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How To Do Content Curation For SEO: Your Starter Guide

There’s a longtime aphorism utilized in academia to explain the continual must push out new work or else threat falling into obscurity: Publish or perish.

Whereas the precise phrase itself may not be widespread information, its sentiment is.

Day-after-day, there’s a ton of recent content material being pushed out into the world at an astonishing velocity. An increasing number of, entrepreneurs imagine they need to repeatedly publish new content material or threat shedding their on-line presence.

However with all this new content material, it’s tougher than ever for companies to face out. And readers are left to sift by way of all of it to search out items of high quality content material.

That’s the place content material curation is available in. It creates worth by curating content material that others have already revealed.

Content curation is a strategy to repeatedly carry related and helpful content material to your viewers with out the “publish or perish” mindset.

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After studying this text, you’ll have realized how you can get began with content material curation to maximise your search engine marketing advantages. However earlier than we take a deep dive, let’s first clarify what content material curation entails.

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What Is Content Curation?

Content curation is the method of discovering and compiling present content material on subjects which are related to your viewers and trade or area of interest.

Put merely: you flip content material that has already been created (by you or others) into your personal new piece of content material.

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To add to that, content material curation is barely actually significant while you embrace your views on the curated content material. Give your viewers a motive to eat your curated content material (and are available again), as an alternative of another person’s.

And the way does this assist your search engine marketing efforts?

A well-executed content material curation technique provides worth for readers, leading to social shares, hyperlinks, and finally higher rankings.

As an illustration of the outcomes that only one curated article can usher in, try this instance: High 16 Web sites for Discovering Excellent GIFs and Memes.

Naturally, that article lists the perfect web sites to search out GIFs and memes. This can be a enjoyable matter, and so it will get shared and linked to simply, as confirmed by these Ahrefs stats:

Screenshot by Creator, November 2021

Components For Content Curation Success

Now let’s get our palms soiled and focus on the components that make content material curation a hit.

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What does it take to achieve success in content material curation?

You have to:

  • Know your viewers.
  • Add worth.
  • Take inspiration from what’s labored previously.
  • Take a look at your curated content material.

Know Your Viewers

With a view to hit the precise chord along with your viewers, you could know who they’re and what drives them.

In any other case, it might show laborious to decide on the perfect content material for curation.

Add Worth

The entire level of content material curation is that you just’re including worth by gathering content material and organizing it.

The best way that you just do that must be actually priceless on your viewers.

For instance, in the event you’ve compiled an inventory of essentially the most futuristic electrical vehicles in 2022, clarify what you want about them, and what you don’t. Hyperlink to producers’ promotion movies, evaluations, crash assessments and how you can keep updated on their launch.

Take Inspiration From What’s Labored In The Previous

As soon as your viewers’s candy spot, you may deal with crafting the precise curated content material for them.

Analysis what’s labored nicely previously for others, utilizing platforms corresponding to:

  • Reddit.
  • Fb.
  • GrowthHackers.
  • BuzzSumo.
  • Twitter.
  • Slack communities.
  • Discord communities.
  • HackerNews.
  • Slashdot.

You don’t need to reinvent the wheel. Look each inside your personal area of interest and past it. Even cross-language – typically you may create an identical curated content material piece in a distinct language.

Don’t blatantly copy, nevertheless it’s advantageous to get impressed by efficiently curated content material in different markets.

Take a look at Your Curated Content

Take a look at completely different curated content material codecs (like articles, visuals, podcasts, and movies) and apply completely different content material curation ways.

Measure what works nicely along with your viewers.

Fail quick, after which strive one thing completely different!

Why So Critical?

Thoughts you, “priceless content material” doesn’t need to imply critical content material.

Take “Try Not to Laugh Challenge” by the FailArmy, for instance. It has over 92 million views, 478,000 thumbs up, 15,000 feedback, and 421 hyperlinks from 191 referring domains.

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You recognize what’s actually humorous? Behind all of the laughs, there’s some next-level content material curation right here!

Content Curation Techniques

Now on to the half that’s essentially the most enjoyable of all: zooming in on essentially the most profitable angles to content material curation, which you’ll implement your self after you’ve completed studying this text.

1. Aggregating: Occasions Or Articles

Not everybody has time to maintain a watchful eye on their Twitter stream, Fb information feed, RSS feeds and newsletters coming in.

Aggregating content material in an easy-to-digest format is a superb instance of curation.

This type of content material curation applies for any area of interest, and I encourage you to maintain an open thoughts for all mediums: weblog articles, newsletters, infographics, podcasts, and video. It additionally usually is smart to mix these.

Some examples:

  • Search News You Can Use: Each week, Marie Haynes diligently covers what occurred within the search engine marketing house.
  • Kevin Indig’s Growth Memo newsletter: Kevin Indig’s weekly publication mentions noteworthy occasions and case research from the search engine marketing and Progress scene, which Kevin feedback on.
  • There’s not only one format on the market for curating content material; take for instance the Search Engine Journal podcast, which summarizes what’s not too long ago occurred within the search trade.

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2. Synthesizing: Lowering Lengthy, Advanced Info To A Digestible Format

Not everybody has the time or vitality to dig by way of lengthy, complicated articles.

Some individuals simply need the takeaways with out the trouble of studying them themselves.

Give them these, and also you’ll create worth.

Examples:

  • When NerdWallet filed their S-1, one thing many people will discover boring, Tom Critchlow analyzed its contents and describes interesting takeaways from a digital advertising and marketing perspective.
  • Invoice Slawski has been identified to learn by way of Google patents, giving him insights into doable instructions that Google will go in. Do you wish to learn by way of this complex and hard-to-read patent, or simply learn this easily digestible version, the place Slawski consists of his theories on these patents?
  • The creator of Lululemon Athletica’s Progress Research pulled out all of the stops and put in a ton of analysis to determine what it was that made Lululemon so profitable. This examine isn’t simply filled with helpful insights, it’s additionally visually pleasing due to all of the screenshots and pictures. It’s nonetheless a variety of info, however the best way it’s structured makes it very digestible.

3. Curating Survey Outcomes

One other nice instance of content material curation is operating surveys and aggregating their outcomes.

You’re taking the survey responses and framing them into priceless content material on your viewers.

Examples:

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4. Visible: Photographs

Visible curated content material deserves its personal part, because it appeals to your viewers another way.

It’s simply digestible and really linkable and shareable.

Examples:

5. Statistics: Curating Giant Datasets

Curating massive datasets into usable statistics offers an incredible quantity of worth.

It usually takes an enormous funding, however that additionally makes it laborious to repeat.

Examples:

  • Glassdoor: Examine what it’s wish to work for various firms and the salaries that folks make there.
  • Numbeo: Study the price of residing in different international locations, and the way they examine to one another.

6. Skilled Roundups

You’ve most likely skilled roundups earlier than. Some individuals have grown uninterested in them, however I’m nonetheless discovering well-executed skilled roundups on the market.

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The trick is to essentially focus them round a sure matter and to not embrace too many specialists.

In spite of everything, when you’ve learn 12 opinions on a problem, you’ve most likely learn sufficient.

Right here’s an examples of a well-executed skilled roundup:

15 search engine marketing Consultants Share Their Ideas for Newbies.

  • Why I Like It:
    • It’s not a large listing of skilled opinions that no person goes to learn. High quality over amount!
    • The roundup does precisely what you’d count on: share helpful ideas for novices.
    • Every skilled’s opinion is accompanied by a photograph, title, and firm title. The specialists’ Twitter profiles are linked as nicely. This places the specialists within the highlight, giving them a motive to co-promote the submit.
  • What Would Make Me Like It Even Extra: Embrace an index of the specialists on the high of the article.

7. Instruments

Instruments are an excellent play in the case of content material curation. Right here’s one you could not find out about but:

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Barry Schwartz’s Was There A Google Update.

  • Why I like It:
    • It’s straightforward to make use of.
    • It hyperlinks to useful sources.

8. Distilling: Turning Giant Quantities Of Info Into A Digestible Record

You might be aware of this one, too. One typical format right here is “$randomAmount Digital Advertising and marketing instruments you may’t reside with out in $12 months”.

These listicles are virtually as outdated because the web itself, so it’s laborious to achieve success with a list-type curated content material piece. It requires extra creativity and energy. However it’s undoubtedly nonetheless doable.

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Examples:

The best places to visit in 2021.

  • Why I Like It:
    • It’s very visible and straightforward to learn.
    • It clearly explains why every place made it onto the listing and why it’s best to put it in your touring wishlist, and it even consists of very particular suggestions that present that the creator is aware of actually what he’s speaking about.

The best electric cars 2021 UK: our pick of the best EVs.

    • Why I Like It:
      • This one too could be very visible and straightforward to learn. And that actually issues right here. In automobile articles, you clearly wish to see high-quality photos.
      • It’s straightforward to navigate and likewise guides you to a overview for every automobile.
      • It consists of details about particular subsidies while you purchase vehicles, displaying the authors’ experience.

Content Curation Instruments

The largest useful resource for content material curation is you. However nonetheless, there are instruments that may make this job simpler.

RSS Feed Managers

Instruments to Hold Monitor of Textual Content

Instruments to Hold Monitor of Visible Content

Instruments to Simply & Rapidly Put Collectively a Publication

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Instruments to search out well-liked content material

Now Go & Promote Your Curated Content

Curated content material items additionally want promotion for them to achieve their viewers.

You possibly can assemble the perfect content material round, but when nobody hears about it, it received’t be seen. Time is cash, so in the event you don’t promote your curated content material you’ll be flushing cash down the bathroom.

Be sure to have a promotion plan in place to launch your content material items into the world in order that they’ll attain their full potential. When you want some inspiration, try:

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Abstract

Content curation is a good way to advance your search engine marketing. Be sure to:

  • Create worth.
  • Know your viewers.
  • Get impressed by what’s labored for others while you’re caught.
  • Take a look at your curated content material.
  • Experiment with completely different content material curation ways.

Understand that whereas these ways might help information your content material curation, there’s not a one-size-fits-all strategy.

Very like creating content material, curation is finest while you make it significant and add worth to your viewers, even when that appears completely different from what’s already on the market.

Execute, fail quick, and all the time strive one thing completely different.

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Extra Content Advertising and marketing Sources:

Featured Picture: McLittleStock

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