How to Buy a Blog (and Make Money from a Blog Acquisition) in 2022

So, you’re occupied with shopping for a weblog.

Proper out the gates, you’ll need to dedicate a while to studying how to purchase a weblog (the proper method), to ensure you’re buying a weblog that has the potential to develop and supply a return in your funding.

Immediately’s visitor publish is from Manuela Domingos, the Chief Author at Flippa (the #1 on-line market to purchase and promote blogs), the place she and her crew have helped make 100,000+ weblog and on-line enterprise transactions occur.

I’ve personally used Flippa to scout out alternatives for purchasing blogs, myself, moderately than going by means of your complete technique of beginning a weblog from scratch each time. All of that is to say that I can echo the sentiment that Flippa could be very deserving of being the #1 market for on-line enterprise transactions.

I’ll let Manuela take it from right here!

Earlier than investing in any digital asset, it’s necessary to totally carry out your due diligence, which can permit you to really feel assured about making a buying resolution.

By thoughtfully finishing these important weblog acquisition greatest practices, your path to proudly owning this asset class could be very financially rewarding and personally fulfilling.

How to Buy a Blog (and Make Money) in 2022: A 6 Step Information

  • Find a Niche You Care About
  • Check for Original Content
  • Understand Business Operations of the Blog You’re Buying
  • Examine Your Blog’s Traffic Statistics
  • Analyze Existing Revenue and Potential Growth
  • Begin the Blog Acquisition Process
  • Disclosure: Please notice that a few of the hyperlinks under are affiliate hyperlinks and at no extra price to you, I’ll earn a fee. Know that I solely suggest services I’ve personally used and stand behind. If you use considered one of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and maintain my in-depth content material freed from cost for readers (such as you).

    With out additional delay, let’s dive into at this time’s visitor publish about how to purchase a weblog (the proper method) and ensure you’re setting your new weblog acquisition up for long-term success.

    1. Discover a Area of interest You Care About

    Except you’re hiring another person to handle your weblog, it’s necessary to purchase a weblog you’re passionate or not less than educated about.

    Maybe the area of interest you need to get into is cooking, mountaineering, writing, private finance, advertising, journey, health, movie, images, parenting or in any other case… however what’s necessary is that you just’re shopping for a weblog in a house you personally care about.

    By selecting to purchase a weblog in your niche (or field of expertise), you’ll feel more confident creating content that will resonate with your audience.

    In a saturated, competitive online space, chances are there’s a blog that already exists in your subject matter of choice—that’s why it’s important to narrow your content focus.

    For example, if you want to write about vegan cuisine, you can focus on looking for a blog that caters toward newly-transitioned vegans with step-by-step recipes for the average beginner.

    Once you’ve decided on a particular blog you’re considering as the acquisition target, having a strong blog strategy will allow you to expand the reach of your new blog after purchasing it.

    2. Check for Original Content

    So, you’ve narrowed down what niche you want to explore. Before making the jump to purchasing a blog, you want to run a plagiarism check to ensure that all content on the website is original and unique to the site.

    A website like Copyscape permits you to search the online for originality of content material and any current duplicates.

    Copyscape Plagiarism Checker Tool (Screenshot of Duplicate Content Research When Buying a Blog)

    Chances are you’ll come throughout comparable current content material on the internet, which can not essentially be a trigger for concern.

    Nevertheless, taking the time (earlier than shopping for a weblog) to do that analysis will present you simply how saturated the weblog’s area of interest could also be—and why it is best to focus your acquisition sights on a weblog that has unique content material, moderately than a ton of repurposed stuff that received’t serve your targets very nicely.

    3. Perceive Enterprise Operations of the Blog You’re Shopping for

    Chances are high, it’s possible you’ll stay hundreds of miles away from the weblog vendor.

    Meet With a Blog Seller Before Purchasing a Blog (Photo of Virtual Meeting)

    If potential, meet with the present proprietor (just about or in particular person), ask questions and acquire perception on every little thing you want to know.

    Understandably, assembly the weblog vendor might not be an possibility, which is ok. When you’re utilizing a web site like to purchase a weblog, you’re in a position to see chat boards related to a explicit itemizing. Learn by means of these dialogue boards or ask your individual questions.

    Perceive what the weblog wants to totally assist it. Is there a crew that handles sure features of the weblog? Does the present proprietor rent weblog content material writing companies to create weblog posts?

    Consider any extra running a blog prices that could be required to proceed working this weblog.

    Pinpoint all of the items that go into supporting the weblog and ask your self what you would want to proceed sustaining it.

    This may occasionally imply transitioning the earlier proprietor’s crew to proceed working with you, or utterly doing it by yourself.

    No matter resolution you make, have a robust technique and significant running a blog targets in place that may permit you to run your weblog efficiently in the long term.

    4. Look at Your Blog’s Visitors Statistics

    Visitors is likely one of the most necessary web site properties it is best to search for when buying a weblog. By means of instruments like Google Analytics, you possibly can examine a weblog’s supply of visitors and outcomes of any advertising efforts.

    Screenshot of Traffic Sources in Google Analytics

    As you’ll be the following proprietor of the weblog, it’s necessary to have visitors era methods in place that may permit room to your weblog to increase.

    This consists of bearing in mind any promoting prices it’s possible you’ll want to generate a constant stream of visitors.

    Experiences from third events like SEMrush assist give a purchaser perception into a website’s visitors and general well being. Flippa partnered with SEMRush to present this useful software to web site and weblog consumers for a nominal price.

    Insights and Due Diligence in the How to Buy a Blog Process (SEMRush Traffic Statistics)

    It’s necessary to actually perceive the place a weblog’s supply of visitors stems from, and make sure that these visitors sources will align with your individual running a blog abilities & pursuits too.

    If a weblog has any social accounts, e-mail subscribers, YouTube movies or different extra property, you need to ensure you purchase these too, as these property will likely be essential in driving visitors to your new weblog acquisition over the months and years to come.

    5. Analyze Present Income and Potential Progress

    An intensive income examine is crucial factor you’ll do earlier than buying a weblog.

    Checking a weblog’s monetary historical past will permit you to ask the proprietor any questions on income spikes or dips—and it helps a lot if the weblog occurs to publish some financials publicly.

    Blog Income Report March 2021 - How Ryan Robinson Made $35,218 Blogging This Month

    That is the place you should utilize a magnifying glass and actually start to perceive how the weblog generates month-to-month earnings.

    • Does the weblog run on affiliate marketing online or sponsored advertisements?
    • Does it generate a month-to-month income by means of Google AdSense?
    • Does it solely rely upon natural visitors?
    • Does income look seasonal with highs and lows?

    Asking your self these sorts of questions will permit you to perceive a weblog’s revenue margins earlier than you commit to shopping for a weblog.

    A market like Flippa comes with built-in integrations like Stripe and WooCommerce that permit you to confirm a weblog’s income. Ideally, you need to transcend current statements and examine the income for the final yr or two.

    6. Start the Blog Acquisition Course of

    When you’ve accomplished the steps above, now you can start the method of shopping for a weblog. That is the place the proprietor will switch any supporting property like social media accounts, e-mail subscription lists and passwords.

    Buying a Blog Takes a Lot of Work (Photo of Blogger Working Early)

    Relying on the way you select to buy a weblog, having an professional like a dealer in your aspect will permit you to really feel assured in your buying resolution.

    They are going to be in a position to level out any blind spots, assist you thru the weblog’s valuation process and deal with any legalities.

    To guard each the client and the vendor by means of the acquisition course of, Flippa’s escrow function permits a third celebration to maintain massive sums of cash and any digital property earlier than the transition formally takes place.

    This era is essential in making certain every little thing goes easily earlier than you formally take possession of your weblog.

    Properly, Are You Going to Buy a Blog for Your self?

    Now you can breathe a big sigh of aid. You’ve taken the time to undergo the method of studying how to purchase a weblog. Now it’s time to determine the proper weblog acquisition goal for your self and get to the enjoyable work.

    Bear in mind, deal with how one can increase your weblog and stand aside from the remaining in your house with distinctive content material. Most significantly, don’t overlook to have enjoyable whereas doing it!

    When you’re in the market to purchase a weblog at this time, make sure to take a look at Flippa’s active listings and observe these greatest practices to ensure you’re buying a sensible weblog to your long-term targets.

    Manuela is the Chief Author at Flippa with a ardour for serving to digital companies optimize their on-line presence. She believes that the written phrase can be utilized as a highly effective software to encourage individuals to execute actionable, results-driven outcomes.

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