Build Your Brand Voice With Memes: 9 Tips to Do It Right

This article is a part of HostGator’s Web Pros Series. In this collection, we characteristic articles from our workforce of consultants right here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their greatest ideas for getting essentially the most out of your web site. 

Want to construct a stronger connection along with your clients on social media, loosen up the workday and receives a commission to take a look at memes? If you’re saying, “signal me up,” then creating memes to your model is one thing you might have considered trying to discover. 

Meme humor is an effective way to join to the humorous bone of your followers, get them to share your content material, and get them to preserve coming again. Also, memes are common with every kind of demographics. 

graph showing impact of coronavirus on meme consumption by age, generation, and country

Ready to give memes a attempt? Here are a number of ideas we’ve picked up constructing our meme advertising program that you should utilize to create yours. 

1. Decide if memes are a great match to your model

It depends upon what your clients need and the way you already discuss to them. If your model and your clients are relaxed and also you’re in an business like webhosting the place humor is OK, then give it a attempt. 

On the opposite hand, if you happen to’re one thing extra critical or costly, memes might undermine your model picture and switch off your clients. For instance, memes will not be going to work for an actual property regulation agency, coronary heart surgeons or Gucci.

2. Keep up with the meme economic system

To construct a meme advertising program that works, you’ve gotten to perceive what memes are trending, which memes are performed out, and what may be primed for resurgence. (We haven’t seen Ridiculously Photogenic Guy in a number of years, simply sayin.’) 

Sometimes, a meme will get so common, so quick, and is such a great match to your model that you simply want to throw out your fastidiously crafted posting schedule to get in on the meme earlier than it burns out. Bernie Sanders within the chair is an effective instance. 

HostGator Bernie Sanders chair meme

We knew we needed to do one thing with the meme earlier than it acquired performed out, so it will have an effect and never really feel late to the get together.

3. Focus in your model

There are going to be occasions when you realize you would make a meme that’s 10 occasions funnier than the meme you’re engaged on, but it surely wouldn’t be proper for the model. 

Remember that the objective is to create one thing your clients will determine with, even when it’s not as hilarious because the alternate model in your head.

Ready to make your meme? Photoshop is a good software if you happen to’re already utilizing it, but it surely’s costly and there are many extra inexpensive choices which are tremendous easy to use. 

  • Imgflip Pro is $10 a month and allows you to create add- and watermark-free static and GIF memes on desktop and cellular.
  • Canva is one other cheap, user-friendly possibility with a free plan that features tons of social media templates and designs. It’s additionally out there for desktop and cellular.
  • Mematic is a mobile-only app that permits you to construct memes in a number of faucets totally free or with a $3/month Pro plan.

(*9*)5. Make memes that talk to your viewers

Your meme subjects and humor will depend upon who your clients are. At HostGator, we’re a reasonably nerdy model that speaks to techie individuals who construct and preserve web sites for themselves and their clients, and we additionally communicate to enterprise house owners and bloggers who run their very own websites. 

That means a few of our memes could look like in-jokes to individuals who aren’t in these teams. But people who find themselves in these teams will get it and recognize it. 

HostGator Simpsons web development meme

Remember that the hot button is connecting authentically along with your model’s viewers. You don’t have to attempt to sustain with how youngsters are utilizing memes—they’re on an entire different degree of meme communication—until they’re your target market. 

6. Use memes to current robust subjects with a light-weight contact

Maybe there’s stuff loads of your clients want to know to allow them to get essentially the most out of your product. And perhaps it’s data you want to share usually however don’t need to come throughout as uninteresting or lecturing. Memes could also be simply the ticket. 

For instance, we’ve created loads of content material about utilizing https. But we will distill all of it down to a meme that will get clients pondering, “oh, I ought to look into this.”

HostGator twitter post with The Office meme about using https

Same with reminders about retaining your WordPress plugins present.

HostGator instagram meme about WordPress plugins

These posts present a nudge that may assist clients and entertain them, too.

7. Build in time for intestine checks

It solely takes wherever from a number of seconds to an hour to put collectively a meme to your model, however that doesn’t imply you must publish them that quick. Why not?

Humor is subjective. It depends upon your life experiences and information, which suggests there’s all the time an opportunity {that a} meme you suppose is hilarious will fall flat along with your viewers or unintentionally offend them. 

That’s why it’s so necessary to run all of your memes (and actually, all of your social content material) by your workforce or different individuals you belief earlier than you publish. The extra views they convey to the meme evaluate, the higher. Think of it as proactively defending your model. 

8. Be keen to hit the eject button

Even in case your entire workforce loves your meme, breaking information can change the context of it in just some minutes. 

For instance, if you happen to launch an excellent airplane meme and a significant air accident occurs that day, you’ll want to take your meme down, so your model doesn’t appear insensitive or out of contact. 

Honestly, it is a guideline for nearly any type of content material, and doesn’t solely apply to memes. Don’t hesitate to pull your materials if you happen to want to.

9. Do your meme science

Keep monitor of your memes’ efficiency so that you’ll know which sorts of memes to deal with and which varieties to drop or change. That means monitoring likes, shares and feedback for every social platform you publish on. 

Over time, you may even see, like we did, that completely different meme content material performs higher in several channels. Use that information to construct your viewers in every channel, develop your model and get essentially the most advertising mileage out of your memes.

Want extra social media advertising concepts? Check out these 10 issues we did to enhance our social media sport.

Kevin Williams bio photo

Kevin Williams is a part of HostGator’s social media workforce, the place he’s like our go-to resident nerdy-tech man. But he was as soon as that man answering the telephones on our help workers. When he’s not enjoying the voice of Snappy on social, Kevin is studying, climbing, constructing PCs, and enjoying movies video games. You know, the stuff that makes him our resident nerdy-tech man.

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