How Long Should a Blog Post Be? 1,500 Words (Ideal for SEO in 2022)

What’s the very best size for weblog posts? How lengthy ought to a weblog submit be?

Effectively, the best weblog submit size for most posts is between 1,500 – 2,500 phrases—and we’ll develop on that beneath.

These are the sorts of questions many bloggers, notably new ones, grapple with. In spite of everything, if you happen to don’t know whether or not you’re aiming for 500 or 5,000 phrases, it’s very arduous to put in writing a weblog submit.

The excellent news is, weblog submit size doesn’t have to be a nice thriller.

I’ve written a number of lots of of weblog posts (of extensively various lengths) over time. There are some tried-and-true rules I’ve realized alongside the way in which, I’ll be explaining them in this text.

We’re going to take a have a look at why submit size issues, deal with a pervasive fable about submit size, and have a look at the best weblog size in completely different contexts.


How Long Should a Blog Post Be? 1,500 – 2,000 Words (The Superb Phrase Rely for SEO) in 2022

  • Why Does Post Length Matter Anyway?
  • And the Ideal Blog Post Length Is…
  • Post Length for SEO
  • Post Length Based on Content Type
  • How to Write Longer Posts…Without the Fluff
  • Quality Content Wins, Every Time
  • Disclosure: Please notice that among the hyperlinks beneath are affiliate hyperlinks and at no further price to you, I’ll earn a fee. Know that I solely suggest services and products I’ve personally used and stand behind. Once you use one among my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and hold my in-depth content material freed from cost for readers (such as you).

    Why Does Post Size Matter Anyway?

    Some bloggers suppose posts ought to be any size you want. And let’s face it, your running a blog platform most likely doesn’t limit you right here. You might publish a submit that’s 50 phrases lengthy—or a submit that’s 20,000 phrases lengthy.

    Realistically, although, readers have sure expectations about on-line articles. They’re positively wanting for one thing longer than a tweet or two…however they’re not planning on studying the equal of a brief novel.

    Your weblog readers need your submit to cowl your matter shortly—however they need you to enter sufficient element to make it value studying.

    For many matters, meaning not less than 1,000 phrases—however if you happen to’re creating an in-depth information, like my guide to starting a blog, you could be looking at well over 5,000 words.

    Search engines aim to give readers the content they want—so long posts tend to do better in search. We’ll dig into this in more detail in a moment.

    And the Ideal Blog Post Length Is…

    One huge myth is that short attention spans require short pieces of content.

    You definitely don’t need to make all your posts 500 words or less to cater to busy online readers.

    Instead, what matters is making your posts scannable.

    That way, readers can easily find the information they’re looking for. This means using short paragraphs, bold text to emphasize key points, and subheadings to “signpost” the reader to different sections of your post.

    Longer posts perform better in search results, which means longer posts are what readers want.

    The ideal blog post length for most posts is 1,500 – 2,500 words.

    How many words is too few? I’d recommend you try to avoid going under 1,000 words for any blog post.

    Want to Start Your Blog (the Right Way)?

    Check out my ultimate guide How to Start a Blog (on the Side).

    Post Length for SEO

    Readers like detailed content…and that means Google likes it too.

    Back in the early days of money-making blogging, lots of bloggers aimed for 500 – 800 word posts because they were quick to write and they could publish something daily.

    As blogging developed during the 2010s, long-form content turned increasingly more common, each with readers and with serps.

    For a lot of key phrases, the highest 10 outcomes in Google will all be round 1,500 – 2,500 phrases lengthy.

    Writing longer items means you’ll be able to add extra key phrases (with out making your piece sound unnatural). It means that you can give readers much more worth, rising the prospect they’ll share and hyperlink to your submit.

    Plus, influential bloggers usually tend to hyperlink to in-depth sources than to brief posts that solely skim the floor. All of this can assist along with your SEO.

    Post Size Based mostly on Content material Kind

    In fact, there’s no “excellent” submit size. The proper size depends upon your area of interest and the kind of content material you create.

    “The Final Information to Shedding Weight” isn’t going to ship on its promise if it’s solely 500 phrases lengthy. Equally, “5 Fast Tricks to Minimize Energy This Week” goes to have readers yawning midway by means of if you happen to spin it out for 5,000 phrases.

    To work out how lengthy your submit ought to be, search for your main key phrase on Google and take a have a look at the highest 5 posts.

    How lengthy is a typical weblog submit, with regards to your matter? Work out the typical weblog submit phrase rely, and goal to make your submit a comparable size.

    On the whole, evergreen content material will often be longer than news-focused content material—however this isn’t a mounted rule.

    How-To Articles

    How-to articles differ relying on their matter.

    For those who’re writing a information about one thing fairly fundamental (like “easy methods to change your admin e mail handle in WordPress”) then that’s going to be fairly a lot shorter than a information with far more scope (like “how to start a freelancing business”).

    How many words? Aim for 1,000 – 4,000 words, depending on the scope of the topic.


    Listicles (also called list posts) are hugely popular with both bloggers and readers. They’re easy to write and read.

    On sites like Buzzfeed, listicles may consist of lots of images or gifs and not too many words—but most bloggers will be producing list posts that are more in-depth. Super long lists can be overwhelming for readers, though.

    How many words? Aim for 2,000 – 2,500 words, depending on how long your list is.

    Articles for Lead Generation

    Detailed, well-researched posts help position you as an expert. They give readers true value, and that encourages people to sign up to hear more from you.

    HubSpot found that the posts that generated their most leads have been simply over 2,500 phrases lengthy, on common. This was larger than the most well-liked posts on their weblog, at 2,100 – 2,400 phrases.

    How many phrases? Intention for round 2,500 phrases.

    Pillar Posts (or Final Guides)

    Pillar posts (typically in the type of “final guides”) are a specific kind of evergreen submit. They goal to be an in-depth information to a massive topic space, equivalent to a entire class in your weblog, inside your area of interest.

    Often, they’ll hyperlink to a variety of your different posts on that matter, performing as a hub in your weblog. These are the forms of posts that get linked to and shared a lot.

    How many phrases? Intention for round 4,000 phrases.

    Bear in mind, you don’t should hit these size suggestions each time. Consider them as a mean weblog submit phrase rely. A few of your posts will likely be a few hundred phrases longer, some will likely be a few hundred phrases shorter.

    How to Write Longer Posts… With out the Fluff

    How to Write Longer Posts (How Long Should a Blog Post Be?) Guide and Image

    What in case your weblog posts are usually 800 – 1,000 phrases? You wish to make them longer, so you’ll be able to present extra worth to readers and enhance your SEO, however how precisely do you have to go about it?

    Some bloggers speak about “fluff” (or “padding”) to imply wordy content material that doesn’t add worth. Saying the identical factor again and again, or utilizing a great deal of phrases to convey a easy idea, is fluff.

    It’s annoying for readers, which means they could head straight again to their search outcomes to decide on a completely different submit, which may see your web page being ranked much less favorably by Google.

    As an alternative, while you’re making an attempt to elongate a draft or rewrite an present submit to make it longer, you’ll be able to:

    Add Extra Objects to Your Record Post

    A very easy option to make a record submit longer is to easily add extra objects to your record. “Ten Methods to…” may grow to be “Twenty Methods to…” —doubling the size.

    In fact, you don’t wish to pad out your record with weak examples. Guarantee that the brand new objects you add are simply pretty much as good as those already on the record. For those who’re struggling, strive one among these different methods so as to add to your record as an alternative.

    Embody Extra Examples

    One straightforward means so as to add worth and size to a submit that offers recommendation is to incorporate extra examples. Relying in your matter, these could possibly be:

    • Examples out of your private expertise.
    • Quotes from different bloggers, books, information articles, or different sources.
    • Screenshots or images, and a written clarification of them.
    • Case research from purchasers you’ve labored with—a wonderful means of promoting your companies.
    • Hyperlinks to services or products—this may be a good alternative to incorporate affiliate hyperlinks.

    As an example, when you have a submit on “easy methods to choose a weblog area of interest” you can add examples of well-known blogs succeeding in completely different niches.

    Add Extra Detailed Recommendation

    Typically, you may give a transient overview of easy methods to do one thing in your submit. To make your submit longer (and extra priceless), you can go into higher element. Which may imply:

    • Giving step-by-step directions as an alternative of a one-paragraph abstract.
    • Suggesting other ways in which readers may use your ideas.
    • Giving warnings about frequent errors or misconceptions.
    • Sharing classes realized from your personal expertise.
    • Explaining when your recommendation doesn’t apply or who shouldn’t use it.

    Give Suggestions for Going Additional

    In case your submit is aimed toward inexperienced persons, you can add further recommendation for readers who wish to go additional. This could possibly be an additional “tip” for completely different components of the submit, or a suggestion on “Going additional” or “Subsequent steps.”

    One other method to that is to provide a “really helpful useful resource” for every a part of your submit, and clarify why you’re suggesting that exact useful resource.

    This may be a nice option to hyperlink to your different weblog posts—or to advertise your services or products. You might additionally hyperlink to different bloggers or to sources you’re an affiliate for.

    Reply Ceaselessly Requested Questions (FAQs)

    To search out some nice inquiries to reply, search for your key phrase on Google and look for the “Folks at all times ask” part. As an example, right here’s what comes up for “generate profits running a blog”:

    Search Engine Results Page (Screenshot) in How Long Should a Blog Be? Guide

    Answering these questions could assist your submit get extra search engine site visitors.

    Snippets from completely different posts seem when a person clicks on a type of inquiries to see a solution, and your submit may find yourself turning into one of many ones featured right here.

    It typically is sensible to place your FAQs part close to the top of your submit, so readers can simply skip it if the questions aren’t related to them.

    High quality Content material Wins, Each Time

    Finally, what actually issues isn’t your phrase rely. It’s the standard of your content material.

    Considerate, detailed, well-researched content material will at all times win out over slap-dash content material that merely repeats a few fundamental ideas.

    Intention to make your posts roughly 1,500 – 2,500 phrases: that’s the very best size for weblog posts, usually.

    If it’s a easy matter, 1,000 phrases is okay. (And it’s okay to incorporate even shorter posts occasionally, too.)

    If it’s a massive matter, be happy to make your submit so long as you want—simply be sure that your submit is well-structured so readers can simply have interaction.

    No matter your weblog submit size, you should be creating the very best content material you’ll be able to. Begin with a robust weblog submit define—and it ought to all fall into place from there.

    Wish to Begin Your Blog (the Proper Means)?

    Try my final information How to Begin a Blog (on the Facet).


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