Don’t Do This On Facebook: A Guide For Marketers

Are you planning to market your model on Fb? You higher comply with the foundations, otherwise you’ll be out, and also you’ll be out quick.

A strong social platform for enterprise advertising, Fb is without doubt one of the monsters of the social media realm.

With a substantial quantity of customers of all ages, all of whom have different pursuits, it’s simple to search out your area of interest audience. However you higher not mess up.

Fb is pleased with their neighborhood requirements and the motion they’re prepared to take.

For occasion, the platform has a powerful stance towards hate speech – all through Q3 of 2021, they took motion on 22.1M items of hate speech content material.

Sure, you need to keep on their good facet. You additionally need to guarantee your Fb advertising works to drive gross sales.


Nevertheless, there’s no want to fret. So long as you comply with my information with a couple of easy guidelines for advertising on Fb, you’ll be good to go.


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Fb Is Important For Marketers

You need to keep on Fb – advertising on the social media platform is essential.

Why? As a result of Fb is, certainly, a ringleader in terms of social media.


Based mostly on statistics from 2020, Fb reaches 59% of social media customers. That’s over half of the inhabitants on social media.

There are a lot of different benefits to advertising for companies on Fb. With the number of advert codecs you should utilize and the power to hone in on a particular audience, Fb advertising can provide your organization a simple higher hand.

However how will you use advertising on Fb to your benefit?

You Want A Guide To Fb These Days

Though Fb can assist you see nice success for those who method it accurately, not doing so may end in fast failure.

Many small companies are struggling to determine Fb proper now. In a single survey, 62% of small enterprise house owners stated Fb adverts “missed their targets.”

With adverts being one of many major advertising instruments on Fb, for those who’re having problem along with your adverts, you’re most likely working into issues in different areas, too.


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It takes the precise information to make your organization triumph on Fb. There are a lot of potential pitfalls to fall into, usually rookie errors that might have been simply averted with the precise recommendation.

On this article, I’ve compiled an inventory of unacceptable errors you possibly can run into on Fb and what to do as an alternative.

The 5 Worst Issues You Can Do On Fb

It’s easy to slide up, particularly for those who’re new to Fb.

Are you anxious about messing up? I’m right here to assist put your thoughts relaxed – right here’s what to not do on Fb.

Keep away from these missteps, and also you’ll be nicely in your method to a affluent Fb advertising marketing campaign.

1. Overpost Or Overshare

Initially, overposting or sharing content material goes to be annoying to your viewers. Whilst you need to publish on an everyday schedule, you may’t make it seem to be spam. Fb additionally hates spam.

Usually, publish to Fb no multiple to 2 occasions per day, possibly a couple of extra relying on your online business. Something extreme could possibly be seen as spam, nonetheless, which may get your account disabled.

Be particularly cautious of bulk posts that comprise promotional messaging – Fb mechanically considers this spam.

2. Attempt To Promote Your Enterprise With out Paying

Issues change. Many companies used to make use of Fb without spending a dime promoting by making frequent promotional posts for his or her model or to promote their merchandise. That period is not.

The social media platform is now cracking down on what it considers “overly promotional adverts.” What are these? Specifically, any publish which exists solely to get folks to purchase a product or take motion, like a promotional product image with a hyperlink again to its itemizing.

The reasoning behind it’s Fb reported customers had been complaining about an oversaturation of adverts of their feeds – a good sufficient grievance.

Fb has additionally banned any promotional cowl artwork. A.okay.a., cowl artwork that encompasses a gross sales flyer or CTA (Name to Motion) throughout the image.

A CTA may embrace a request for customers to go to the corporate’s web site, make a purchase order, or obtain the corporate’s app. Fb provides you CTA buttons inside your web page now anyway, so there’s no level in including one to your cowl artwork as nicely.


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Right here’s a have a look at the CTA buttons:

Screenshot from, October 2021

Merely put, if you wish to promote your product or enterprise on Fb, be sure you pay for it and comply with set pointers. In any other case, you’ll be paying otherwise.

3. Have Too Broad An Viewers

Right here, we’ve come to what some endearingly name “lazy concentrating on.” Though you might not get in hassle with Fb over it, lazy concentrating on may be a simple method to tank your advertising technique objectives.


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What I’m speaking about isn’t placing sufficient effort into figuring out your splendid audience. Fb provides you some improbable instruments to slim right down to the particular viewers you’re making an attempt to achieve — you’re capturing your self within the foot for those who don’t use them.

Whether or not you understand it or not but, your organization has a distinct segment: your advertising technique ought to concentrate on it.

Not doing so will end in many views from bored customers who’ve little to little interest in your model just because they’re nowhere close to to being your audience.

Spend time researching your audience: what they like, what they do, and the way they act.

Honing in on particular financial components, pursuits, and actions of your viewers will enable you to attain solely the people who find themselves more likely to work together with you, like Intrepid Travel does.

Hone in on your target audience with your posts.Screenshot from, October 2021

4. Submit Unhealthy Photos Or Content material

Once I say don’t publish unhealthy photographs or content material, I imply two issues:


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Don’t Submit Low-quality Pictures

This is a good way to make your organization look unprofessional. When you publish grainy, unclear images, it should decrease your web page’s picture.

Fb pages that both publish low-quality visuals or use them of their profile are more likely to be disregarded.

Make Positive Your Content material Is Acceptable

Fb has taken a troublesome stance on the content material it considers applicable – it is important to make sure you’re following their community standards. Not solely will you guarantee your web page doesn’t keep up for those who violate them, however it should additionally paint your online business in a nasty mild.

Fb received’t tolerate content material that comprises:

  • Hate speech.
  • Violent or graphic content material.
  • Baby nudity or sexual exploitation.
  • Bullying or harassment.

It’s fairly simple: simply don’t break the laid-out guidelines and publish fairly content material.

Intrepid Journey does a superb job at growing engagement by posting captivating images from all over the world – it’s no shock they’ve over half of one million followers.


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5. Incorrectly Used CTA

Crucial factor to notice right here is to make your CTA crystal clear.

It should at all times, plainly and clearly, state the place it should lead and the actions the person might be anticipated to take. When you don’t comply with that rule, Fb will take motion towards your account.

Don’t overuse your CTA, both. A tip to assist preserve your viewers from getting overwhelmed: it’s key to not try to do too many issues concurrently.

Whereas Fb provides you as much as seven CTA buttons in your Fb web page, that doesn’t imply you need to use each single one.

Lastly, be sure you do use a CTA or two. It’s important to do it accurately however failing to make use of any sort of CTA in any respect is worse than a nasty one. It means potential customers have nowhere to go as soon as they’ve discovered you.

What To Do As a substitute

I’ve talked lots about what to not do on Fb. However what must you do as an alternative? The solutions make sense when you concentrate on it.


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When you’re trying to utterly revamp and want much more tips about creating the very best Fb web page for your online business, we’ve written about it earlier than.

In any other case, simply comply with this recommendation:

Keep A Common Schedule

As a substitute of posting sporadically, or then again, posting a lot it seems to be like spam, comply with a maintained schedule.

Posting at the very least as soon as a day is good. Nevertheless, if that isn’t possible, attempt to publish a couple of occasions every week.

When you’re too busy to publish day-after-day, strive utilizing plugins or software program like Semrush, which posts to Fb mechanically for you – it should make your life a lot simpler.

Pay For Advertisements

If in case you have the cash out there, give Fb adverts a shot. Whereas they are often difficult to navigate, you may nonetheless come out forward with profitable outcomes.

On the opposite hand, for those who don’t have a lot cash, strive asking for engagement out of your friends as an alternative of gross sales. For instance, ask for feedback and likes, not for them to comply with a hyperlink again to your store.

Marketing objective for Facebook Ads.Screenshot from, October 2021

Outline Your Goal Viewers

Essential to the center of all advertising methods, not simply these on Fb, defining your audience means that you can determine who you need to work together with.


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Slim down precisely who you need to market to utilizing Fb’s instruments, reminiscent of their Audience Insights, and you could find individuals who have aligned pursuits.

Use Stunning Photos

Folks love fairly issues, particularly stunning photographs. Beautiful content material will encourage your viewers to interact along with your posts.

Practically everybody as of late has a telephone (or another machine) with a digital camera that has the potential of capturing attractive visuals. There’s no excuse – make sure that the photographs you publish are well-designed, on-brand, and provides a viewer pleasing aesthetics.

Use high quality and striking images on Facebook.Screenshot from, October 2021

Use CTAs To Your Benefit

Utilizing a compelling CTA or two is significant to driving not simply web page views however gross sales.


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A CTA tells your viewers the place to go subsequent and is what is going to finally drive engagement in the long run. In any case, you’re making an attempt to show your viewers into customers.

Ask others to comply with you or like and remark in your posts. Drive involvement, and also you’ll find yourself with a bigger pool of potential future prospects who’ve already loved what they’ve seen.

On the SEJ Facebook page, the CTA is a “Signal Up” button – the hyperlink takes you to join the e-newsletter.

Determine what the first purpose in your Fb web page is earlier than making an attempt to determine on a CTA. Understanding what you actually need will assist laser your concentrate on the precise one.

Marketers, Don’t Mess Up On Fb

Advertising and marketing on Fb may be nerve-wracking, and possibly it must be, just a bit bit. If Fb decides to kick you from the platform, you’re out for good.

Additionally, for those who don’t know some fundamental advertising abilities, you’ll be doomed to stale methods.


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Fortunately, it’s not too exhausting to keep away from getting on Fb’s incorrect facet for those who can comply with a couple of simple guidelines. Understanding what to keep away from is step one – you’ve received that lined.

Now use your data of what to do as an alternative, and don’t simply preserve your self from falling. Fly as an alternative!

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Featured picture: Irina Strelnikova/Shutterstock


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