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How Online Whiteboards Fixed Digital Marketing’s Age-old Problem

Online whiteboards exploded onto the scene in 2020 as everybody instantly labored from residence. The digital collaboration and interactivity of on-line whiteboards helped groups work collectively, however for digital entrepreneurs, one thing method greater and sudden occurred. 

Advertising groups shortly found that on-line whiteboards solved the age-old drawback of disparate advertising channels. Till lately, entrepreneurs labored in silos. The social media crew solely apprehensive about social media. The paid search crew solely apprehensive about paid search. The content material advertising crew solely apprehensive about…you get the gist.

For the primary time, each crew may visually align their methods, plans, artistic concepts, and efficiency metrics on the identical on-line whiteboard, making a single supply of fact for everybody. 

Right here’s how on-line whiteboards are giving digital entrepreneurs the instruments and visibility to lastly ship a really seamless buyer expertise.

What Is An Online Whiteboard?

Online whiteboards are interactive workspaces the place groups can collaborate in a bunch of various methods like posting sticky notes, sharing charts, slides, movies, and just about some other sort of file that’s worthwhile to the mission.

In contrast to the bodily whiteboards within the workplace, on-line boards are infinite. You possibly can add as many initiatives or discussions as you’d prefer to a canvas. As an alternative of getting disparate recordsdata on a drive that stay static, every part it’s essential make good advertising choices exists in a visible structure. 

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The knowledge on the canvas additionally doubles as documentation, so everybody all the time has entry to probably the most up to date recordsdata, and you may work asynchronously so as to add to the dialogue. The probabilities for collaboration are countless.

How Digital Entrepreneurs Use Online Whiteboards

One of many professionals of on-line whiteboards is its limitless flexibility. You possibly can add no matter you need and arrange the data in a workflow that exhibits the massive image.

For instance, if you wish to see how final quarter’s social media marketing campaign labored along with your content material and SEM initiatives, you’ll be able to put all of the metrics side-by-side in a visible structure. This enables every crew to inform their story within the context of the opposite channels versus individually the place you’ll be able to’t join the dots.
To get a greater thought of how entrepreneurs get probably the most out of those digital boards, we caught up with Eitan Helman who’s Head of Development Advertising for Miro, a number one on-line whiteboard software.

“I can’t think about advertising conferences with out a web-based whiteboard. We do all of our advertising conferences in Miro. All of our dash planning, every day standups, evaluations, and retrospectives. We are able to put every part on the boards, and let every participant remark, current their concepts, and vote on what we every like.”

Eitan and his crew have introduced each section of the advertising course of into a web-based board from qualitative analysis and technique to artistic growth and retrospectives. Each channel proprietor can see what others are doing and align their work accordingly. Eitan added,

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“The board can embed something like slides, graphs, movies…regardless of the file, you’ll be able to convey them collectively. This permits every particular person to work within the software they know greatest, however then share it collectively on the identical board. We don’t have to modify between instruments to see the massive image”

The very best half — digital entrepreneurs don’t need to reinvent the wheel after they transfer their advertising course of to on-line whiteboards. There are already dozens of templates created by other marketing teams that you need to use to get began.

Eitan recommends beginning out with a number of the foundational canvas templates like Buyer Journey Mapping, Marketing campaign Design, and Retrospectives. Let’s take a better look.

Advertising is all about partaking the shopper on the proper instances with the suitable messages. A buyer journey map allows entrepreneurs to visually observe their prospects as they work together with the product. This provides you the data and context to anticipate your prospects’ wants.

If you map out the shopper journey on a web-based whiteboard, your complete crew can spot alternatives from the primary buyer interplay all through to serving to them obtain their targets.  

At Miro, Eitan and his crew use the map together with buyer personas as a information to design campaigns. And since the canvases are limitless, they will add the campaigns proper subsequent to the shopper journey to make sure they’re hitting each touchpoint.

Right here’s a customer journey map template that may get you up and working in a couple of minutes.

Marketing campaign design aligns your advertising channels and builds a single supply of fact to your whole advertising marketing campaign by bringing every part collectively in a single top-line view. With a web-based whiteboard, each stakeholder contributes to the 360-degree plan that covers each digital advertising initiative.

Miro’s advertising crew plans all their campaigns this fashion.

“Advertising includes so many roles from design and product to writers and managers. All our channels will be introduced on the identical board to see the marketing campaign holistically. Then you will get very tactical. For instance, you’ll be able to present wireframes, decision-making timber, and workflows visually and monitor them beside the shopper journey.”

The campaign design template in Miro means that you can preserve all of the related recordsdata and particulars associated to every channel carefully linked to an total advertising plan. This manner, anybody can go surfing to the whiteboard and instantly perceive the technique, artistic concepts, and techniques behind every side of the larger marketing campaign.

Retrospectives are a time to mirror on the previous marketing campaign by viewing efficiency metrics and discussing methods to enhance for subsequent time. Earlier than on-line whiteboards, these conferences normally consisted of every crew presenting their very own static slides and telling their model of what occurred. 

If you convey a retrospective into a web-based whiteboard, you’ll be able to go over your complete mission, bringing collectively content material, social media, design, e-mail, PPC, search engine optimization, and many others. Everybody can view the marketing campaign holistically to see how channels work as a unified buyer expertise.

Eitan provides,

“In our retrospective, we are able to see every part we did side-by-side to see precisely what occurred. You possibly can zoom in to a particular mission to debate after which zoom again out to see your complete plan. This enables the crew to grasp how every mission matches into an even bigger technique that we’re all liable for.”

There are a number of methods to run a retrospective relying in your crew make-up and marketing campaign targets. Miro’s template library has over 40 retrospective canvases to check out, together with this Run a Retrospective template created by the advertising crew at Dropbox.

Give your prospects the expertise they deserve

Online whiteboards provide digital entrepreneurs a limitless canvas to plan and refine their campaigns in wonderful element. For advertising companies and freelancers, on-line whiteboards can even strengthen shopper relationships by letting them collaborate within the course of in real-time. 

As you realize, prospects don’t care about advertising channels. They solely see firms and make choices primarily based on your complete model expertise. With on-line whiteboards, digital entrepreneurs can now give prospects that cohesive and compelling expertise. 

When you’re a freelancer, company, or advisor in search of new methods to raise your providing with on-line whiteboards, we invite you to hitch the Miro Professional Network.

By turning into a member of the community, you will get a free Miro workspace with superior options for a yr (in case you are a small crew of as much as 5 folks) or get pleasure from a free Miro trial for 3 months (for groups of 6+ folks).

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