Blogging

How to Drive Traffic to Your Blog in 2022 (32 Ways to Get Blog Traffic)

It’s straightforward to hit publish in your web site (or first weblog put up), chill and marvel… the place is everybody? If you need confirmed methods for a way to drive visitors to your weblog—or firm web site—you then’ve come to the best place.

How to Drive Traffic to Your Blog (32 Finest Ways to Enhance Blog Traffic) in 2022

Table of Contents

  • Go Deep and Create Share-Worthy Content
  • Nail Your On-Page SEO
  • Optimize for Long-Tail Keywords
  • Start Building an Email List (Now)
  • Guest Posting (the Right Way)
  • Publishing Quote Roundups
  • Strategic Pre-Linking in Your Content
  • Natural Link Building
  • Interview Thought Leaders
  • Content Partnerships with Bloggers and Brands
  • Land a Publication Column
  • Regularly Sharing Images on Pinterest
  • Creatively Writing on LinkedIn
  • Being Proactive on Facebook
  • Standing Out on Instagram
  • Using Twitter to Create a Loyal Community
  • Answering Questions on Quora
  • (Carefully) Engaging on Reddit
  • Sharing in Facebook Groups
  • Being Active in Niche-Focused Online Communities
  • Get Interviewed on Podcasts
  • Launch a YouTube Channel
  • Host Webinars
  • eBooks, Books and Audiobooks
  • Offer Free Downloadable Templates
  • Host a Virtual Summit
  • Teach Online Courses
  • Launch a Creative Side Project
  • Google Discover
  • Speak at a Conference
  • Get on Local Television
  • Utilize Paid Search and Social Advertising
  • Disclosure: Please word that a few of the hyperlinks beneath are affiliate hyperlinks and at no further price to you, I’ll earn a fee. If you buy a services or products utilizing my affiliate hyperlink, I’m compensated, which helps make content material like this freed from cost to you. Know that I solely advocate services and products I’ve personally used and stand behind.

    Why am I certified to train you ways to drive visitors to your weblog?

    Over the previous 6+ years, I’ve gone from fumbling round with studying how to begin a weblog to now bringing in over 4.4 Million readers to this weblog in the final yr alone.

    I say this not to brag, however to present you I truly know what I’m speaking about right here. And to show that I’ve been placing my visitors driving and weblog promotion methods to use proper right here—with overwhelming success.

    As a result of when it comes to studying how to drive traffic to your website, there are actually thousands and thousands of articles on the market stating they’re the perfect—a lot of them written by individuals who declare to be knowledgeable entrepreneurs with a secret formulation (that all the time appears to price simply $99.99 for some motive).

    Nicely, I’ve performed the precise work. I’ve experimented. I’ve examined. I’ve failed. I’ve realized. I’ve succeeded when it comes to studying how to drive visitors to your weblog.

    Must you use all of those methods or concentrate on only a few?

    The aim of this information isn’t to be a transparent step-by-step instruction guide for driving visitors to your weblog—quite, it’s an inventory of all of the totally different (actual) varieties of methods that would work properly in driving visitors to your web site. Consider this as a menu of choices, from which it is best to select 2 or 3 methods to experiment with at a time.

    This isn’t a assured roadmap to success, as a result of it’ll take a number of experimentation and creativity to study, adapt and apply to your distinctive state of affairs. On high of that, it is best to NOT be utilizing all of those strategies to drive visitors to your weblog on the identical time. You actually don’t have sufficient hours in the day. This must be an inventory you possibly can draw inspiration from, and the techniques that stick out are those it is best to begin implementing.

    The last word running a blog objective must be to construct a cohesive weblog technique in your web site of techniques to drive visitors which are working whenever you put effort and time into them.

    Purpose for depth on just a few visitors driving methods, not breadth of one million of them.

    Leaping haphazardly from running a blog recommendation to extra recommendation with out giving issues time to develop and develop isn’t going to work. When a method is beginning to present constructive indicators, dig deep and prioritize executing that technique rather well in order that it could possibly stay up to its full potential. That’s how to develop your weblog in the long term.

    In reality, try to be spending a number of time determining what the easiest way is to promote your weblog content material—I attempt to stay by the 80/20 rule. I spend 80% of my time selling my content material, or determining the easiest way to put it up for sale, and solely 20% on the precise writing. Clearly, the standard of the writing is necessary, nevertheless it doesn’t matter how good it’s in the event you aren’t spending the time to get it on the market.

    How do you put together your weblog (earlier than driving in visitors)?

    Prefer it or not, you may have to be sure you’re prepared to drive visitors to your weblog earlier than you truly begin testing methods to improve your weblog visitors.

    In case you’re taking a look at your weblog proper now and all you may have is a straightforward touchdown web page, some contact data, and some merchandise up on the market… sorry, however you’re in all probability not fairly prepared to begin devoting time to driving visitors to your weblog.

    At first, it’s good to suppose {that a} dedicated and engaged viewers will simply fall into your lap in the event you attain out to the best folks and comply with the best steps, nevertheless it’s simply not that straightforward. You want to ensure your web site is about up the best means and is designed to resonate properly together with your target market. Extra on that in my information to beginning a weblog.

    Earlier than you begin determining how to drive visitors to your web site (or earn a living running a blog for that matter), you may have to decide whether or not you’re prepared for that visitors in the primary place. You then’ll want to strategize on developing with the best weblog put up concepts that’ll seize your reader’s consideration once they come throughout your content material.

    So, what does it take to prepare to drive visitors to your weblog?

    My first 4 methods to drive visitors to your web site are very foundational. Implementing these finest practices are what’s going to place you to truly expertise a stronger return from the remainder of these methods to drive visitors to your web site that we’re overlaying at this time. In case you’ve already graduated from the fundamentals of determining what a weblog is… to choosing the proper web site builder and making your web site, then let’s transfer ahead.

    Now, let’s get began with some foundational finest practices first. These first 4 methods are the steps you’ll want to take, in order to be sure you’re ready for (and deserving of) all of the visitors you need to drive to your weblog.

    Implementing Foundational Content material Finest-Practices to Drive Traffic to Your Blog

    Kicking issues off with ensuring you’re truly creating nice content material (that’s worthy of readers)…

    1. Go Deep and Create Share-Worthy Content material.

    Creating Deep and Share-Worthy Content is the Best Way to Drive Traffic to Your Blog (Screenshot of Process)

    Have you ever ever heard the phrase, “It’s simpler promote gold than it’s to promote shit”? Nicely, have I received some information for you. No web site begins out as minted gold proper off the bat, so be sure you’re not attempting to peddle, properly… you understand. At first, a number of web sites attempt to create helpful content material on their weblog for his or her viewers, however find yourself churning out all the identical 500-1,000-word articles providing the ten fast steps to reaching this or that. Not solely is there no scarcity of that content material on the Web already, however latest blogging statistics show its the last thing that’ll make you stand out from the crowd and forge a lasting impression on your readers.

    If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing and if you can show up to the 500-word advice post party with a 5,000-word step-by-step guide that actually helps people… then your readers will notice that. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral, Google will rank it higher in the organic search because it’ll be longer and more in-depth.

    This is by far the single best piece of advice I can give you when it comes to learning how to drive traffic to your blog: Create standout content that helps your readers in a more meaningful way than others currently do. If you can successfully do that, you’ll be rewarded for it.

    2. Nail Your On-Page SEO.

    Nailing Your On-Page SEO is Essential to Driving Traffic to Your Blog (Screenshot)

    Learning the right blog SEO strategies and best practices of using target keyword phrases should be your top priority. You should learn how to do keyword research—and use those core target keywords when you write a headline, throughout the article, and in your image file names, there are a lot of other best practices to get familiar with, like making your URL SEO-friendly and using keyword synonyms. There’s a lot to learn, but my guide about on-page SEO best practices will get you fully optimized.

    If you want some help–because wow that can seem overwhelming at first–consider installing a WordPress plugin like Yoast SEO in the event you’re utilizing WordPress. Yoast is a running a blog instrument that guides you thru the steps of optimizing your web page with a wizard that checks your web page and asks you questions on your key phrase.

    3. Optimize Your Content material for Lengthy-Tail Key phrases.

    Target Long-Tail Keywords to Find Competition-Free Content for Your Blog (Example)

    In case your web site already has a excessive area authority (DA), you don’t have to fear about this step. In case you don’t know what I’m speaking about, area authority is a search engine rating rating that ranges from 1 to 100, and it predicts how properly the location will rank in consequence pages—it’s based mostly on age, recognition, and measurement. Your brand-new weblog can have a rating round 1 (sorry), whereas Fb has a rating of 99. As you get larger and higher, your DA rating will get increased.

    As a result of your web site doubtless has a very low rating, you’ll need to do your keyword research to start targeting the most relevant terms and phrases—but don’t go for the big ones like “business ideas” because you’ll have an incredibly hard time ranking for those top-level keyword phrases early on. Instead, aim for long-tail keyword phrases, like “monthly web hosting plans” and you’ll have a better chance at ranking—fun fact: that’s a real example of a long-tail keyword I use for my blog.

    4. Start Building an Email List. Like, Yesterday.

    Start Building Your Email List to Attract Regular Blog Readers and Get More Traffic

    You aren’t going to get very far if you don’t know who your readers are and you’re not making an effort to communicate with them on a more personal level.

    The first step of nailing your blog email marketing is creating a sign-up widget in your posts and on your site for a newsletter—which is one of the most powerful ways to keep your readers excited about the work you’re doing. Consider using a tool to manage your lists by evaluating ConvertKit vs AWeber vs Mailchimp to see which fits your needs best.

    Still reading along with my guide about how to drive traffic to your blog? Great!

    Now that you’ve gotten yourself ready, it’s time to progress beyond just the foundational must-do’s and dive in to more of my top strategies for driving traffic to your website. I’m going to cover things like content outreach methods, social media strategies, partnerships and other creative ways to drive traffic to your blog.

    However, like we talked about at the beginning, this is not a comprehensive list of everything you should be doing to drive traffic to your blog today. You should be testing out the strategies that you think could work well in your blog niche—and if one does work, put a lot of energy into getting as much traffic from the channel as possible (until it doesn’t work anymore).

    Now, let’s keep moving on my list of creative ways to drive traffic to your blog.

    Using Content Outreach to Drive Traffic to Your Website

    Get ready to put the pen to paper with effective blogger outreach—metaphorically speaking, that is.

    5. Guest Posting (the Right Way).

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) guest posting

    There are a lot of different avenues you can go about guest blogging, and I’ve tried quite a few different methods. The first is finding related bloggers in your field and reaching out to see if they’ll accept a guest post from you–you’ll have to do a lot of trial and error with this, because you’ll get a lot of rejections, but reaching that new audience can really pay off.

    Another tack you can try is to post on a site with a different sort of established audience, like Medium or Quora. I’ve used Quora quite a bit to look for someone asking a question that’s really in my blog niche, and a providing long, detailed, super helpful answer. Final quick suggestion: if you’re in a more business-y niche, try LinkedIn!

    6. Publishing Quote Roundups.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) quote roundups

    When I’m doing research for a piece I’m going to write, I’ll send emails out to influencers who are authorities in the area I’m writing about. I’ll ask them for a quote to include in the blog post, and ask them a single question—this is how I do it, if you’re interested. I don’t worry too much about non-responses or rejections, because as long as a few of them write back, I’ve got a solid contribution for my post (like in this roundup of useful blogging tips from the pros). Because they’re authority figures, it not only lends the article credibility, but if they happen to share the post, I’ll get exposure to their audience as well.

    7. Strategic Pre-Linking in Your Content.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) pre-linking

    Mentioning brands, articles, and related influencers within a piece is always a great opportunity to promote your content. When I publish a post, I aim to have between 10 and 20 outbound links in the piece, from pull quotes to mentions. When I post the article, boom, I have 10 to 20 people to email to let them know I featured them. I’ll ask them to share the piece with their followers on Facebook, Twitter, or LinkedIn.

    Bonus: These content promotion relationship doesn’t have to end there. I’ll often go back and ask if they want to collaborate with me further, through partnerships like taking a guest blog post or finding other win-win ways to surface our content to each other’s audiences on a regular basic to help us both drive traffic to our blogs.

    8. Natural Link Building.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) link building

    Natural link building, put simply, is getting high quality links from other sites to point toward your own blog. This will increase your DA (domain authority), as we talked about before, and you’ll drive traffic to your blog as a natural side effect of an increasing domain authority. To be clear though, there are only a few ways to do this safely, naturally and following blog SEO best practices:

    • Guest post swaps. This is a win-win content partnership, in which you write a guest post for their blog with a link or two back to yours, and they do the same. You’ll also usually agree to promote the guest post (they’ll do the same), to help drive traffic to your blog and get more readers from a targeted source back to your website.
    • Dead links. There are many blogging tools that can help you find articles with dead links in them—if the link was supposed to go to an article in the same field as yours, why not contact the editor of that website and ask them to update the page and link to your more relevant (live) article instead?
    • Creating a standout resource. If you’ve invested heavily into creating a truly unique, standout piece of content that’s worthy of reputable websites linking to as a great resource—like my exhaustive roundup of the best web hosting plans for bloggers or my industry-leading blogging statistics—then it’s worthwhile to spend some time reaching out to publications and other bloggers that cover these subjects to see if they’d be interested in writing about your resource. If it’s something that’ll genuinely benefit their readers, then you can make a very compelling pitch about why they should cover your content. Now that’s how to drive traffic to your blog and attract high quality backlinks the right way.
    • Comparisons and reviews. If you find yourself regularly talking about (or recommending) a product or service to your audience, then it can pay dividends to publish in-depth reviews and comparison articles that’ll have a strong chance of ranking high in organic search results, due to lower competition on these types of keyword phrases. Take for example my comparisons of the top cheap hosting plans on the market today, my tutorial about shared hosting, or the most reliable free hosting plans—each of these content pieces seeks to educate readers about how to best make an often difficult decision between somewhat comparable services. These kinds of articles are also designed to attract natural links from other authoritative websites when they’re looking for things like reputable Bluehost reviews to use as a source they can cite.

    When link building, just be careful not to engage in behavior that search engines frown upon, such as link exchanges or paying to acquire backlinks—those are both traffic driving strategies to avoid as they’ll do more damage in the long-term.

    9. Interview Thought Leaders.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) interview leaders

    This is one of my favorite ways to connect with other entrepreneurs like myself, chat with them, and usually learn quite a bit – I feature them on my podcast, The Side Hustle Project. I started the podcast as a way to feature thought leaders in my industry and learn about what it took for them to succeed in their side hustle – and it’s the perfect opportunity for content outreach too. When the podcast airs, most of them will share it with their audience, which is why this earns its spot as a top way I’ve learned how to drive traffic to your blog.

    10. Content Partnerships with Other Bloggers and Brands.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) partnerships

    This one is more difficult to pull off if you’re still brand new to blogging—you’ll need to have a meaningful amount of traffic first, if you want to get sizable brands or bloggers in your space to promote your content to their audience (and thus drive traffic to your website). That being said, you should always be on the lookout for other bloggers or brands who are just a slight bit ahead of you—that you want to collaborate with, and brainstorm on how you can add value to their business first.

    Here’s a hint: During the process of writing a blog post outline for your upcoming article, take a moment to spot any opportunities for bigger bloggers or brands in your space that you can mention and start building a relationship with. By taking this approach of providing value to others in your space first, you can start building a community of influential people that grows in value over time—and will soon help drive traffic to your blog.

    11. Land a Publication Column.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) publication column

    For this strategy of how to drive traffic to your website, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur–which will be impossible to land in the very beginning anyway. What you should focus on, is finding something that fits with your style and niche, but is still somewhat approachable in size. This’ll help you build your brand, get more recognition for the name of your blog, connect with interested readers and look great for networking possibilities. And if you play your cards right, you’ll unlock a new channel for driving traffic to your blog in the process.

    Leveraging Social Media to Drive Traffic to Your Blog

    There’s a reason social media has been the name of the game when it comes to learning how to drive traffic to your blog for the better part of the last decade—it’s one of the best ways to truly connect with your future audience and engage with them on a platform they already love.

    Now, let’s dig into a few social media-centric ways to drive traffic to your blog.

    12. Regularly Sharing Images on Pinterest.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) pinterest share

    I know many bloggers that have had great success using Pinterest to drive traffic to their blogs. I’ve had a good measure of success on my Pinterest too. You’ll need to be sure you have good visuals to go along with every weblog put up–infographics like I’ve right here and listed below are nice for this–and probably the most profitable Pinterest bloggers advocate that you just put up at the very least 10 distinctive pins (photographs) for each new weblog put up you publish in your web site in the event you hope to drive visitors to your web site in a significant means.

    Most significantly although, keep in mind that Pinterest is a neighborhood identical to another social media, so be sure you’re lively, connecting with others in your area of interest and re-pinning others’ content material too. In case you’re simply shouting into the void by solely sharing your personal photographs, you’re going to have a tough time gaining traction and determining how to drive visitors to your weblog from the platform.

    13. Creatively Writing on LinkedIn.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) linkedin share

    In case you’ve been on LinkedIn not too long ago, you’ll know that native video is killing it. Nevertheless, long-form textual content posts with a intelligent hook do rather well too. LinkedIn could be a great spot to join with others and interact on content material that pursuits you, whereas posting about fascinating a creative blog post ideas that you think your network will be interested in. In my experience though, if you want to drive traffic to your blog from LinkedIn—you need to make sure your posts are link-free (in order to hit their algorithm just right), but you can leave a link to your blog content in the first comment as a reply to your posting.

    14. Being Proactive on Facebook.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) facebook share

    Again, native video is killing it these days, but Facebook still rewards link-free long-form posts too. If you’re going to tackle the social media giant that is Facebook as a way to drive traffic to your website, you’ll want to focus on building and leveraging groups that are jam-packed with your ideal readers (I’ll dive deeper into that method of how to drive traffic to your blog later).

    15. Standing Out on Instagram.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) instagram

    Home of the millennials—but growing quickly in all segments as a way to drive traffic to your blog. Obviously, high-quality images are key on this platform, and not every type of business will do well on this platform (food blogging is great for Instagram). Building relationships with other influencers in your space will be one of the keys to success. If you want the inside scoop on how to do Instagram the right way, read my guide about how to start a travel blog and listen to this podcast episode where I sat down with a couple of travel bloggers who’ve cracked the code and learned how to drive traffic to a blog very consistently from their travel Instagram account.

    16. Using Twitter to Create a Loyal Community.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) twitter

    Twitter is a great platform for having genuine conversations with people in your space, but not a perfect fit for all types of bloggers to learn how to drive traffic to their websites. It’s best-suited if your blog covers somewhat technology-related topics. Regardless, Twitter shouldn’t be ignored though, as it’s a great way to start building up an audience that’ll participate in conversations—though it’s more community-building and a little less traffic-driving for most bloggers.

    If you want to get more bang for your buck out of Twitter, check out a tool like Quuu Promote, which has an current base of followers that’ve signed up to obtain solutions for what to share that’s in their pursuits. You may select what number of posts to promote via their community of consumer each month, and a vast quantity of individuals can click on and share—thus serving to to drive visitors to your weblog from their current base of customers.

    Utilizing Boards, Teams and On-line Communities to Drive Traffic to Your Blog

    There’s no large secret to studying this technique of how to drive visitors to your weblog. It’s so simple as discovering the place your neighborhood spends time on-line and bringing again them to your weblog!

    17. Answering Questions on Quora.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) quora

    Quora is like Yahoo Reply’s older, a lot better-looking sibling. Folks ask questions like, “I’ve began a weblog. How can I improve weblog visitors?” and individuals who present in-depth, intelligent, and witty solutions—like I gave here—are closely rewarded. The response to my reply there, is what impressed me to replace and increase on my recommendation in that reply by publishing this large information about how to drive visitors to your web site.

    Oh, and by the best way, as of scripting this put up, my reply there has obtained nearly 29,000 views and gotten 341+ upvotes from different readers on Quora. Not too shabby for a bit of experiment, and I’ve continued to use Quora as a platform to have interaction my readers, present solutions associated to what I write about on my weblog—and use these teaser solutions as a means to drive visitors to my weblog (the place I then cowl the subjects in extra depth).

    18. (Rigorously) Partaking on Reddit.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) reddit

    Reddit is a bit of tough, as a result of in the event you’re overtly self-promotional, the readers will decide up on it instantly and “downvote you to oblivion,” as they are saying. Nevertheless, that doesn’t imply you possibly can’t have success in studying how to drive traffic to your blog from the platform in the event you’re cautious and tasteful. Put connecting with the neighborhood and constructing a rapport with devoted commenters first although—in any other case you’ll get knocked down a peg or two. After solidifying your popularity, you can begin to make posts that ask for suggestions in your content material as soon as you’re feeling comfy.

    19. Sharing in Fb Teams.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) facebook groups

    Attempt to discover teams on Fb which are tremendous topically related to your area of interest—and be part of those which have a number of engaged members who seem to be inside your target audience. Like on Reddit though, you’ll want to focus on engaging with the community by liking and commenting on others’ posts and building up a rapport for weeks (or months) before ever promoting your own content and trying to use the group to drive traffic to your blog. Group moderators are well-versed in spotting members who are there to shamelessly self-promote.

    The good news though, is that the people are already there for consuming content related to their niche (and learning more), so if your blog can genuinely help them, you’re bound to find a receptive audience—and once you’ve learned how to drive traffic to your website from groups, it’s a perfect opportunity to get targeted subscribers to take the next step and join your email list. Offer a free piece of content in return for their email address, ask them to sign up for your newsletter, or leverage live chat software to have interaction with them immediately on the web page.

    20. Being Lively in Area of interest-Centered On-line Communities.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) niche communities

    Utilizing area of interest communities to drive visitors to your weblog, follows the identical basic rules as utilizing a platform like Fb teams or Reddit, however with a slight twist. Self-promotion in on-line area of interest communities is normally a bit of extra commonplace (and acceptable), as a result of these communities naturally appeal to an viewers of people who find themselves there to construct their very own companies alongside their real discussions with others in their area of interest. Your skill to efficiently drive visitors to your web site from this channel although, will rely a bit upon on the niche you blog about, but I’ve got a couple suggestions:

    • Hacker News. In case your weblog covers subjects associated to expertise, pc science, entrepreneurship or advertising, examine this neighborhood out as a means to drive visitors to your web site. In case you wrote your article, suppose it’s in-depth and intellectually fascinating—submit it right here and it’s possible you’ll be rewarded with 1000’s of recent readers (it’s occurred to me).
    • GrowthHackers. Simply to get a bit of meta right here, this neighborhood is targeted round progress advertising. This neighborhood offers you an incredible vacation spot to present in-depth feedback and recommendation to others in the advertising world, and you may submit your personal content material about progress or advertising to assist drive visitors to your weblog as properly.
    • Business 2 Community. It is a great spot to community with different enterprise professionals, have interaction with their articles, contribute visitor posts and submit your personal content material to be shared in the boards in the event you get accepted. They freely encourage readers to use the platform to set up themselves and improve their publicity, which makes it an ideal match for studying how to drive visitors to your weblog from the neighborhood.

    Extra Inventive Ways to Drive Traffic to Your Blog

    The sky is actually the restrict when it comes to studying how to drive visitors to your weblog, however listed below are an inventory of much more promising methods I’ve experimenting with driving visitors to my web site through the years.

    21. Get Interviewed on Podcasts.

    Best Ways to Drive Traffic to Your Website (Increase Blog Traffic) get interviewed

    Having my very own podcast for the previous few years, I do know first-hand that podcast hosts are all the time in search of folks with nice tales in their area of interest to interview and spotlight for his or her listeners. Utilizing that information, it’s not onerous to deduce that different podcast hosts could be receptive to having me on as a visitor that may share from my deep properly of blogging tips and advice (from growing a six-figure blog business). Being a guest on several podcasts like Tropical MBA not too long ago, I’ve mastered this channel for a way to drive visitors to your weblog.

    Right here’s how to do it inside your personal area of interest: Do a fast Google seek for a key phrase phrase you’ve written about + the phrase “podcast” and see which reveals flip up in the outcomes. Take into account reaching out to the hosts of these reveals in the event you suppose they’d have an interest in that includes you on their podcast—and you may actually count on to drive visitors to your weblog as a pleasant facet impact of being featured.

    On the flip facet, in the event you resolve to go in on beginning a podcast of your personal, you’ll create much more alternatives to join with stellar visitors that may assist amplify your content material & unfold the phrase about their episodes in your present. Simply make certain to select the best podcast internet hosting in your finances and have wants in the event you launch a present this yr.

    22. Launch a YouTube Channel (and Publish Common Movies).

    Using YouTube as a Way to Get More Blog Readers (Screenshot of Computer and Video)

    Folks search for educational movies on-line for all the pieces nowadays—from how to exchange a display on their laptop computer to how to make a website and seriously so much more. Even with just a small number of tutorial videos on my own YouTube channel up to now, I’ve been ready to drive visitors to my weblog in a really significant means from the platform (particularly for the comparatively small time funding to create a video in contrast to writing a ten,000 phrase article).

    In case you can present prime quality, properly thought out, instructional movies in a selected area of interest, then it is a no-brainer tactic for studying how to drive visitors to your web site. Simply make certain to concentrate on video subjects the place there’s already confirmed demand in phrases of individuals looking for solutions on YouTube. Unsure? Do some key phrase analysis to verify. After that, it’s only a matter of tweaking your video marketing SEO to stand up the rankings and seize extra viewers & subscribers.

    23. Host Webinars.

    Webinars as a Vehicle to Promote Your Content and Get More Readers (Screenshot of Webinar)

    It is a actually inventive means to join with different associated manufacturers and influencers, and all get collectively for a stay dialog that may educate your mixed viewers, generate new leads and drive visitors to your weblog all on the identical time.

    To prepare a webinar, discover a handful of associate bloggers or manufacturers which have a excessive focus of readers in your personal goal market—then select a subject that you just’re all in and educated about. You don’t even want to make it fancy from a expertise or presentation standpoint both, simply join probably the most primary Zoom account that permits for internet hosting webinars and also you’re set. The very best half about webinars too, is that everybody concerned will convey a few of their very own viewers, ensuing in an incredible lead generation opportunity for all of you—and also you’ve received a captive viewers of individuals in your discipline from which you’ll be able to drive visitors to your web site after the stay occasion wraps up.

    24. eBooks, Books and Audiobooks.

    Leverage eBooks and Downloadables to Drive Traffic to Your Blog

    This technique for a way to drive visitors to your weblog is a win-win-win. First, placing collectively sufficient data to make an in-depth, useful and fascinating e book (or eBook) like I’ve performed with a number of of my blogging books, will mean that you’re already creating and streamlining a LOT of useful information for your readers. There’s an immense amount of value in just doing that already.

    Next, you can start driving traffic to your website by writing an eBook and promoting it to your followers on social media, tapping into existing partners you’ve connected with, writing about it in a guest post—and giving your eBook away as an incentive to people who sign up on your email list. The right eBook on a killer topic within your niche can become a massive tool to drive traffic to your blog by word-of-mouth from readers that get a lot of value from your free book. While promoting a free eBook is a proven way to drive traffic, if you choose to employ one of the best CRMs for small business and get serious about selling additional books (or courses), then you even start monetizing your blog if your free readers are ready to upgrade to paid products.

    25. Offer Free Downloadable Templates.

    Offer Free Downloadable Templates to Readers (and Get More Traffic) Screenshot of Computer

    If there’s something everyone loves, it’s free stuff. And contrary to popular belief amongst new entrepreneurs, giving away your ideas for free is not the worst thing you can do for your business–oftentimes, it can be the best thing. The right (free) template can drive traffic to your blog from organic search, word-of-mouth, social networks and even big publications. The trick, is to offer something your audience can truly benefit from. Take these examples into mind:

    What’s so great about offering free templates like this, is that these are the types of things people specifically search for on Google, which is almost guaranteed to drive traffic to your blog if you back them up with some long-form content and promote it well. Plus, if your audience is discovering you from these kinds of free resources—then they know you’re providing major value within your niche, so they’re so much more likely to stick around for more.

    Here’s my thinking on why I give away templates like this that other people charge for. I’m in this for the long haul, and I’m willing to forego some small revenue today, in order for me to build stronger relationships (and provide more value) to new bloggers—and be the first person they think of when they’re ready to take their blogs to the next level and join a blogging course of mine like Built to Blog. So, there’s no want for me to cost for easy template, as a result of I do know that giving them away without cost is an effective way to drive visitors to your weblog—and constructing a neighborhood of individuals enthusiastic about what I’ve experience in, I’m positioned to win in the long-term.

    26. Host a Digital Summit.

    Hosting a Virtual Summit Can Create Buzz About Your Blog Online (Collaboration Image)

    Internet hosting a digital summit is lots to tackle (I would know), however they’ve the potential to repay in an enormous means when speaking about how to drive visitors to your weblog, in the event you actually commit to it.

    To summarize the method for placing collectively a summit, you want to first determine why a digital summit is the best venue for connecting together with your viewers and if it’s the best medium to ship your content material. Subsequent, decide what your matter can be and who you’re going to embody, to make your occasion a hit. You’ll want thought leaders, influencers, groups, companies, bloggers, anybody who already has a dedicated viewers and a definite POV that may add worth to an occasion like this. You’ll all be working collectively to drive visitors to your web site for the summit, and also you’ll need to think about some kind of record share or income share after the occasion wraps up.

    27. Educate On-line Programs.

    How to Use Online Courses as a Traffic Driving Strategy (Example)

    It might appear a bit overwhelming to take into consideration educating an internet course in the event you’ve by no means performed it earlier than, however you possibly can boil this down to one easy query: what does your viewers already need to know? Deal with it from the identical angle as any of your articles, feedback, or weblog content material by offering helpful and in-depth content material that your viewers desires in the type of movies, written lectures and interviews with thought leaders in the area.

    What issues do your readers have? Educate them how to clear up them, and because of launching an internet course, you’ll doubtless drive visitors to your weblog and you might even start to discipline presents for different varieties of work from home jobs like coaching, consulting and advising as your audience as your authority grows. Plus, this can evolve into a phenomenal way to make money blogging in a much more passive capacity as your traffic grows. Just be sure you’re following best practices around taxes for bloggers as you income increases.

    28. Launch a Creative Side Project.

    Using a Creative Side Project to Generate Press for Your Blog (Screenshot)

    Now, as much as I’d like to, I can’t exactly come up with a creative side project idea for you. You still have to do the work on that one. But a witty, funny, weird, or out-there idea can generate some great buzz and drive traffic to your blog (yes, actual new engaged readers for your regularly scheduled programming).

    Back in 2016, I posted a public challenge for my readers to choose ANY random business idea for me, and I had to validate it live in front of them. In 30 days. For less than $500. Out there? Yes. Effective, relevant and creative for the audience I had? Yes, yes, yes.

    I already knew that a lot of my readers came to my blog because they were seeking advice on starting a business. I also know what a scary process that can be.

    The whole challenge was an exercise in connecting with my community and showing that it can be simple to build the foundation of a business, no matter what that business is (they chose a hiking guide for California, by the way), but it also served to generate interest and drive traffic to my blog, to see how the heck I was going to pull that off. Plus as an added bonus, I began fielding offers for both freelance and remote jobs as a result.

    To give you some more inspiration, here are a few other side projects I’m involved in:

    • Vegan Anj: My girlfriend Anjelica’s vegan meals weblog
    • SmartWP: WordPress tutorials and educational guides
    • WordFinderPro: A extra trendy Scrabble phrase finder instrument
    • VeganTable: A weblog documenting my very own journey to turning into vegan

    When contemplating a facet undertaking, lean into your creativity and discover an concept that meets on the intersection of your pursuits & clear demand on the market in the actual world. In case you can create a brand new area the place you’re ready to share one thing significant to a (rising) viewers of individuals looking for solutions like what you may have to supply, that’s a the inspiration for a stable future enterprise.

    29. Google Uncover.

    Google Discover as Tool to Drive Traffic to Your Blog (Screenshot of App)

    Just some brief years in the past, Google started rolling out their new Discover function that surfaces related, usually news-worthy content material (that tends to have very wholesome on-page search engine optimisation) to customers of Google’s Chrome browser software on each cell and desktop. The very best (scary) half? They use your search knowledge—the stuff you’re typing into Google regularly—to attempt to spotlight new content material they suppose you’ll need to examine. As a blogger and content material writer, it is a main alternative to drive visitors to your weblog from an especially focused supply.

    Offline Methods to Drive Traffic to Your Blog

    I do know the Web is sort of an enormous deal when it comes to studying how to drive visitors to your weblog, however don’t low cost these inventive methods to convey folks to your weblog from offline sources.

    30. Communicate at a Convention.

    Speaking at Conferences to Build Your Blog Audience (Example)

    Shit, not public talking! Critically although, touchdown a talking gig on the proper convention can drive visitors to your weblog in an enormous means (particularly in the event you supply a freebie on the final slide of your presentation). If there’s a convention happening that’s intently associated to your area of interest, do all the pieces you possibly can to get there and be a speaker.

    I’ll by no means knock networking on-line, however there’s one thing about reaching a focused, centered, engaged group of individuals sitting face-to-face listening to your phrases. That’s a complete new stage of promotion and networking. As a bonus, you’re certain to run into tons of different folks doing the identical factor, which implies one million alternatives for collaborations and future win-win methods to drive visitors to your weblog even lengthy after the convention is over.

    31. Get on Native Tv.

    Using Local Television to Generate More Blog Readers (TV News Screenshot)

    Sorry to crush your Oprah goals, nevertheless it’s not going you’ll get a spot on a serious tv discuss present (but). However, you don’t want to! You may pay to get on TV as a visitor, however you can too create a popularity for your self as somebody who’s an authority on a really particular matter, and also you’ll discover it’s lots simpler to get that interview. This is likely one of the most unusual methods to learn the way to drive visitors to your weblog, and might lead to many extra press & media alternatives after you land your first television spot.

    You’ll want to closely concentrate on these relationships although–networking with media folks, beginning decrease (like podcasts and radio), join with journalists, and many others. Most significantly, you’ll want to truly do one thing that may very well be featured on the information in the event you hope to use this tactic to drive visitors to your weblog. Not a straightforward feat, however you may get inventive!

    32. Make the most of Paid Search and Social Promoting.

    Using Paid Advertisements to Grow Blog Readership (Computer Screenshot)

    Whereas not probably the most perfect means to drive visitors to your web site in the early days (because it requires a weblog finances to spend in order to get that visitors), in the event you’re directing readers to the best web page that converts properly—whether or not that’s to an e-mail join or buy—then it may be a really profitable funding scaling up your paid promoting spend when there’s a transparent quick monetary return. Plus, the constructive social indicators you’ll be sending by having a number of lively guests in your web site, ought to assist with getting extra referrals and social shares—thus providing you with extra alternative to drive visitors to your weblog from different sources as properly.

    Closing Ideas: How to Drive Traffic to Your Blog in 2022

    We lined lots right here, so kudos to you for making it all through this large information of the perfect methods how to drive visitors to your web site.

    With thousands and thousands of recent bloggers leaping into the content material creation recreation every year (and at an growing tempo), it’s turning into harder to stand out from the ocean of rivals. The excellent news for readers although, is that there’s now a race to the highest in phrases of delivering probably the most worth to folks in the type of free content material.

    What meaning for you as a blogger… is that in order to win your share of readers (and drive visitors to your weblog), you’ll want to determine good ways in which you should utilize your personal private strengths, expertise and relationships to capitalize on a supply of sustainable visitors—and keep away from the running a blog errors that may tank your personal success.

    Even nonetheless, your trade will change… new social networks will emerge as main visitors sources… search engines like google will proceed delivering much less visitors to web sites and deal with your content material extra like a knowledge supply to reply search queries immediately on search engine property…

    We’re dwelling in a time with an unprecedented tempo of change.

    It’s up to you whether or not or not you’ll adapt, develop and seize the brand new alternatives that come your means.

    And for the years to come, I’ll be right here testing new visitors methods, updating and increasing this information to share what’s working finest at this time.

    I hope you bought lots out of this information on how to drive visitors to your weblog. 🙏

    Did I Miss Any Traffic Driving Methods?

    Now… are there any visitors driving methods you suppose I’d’ve missed?

    Different intelligent methods you’ve realized how to drive visitors to your weblog?

    Share with us in the feedback beneath!

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