How to Conduct a WordPress Site Audit – A Complete Guide

A web site audit helps you discover out what points your web site is dealing with. Although many instruments exist on-line that may inform a lot concerning the web site like damaged hyperlinks, web site errors, lacking pages, sluggish velocity, and a lot extra, they don’t present the entire image.

That is why it is vital to audit your web site with and with out the assistance of instruments to see how your web site is performing and what are the locations for enchancment.

In this text, we are going to present a full web site audit guidelines to be able to audit your web site intimately and discover any points which might be inflicting points in revenue technology.

Without additional delay, let’s see the entire guidelines for web site auditing beneath.

A WordPress web site audit encompasses a number of components together with safety, design, optimisations, efficiency, and web site analytics.

You have to examine all of them to be certain that your web site is correctly optimized, secured, and prepared for progress.

Let’s undergo the entire WordPress web site audit guidelines intimately and see the way it may help you develop what you are promoting.

1. Check Website web optimization Analysis

First and foremost, is your web site getting listed in search engines like google and yahoo? Most of the time, web sites have no-follow pages on them and they aren’t rating on search engines like google and yahoo. This implies that guests from search engines like google and yahoo received’t get to them. The Website web optimization evaluation is finished for a similar cause.

– Is Website Indexed

First, guarantee that your web site has a sitemap. You can use instruments like Yoast, All in One web optimization software, and varied others to be certain that your web site is correctly listed in search engines like google and yahoo.

Use the Google search console to examine if the sitemap is correctly listed.

– Is Website Getting Traffic

If the web site receives site visitors from search engines like google and yahoo, then it ought to obtain some site visitors. You can examine the variety of key phrases your web site is rating for in search engines like google and yahoo with the Google search console.

Source: Search Console

– Does Website Have Site Errors

Finally, examine for the variety of web site indexing errors. If your web site has many no-follow pages or pages that aren’t accessible within the sitemap, then the search console will present errors. 

Similarly, you probably have added a web site schema in your web site and a lot of the schema pages usually are not correctly made, then the search console will present errors on the location.

You can examine for these errors in Search Console > Coverage.

2. Check Website Security

Next, learn the way safe your WordPress web site is. If your web site is correctly safe, it ought to have 2FA enabled, web site backups, CDN, and SSL safety.

– Does it Have 2FA?

So, examine in case your web site has Two-Factor Authentication (2FA) enabled. The 2FA authentication received’t enable anybody to entry your WordPress admin panel. You must also have the IP whitelisting possibility enabled in order that just one or two IPs can entry your admin panel. This will be certain that nobody can get entry to the location’s backend.

– Does the Website Have SSL?

Similarly, your web site ought to have SSL safety enabled. SSL safety ensures that no third get together can get entry to the info being handed between your consumer’s browser and your server. It retains monetary transactions safe.

– Does it have a CDN?

CDNs assist with the content material attain of the web sites. If you might be on a CDN, your web site’s efficiency routinely will increase. CDNs additionally assist evade DDoS assaults. If your server is getting attacked by a number of bots from a single location, CDNs can divert the hits away out of your web site.

– Does it have automated backups?

Finally, guarantee that your WordPress web site has automated backups enabled. If your web site doesn’t have automated backups enabled then it’ll instantly affect the location security in case somebody will get illegitimate entry to the location. So, guarantee that your web site has automated backups.

3. Check Website Performance

Next, guarantee that your web site is optimized for efficiency. If your web site is sluggish, it’ll routinely lower web site customer depend which is able to ultimately affect your web site revenue.

– Is Website Fast

Check your web site efficiency with GTMetrix and Pingdom web site efficiency instruments. Your web site ought to have lower than 3 seconds of load time. If it has extra load time, observe the suggestions supplied by these instruments.

– How Many Steps to Checkout

How many steps does it take a particular person from visiting the web site to ordering a product on the checkout web page? It shouldn’t be greater than 5 steps. Make certain that you simply create a correct funnel. An instance can be:

Visitor enters from Search > Product Page > Add to Cart > Check Out > Order Confirmed

– How many touchpoints exist

Similarly, your web site ought to have a number of touchpoints accessible and it is best to measure every one in all them. Touchpoints are the locations that the customer can take to attain your web site.

They could be blogs, touchdown pages, advert clicks, coupon codes, and even a press launch web page of your web site.

4. Check Website Content

Your web site ought to have epic content material. What can we imply by epic? Content that retains the readers hooked and turns them into clients. This implies that your content material ought to resonate with the merchandise that you’re promoting.

If you might be a cloud internet hosting web site, your content material must be round shared, VPS, and cloud internet hosting infrastructure. Because solely then will individuals purchase the merchandise that you’re promoting.

– Is Content Optimized for web optimization

Make certain that your content material is correctly optimized for search engines like google and yahoo. It ought to have correct key phrase density and prominence. It must be written after correct hole evaluation of opponents and goal market.

– Is Content Written Properly

Is your content material written poorly? Use Grammarly to discover out in case your content material even is sensible. Use Seo Surfer or SemRush Content Analysis software to discover out in case your content material is correctly written for search engines like google and yahoo. These instruments may help you create significant content material with correct web optimization metrics in place.

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5. Check Website Design

Finally, guarantee that your web site design is correctly made. It ought to inform about the kind of platform/service your web site is. If you’ve gotten created an company web site, then the obvious locations ought to have providers CTAs. If it’s a platform, it ought to inform you about the advantages of signing up. 

Examples in entrance of you might be Product Hunt (Platform), and (company).

– What is the Conversion Rate

Make certain that the conversion fee of your web site is greater than 5%. If it’s not, discover out methods that may assist you enhance it. Some methods to improve the conversion fee in your web site embody A/B testing, including extra CTAs in outstanding locations, enhancing web site efficiency, and creating related and significant content material.

– Are Users Filling Forms

You must also examine if there are any points with the varieties on the web site. Test all web site varieties and see in the event that they take the customers to the goal CRM lists. You can simply examine that through the use of testing e mail accounts. Create correct workflows for all varieties that you’ve created on your customers.


The WordPress web site audit is an limitless course of. You may have to repeat it repeatedly till you might be close to perfection. Remember that your audit course of can’t assist you enhance your web site. You will want to audit and discover points that may be improved after which enhance them commonly.

We advocate that you simply repeat the web site audit course of each quarter to guarantee that your web site is working correctly and that guests are going by the funnels you’ve gotten arrange for them.

If you need assistance with a WordPress web site audit, our growth specialists may help you try this. Our specialists not solely create web site audits but additionally assist with web site enhancements by efficiency optimizations, web site customizations, design enhancements, and a lot extra.

>>> Get in contact to talk about your undertaking at present

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