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Do people trust Facebook? Meta name change was no help

Back on October 28, Facebook CEO Mark Zuckerberg led the corporate’s digital Connect convention, which not solely confirmed the world its imaginative and prescient for the metaverse, but additionally used the event to announce its new firm name Meta.

While on one optimistic hand, it marks a big change and evolution of the corporate’s objectives and trajectory, and a glimpse into its desired future. On the opposite, extra cynical hand, it’s additionally a blatant try to disassociate from all of the dangerous press surrounding the Facebook name. However, a brand new report from the Harris Brand Platform, a syndicated model tracker from The Harris Poll that captures the emotional attributes that buyers affiliate with particular manufacturers, says model trust amongst these accustomed to the corporate really fell after the rebrand.

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According to the Harris Brand Platform, Facebook’s reliable rating started to fall from 16% after The Wall Street Journal‘s “Facebook Files” sequence on numerous revelations—together with how the company knew Instagram was “toxic” for teens—and hit a low of 5.8% through the week of the Congressional hearings and testimony of whistleblower Frances Haugen within the first week of October. That marked its lowest rating because the begin of the pandemic. There was a quick bounce again as much as 11%, however then as Facebook introduced its rebrand to Meta, its reliable rating has as soon as once more dipped to six.2%.

Last week Meta launched a brand new model marketing campaign, aiming to start out with a clear slate on its method to the metaverse.

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