How To Evaluate Site Quality For Link Building

How to judge a website for “high quality” is among the many most misunderstood ideas in search engine optimisation.

Getting this fallacious may end up in you leaving websites out that may drive rating, or worse, together with websites that can present no worth or probably get you penalized.

On November 10, I moderated a sponsored Search Engine Journal webinar introduced by Kevin Rowe, Founder, and CEO at PureLinq.

He shared recommendations on figuring out and evaluating your websites for hyperlink constructing in order that it’s high-impact and low-risk.

We’ve summarized the webinar presentation under for those who’d just like the highlights.

For a deeper dive, full the shape to entry your entire presentation with all the additional particulars.


Google Pays Consideration To Link Building

There are a whole lot of totally different elements to hyperlink constructing, from technique to evaluation and reporting.

Picture Supply: PureLinq

We targeted on evaluating websites for hyperlink constructing for this webinar, which is usually a really misunderstood subject. Let’s begin with some fast background.

The Google Penguin replace launched in 2012. A part of its objective was to advertise high-quality web sites and marginalize the presence of these participating in manipulative hyperlink schemes and key phrase stuffing on search engine end result pages (SERPs).

Having Penguin as a part of Google’s core algorithm means Google pays consideration to hyperlink constructing, main us to look at standards when evaluating websites.


Sources Of Info On Evaluating Site Quality

Google gives a whole lot of data on guiding you on hyperlink constructing.  You may try:

  • Google Link Scheme.
  • Google Rater Pointers.
  • John Mueller.
  • Nonetheless, you might must take this with a grain of salt and check what is going to work for your small business.

    There are search engine optimisation professionals on the market who will not be following 100% of what Google is saying in hyperlink constructing (i.e., disagreeing with Google’s tackle not following all of your outbound hyperlinks for visitor posts) however nonetheless seeing important wins consequently.

    Metrics vs. Quality

    A ballot from Aria exhibits what metrics had been related to search engine optimisation professionals and digital entrepreneurs in evaluating website well being.

    How to Evaluate Site Quality for Link BuildingHow to Evaluate Site Quality for Link BuildingPicture Supply: PureLinq

    When you can consider a website’s high quality based mostly on these metrics, there’s nonetheless a whole lot of totally different variables to think about, together with the content material, the content material worth, its readability, that are are extra vital than simply hyperlink profile or quantity of content material on the location.

    All of it boils down to 3 key areas to have a look at when evaluating websites on the standard scale:

    • Function.
    • Content material depth.
    • Credible sources.

    Key Parts For Site Analysis

    Audit the content material from a person’s perspective and ensure to verify these vital components when evaluating a website for hyperlink constructing:

  • Content material: Written & visible content material for blogs, most important website content material, and so forth.
      • Business hyperlinks: hyperlinks to cash pages not tagged with nofollow or sponsor.
      • Navigation: manner too basic for a weblog.
      • No-no key phrases: playing, porn, payday loans.
      • Frequency: posts are rare or outdated.
  • Admin: Have they got promoting, and what are the insurance policies?
      • About us: hyperlinks to cash pages.
      • Admin pages: promoting, visitor posts.
      • Information: telephone, handle, e-mail.
  • Link Profile: What do the hyperlinks pointing to the location seem like?
      • Extreme hyperlinks: too many hyperlinks pointing to at least one web page.
      • Low Authority: use DA or DR.
      • Non-relevant hyperlinks: hyperlinks don’t make sense for the web page.
  • Authorship: Who’s liable for the primary content material and assist content material?
      • Names & Bylines: set to admin or website identify.
      • Writer web page: details about the creator.
      • Overseas: the creator is from the nation focused.
  • Popularity: Does the authorship have any significance?
      • Presence: has a presence.
      • Following: private, micro-influencer, influencer, information.
      • Engagement: the presence of engagement.
  • Technical: How do customers discover and have interaction with the content material/website?
      • Listed: exists in index with greater than the homepage.
      • Geo: the main focus of the viewers’s nation.
      • Web page Engagement: advertisements, structure, linking.

    Case Research: B2C Ecommerce

    Does evaluating these key components assist with profitable hyperlink constructing?

    It does. On this case examine, Rowe’s workforce investigated the identical very important components and grew one website to over 304,000 periods a month, rising over 1,000%.

    How to Evaluate Site Quality for Link BuildingHow to Evaluate Site Quality for Link BuildingPicture Supply: PureLinq

    After they began hyperlink constructing, they constructed over 680 hyperlinks to this area throughout a number of pages.

    Key Takeaway

    A correct website analysis will enable you to assess if the standard meets your wants, and that marketing campaign may be extremely efficient at driving extra natural visitors to your website.

    As of late a robust hyperlink constructing marketing campaign is a necessary a part of a well-planned advertising technique, and most enterprises who perceive this are those who prosper in the long term.

    [Slides] How to Evaluate Site Quality for Link Building

    Right here is the presentation:

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    Featured Picture: ArtemisDiana/Shutterstock


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