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Gator Website Builder Review | PCMag

A web site builder is a unbelievable on-ramp if you wish to create an online presence with out a lot effort. Some webhosting companies depend on third-party instruments, reminiscent of Duda or Wix, however an growing quantity are stepping up with their very own web site builders. HostGator, one among our Editors’ Selection-winning webhosting companies, is one such firm. It gives the easy-to-use Gator Website Builder, a strong software that options lovely templates, robust uptime, and the flexibility to promote merchandise—even digital downloads. The well-rounded Gator has nearly every thing it is advisable shortly weblog or promote merchandise, so it joins Duda and Wix as our Editors’ Selection picks for web site builders.

Gator’s Costs

Gator’s plans are beneficiant. The entry-level Categorical Begin plan begins at $4.99 per 30 days, and consists of three electronic mail advertising and marketing campaigns, a three-product on-line retailer, and limitless storage and month-to-month knowledge transfers. Subsequent up the ladder is the Categorical Web site plan. It begins at $6.49 per 30 days, and builds upon Categorical Begin by upping the e-mail advertising and marketing campaigns to 5 and the product capability to 10. It additionally provides precedence assist and appointment-booking instruments. The high-end Categorical Retailer plan prices $12.49 per 30 days, and gives 10 electronic mail advertising and marketing campaigns, limitless retailer merchandise, and 0 transaction charges. Gator, like many different web site builders, gives reductions for annual commitments. In contrast to Weebly and Wix, Gator would not supply a free plan.

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Lack of a free possibility apart, Gator has extraordinarily aggressive charges. Wix begins at $14 per 30 days for its Combo plan, which limits month-to-month knowledge transfers to 2GB and storage to 3GB. The least costly Wix e-commerce plan prices $23 per 30 days. Duda prices $14 per 30 days (with a one-year dedication) for its Fundamental plan. Squarespace begins at $12 per 30 days for the entry-level Private plan, and $26 per 30 days for the bottom Commerce possibility.

Getting Began With Gator

For faster logins, you possibly can hyperlink your website to your Fb or Google account , however you may also create credentials from scratch. As soon as you’ve got selected a plan, you select a site identify—it is included free for the primary yr together with your account should you opted for an annual plan. The area identify prices $22 per yr thereafter ($18 per yr for the two-year dedication, or $16 per yr for a three-year dedication). You too can use a site identify that you simply already personal. Gator would not require a HostGator internet hosting account; the 2 companies use separate logins.

As with virtually all website builders, you begin by selecting a template on your website. Gator’s 200-plus templates are enticing and fashionable, with some that includes full background photos. After you choose one, the builder interface opens with a dummy website in place. A step-by-step tour walks you thru the interface, leaving an excellent first impression.

Picking a website template on Gator Website Builder

Website Design With Gator

Gator can be straightforward on the eyes. It makes use of a progressive-reveal technique, that means you see extra choices as you burrow down into the instruments. What appears easy at first reveals a number of energy and customization as you proceed. The left rail has eight giant icons: Components, Pages, Sections, Design, Weblog, Retailer, Stats, and Handle. When clicked, these open flyout menus with many sub-choices. For instance, the Components entry gives buttons, recordsdata, maps, PayPal, navigation, Social, Textual content, and Movies, every with their very own sub-choices.

You may add components to your pages in Squarespace’s responsive-design, site-builder custom. As with Squarespace, Gator allows you to both drag a component wherever onto a web page or click on the plus signal on the backside so as to add a brand new part, with choices for photos, textual content, or a mixture of components. There’s a wide selection of format choices, too. Information guidelines assist you line up any merchandise you place onto your web page. We like that Gator makes use of right-click context menus—one thing that not all website builders can declare. You too can drag buttons, contact types, social feeds, sound participant (utilizing SoundCloud), and a PayPal button onto your web page. That final possibility is best than what some rival web site builders supply. For instance, GoDaddy Web sites + Advertising and marketing restricts receiving cash of any kind to its high-level, e-commerce plan.

Other than customizing with components, you may also customise the general website design. To do that, you possibly can both click on an space you wish to customise or select Design from the right-hand panel. A copious number of background textures is at your disposal, in addition to matched, colour palettes. In the event you discover that you’ve got gone too wild with extra design, you possibly can all the time revert to the template defaults. Extra enjoyable choices embody Parallax backgrounds, which transfer because the reader scrolls, and animations for textual content and different objects to fly, bounce, or fade into view.

In the event you discover that you’ve got goofed, the Undo allows you to flip again time on a mistake. In a pleasant contact, Gator retains a historical past of your website’s state each time you save or publish, so you possibly can return to a date (choosing it on a calendar) and restore your website. You too can add feedback to every historical past level. Sadly, that functionality prices an additional $39.97 per yr.

Resizing website images

Working With Pictures in Gator

The Components software gives three, drag-and-drop choices: Picture, Picture Gallery, and Icon. You may add a number of photos at a time, and every thing you add is saved in a web based repository so that you can reuse wherever else in your website that you simply select—one thing not provided by traditional Weebly (although, it is obtainable in new Weebly accounts powered by Sq. On-line). In the event you select Gallery, you possibly can choose pictures out of your linked Fb or Instagram accounts.

If you do not have photos of your individual, Gator features a wholesome number of inventory images—greater than 500,000 photos—helpfully organized into 18 classes, together with Structure, Vehicles, Motels, and Sport. Much more spectacular, you should utilize the photographs with out paying a royalty price. A number of different website builders, together with Squarespace and Weebly, cost you for a lot of their inventory images.

There are dozens of gallery layouts, together with grid, horizontal, and vertical decisions, with or with out titles. When a website customer clicks your gallery, a slideshow view opens, although it lacks a full-screen view. Sadly, Gator has restricted photo-editing chops. You may resize photos utilizing one of many default facet ratios, however that is it.

Managing Pages and Publishing

Including pages to your web site is a straightforward matter of choosing the Pages menu, hitting the Add New Web page button, and selecting from a well-stocked number of web page varieties. This consists of fundamentals, reminiscent of Contact and About, and less-common ones, reminiscent of Schedule and Restaurant menu. It is probably the greatest choices we have seen in any website builder. It can save you and preview your edits, and so they do not go dwell till you hit Publish. After you publish a web page, a dialog seems that shows your website URL and social sharing buttons.

A number of website builders embody app shops that function many third-party service extensions—scheduling instruments, types, and different stuff like that. Wix and Weebly are significantly robust on this. Gator has an App Market, but it surely solely has a handful of apps.

Running a blog Choices

Like a lot of the location builder, Gator’s running a blog software is almost every thing we may hope for in such a function. As with the primary website templates, the weblog templates are fashionable and enticing. When making a submit, you possibly can add a header picture, tags, textual content formatting, and edit the submit’s URL. You may add inline photos or movies, in addition to headings and hyperlinks, and designate a submit as Featured or Pinned. In contrast to some web site builders, Gator allows you to simply change templates, with out subject.

Importantly, it can save you a submit as a draft earlier than publishing it. Our solely disappointment with the running a blog function is you can’t schedule a submit to be revealed at a selected date and time.

Building mobile websites

Gator’s Cell Websites

Our take a look at website regarded nice in smartphone browsers, with out our doing something. Some web site builders go away it at that, however the higher ones supply customization for cellular consumption. Rely Gator within the latter group.

Whenever you enter the cellular enhancing interface, your website view logically switches to a vertical rectangle, simply as if it is on a cellphone display screen. It lacks the primary editor’s many instruments, however you possibly can conceal any component from the cellular model and alter padding, alignment, and the spacing of web page components. You too can customise the background, rearrange sections, and tweak your on-line retailer. In contrast to Squarespace, Gator’s cellular editor would not allow you to create a prestitial picture that cellular guests see earlier than coming into the location.

E-Commerce Choices

You click on the Retailer icon to get began with e-commerce. The straightforward begin web page asks you so as to add your first product. It is much less intimidating than WordPress.com’s on-line retailer. The step-by-step wizard subsequent asks whether or not you are promoting a services or products. You then identify the services or products, describe it, and add a photograph. Bingo! you are finished. A plus signal on the Merchandise web page allows you to add extra merchandise, bypassing the wizard. Gator allows you to promote digital downloads, in addition to bodily merchandise. The web site builder even allows you to specify expiration standards based mostly on time or complete downloads.

You may add product variants, reminiscent of sizes and colours, and specify tax and transport. After including services or products, you fill within the fundamental retailer particulars like brick-and-mortar tackle, accepted forex, and fee processor. For funds, you should utilize CashOnDelivery, PayPal, or Stripe. The shop calculates taxes for you, and integrates with Shippo to deal with transport prices. The shop may even observe your inventory; you set the variety of items within the product entry and it decrements as you promote them. You may create retailer reductions and coupons, and add the social advertising and marketing app to unfold phrase of your services or products through Fb, Pinterest, or Twitter.

Managing e-commerce in Gator

Site visitors Stats, Reporting, and Analytics

The included website stats are spectacular. In your account dashboard web page, you possibly can see the final 30 days’ price of distinctive guests, complete visits, web page views, and bounce charge. Open the complete site visitors web page and you may view guests’ time on website, their geographic data, their languages, and different necessary data.

You may separate site visitors by cellular and desktop, however you should go to your Retailer’s enhancing residence web page to see stats on your on-line retailer. Gator tracks guests, orders, and income, however not finer particulars like deserted buying carts.

Useful Buyer Service

We fired up the 24/7 chat assist and instantly tossed inquiries to the customer support consultant. The useful individual shortly answered our questions on establishing a web based retailer. You too can contact the client assist workforce by electronic mail or the toll-free cellphone quantity (Monday via Friday, from 11 a.m. to 9 p.m. EST).

Prime-Tier Uptime

Website uptime is likely one of the most necessary elements of a internet hosting service. In case your website is down, purchasers or clients might be unable to seek out you or entry your services or products. You don’t want that.

We used a website-monitoring software to trace our Gator-hosted take a look at website’s uptime over a 14-day interval. Each quarter-hour, the software pings our web site and sends us an electronic mail whether it is unable to contact the location for not less than one minute. The testing knowledge reveals that Gator is remarkably secure; the truth is, it did not go down as soon as within the two-week testing interval.

A Web site Builder With Tooth!

If you wish to construct your individual feature-rich web site in only a few minutes, Gator needs to be in your radar. The web site builder has glorious site-creation instruments for desktop and cellular, intuitive e-commerce options, and small business-friendly costs. All this, plus rock-steady uptime, make Gator an Editors’ Selection choose for web site builders, becoming a member of Duda and Wix.

For extra on getting began constructing your website, learn Methods to Construct a Website and 10 Simple However Highly effective search engine optimization Tricks to Increase Site visitors to Your Website.


  • Robust uptime

  • Effectively-designed interface

  • Engaging, fashionable website templates

  • Helps you to simply change themes

  • Royalty-free inventory images

  • Helps you to promote digital downloads

  • Wonderful costs

  • All tiers settle for some type of fee

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The Backside Line

That includes switchable templates, robust uptime, and lots of helpful instruments, Gator allows you to shortly construct a horny, e-commerce-ready web site with out breaking the financial institution.

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