merely should click on observe after which they are going to begin seeing your posts of their feed. Nonetheless, when your account is non-public, customers should request to observe you and you’ll have to manually settle for their request.

Though privateness is essential, for those who don’t have a particular motive to maintain your account non-public then we extremely advocate switching to a public one. Public accounts on Instagram are extraordinarily widespread, and making your account public will make life simpler for each you, and your new followers. To change your account to public go to Settings > Privateness > Personal account.

How to get extra Instagram followers (infographic)

Struggling to get extra Instagram followers? Right here is an infographic with a listing of tricks to help you.

Observe: You’re greater than welcome to share this infographic. However, for those who publish it in your weblog, you should definitely embrace a credit score hyperlink again to this put up.

Definitive Guide To Growing Your Instagram Following Faster Infographic

Closing ideas

There’s no denying that Instagram is a aggressive platform, however there may be nonetheless room for brand spanking new creators to develop a big following. By following the strategies on this article, it is best to have the ability to enhance your follower depend very quickly.

In case you’re eager to be taught extra about the best way to get extra followers on Instagram, or the best way to run Instagram advertising campaigns, take a look at a few of our different posts like 7 Methods To Use Instagram Tales To Outsmart The Instagram Algorithm and 5 Instagram Analytics Suggestions You Want To Know.

Disclosure: This put up incorporates affiliate hyperlinks. This implies we might make a small fee for those who make a purchase order.

How To Get More Followers On Instagram


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