Clearlake and Siris-Backed Newfold Digital Acquires Yoast to Help Customers Get Found Online

JACKSONVILLE, Fla., Aug. 12, 2021 /PRNewswire/ — Newfold Digital, a number one net know-how supplier backed by Clearlake Capital Group, L.P. (along with its associates, “Clearlake”), and Siris Capital Group, LLC, has acquired Yoast, the main search engine marketing (search engine optimisation) plugin supplier for WordPress. The acquisition is part of Newfold Digital’s long-term technique to join Newfold Digital prospects with world-class net presence instruments and companies to empower on-line success in a digital world.

“search engine optimisation is a rising want in our buyer base and important to on-line success, particularly as we see extra companies increase their on-line presence,” stated Sharon Rowlands, President and CEO of Newfold Digital. “Yoast is a well known and revered model within the WordPress neighborhood. We are excited to welcome them to the Newfold household and to assist enhance search engine optimisation and drive guests to our rising buyer base.” 

Yoast is a WordPress plugin powering greater than 12 million web sites. The plugin helps web site house owners generate extra guests from serps equivalent to Google and Bing, improve readers’ engagement, and appeal to extra guests from social media. Additionally, the model provides a strong on-line academy with search engine optimisation coaching programs. With Yoast’s experience, Newfold Digital will look to increase its search engine optimisation choices to higher serve the corporate’s practically seven million prospects.

“We’re excited to be a part of Newfold Digital to proceed our mission of search engine optimisation for everybody by leveraging the main international portfolio of net presence manufacturers,” stated Marieke van de Rakt, CEO of Yoast. “We are assured that the energy and management Newfold Digital gives will assist to guarantee Yoast stays probably the most used search engine optimisation plugin for WordPress for a few years to come and will gas future innovation.”

Yoast will proceed to ship the identical nice service because it has for years whereas becoming a member of Newfold Digital’s portfolio of manufacturers together with Bluehost,,, and Network Solutions. All Yoast staff, together with its management workforce, will be a part of Newfold Digital.

“We are delighted to welcome Yoast to the Newfold Digital household,” stated James Pade, Partner, Clearlake, and Tyler Sipprelle, Managing Director at Siris. “We need Newfold Digital to be the associate of alternative for on-line presence firms that need to work with a longtime chief within the house as they search their subsequent stage of development.”

RBC Capital Markets served as monetary advisor and Morrison & Foerster LLP acted as authorized counsel to Yoast. Raymond James served as monetary advisor and Sidley Austin LLP acted as authorized counsel to Newfold Digital.

About Newfold Digital
Newfold Digital is a number one net know-how firm serving practically seven million prospects globally. Established in 2021 by means of the mix of main net companies suppliers Endurance Web Presence and Group, our portfolio of manufacturers consists of: Bluehost, LoopyDomains, HostGator, Network Solutions,, and many others. We assist prospects of all sizes construct a digital presence that delivers outcomes. With our intensive product choices and personalised help, we take delight in collaborating with our prospects to serve their on-line presence wants. Learn extra about Newfold Digital at

About Yoast
Yoast was based in 2010 and is likely one of the fastest-growing firms within the WordPress trade. Yoast search engine optimisation, the well-known plugin for WordPress with over 12 million energetic installs, is the flagship product of Yoast. Based in The Netherlands, Yoast makes it simpler for everybody to get nice outcomes from their web sites. For extra info go to

About Clearlake
Founded in 2006, Clearlake Capital Group, L.P. is an funding agency working built-in companies throughout personal fairness, credit score and different associated methods.  With a sector-focused strategy, the agency seeks to associate with skilled administration groups by offering affected person, long run capital to dynamic companies that may profit from Clearlake’s operational enchancment strategy, O.P.S.® The agency’s core goal sectors are know-how, industrials, and shopper. Clearlake at the moment has roughly $39 billion of property below administration, and its senior funding principals have led or co-led over 300 investments. The agency has workplaces in Santa Monica and Dallas. More info is accessible at and on Twitter @ClearlakeCap.

About Siris
Siris is a number one personal fairness agency that invests primarily in mature know-how and telecommunications firms with mission-critical merchandise and companies, dealing with trade adjustments or different important transitions. Siris’ improvement of proprietary analysis to establish alternatives and its intensive collaboration with its Executive Partners are integral to its strategy. Siris’ Executive Partners are skilled senior working executives that actively take part in key facets of the transaction lifecycle to assist establish alternatives and drive strategic and operational worth. Siris relies in New York and Silicon Valley and has raised practically $6 billion in cumulative capital commitments.

Media Contacts
For Newfold Digital:
Emily Watkins
[email protected]  

For Clearlake:
Jennifer Hurson
Lambert & Co.
[email protected]  

For Siris:
Dana Gorman / Blair Hennessy
Abernathy MacGregor
[email protected] / [email protected]

SOURCE Newfold Digital

Related Links

Related Articles

Leave a Reply

Back to top button