How to Choose a Content Layout for Your WordPress Blog

When creating a weblog, a lot of your focus will (rightfully) be on the content material itself. Nonetheless, the way you’re presenting your content material to the world issues, too. And we’re not simply speaking concerning the look or design right here. The precise format of how your content material is introduced may be instrumental in how web site guests work together along with your message. This will spell the distinction between a customer signing up for your e mail e-newsletter or bouncing.

At present, we’ll be focusing our consideration on content material format and how one can finest select the appropriate one for your weblog. First, let’s discover the several types of weblog layouts obtainable. Then we’ll talk about a few choices for every class.

Kinds of Blog Layouts

Right here’s a temporary rundown of the varieties of content material layouts you may anticipate to discover when looking for weblog themes.

Single-Column or Full-Web page

Single column, full web page or full width weblog layouts take up, you guessed it, your entire web page of a web site. The content material of a weblog submit encompasses the total width of the browser and can usually embrace a giant featured picture, bigger textual content, and generally textual content options you’d discover in magazines like drop caps or fancy quotes. Literary journals, private blogs, and journey blogs usually discover such a format helpful.

Two-Column (Often With a Sidebar)

Two Column Layout


The 2-column format is commonly thought-about the standard or commonplace format we’ve turn into accustomed to. It options a major column that accommodates the weblog content material and a secondary column or sidebar that options auxiliary content material like hyperlinks to associated weblog posts, a search bar, an “about me” blurb, navigation, and so forth.


Three Column Layout

The three-column format is commonly used for magazines and blogs that characteristic a lot of content material. The center column accommodates the weblog submit content material and the 2 sidebars can characteristic a wider array of secondary info.

Grid/Gallery Layouts

Grid Column Layout

Generally referred to as masonry layouts, such a weblog format is used on image-heavy blogs. It’s additionally generally used for private blogs. It principally options every hyperlink to a submit displayed in card type specified by a grid that guests can scroll by means of.


Galleries may be similar to the grid format type however pictures blogs and different image-oriented bloggers might discover a full gallery format to be extra applicable. The featured picture of every submit is rendered in a greater decision. Guests can click on every picture to view a full submit about it or to view further pictures.

Conventional Enterprise

Traditional Business Layout

Most enterprise web sites have blogs on them these days. However we’d be remiss if we didn’t embrace that as an choice right here. Firm web sites will usually have a static homepage with a weblog included as a secondary hyperlink. Inside that, the content material format may adhere to any of the above choices described.

Which Would Work Greatest For You?

Deciding on the perfect content material format for your weblog goes to be a fairly private choice. It can largely rely on the kind of weblog you run, what kinds of content material you’ll publish, and what general look you need to convey. Right here’s few issues to consider:

  • Is your weblog picture heavy?
  • Do you create long-form, in-depth posts?
  • Will you be publishing steadily like for a web-based newspaper or journal?
  • Will you be promoting merchandise in your web site, both digital or bodily?

Answering these questions will provide help to to higher categorize the kind of weblog you intend on creating and can then offer you some concepts about the kind of format that might finest fit your content material.

WordPress Themes with Full-Web page Blog Layouts

It’s vital to word that almost any theme may be configured to show weblog posts as full-width. Nonetheless, we’ve collected a few which can be thought-about to be fullscreen themes for these trying for a really immersive content material expertise.



This WordPress theme gives a fullscreen expertise all through your web site, not simply on the weblog, and depends on parallax results. Count on full-width pictures, fullscreen backgrounds, and no sidebar in sight on the weblog web page itself.

Pineapple (Free Theme)

Pineapple Free WordPress Theme

The traditional single column format of the free Pineapple WordPress theme gives up a giant featured picture, a submit snippet, and a “proceed studying” button that permits guests to click on by means of and skim your content material. On every weblog submit, you’ll discover associated posts and social hyperlinks – providing a clear and easy format that provides some definition to your content material.

Conventional Blog with a Sidebar WordPress Themes

That is a class of weblog content material format that you’ve got choices aplenty. Actually, you would search for “WordPress themes” and something you come across would qualify. there are tons of weblog WordPress themes, however under are a couple nice-looking decisions to offer you an thought.



The aptly named Lovely WordPress theme is tremendous easy however undoubtedly will get the job accomplished. It gives a commonplace weblog format with the type of sidebar we’ve all come to anticipate. However the general look is gorgeously minimalist.



This theme permits you to show your weblog content material in a conventional means as nicely. Nonetheless, it does supply up a little bit of variation by together with all navigation within the high left hand nook of the web page. It’s visually-oriented however might be used for nearly any function from skilled to private.

Blog Themes with a Masonry or Grid Layout

For blogs and portfolios a grid is a nice format choice. Should you’re trying for masonry grid WordPress themes there are a variety of choices, however listed below are a few of the perfect (in our opinion).



You get entry to a lot of demos with this theme, one among which is Mason, a masonry grid format for blogs. Every submit is introduced as its personal card-like picture. As soon as clicked, you’re taken to the total submit the place giant pictures prevail.


art gallery & portfolio

The ART. WordPress theme is a multipurpose portfolio however it has some nice blog-specific choices price mentioning. For example, the grid format creates a wall of images with no area between them. Every serves as a hyperlink to a person weblog submit and will work nicely for any media-heavy web site.

Gallery-Model WordPress Themes

And right here’s a sampling of gallery-style WordPress themes that prioritize pictures and different media.



This picture and video WordPress theme options a number of format choices. Nonetheless, it’s fullscreen format gives a grid-style gallery that features social media-esque interplay on the weblog homepage. Clicking by means of reveals a conventional weblog with sidebar, nevertheless it’s nonetheless picture heavy and provides photographers and visible artists loads of room to play.



Right here’s one other multipurpose theme that prioritizes the gallery type format for its weblog template. This theme may have match inside the masonry or grid format part as nicely, however its design reads “artwork gallery” and will simply be used as such for a photographer’s portfolio, a web-based retailer, or a content material curator.

Enterprise Themes with Blogs

That is a tremendous basic class, however it’s nonetheless vital to word some extra conventional enterprise web site themes usually embrace weblog templates, too. Right here’s a fast sampling:

Elegant (Free Theme)

Elegant Free Business WordPress Theme

Elegant is a free theme created listed below are WPExplorer that features all of the options you’ve come to anticipate from a enterprise theme like devoted sections for your staff and porfolio, however it additionally has a nice weblog template that’s clear and to the purpose.


Karma Multipurpose WordPress Theme

The usual Karma theme was designed for companies, however has a weblog {and professional} options as nicely that caught my eye. It’s clearly skilled however maintains all the weather from trendy and minimal weblog designs like loads of whitespace, giant featured pictures, and clear navigation.

Selecting the Proper Content Layout for Your Blog Issues

Although it may appear a bit arbitrary, deciding on the appropriate content material format for your weblog actually does matter. Whether or not it’s for private use or to accompany your enterprise web site, the content material format dictates how guests will work together along with your content material and assist form all the things from their first impressions to whether or not or not they’ll convert.

If something, contemplating your weblog’s format ought to go to present that completely each side of your web site is vital and every element can bear weight by way of how your content material and general model is obtained. And hopefully this little information will provide help to get one step nearer towards making a choice about what’s going to work finest for you.


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