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HostGator’s Mascot And Lessons From The 13 Year Journey To The Top

From a modest basement dorm room in Florida to increasing worldwide, HostGator has come a protracted good distance. It was on October 22, 2002 that hostgator.com was registered and Snappy, the gator mascot, was born. And trying again on the 13 years, nobody can deny that Brent Oxley’s pet Snappy, the Host Gator, has redefined the dynamics of the internet hosting area. On February 1st, 2003, HostGator had 112 lively clients. On the identical date, one 12 months later, the numbers had elevated to 1,031 lively clients. Today it hosts over 8 Mn domains. From a startup with 3 servers, we’ve grown into a number one supplier of Shared, (*13*), VPS, and Dedicated internet hosting.

Thirteen years is a very long time, and the HostGator crew has strived collectively via good instances and unhealthy instances. As the HostGator household celebrated the thirteenth birthday of its favourite gator, Snappy, with celebrations at our workplaces worldwide, we mirrored on the 13-year journey, pondering over the nuggets of knowledge that we had picked up alongside the best way. Throughout this journey – whereas rising to the ginormous dimension that he’s now – Snappy together with the entire crew has acquired fairly a number of key learnings. These learnings have change into our yardsticks, and we have a look at them as classes that maintain us grounded whereas serving to us develop.

Lessons learnt within the final 13 years

Strive for joyful clients: At the core, we imagine in actually caring in regards to the buyer’s expertise. This has been our largest driving issue. Starting from our revamped assist centre to incorporating interactive guides within the management panel for customers, our engineers and groups spend vital period of time and assets to supply the most effective expertise. The finish objective is to determine processes and merchandise that maintain our clients happy and joyful!

Be obtainable 24x7x365: One of the important thing points of offering good assist and making clients joyful is simply being there for them after they want. It’s actually that easy – one has obtained to be obtainable to clients 24x7x365 since there is no such thing as a such factor as a weekend for on-line platforms.

Become a real Site-Kick (pun supposed!): The concept is to showcase the worth proposition or the +1 for patrons always. To attain our vacation spot, we needed to change into greater than only a internet hosting supplier for our clients. We grew to become their internet hosting companions, a Side-kick if you’ll.

Work arduous, play arduous(er): All work and no play, does make Jack a boring boy. It is vital to remain targeted however equally  essential to take day trip and blow off steam. We imagine that the adage ‘Work Hard, Play Hard’ holds true for Snappy and the crew right here. External clients shall be joyful provided that our inside clients (i.e. Employees) keep joyful.

Be humble: We couldn’t agree extra with the oldsters at Zappos on this one. Despite all of the awards and accomplishments beneath Snappy’s belt, we see the necessity to keep grounded. Success is nice however being humble / grounded is the best way to go.

Progress, not perfection: Learning by no means stops at HostGator and there’s at all times room for enchancment. With that in thoughts, we are saying, overlook about perfection; intention at bettering your self every single day.

Change is the one fixed: Things change. We study. That’s just about how we sum it up and supply newer options and merchandise that cater to the consistently evolving Internet panorama.

Honesty is certainly the most effective coverage: Sure, it’s simpler mentioned than accomplished. But in the long term, honesty does get rewarded. Our clients deserve the reality and we imagine in giving it to them Non Sugar-Coated. Honest suggestions from our clients, staff and stakeholders can also be what we have to assist us enhance our companies.

Have your ear to the bottom: Adding worth to your clients begins with first understanding what they want. We imagine in having our ear to the bottom and listening to what clients are speaking about. If assist must be fastened, we repair it. If a brand new product is required, we add it. Listening to clients ranks excessive in our books.

Evolve: Snappy certain has advanced over time and he has made certain all the pieces else did too. Keeping up with the instances, we’ve made it our enterprise so as to add merchandise that complement  the ever-growing wants of our clients. This has been considered one of our core strengths and an space we actively concentrate on.

Connect together with your Customers: We imagine in actually connecting with our clients. We observe their challenges, we expertise their hurdles, after which we develop options that assist them overcome these challenges.  

Stay Local, Stay Focused: We are the place our clients are. We are a world model however we wish to be the place our clients are.

Okay.I.S.S. – Keep it easy, silly:  We wish to make Going Online, Simple. That’s what all of it comes right down to ultimately. Everything we create, we do with the one intention to  assist our clients log on.


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