Dutch-based Yoast, the SEO plugin provider for WordPress, acquired by HostGator’s parent company Newfold Digital

Florida, US-headquartered Newfold Digital, an internet know-how provider, has introduced the acquisition of Netherlands-based Yoast, a search engine optimisation (SEO) plugin provider for WordPress (internet publishing software program).

This improvement for Newfold Digital, which is backed by Clearlake Capital Group, L.P. and Siris Capital Group, LLC, is part of the company’s long-term technique to attach Newfold Digital prospects with “world-class” internet presence instruments and providers to empower on-line success in a digital world.

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What does Yoast provide?

Founded in 2010 by Joost de Valk, Yoast helps you along with your web site optimisation via its Search engine optimisation (SEO) software program or via its on-line SEO programs.

Yoast is a WordPress plugin powering greater than 12 million web sites. The plugin helps generate extra guests from search engines like google comparable to Google and Bing, improve readers’ engagement, and entice extra guests from social media. 

Moreover, the plugin additionally offers an internet academy with SEO coaching programs.

Speaking on the improvement, Marieke van de Rakt, CEO of Yoast, says, “We’re excited to join Newfold Digital to continue our mission of SEO for everyone by leveraging the leading global portfolio of web presence brands. We are confident that the strength and leadership Newfold Digital provides will help to ensure Yoast remains the most used SEO plugin for WordPress for many years to come and will fuel future innovation.”

With this acquisition, Yoast will proceed to supply its providers whereas becoming a member of Newfold Digital’s portfolio of manufacturers, together with Bluehost,,, and Network Solutions. The improvement will see all Yoast workers, together with its management staff, be part of Newfold Digital.

How will Yoast assist Newfold Digital?

The acquisition will assist Newfold Digital to develop its SEO choices to serve its almost seven million prospects.

President and CEO of Newfold Digital, Sharon Rowlands, states, “SEO is a growing need in our customer base and essential to online success, especially as we see more businesses expand their online presence. Yoast is a well-known and respected brand in the WordPress community. We are excited to welcome them to the Newfold family and to help improve SEO and drive visitors to our growing customer base.”

About Newfold Digital

Newfold Digital specialises in the fields of domains, internet hosting, and on-line advertising. It is an internet know-how company that was established in 2021 via the mixture of internet providers suppliers Endurance Web Presence and Group.

The company’s portfolio manufacturers embrace, Bluehost, LoopyDomains, HostGator, Network Solutions,, and, amongst others. 

Newfold Digital, in a press release, mentions, “We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalised support, we take pride in collaborating with our customers to serve their online presence needs.”

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